If you’re new to the world of freelancing, the idea of making money while working on your own terms and setting your own schedule can be incredibly appealing. But without a doubt, the most challenging part of being a freelancer is finding and keeping clients and social media management is no exception.
If you’ve already got some experience in social media marketing, great! You’re already well on your way to being successful as a freelance social media coordinator. But even if you’re just starting out, there are so many opportunities for freelancers—and it’s not too difficult to get started. Here are our top tips for how to succeed as a freelance social media coordinator:
|1. Master the art of content creation and curation.|
|2. Develop a strong personal brand online.|
|3. Build a diversified portfolio of social accounts.|
|4. Establish clear communication with clients.|
|5. Stay updated with the latest social trends.|
|6. Utilize scheduling and analytics tools.|
|7. Network within the industry for opportunities.|
|8. Adapt strategies based on performance metrics.|
|9. Provide excellent customer service.|
|10. Continuously educate yourself in the field.|
1. Create A Detailed Business Plan
Social media is an extremely important part of the marketing process. It’s one of the best ways for you to get your company’s name out there, and it can also build strong relationships with customers. But social media doesn’t work well by itself. You need a rich ecosystem of users, good content management tools, and a plan for how to use them all together.
To succeed at social media, you need to have a clear vision and mission statement (a statement about what you are trying to achieve) that describes why your product was created in the first place. In addition to having a vision for your business, you should also have an understanding of who your target audience is and what they want out of life.
You might be tempted to rest on your laurels and just blast away at social media without much concern for what will come next but if you really want success, it will make sense to build strong partnerships with other influencers in your industry or niche as early as possible.
This can help you get plenty of buzz going early on so that it becomes easier to establish yourself as an authority in the space later on when things really take off and become more tangible benefits like press coverage or high-profile customers down the road.
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2. Identify The Clients You Want To Serve
In this step, creating a successful social media strategy for yourself is to define the type of client you are looking to attract. Who is your audience? What are their needs? How do you plan to find them? Once you have identified who your ideal client is, it will be easier for you to begin developing strategies that appeal directly to that group.
For example, if your expertise lies in marketing for small businesses, then it might be wise for you not only create a niche but also develop an overall social media plan geared specifically towards small business owners or small startups. Also, keep in mind that these clients may not all be found on one platform like Facebook – they could be using different platforms such as LinkedIn or Twitter.
3. Set Your Rates
In order to price your services, you will need to research the market to determine what freelancers like yourself are charging. As a starting point, compare your skills and experience to those of other freelancers in the area. Are you more experienced? Do you have specialized skills or credentials? These factors should be reflected in your rates.
You may also consider setting different rates for different types of clients. For example, a client requiring complex work may justify higher rates than one that is less demanding. This can be particularly helpful when determining how much time each client takes up in comparison to pay.
Some valuable work may not compensate you properly for your time, so you might want to decide whether it’s worth taking on based on how much it pays and how many hours it consumes.
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4. Determine Your Ideal Workflow
A workflow is a process for tackling a specific task. Since every freelancer works differently, there is no “right” way to approach projects. Instead, you should find a workflow that works for you and stick with it.
If your system isn’t easy to replicate, you won’t be able to scale it and the amount of work you can do will be limited by the number of hours in a day. On top of that, if your system cannot be taught or explained to another person easily, you’ll have trouble expanding your capacity and growing your business.
For example, You’re a freelance photographer who specializes in weddings, but you also take family photos on the side. You might define separate workflows for each type of project and then batch them together depending on how busy your schedule is. If you need to maximize bookings during peak wedding season, setting up one workflow for all types of sessions might make sense.
Similarly, if you have booked five weddings in one weekend but only two family photo shoots are on the books that month, splitting those two into their own workflow may make sense as well.
5. Define Your Methods For Communicating With Clients
The first step to success is being able to communicate with your clients.
You should be able to talk to them in their preferred communication method, whether that’s text messaging, phone calls, or e-mail. You should also be able to meet with them in person if they prefer that.
If you have a client whose preferred methods of communication don’t work for you, then it might not be a good fit. For instance, if you are a person who has very limited time and can only do work during the hours of 10 am – 2 pm PST and your client is someone who prefers to text message after 8 pm PST about the projects they want you to complete, then that may not be a good fit for you.
It’s important that both parties find common ground where everyone can effectively communicate and express their ideas clearly without frustration or miscommunication on either side
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6. Confirm The Payment Methods You Will Accept
This is another component of the contract that you’ll want to ensure is settled upon before starting work. It’s important for both you and your client to know how and when you will be paid, as well as how you will invoice.
Will you accept payment via E-Transfer only? Once a month on the first day of each month? These are questions that should be addressed before work begins so that both parties can avoid issues down the road as they relate to payment.
7. Develop Drafting And Editing Processes
Develop drafting and editing processes. To create effective social media content, develop a writing process that includes:
Drafting: Using your notes and research, write the first draft of the content you’re creating for your client. This is where you’ll do most of your writing.
Editing: As you edit, look at things like grammar, whether or not the piece flows logically if it’s appropriate for the platform and audience you’re targeting (and be sure to check your client’s social media guidelines), etc. It helps to take a break between drafting and editing so that when you come back to it later on with fresh eyes, you can spot any issues more easily
Revising: Revise anything that needs changing based on what you learned from editing your draft. Remember that each revision will require another round of editing to make sure everything still works well together!
Proofreading: When all revisions are complete and everything looks ready for posting online by proofreading again before actually publishing anything publicly-available material such as blog posts or website copy should also go through an editor first!
This step is usually taken care of by someone else within an organization but could potentially fall under freelance responsibility if no paid staff members exist yet in order for small businesses specifically new companies that haven’t established themselves yet – this might mean working with outside editors rather than having them inside an office already set up full-time employees themselves (or both!).
Ask clients beforehand whether they prefer sending pieces directly to their own editorial team – which means they’ll pay extra separately during contract negotiations).
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8. Track All Social Media Content
Keeping records of all your work and the work of others is important. Not only for archiving data for future use but also to be able to show clients and potential clients examples, proof, and results of your social media management.
9. Build Relationships With Other Freelancers
You can learn a lot from other freelancers. You may be able to collaborate with them in the future or become a valuable resource for one another. Successful freelancing requires some advanced organization skills, and teaming up with others can help make that process easier.
But it doesn’t have to be all work and no play. You might benefit from having a network of friends in your industry who know what you’re going through on a daily basis and understand exactly what you need to do to succeed as a freelance social media coordinator.
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If you want to get where you’re going, it is important to have a plan. Preparation will be key in sticking to your goals and achieving what you want, so know what these are. Track your progress, and keep yourself accountable by writing down your goals.
Be realistic about what hurdles could come up, and try to think of ways that you could prepare for them ahead of time. Be consistent don’t let social media take over your life! But do stay on top of it don’t let it fall behind! That would negatively affect your reputation with clients.
As much as being prepared is important, also make sure to give yourself a break every now and then. Don’t be afraid to take a day off from social media if that’s what you need to do; if you feel like you’ve worked too hard or for too long without taking a break, don’t hesitate to switch things up just because “you have work” (remember that one of the perks of this job is its flexibility).
Many people who work in social media say they foster creativity by doing something completely different what their job requires; this could mean anything from hiking outdoors to visiting an art museum.
Explore these additional resources for more insights on succeeding as a freelance social media coordinator:
How Can You Succeed as a Freelance Social Media Coordinator: Learn key strategies and tips from experienced professionals in the field.
Becoming a Freelance Social Media Manager: Discover the essential steps to transition into a freelance social media management role.
The Journey of a Freelance Social Media Manager: Gain insights from a freelance social media manager’s experiences and challenges.
People Also Ask
We’re glad you’re interested in pursuing your dream career as a social media coordinator! Below, we’ve answered some of the most common questions we get from people who are looking to have their own freelance social media coordination business.
What Kind Of Experience Do I Need To Be A Social Media Coordinator?
For most jobs, you’ll need at least as much experience as you need to be a social media coordinator for another company. That means you’ll need experience coordinating social media accounts for an existing company, or for yourself if you own a business.
Some companies will let you be a social media coordinator without any experience, but these are usually very small companies that don’t get many visitors to their websites, and they’re not likely to pay very well. If they’re only going to pay you $10/hour, it’s probably not worth your time unless you’re new to the workforce and need the money.
Who Is This Guide For?
This guide is for anyone who wants to make money as a freelance social media coordinator. That can mean a lot of things, from being a one-person agency that handles multiple clients’ social media accounts at a time to be the person who runs your family’s farm’s Facebook page. There’s no “right” way to be a freelance social media coordinator, and you can choose whatever path seems right for you.
The guide is also for anyone who already is a freelance social media coordinator and needs more guidance getting clients or managing their workflows. In the end, this guide is for anyone who has questions about how to start your own freelance business or how to improve your existing one.
Should I Use A Computer Or My Phone To Complete My Work?
Your resources are your own! You can use a computer, phone, tablet, or even just a pen and paper if that’s what works for you. Just remember to keep track of the hours you spend on each client’s social media accounts so that you can bill them accordingly.
What Does A Freelance Social Media Coordinator Do?
On a freelance basis, a social media coordinator will typically be brought in by a company to help them handle their presence on one or more platforms – Facebook, Instagram, Twitter, etc. They may also work with marketing agencies that have clients they need to provide social media services.
How Do I Get Clients?
Many people start out working with sites like Upwork or Fiverr to get their first few clients, but there are lots of different ways to find work. In this course we’ll talk about how to use LinkedIn groups to find work, as well as how to create your own website and use it find clients through Google searches.
What Kinds Of Things Should I Be Doing On Social Media As A Freelance Social Media Coordinator?
As a freelance social media coordinator, you should be using social media sites in whatever way will help you grow professionally. This could include building an online persona for yourself so people will see you as an expert in your field.
You could also use social media platforms like Twitter or LinkedIn to find new clients by engaging with potential customers in conversations that show off what you know about their industry needs.
What Is The Best Way To Promote My Work On Social Media?
The best way to promote your work on social media is to gain followers and friends who are in your target audience, then post enticing content that encourages them to like, share, and comment. You can do this by posting a mixture of personal and professional content that appeals to your niche.
Make sure your posts are relatable, engaging, and true to you. The most important thing is to show your personality through your profile picture and the kind of content you share.
Should I Offer A Free Trial?
This depends on your industry. If you’re already a well-established freelance writer, editor, or graphic designer, then no you should not be giving away your services for free. But if you’re starting up in an industry with little experience under your belt, it might be wise to offer potential clients a small amount of work at no charge so they can see if they like how you work together and if they like your style.
Do I Need A Professional Website Or Business License?
Nope! If you already have a website or want one, that’s great, but it’s not necessary. A business license is also not required unless you’re operating as a corporation or LLC.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.