How To Get Your Freelance Email Marketing Business Up

You’re wondering how to get your freelance email marketing business up and running in one week, right?

If you’re like most freelancers, you probably don’t have an established clientele or revenue stream. You may even feel like there are so many things that need to be done before you can even start marketing yourself. 

But the truth is that if your goal is to make money as a freelancer, it may take longer than one week. However, starting with a solid foundation will help keep your freelance business on track as well as help grow it into something bigger!

1. Focus on effective email campaign strategies.
2. Build a strong subscriber base through engaging content.
3. Utilize automation tools for efficient email management.
4. Craft personalized emails to connect with your audience.
5. Monitor and analyze campaign metrics for continuous growth.

Step 1 – Establish The Need For Email Marketing Services

As a freelancer, you’re going to have to get good at establishing the need for services. So start by writing down what it is that you can offer your clients. What skills do you have? Can you build websites, create graphics, and design logos? 

Do you know how to manage social media accounts or video production? Are there other things that stand out as being relevant to your potential client’s business needs?

Once again as a freelance you’ll want to be able to show off these skills in concrete terms. That means putting together a list of possible services that would be valuable for your client base. Is there a certain type of project that seems like something they might need help with (like email marketing)?

If so, jot down some ideas about what kinds of work could be involved with each project and what level of skill set it will require from yourself and/or anyone else who might assist on the projects with you (if applicable).

Now think about what kind of value proposition this can present itself as: how could an investment in one of these services help improve their bottom line?

Enhance your email marketing skills and take your freelance business to new heights. Discover valuable insights in our article on improving marketing with a 23-step checklist that covers a range of strategies to boost your efforts.

Step 2 – Do Some Research Into The Competition

The next step is to do some research into the competition. You need to see what services they offer, how much they charge for their services, and how their website looks. 

This will give you an idea of what your competition is doing and how far ahead of them you are. It will also help with planning a marketing strategy for your business because it enables you to know what type of customers would be interested in your business.

By looking at their websites, you can find out if they offer email marketing as part of their overall service or if it’s something that they’re just testing out right now as part of their strategy. 

This could help provide some insight into whether this particular service is a good idea or not which could save time later down the line when setting up shop if there isn’t enough demand yet!

Step 3 – Set Up A Price List

Now that you’ve found your customers, it’s time to start charging for your services. You’ll need a price list so that you can quote clients once they contact you.

To set up a price list: Decide how much time it takes to do email marketing for each client. This will vary depending on the size of the company and how complicated its needs are. For example, if an account executive at a small business wants to create an email newsletter featuring new products or services they offer, they might need only an hour of work from you per week (and therefore pay $50-$60/month). 

However, if a large corporation wants to develop several different newsletters with different content based on audience segmentation data across multiple channels which could include creating new images and videos you may need two hours per week ($120-$150/month).

Assess where your skills lie within this range so that you don’t overcharge or undercharge yourself based on what other service providers in your area charge for similar projects; some freelancers even use hourly billing if there is sufficient demand for their expertise.

Effective marketing starts with asking the right questions. Learn how to formulate impactful inquiries that can shape your strategies in our guide on asking questions that help you market, designed to refine your marketing approach.

Step 4 – Create A Simple Website

Now that you have a few emails on hand, it’s time to create a website. A domain name is the website address that people type into their browser. It should be short and memorable something like “” Ideally, the name of your business will be included in this domain name.

Domain names can be bought from a domain registrar like GoDaddy or Namecheap. Just make sure that the first part of your web address (www) points towards your web host so visitors can actually get to it!

Step 5 – Launch Your Website And Start Promoting It

Now that you’ve got your social media game plan ready, it’s time to launch your website and start promoting it.

Create A Facebook Business Page

You will want to create a business page on Facebook and promote the hell out of it. The more followers you have, the better! Posting content regularly is key here as well this is where having an email marketing business makes things much easier because it forces you to consistently produce content without getting distracted by other things that might take away from your focus (like answering emails).

Post Content On Your Blog And Social Media Accounts

This can be done at any time during this step, but we recommend posting new blog posts early in the week so they get maximum exposure throughout the rest of the week or even into next week if possible. 

We also recommend sharing those blog posts across all of your social media channels as soon as possible after posting them so people will see them when they arrive on these platforms later in their day or week. 

The same goes with tweets you should always share new tweets within 24 hours (and sometimes even sooner) of posting them so people don’t forget about them when they’re scrolling through their feeds at night or over their morning coffee!

As a freelance email marketer, honing your design skills can set you apart. Discover 15 ways to become a better freelance designer to create visually compelling email campaigns that engage your audience effectively.

Step 6 – Establish A System To Keep Track Of Clients And Emails

So, you’re all set up and ready to go. Now what? You need a system for keeping track of your clients, their contact details, and their requirements. You should also keep track of the emails you have sent and when they were sent.

Finally, you’ll want to establish a system for tracking when you should send the next email in your drip campaign to each client (or group of related clients).

Step 7 – Start Working On Your First Client Project

Set a deadline for completion. You should also make sure that the client is on board with your timeline and understands that this project will be done within your designated time frame.

Discuss what the client wants from the campaign, as well as their expectations of you and your work. Clients usually have a vision of how they want things to go down, so it’s important to understand those expectations before you get started. 

This way, you can deliver exactly what they need while maintaining control over any unforeseen complications that might arise during execution.

Get as much information from them as possible so that there aren’t any surprises later on and don’t forget to ask questions! The more informed you are about what they expect out of the campaign, the better off both parties will be once it’s complete.

Step 8 – Follow Up With Your First Client

At this point, you have a new client, so it’s time to make sure that everything is going smoothly. Here are some things you should do:

Check if the client is happy with your work. If they aren’t happy with something, don’t be afraid to ask them what you can do better next time. In fact, it makes sense to ask this at every stage of producing content and managing campaigns (there are plenty more examples in our post on how to run a successful email marketing campaign). 

You want clients who feel comfortable telling you when something isn’t working or needs improvement; if they don’t tell you about problems, then chances are those issues will continue into future projects and no one wants that!

Ask for testimonials from satisfied customers when possible. Testimonials help build trust and increase sales because readers see firsthand customer experiences rather than just your word for it (which many people will find difficult to believe). 

When looking at testimonials from other agencies or freelancers in general, however, keep in mind that their claims may not always be true; these professionals often fabricate glowing reviews from nonexistent sources just so they can sell their services better! 

Be cautious about trusting any kind of testimonial unless there’s evidence backing up what was said or until someone actually pulls out their checkbook.”

Expanding your email subscriber base is crucial for a successful freelance email marketing business. Explore our tips for boosting your email subscribers by 30% or more and learn how to attract more contacts to your marketing campaigns.

Step 9 – Get Testimonials From Your First Client To Help You Attract More Clients

Once you’ve completed the first project for a client, it’s time to ask them for some feedback.

Ask your client if they’d be willing to write a review on one of the review sites like Google or Yelp. If they aren’t comfortable doing this, then ask them for a short testimonial that you can use on your website and marketing materials.

Ask your clients if they would be willing to give something more in-depth as well – this might take 2-3 sentences but will help attract new clients once published online because people tend to trust recommendations from other people more than sales copy written by businesses themselves (and even more so when those reviews are written by customers).

Attracting clients is a shared goal for both graphic designers and freelance email marketers. Dive into our resource on landing your first graphic design client with 17 essential questions to gain insights into effective client engagement strategies for your freelance journey.


If you can get your email marketing business up and running in one week, you have a much better chance of making it than people who don’t. The sooner you start, the better. If you follow these steps and put in the work, I’m sure that your email marketing business will be successful as well.

Thank you for reading this article!

Further Reading

Explore more resources to enhance your knowledge and skills in freelance email marketing:

Email Marketing for Freelancers: Discover expert insights and strategies for leveraging email marketing to grow your freelance business.

Freelance Email Marketing: Tips for Success: Learn actionable tips and best practices for succeeding in email marketing as a freelancer.

Expert Advice: How to Grow Your Freelance Business with Email Marketing: Gain valuable advice from experts on using email marketing to expand your freelance business.

Frequently Asked Questions

How Can I Get More Clients?

A: You need to offer a free consultation that includes tips on how to improve your email marketing strategy. This will help you build trust with potential customers, and let them know that your goal is to make their business better.

What Is The Best Way To Grow My Email Marketing Business?

A: Focus on delivering results for clients before asking for referrals or new work! You don’t want to come across as pushy or desperate; instead, focus on providing great service from start to finish (this means following up with clients after each project). That way when people see how helpful you’ve been in other areas of their life, they’ll be more likely to recommend you as well!

What Is Email Marketing?

Email marketing is the act of sending emails to your audience to promote your business and its products or services. It’s a great way to stay in touch with past customers, get new ones and build relationships with potential clients.

How Does Email Marketing Work?

There are two main types of email marketing: one-off emails (such as newsletters) and drip campaigns (automated messages sent over time). Drip campaigns require less effort but take longer to see results; whereas one-off emails are quick, but may not generate as much interest in your brand as drip campaigns do.

How Much Does It Cost?

Depending on what kind of campaign you want to do and how many contacts you have on your mailing list, this could be anywhere from $10 – $50 per 1,000 impressions (the number of times a user sees an ad). 

If you want tailored services from an agency that specializes in this field, expect prices upwards from $2 – 3 per 1k impressions depending on how targeted they can make the ads; however, if this isn’t something high priority for them they might charge less than half these amounts! 

Typically though most businesses are willing to pay between around $20-$50 depending on where they sit within their lifecycle at any given time so feel free to ask them what their budget allows before proceeding further 🙂

How Do You Get Email Addresses?

It can be tempting to just create a list of your own contacts and send out emails to them, but this is not only illegal, it’s also going to annoy people. So don’t do it! The best way to build up an email list is by rewarding people for subscribing. For example, when someone subscribes they might receive a free download or discount code in return.

How Do You Create A Newsletter?

The first step is creating a template for your emails using software like Canva or Mailchimp’s drag-and-drop design editor (and don’t forget about image size). 

Then comes the writing part it always helps if you have some content ready before starting your campaign so that all of your efforts go towards sending out emails instead of coming up with what should be included in them! This way will mean less time wasted on brainstorming ideas that may not work anyway!

Leave a Comment