Tips For Writing Successful Freelance Email Marketing Campaigns

Freelancers looking to put their skills to work for some extra income need only look at the email marketing industry.

The principles and practices of email marketing are not only easy to learn, but they’re also highly profitable. In this article, we’ll provide you with 15 tips one for every week of the year on how you can create successful freelance email campaigns as a digital marketer.

When creating your first campaign, there are three things that matter most: your offer, your subject line, and the body of your message itself. Of course, if any one of these elements is weak then it will ruin everything else in your campaign and make it fall flat on its face (or maybe it’s back?).

That being said, let’s get started!

Email Marketing For Social Media Managers And Freelancers
1. Crafting Compelling Content: Tailor your emails with engaging content that resonates with your audience, focusing on their pain points and interests.
2. Personalized Approach: Implement personalization techniques to address recipients by name and provide customized solutions or offers.
3. Attention-Grabbing Subject Lines: Craft attention-grabbing subject lines that pique curiosity and encourage recipients to open your emails.
4. Clear Call to Action (CTA): Include a clear and actionable CTA that guides recipients on the desired next steps, such as visiting a landing page or making a purchase.
5. Consistent Branding: Maintain consistent branding elements, including logo, color scheme, and tone, to reinforce your brand identity in every email.
6. Mobile-Optimized Design: Ensure your email templates are mobile-responsive to provide a seamless experience for recipients accessing emails on various devices.
7. Segmentation Strategy: Segment your email list based on relevant criteria to send targeted messages that cater to the specific needs and preferences of each group.

Write A Strong Subject Line

Now that you’ve got the gist of the email, it’s time to write a strong subject line.

A good subject line should be short and catchy (less than 50 characters), so focus on benefits instead of features. For example: “Want $100 off your next flight?” or “Get a free consultation today!” 

The benefit is clear, but also gives enough information that readers can decide if they want to open the email and find out more.

Don’t use words like “free” because they’re often abused by marketers and spammers alike.

Avoid spam trigger words such as “money” or “credit cards” unless you are actually offering them for sale in your product descriptions.–>

Crafting compelling emails is essential for every freelance writer. Discover useful insights and techniques in our guide to 11 Email Marketing Tips for Freelance Writers that can help enhance your email campaigns.

Be Brief

When it comes to email marketing, one of the most important tips is to be brief. In order to keep your reader’s attention, you have to keep your emails short and concise. Use short sentences and paragraphs without needless words. Avoid repetition; it’s boring for readers who are likely scanning emails quickly looking for information about their interests or needs.

Short words help too: active verbs make sentences more dynamic and interesting than passive verbs. Be careful not to use too much jargon or legalese as well; people want clear communication from you that they can understand easily so they can decide if a product meets their needs or not!

Use A Clear Call To Action

If your email marketing campaign is to be successful, you need to have a clear call to action. The purpose of the call to action is for the recipient of your email campaign to take some sort of action that will benefit you or your business. For example:

The best place for a call-to-action button is usually at the top of the email, and it should be written in bold text so it stands out from other content on the screen. Don’t include too many options this can cause confusion among your readers and make them less likely to complete their desired task. Instead, give them one clear path they can follow once they click on one of those buttons!

Use Lists, Bullet Points, And Bold Text

Use lists, bullet points, and bold text to make your email campaigns more effective.


Use them to organize information into bite-sized chunks that are easy for readers to digest. For example, if you’re writing about three different topics but related in some way, consider creating a list that breaks down each topic into its own section.

Embarking on a freelance email marketing journey requires a strong foundation. Learn how to establish and nurture your email marketing venture with guidance from our article on How to Build a Freelance Email Marketing Business.

Bullet Points

These are another great way of breaking up content so readers can easily scan through it without getting overwhelmed by too much text on one page. Use them when you have a lot of key bullet points you want to highlight (such as “10 tips” or “5 reasons”). If you don’t want to use bullet points then try using numbered lists instead – either method works well!

Bold Text

This is another great way of highlighting important words or phrases within sentences because it helps direct attention towards those areas where the additional emphasis would normally be applied with italics but doesn’t work quite as well due to technical limitations associated with web browsers not being able to support this typeface style natively yet (and if they do support it then only certain browsers will display properly). 

You can also italicize words or phrases instead but I recommend sticking with bold over italics because then readers know exactly what parts mean most when scanning quickly through things like emails…

Make Your Content Easy To Scan

Effective email marketing campaigns are all about making it easy for the reader to understand what you’re saying, and scanning is the way people usually navigate through large amounts of text. 

Use headings and subheadings, bullet points, bold and italic text to highlight important points, and keep paragraphs short. Include visual elements such as images or videos where appropriate and captions explaining those visuals if they’re not self-explanatory. 

Another way of making your emails easier to read is using a table of contents at the top of each email; this will help readers find their way around even if they’re just skimming through quickly on their phone or tablet. Finally, use white space generously in order to break up blocks of text for maximum comprehension: give people some breathing room!

Email marketing is a potent tool for freelancers, but understanding the best practices is crucial. Dive into effective strategies and tips with our comprehensive resource on Email Marketing for Freelancers: How to Do It Right.

Include A Few Personal Details In Your Emails

A personal detail in the first sentence will help to get your reader’s attention and connect with them on a basic level, which is why it’s so important.

If you’re writing an email marketing campaign for yourself, then make sure to include some personal details from your experiences. This will help readers feel connected with you and understand what value you can provide them.

For example: “I moved to New York City at age 24.” Or “I was diagnosed with an anxiety disorder when I was 33.” These kinds of details give insight into who you are as a person, which is more likely than not going to resonate with your target audience.

If possible, try also including something that relates directly back to their problem or situation (like if they’ve been talking about moving somewhere else). For instance: “I moved away from my family when I was 24 – it wasn’t easy but I’d do it again because now I’m happy here in New York City!”

Include A Signature

A signature is a great place to put your contact information, social media profiles, company name and logo, professional title, and website URL. You can also include links to your work and other articles you’ve written for the publication on which you’re pitching.

If this is your first time writing for a publication or client (i.e., if they don’t know who you are), be sure to grab their attention by including a quote from them in the signature block: “I love writing email marketing campaign pieces that are concise yet memorable!” Or something else they would say about themselves in person. 

This will help establish trust right away and let them know what kind of tone/style/content they can expect from your work moving forward.

A personalized photo gives off an air of authority at first glance plus it helps inform readers about who they’re communicating with! Make sure it’s high resolution so it looks good when scaled down or cropped out for use in social media posts later on (see below).

Finally, add some personality into the mix by ending with a mission statement about how excited you are about doing this project anyway! 

It’ll help build goodwill between editor and writer so there aren’t any awkward moments later down the road when their expectations aren’t being met due to miscommunication around expectations laid out during initial discussion stages before contracts were signed off on by both parties involved.”

Uncover the hidden potential of freelance email marketing in boosting referrals and sales. Our article on Freelance Email Marketing: The Secret to More Referrals and Sales sheds light on how this approach can transform your business.

Leave Big Chunks Of White Space

Leave big chunks of white space. White space or empty space, in other words—is not just pretty to look at, but also makes text easier to read. It helps readers focus on the important points and gives them room to scan the content for what they need.

In email marketing campaigns, white space plays an even more important role because it encourages subscribers to open your emails and read them (and hopefully respond). If you don’t leave enough room between lines or paragraphs, your subscribers will struggle with how long it takes them to scroll down through each paragraph without skipping anything important. 

This can make it hard for readers who are busy or distracted because they tend not to read carefully if there is too much text or information on one line; instead, they’ll skim over everything quickly until something catches their eye.*

Have Your Readers Imagine Their Ideal Outcome

If you want to write successful email marketing campaigns, it’s important to use the second person. This means addressing your email recipient directly and using “you” instead of “I” or “we.”

 It also includes using imperative sentence commands that give instructions or ask questions in a way that is meant to be answered by the reader. For example: “You will benefit from this product because…” Or “How can you get more out of your marketing?” 

These types of sentences are effective because they enable readers to imagine their ideal outcome very easily. In addition to that, using someone’s name in an email can help create a personal connection between writer/marketer and client/customer. 

You should also use powerful visual languages such as metaphors (e.g., describing a product as “the golden key”) or similes (e.g., comparing your product with something else).

Write For The Reader, Not For Yourself Or The Brand

Now, I know what you are thinking: “But I want to write for myself! Don’t I?”

The answer is yes and no. You do want to write something good and useful but not just for yourself. You want the reader involved in your campaign too because they will be the ones doing all of the work (yes, even if it is email marketing). So when it comes down to writing an email, keep these things in mind:

Write for the reader: If a person were reading this article right now (and they are), what would make it interesting? What problems would they have? What might spark their interest? Think about your audience like an old friend don’t assume anything; ask questions until you know what they need from you.

Put yourself in their shoes: When writing copy, take on the perspective of someone who has never heard of your brand before or if not that specific person then someone who doesn’t really care or isn’t very interested in your product or service yet (i.e., most people).

 How would YOU respond if someone approached YOU with this offer? What questions would YOU ask before making a decision about whether or not to buy/subscribe/join/etc.?

In the realm of business, email marketing holds significant influence. Delve into the impact and strategies of email marketing with insights from our guide on How Email Marketing Can Make or Break a Business Setup, and harness its potential for success

Don’t Use Jargon Or Overly Technical Language

Your emails should be written in a way that is easy for your readers to understand. Don’t use jargon or overly technical language, because it takes away from the message and makes it difficult for readers to understand what you’re saying.

The best way to keep things simple is to speak directly to your audience. For example, if you’re writing an email about how to set up Google Analytics and send it out only to Web design clients who want that service, don’t use industry-specific language that your readers won’t recognize (e.g., “Google Tag Manager”).

Instead, explain what each tool does in layman’s terms so they can easily understand the information you’re presenting them with:

Google Analytics tracks user activity on a website by assigning cookies (small text files) when someone visits the site on their computer or mobile device; these cookies store important information about how users interact with pages on our website so we can learn more about how people use our services.*

Be Relatable And Friendly But Keep It Professional

You want to be friendly, but you also want to stay professional. This can be a tricky balance to strike. You don’t have to use “you” in every sentence or write in a completely formal way you just need to try your best not to sound like you’re texting them.

In your email marketing campaigns, use contractions (e.g., can’t) and shorten words wherever possible (e.g., online instead of online). You should also avoid using too much humor; it’s better if the humor comes from the content of your emails rather than from inside jokes between yourself and the recipient.

Make sure that all of your sentences are grammatically correct and all sentences end with punctuation marks where needed these are important elements that contribute towards making an email look professional and well written! 

Lastly but most importantly: always check for spelling errors before sending out any email campaign as no one wants their business name spelled incorrectly over 100 times across multiple emails!

A/B Test Emails And Track Results

A/B testing is a method of testing two versions of something against each other to see which one performs better. It’s a great way for email marketers to learn what works best in their campaigns, and an easy way to improve your open rates and click-throughs. 

A/B testing can be used to test different email subject lines, content, sending times, etc., so there are many opportunities for improvement if you’re willing to put in the time necessary to carry out rigorous tests. 

It’s important not only that you A/B test your emails but also that you track their results carefully so that you know what strategies work best at driving engagement with your audience and then make sure they stay successful by continuing them or adjusting as needed based on new data.

Use Video When Appropriate To Reach More People

Video is a great way to showcase your products and services. For example, if you’re a graphic designer who specializes in logo design, you could create an animation of a simple logo being created. This can help explain things more clearly than just pictures or words.

In addition to this, video can help build relationships with your clients by showing them who you are as a person. It’s important for freelancers to be both professional and personable when they’re communicating with clients over email or phone calls and video is one way that they can demonstrate those traits through their voice, face, and body language!

Finally, video allows freelancers to engage their customers on another level: it lets them see how excited (or bored) someone might be after reading an article on their website; it lets us hear what kind of music they like listening to while working away at our desks…


To summarize, here are the key takeaways:

Email marketing can be very effective if you have a good strategy, and have time to write a lot of emails. The more emails you send, the better your results will be.

Ensure that your subject line is compelling enough for people to click on it and open their inboxes. You need to make sure that it clearly answers the question “what is this email about?” so that readers know what they’re signing up for ahead of time.

Make sure you start with something interesting in your first sentence so that readers will keep reading what comes next!

Further Reading

Here are some additional resources for further enhancing your understanding of freelance email marketing:

Maximizing Freelance Writing Earnings Through Email Marketing Short Description: Explore strategies to boost your freelance writing income through effective email marketing. Discover tips and insights in this comprehensive guide. URL:

Effective Email Marketing for Freelancers Short Description: Learn the essentials of successful email marketing specifically tailored for freelancers. Uncover techniques to enhance client engagement and grow your freelance business. URL:

Freelance Email Marketing Tips for Growth Short Description: Elevate your freelance game with expert tips on email marketing. This resource provides actionable advice to help you optimize your freelance email marketing campaigns. URL:


How can freelance writers boost their earnings through email marketing?

Utilizing email marketing as a freelance writer involves building a subscriber list and delivering valuable content that resonates with your target audience. By establishing a strong connection and showcasing your writing expertise, you can attract potential clients and increase your earnings.

What are the key elements of effective email marketing?

Effective email marketing requires attention to several factors, including crafting compelling subject lines, segmenting your email list, delivering relevant content, and optimizing your emails for mobile devices. These elements collectively contribute to higher open rates and engagement.

How can freelancers leverage email marketing to foster growth?

Freelancers can harness email marketing to nurture client relationships, share their expertise, and showcase their portfolio. By consistently delivering valuable content and offers, freelancers can position themselves as trusted professionals in their niche and attract new opportunities.

What are some practical tips for successful freelance email marketing?

Some practical tips for freelancers diving into email marketing include personalizing emails, using clear and concise language, incorporating strong calls to action, and experimenting with different email formats. These strategies can help enhance engagement and drive desired actions.

How does email marketing contribute to the growth of a freelance business?

Email marketing contributes to freelance business growth by fostering direct communication with potential clients and maintaining relationships with existing ones. It serves as a channel to share updates, insights, and offers, ultimately leading to increased client retention and a broader client base.

What is an email marketing campaign?

An email marketing campaign is a series of emails sent to your customers or potential customers. In the beginning, a marketer will send out one email and continue sending out more over time. These can be used for sales, promotions, or even just general communication with your customers.

How can I write a successful email marketing campaign?

In order to write a successful email marketing campaign there are certain things that you need to consider:

Make sure that you have the correct segmentation in place so that when you send emails out they go to people who are interested in what you have to offer them;   * Make sure that the content within each of these emails is valuable as this will help increase engagement;   * Use social media channels such as Facebook and Twitter when promoting these campaigns so that they reach as many people as possible

What Is Email Marketing?

Email marketing is the process of sending emails to customers and prospects to advertise your products and services. It’s a great way to keep in touch with people who have already shown an interest in what you have to offer.

What Is A/B Testing?

A/B testing (also known as split testing) is a popular method of determining which components of an email campaign are most effective at attracting customers and driving conversions. The name A/B comes from splitting up your audience into two groups based on certain criteria, then sending each group different versions of the same email (so-called “variants”). 

You’ll then compare the results from those two groups in order to find out which variant yielded more clicks or sales for you. For example, one version might contain images while another does not; one version may include testimonials from happy customers while another does not; etcetera you get the picture!

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