Email Marketing For Freelancers: How To Do It Right

You’re a freelancer. You work for yourself, and you have to wear many hats: designer, developer, marketer, salesperson… the list goes on. 

You’re probably familiar with the idea of inbound marketing getting customers to come to you through content they find valuable. If you’ve been doing your job right (and we hope you have!), that means they’re visiting your website and reading your blog posts regularly.

In this article, we’ll take a look at how email marketing can complement those efforts by giving clients even more incentive to keep coming back for more great content from you!

Email Marketing For Social Media Managers And Freelancers
1. Implement personalized email campaigns to engage clients.
2. Build rapport by sending relevant and valuable content.
3. Use catchy subject lines to increase email open rates.
4. Segment your email list for targeted messaging.
5. Include a strong call to action to drive conversions.
6. Regularly analyze email performance and make improvements.
7. Provide exclusive offers to reward and retain subscribers.
8. Focus on consistency and frequency to maintain engagement.
9. Use storytelling to create a connection with your audience.
10. Leverage automation to streamline your email marketing efforts.

Create A Strong Lead Magnet

One of the most important steps in building a great email list is creating an effective lead magnet. Your lead magnet should be something you give away for free that is valuable to your audience and related to your topic. For example, if you’re writing a blog post about how to start a freelance business, then your lead magnet could be something like: “5 Tips To Get Started On A Freelancing Business.” Creating an effective lead magnet is all about making sure it has three key elements:

  • It’s easy to understand and has no jargon.
  • It uses the same language as your blog or website (so it doesn’t confuse people).
  • It’s given a strong title that tells subscribers exactly what they’re going to get from reading/clicking through.

Enhancing your freelance writing business with effective email marketing can be a game-changer. Learn from our 11 Email Marketing Tips designed specifically for freelance writers to make your campaigns more impactful and engaging.

Send Emails Regularly

If you want to be a successful email marketer, then you have to send emails regularly. That way your subscribers aren’t bombarded with multiple emails all at once, which could create a negative experience. Instead, they get used to seeing your name and brand in their inboxes every single day (or week). 

If something big is happening in your life or business and requires more frequent communication from you like if you’re launching a new product or service then by all means send out an email update that is relevant and timely! You don’t want to overdo it though. Send too many emails at once and people will start ignoring them altogether.

How often should you send emails?. It depends on how often readers expect updates from bloggers/sites like ours so generally speaking we try not sending more than once every couple of weeks but if there’s something major worth sharing then obviously we’d make an exception!”

Add A P.S. To Your Emails

This is a simple tip, but it’s one that many people forget or don’t think about until it’s too late. You can add a P.S. (a short paragraph at the end of your email) to draw attention to the most important part of your message and make sure readers don’t miss it! 

But be careful: if you send out emails too often, adding PSs can become annoying for recipients who have received many emails from you in the past and know exactly what they’re going to say before they open them up again later on down the line. 

Make sure each one needs such an addition before adding anything else beyond just sending out an initial message with everything else included in its entirety so as not disrupt their regular workflow process or add unnecessary clutter into their inboxes without reason.”

Email marketing isn’t just for marketers. As a freelancer, you can succeed by implementing the right strategies. Discover how to excel in your freelance career with insights from our guide on Email Marketing for Non-Marketers and become a successful freelancer through effective email campaigns.

Use Social Proof

Social proof is a powerful form of persuasion that helps you build trust and credibility with your subscribers. Here are some examples of social proof you could use in your email: Testimonials from happy customers (and/or happy employees) A list of “Top 5” things that people say about you in the industry (e.g., LinkedIn recommendations), and Statistics – numbers speak louder than words (e.g., number of clients, number of referrals, etc.).

Add Clarity And Focus To Your Messages

Your message should be clear and simple, with one main point. You also want to keep it short and to the point. The shorter your message, the more likely people will read it. This can be done by using short sentences and paragraphs, bullet points, headings, or whatever else you need to get your point across efficiently.

You must use a conversational tone when writing emails – this makes them much easier for readers to digest than a formal email would be (and less intimidating!). It also gives readers a sense of familiarity since they are more likely familiar with informal language than not in their daily lives outside of work.

Finally, remember that every word you write affects how professional you appear as a writer so always think carefully before deciding on what words to use in each sentence!

Showcase Your Personality

The most successful email marketing campaigns are those that show personality. Some of the best emails I’ve ever received from companies were ones where they got me to laugh and showed their unique personality. They talked to me like we had already met, not like I was a stranger who might or might not be interested in their product/service.

It’s easy to forget this when you’re sending out a mass email but if you want people to read it and potentially take action on what you’re asking them to do (buy something or visit your site), then being personable is essential. You can do this by making sure that everything about your email reflects who YOU are, not just some company with a generic name behind it that wants something from me.

Offer A Free Trial or Demo

If you are selling a product or service, many people will hesitate to buy it without getting to try it first. You can help your sales by offering a free trial or demo. Let them see how they would benefit from the product and give them a good deal on the trial so they’ll want to buy the full version.

Let’s say you’re selling a blogging platform that helps people start their blogs. The first thing you should do is offer someone who wants to start their blog some free training and mentoring on how to get started with setting up their new blog. This way, you’ll have lots of satisfied customers who are already using your service!

Unlock the potential of freelance email marketing to drive referrals and sales. Our guide on Freelance Email Marketing: The Secret to More Referrals and More Sales reveals strategies that can amplify your reach, bringing in more clients and boosting your revenue.

Write Catchy Subject Lines

Subject lines are a key part of email marketing. They’re what gets you noticed and can make or break your success. So how do you write a good subject line?

First, shorten it down as much as possible without losing any meaning. The shorter the better, so long as it still reminds readers of what they’ll get from reading your message. (If in doubt about whether something is too long for a subject line, try testing it.)

Make sure that if someone only saw the subject line in their inbox, they would know exactly what it was about and understand why they should open up and read on. That’s because some people might read emails from people they don’t know automatically they have them set up to go into a special folder but those same people probably won’t open an unknown message all by itself without knowing at least how to summarize its contents quickly themselves!

Segment Your Email List

Segmentation is the best way to increase your email engagement. Segmenting your list means that you send specific messages to different groups of people, based on their interests, location, and buying habits.

For example, You can segment an email list by customer location (city/state or country). You can even separate these groups into smaller segments so that you can tailor messages for people who live in specific neighborhoods within a city or town. For example: “Hey! We’re thinking about expanding our business into [your city]. Would like us too?”

You can also segment an email list based on customer interests (by industry). This will allow you to send more relevant content and offers that appeal directly to the reader. For example: “Did you know that we offer customized software solutions? Check out this article…”

Send Re-Engagement Emails

Re-engagement emails are a great way to bring back inactive subscribers. They do not have to belong, they just need to be interesting enough so that your contacts open them and read them. You can use this opportunity to remind them of the benefits of staying subscribed, offer a new incentive or even give away something free.

The best re-engagement emails will attempt at least one of these tactics:

  • Remind people with personalized quotes and messages that are relevant to each subscriber
  • Make it easy for your readers by offering an easy way out (e.g., a link to unsubscribe)
  • Give away something valuable (e.g., eBook)

Optimize Your Welcome Email Sequence

Welcome emails are a great way to get people excited about your product or services. But they’re also a great opportunity to make sure that you have their attention and build trust. They should be personalized, short, informative (but not salesy), and give the user a sense of what they can expect from you in the future. 

If you’re good at writing emails, then this is another place where you can showcase your skills by crafting an email sequence that will leave a lasting impression on new users.

Building strong relationships with your clients is key to freelance success. Discover how to foster trust and rapport through your email marketing efforts with insights from our article on Freelance Email Marketing: How I Build Rapport with My Clients, helping you become a go-to resource for your clients’ needs.

Set Up An Email Resend Campaign For Non-Openers

If you don’t hear back from your subscribers, you can still get the message through to them. Send a follow-up email with a different subject line and time stamp. This will give the impression that it’s a new email, even if it’s not new content (and some people will open it again).

Keep in mind what works best for resending emails: the same content, images, and call-to-action buttons work well here as they did in your original campaign so keep them consistent when sending out this second round of messages. Don’t forget to keep your sender’s name intact as well; otherwise, your contact list may think that someone else is sending them emails from another address (which would be confusing!).

Use A Single Call-To-Action Per Email

Your email should have only one call-to-action. Why? 

Because if you ask your readers to do two things, they are more likely to do neither of them. Remember that people are busy and distracted, so don’t make it difficult for them by giving them too many choices in one email.

Try and make the CTA entry point self-explanatory and easy to follow through with—this is what will get you the best results! I would recommend using a clear action verb (like “click here”) as opposed to an ambiguous one like “learn more”.

Invite People To Reply To Your Emails

Another tip that will help you get more responses: ask people to reply. While this may seem like an obvious thing to do, it’s not. Many freelancers simply send out their emails and then wait for replies, rather than proactively encouraging people to respond. 

This can be a mistake because it means that the person on the other end doesn’t feel as compelled to reply if they don’t want to (and most of us are guilty of this at some point). However, if you ask them directly for feedback or comments on something specific in your message, they’re much more likely to reply which is what we want.

Test, Test, Then Test Again!

We’ve covered a lot of information in this email marketing guide, and it’s time to put all that knowledge into practice.

  • To make sure you’re using your testing effectively, run A/B tests on the following:
  • Email subject lines
  • Copy content
  • Call-to-action (CTA) button copy
  • Send times (when you send your emails) based on what works for your audience and industry segmentation data
  • Segmentation by lists or other metrics (which parts of an audience respond best to which types of messages)

Don’t Make Spelling and Grammar Mistakes

Spelling and grammar mistakes can reduce your credibility. You don’t want to be wasting time trying to convince people that you are a professional when they see that you haven’t taken the time to check your emails carefully.

A spelling mistake can cost you time and money. A client may not remember what they wanted from their last meeting, or they might think that their last email was sent by mistake because it doesn’t match the message given at the meeting (or vice versa). Either way, it’s not good for you!

There are plenty of tools available online which will help with proofreading emails: spell checkers and grammar checkers etc. These are great for catching basic errors, but if there is something more complicated going on or if it’s just not getting picked up by these tools – then we recommend using an external editor or copywriter who can proofread every message before sending it out to the world!

Try A/B Testing For More Personalization And Higher Engagement Rates

A/B testing (also known as “split testing”) is a process used to compare two versions of something to find the better version. It’s often used in marketing and advertising, but it can also be applied to email marketing campaigns.

You can A/B test your subject line and email copy to see which works better for your business. For example, if you send 100 emails with different subject lines, open rates and click-through rates will tell you which one resonates most with readers; then you know what type of content they respond best to when they receive emails from you in future campaigns.

Be Honest With Your Readers

Your readers will appreciate you being honest with them. They want to know that you’re human and make mistakes, just like they do. Tell them about your processes, whether they work or not, so they can learn from your experience and make informed decisions on their projects.

Provide Value in Every Email You Send Out! Takeaway

The last point is worth repeating: don’t be afraid to send emails! The more you do it, the better you’ll get at it. You can even make a list of all your past clients and potential customers, and contact them with an offer of your latest service or product.

As long as you’re providing value with every email that you send out, there’s nothing wrong with sending multiple emails per day. Just be sure to segment your list so that only those who have expressed interest in receiving information from you are sent messages. A simple way to do this is by using social proof; if one of your friends is also a fan of what you do (or another friend whose opinion matters), include their name in the email signature line.

You should also use catchy subject lines for each message so people will open up the message without feeling like they’re getting yet another spammy blast from someone they don’t know well enough yet. If possible, add something personal about yourself into the beginning paragraph too people love hearing about real experiences rather than just general facts about how great something else might be for them too

If you’re new to freelance email marketing, our Freelance Email Marketing: 12 Tips to Get Started guide is the perfect launchpad. Get valuable advice on how to initiate and navigate your email marketing journey successfully, setting a strong foundation for your freelance business growth.

Final Thoughts

If you’ve managed to read this far, you’re probably ready to start implementing some of these ideas into your marketing strategy. The first step is to make sure you have a good understanding of what email marketing is and how it works. 

Next up, choose a tool like MailChimp or ConvertKit that will allow you to send out your emails easily and track responses as well. Finally, give yourself a pat on the back for getting through this post (and maybe even share it with other freelancers who might benefit from it). You’ve learned everything there is about email marketing for freelancers. It’s up to you now!

Further Reading

Here are some additional resources to further enhance your knowledge of email marketing for freelancers:

Getting Started in Email Marketing as a Freelancer: Learn the basics of email marketing and how to implement it effectively into your freelance business.

Using Email Marketing to Boost Your Freelance Career: Discover actionable strategies to leverage email marketing for freelancers and enhance your career prospects.

Email Marketing Guide for Freelancers: Dive into this comprehensive guide to understand the nuances of email marketing tailored for freelancers.


What are the key benefits of using email marketing for freelancers?

Email marketing offers freelancers the opportunity to engage with their audience, showcase their expertise, nurture client relationships, and ultimately drive more conversions.

How can email marketing help me secure more freelance projects?

By consistently delivering valuable content and showcasing your skills, email marketing establishes your authority in your field, making potential clients more likely to choose you for their projects.

What types of content should I include in my freelance email marketing campaigns?

Your email campaigns can include a variety of content such as informative articles, portfolio highlights, success stories, and exclusive offers to engage your subscribers and maintain their interest.

What Is Email Marketing?

Email marketing is the process of creating, sending, and managing your email campaigns. Once you know what email marketing is, it’s time to learn how you can use it to grow your business.

How Can I Make My Email Marketing Better?

You’re probably thinking, “Great! Now that I know what email marketing is and how it works, how do I make my email campaigns even better than they already are?” Well, in this section we’ll be looking at some tips for making sure that all of your emails are being read by subscribers and also for ensuring that these people are converting into customers.

What Is Email Marketing For Freelancers? And Why Is It Important To You?

Email marketing is a way of sending out messages to your subscribers who have opted in to receive communications from you via emails. 

It’s not unlike social media, but instead of posting on someone’s Facebook timeline or Twitter feed, with email marketing you send them emails that can include anything from links back to your website or blog posts (like this one), offer discounts on products or services and even ask for feedback on how well something worked out for them. 

The goal is always the same: get people interested enough in what you’re offering so they want more information about it!

How To Write A Good Email?

The best way to ensure that your emails are well received is to use proper grammar and spelling, and pay careful attention to your tone. For example, if you’re asking someone for something or asking them for help, be sure not to sound demanding or condescending (even if you’re frustrated). 

Your email should be written as if you were speaking face-to-face with the person: they need time to digest what you’ve said before responding. If an answer isn’t forthcoming within an appropriate amount of time (which could be anywhere from 15 minutes up), follow up with another friendly reminder email.

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