The 12 Challenges Of A Freelance Email Marketing

It doesn’t matter whether you’re a seasoned marketer or just starting, you’ll have to deal with a lot of challenges when running your own business. There are several steps you can take to make the process as smooth as possible.

There are 13 challenges that every freelance email marketer must face as they start their careers. These challenges range from issues related to managing time and finances, all the way up to finding new clients and keeping up with industry standards. Let’s dive right into our list!

Email Marketing Masterclass (Recording)
1. Freelance email marketing comes with its own set of challenges.
2. Successfully managing email campaigns requires overcoming various hurdles.
3. Understanding and addressing these challenges can lead to more effective freelance email marketing strategies.
4. Challenges may include list segmentation, content personalization, deliverability, open rates, and more.
5. Finding solutions to these challenges can improve overall client satisfaction and business success.
6. Staying informed about the intricacies of email marketing can help freelancers navigate the field more confidently.
7. Regularly reviewing and adapting strategies can lead to better results and higher engagement rates.
8. Email marketing remains a valuable tool for freelancers, but it requires proactive problem-solving.
9. Balancing creativity, technical aspects, and client expectations is crucial for successful email marketing.
10. By addressing these challenges head-on, freelance email marketers can create impactful campaigns.

1. Routine

Routine is the key to productivity.

It’s easy to get distracted and lose focus when you’re working from home, so you need a schedule that keeps you on task until a reasonable hour. If your freelance job is flexible, create some structure by making a to-do list. This can be as simple as listing tasks you want to accomplish for the day in bullet point format.

If any big projects are looming on the horizon, try breaking them down into smaller tasks and making those part of your daily routine too.

For example:

  • Drink water (this will keep me hydrated)
  • Get dressed (I’ll feel more productive if I’m wearing clothes)
  • Take out the trash (if I don’t do this now, it will pile up later)

Crafting engaging content is essential for successful email campaigns. Learn how to improve your emails with these 11 Email Marketing Tips for Freelance Writers and watch your audience engagement soar.

2. Time Management

Time management is an important part of being successful as a freelancer. Here’s how to manage your time:

Keep track of what you need to do by using a planner and to-do list. Make sure the tasks are organized in categories so that you can see what needs attention at first glance. It’s also worth setting aside some time for breaks, social activities, and exercise it will help prevent burnout from working too hard.

Turn off notifications from your phone when you’re busy working on a project or task (this includes emails).

This will help ensure that nothing distracts you from the task at hand, giving you more time for productivity without having to worry about missing out on something important happening elsewhere online or through text/SMS messages sent directly to your phone by someone else who wants something done right now!

3. How To Do Everything Alone

As a freelancer, you don’t have a team to help you out. You are the team, so you must learn how to do everything yourself. Your customers need emails and they expect them quickly. If they don’t get their emails, they will go elsewhere and find someone who can fulfill their needs more efficiently.

You can hire people on Upwork or Fiverr for pennies an hour but this will cost more than hiring a full-time employee would be worth it considering the amount of work one person can produce in 8 hours compared with someone working from home or at a coffee shop for 4 hours each day (which might not even happen).

You may also end up losing time training workers and answering questions about why certain things are done a certain way when there are tools available that make life easier for both parties involved in a project like an email marketing software or landing page builders which allow users to create beautiful websites without having any coding knowledge whatsoever!

Freelance email marketing can open up various income streams. Discover creative ways to monetize your skills in this guide: 13 Ways to Make Money as a Freelance Email Marketer.

4. Managing Finances

Managing finances is a big challenge for most freelancers. You need to keep track of income and expenses, tax deadlines, and other financial obligations.

To manage your cash flow:

Hire an accountant who can help you with your taxes and other accounting tasks. If you have no experience with this, it’s best to hire someone who has those skills so they can guide you through the process (and save money in the long run).

Get a credit card so that purchases can be made quickly without waiting for checks to clear or approvals from clients before making purchases on their credit cards (thereby putting them at risk). Credit cards are also useful when there are unexpected expenses during projects where payment may not be received until weeks later.

The interest rate will be higher than normal but the benefit outweighs any cost involved in using these types of services because they allow immediate access without having immediate funds available like debit cards do.

5. Getting New Clients

Now that you’ve got a handle on your business and the best way to market it, let’s talk about getting new clients.

Your portfolio is a key part of how you present yourself as an expert in your field. It shows potential clients what kinds of work you can do for them and what results they should expect from hiring you.

A good portfolio website should have all the essential features: clear design, professional layout, and content (including testimonials), easy-to-navigate navigation bars, images that are well-composed both alone and within the context of the page itself (using whitespace), video clips when appropriate (like product demos), price lists if applicable, etc.

Your website should be simple yet visually appealing so visitors will know right away whether or not they want to continue reading more about who you are/what kind of services/products/etc., while still feeling comfortable enough with these aspects in order not just click away from there at any given moment(s).

Sending emails to a cold list can be challenging, but with the right strategies, you can make meaningful connections. Learn how to start emailing a new audience with confidence: How to Get Started Emailing a List of People You’ve Never Met.

6. Feeling Isolated

Feeling isolated is the number one challenge for freelancers.

The good news is that you can take steps to combat this problem, and it’s not as hard as you might think! If you’re feeling lonely, consider:

  • Networking with other freelancers.
  • Getting a mentor.
  • Joining a local meetup group or Slack channel for your industry 

Attending conferences where you can meet people in person (the conference organizers will also often have their Slack channels for attendees).

Setting up co-working days at home or in coffee shops where there are other freelancers around so that you know someone is always working nearby 

If that doesn’t work out, try something else! Join an online community like Stack Overflow if nothing else comes up locally here; maybe buy yourself a dog so they’ll keep each other company while they’re alone all day at home; maybe even get married again your partner could help out with this problem.

By giving them someone else to talk with during those long stretches between projects or even just hanging around after hours when everyone else has gone home already.

7. Finding Time For Social Activities And Self-Care

Finding time for social activities and self-care is an important part of staying healthy. You need to find a balance between work and social activities because, without them, you can end up burning out.

For instance, if you’re working late into the night every day without taking some time off for yourself or catching up with friends, you’ll start feeling uninspired and exhausted. Socializing with others will help you maintain a healthy lifestyle and make sure that you don’t get too stressed out by your job they should be used as an outlet so that they don’t become overwhelming.

It’s also important to remember that being able to go out often makes people more productive at their jobs: according to research by Gallup Inc., those who do “not engage in social activities” are less likely than those who do engage in such activities (67% vs 77%) to report being highly engaged at work!

Successful email marketers know the power of personalization. Discover the clever trick that can transform your email campaigns from ordinary to extraordinary: The Clever Trick All Successful Email Marketers Use.

8. Feeling Unproductive

Create a routine. Oftentimes, freelancers can feel unproductive because they don’t have the structure of an office setting to guide their days.

When you’re working from home or on the go, it’s easy to lose track of time and get unfocused as you bounce from task to task. To stay productive and maximize your day, create a routine for yourself that includes regular breaks (see below) and planning out your day before you start working so that there is less downtime in between projects (see above).

Take regular breaks. Just like humans need food and water to keep them going throughout the day, so do computers! If you spend all day banging away at your keyboard without giving yourself any type of break whatsoever, here are some things that could happen:

You’ll make more mistakes than normal because it’s impossible to be 100% focused every second of every minute while working on something important;

Your eyesight may suffer as well staring at monitors all day long isn’t great for anyone’s vision regardless if they wear glasses or not;

You’ll get burned out faster than usual since there’s no way for us humans not to live inside machines ourselves (yet) who need rest periods built into our schedules too!

9. No Creative Feedback

You can always get a second opinion. It’s always a good idea to ask someone you trust or have worked with before (preferably face-to-face) to look over your work. They may be able to see things that you’ve missed, and they will be able to give more in-depth feedback than just “Looks good!” If you’re stuck on a design, ask them what they think.

Send an email to a potential client and ask for their feedback. This is one of the best ways to get feedback on something that could end up being used by thousands of people!

Ask for feedback on social media – it’s never too late in your career as a freelance designer!

10. Downtime

The second challenge of freelance email marketing is downtime. This is when you’re not actively working on a project, which can be as little as a few days to several weeks at a time.

While it may seem like downtime would be the perfect time to relax and enjoy yourself, it can cause more stress than you might realize.

Without the structure of an office job or freelance gig, your days are suddenly filled with uncertainty: Do I need to work today? If I don’t do anything today, will people think I’m lazy? What if someone hires me? How much money am I going to make this month? And what are we having for dinner tonight?

All these questions mean that every day becomes an anxiety-inducing battle between your desire for freedom and independence vs. your fear of being broke and that’s not even counting all the other emotional baggage that might come along with freelancing (like whether or not any of this is even worth it).

11. Paying For Software Features You Don’t Need

If you’re in the market for new email marketing software, make sure you purchase a package that includes only the features you need. While it may be tempting to get every bell and whistle on the market, doing so can lead to wasting money on features that will never benefit your business.

A free trial period is a great way to test out new software before committing to it. Some companies even offer discounts if multiple people within your organization are using their product at once this is especially helpful if there are several people involved in an email marketing campaign!

Finally, don’t forget about asking for price reductions based on volume or length of use; sometimes agreeing on long-term contracts can help save money in the long run!

Not a marketer by trade? No problem. Learn how to excel in freelance email marketing even if you’re not a marketing expert: Email Marketing for Non-Marketers: How to Be a Successful Freelancer.

12. Collaborate With Another Freelancer To Get Better Work Tailored To Your Needs

Collaborating with another freelancer can be a great way to get better work tailored to your needs.

It’s one of the best ways for an email marketer to scale their business. You can have someone who specializes in design or programming build you custom landing pages, templates, and automation processes. The result is a more streamlined workflow that helps you find success faster.

But before you start looking for someone to work with, there are a few things you need to consider first:

What kind of collaboration will fit into my budget?

Will I be able to afford their rates?

How much time do I have available for managing this project?

Can I afford to lose all my free time because of this project? 

What about weekends and holidays? Do we have overlapping schedules so that my team member won’t need me as often? If not will they be available via Slack at least during normal business hours which are 9 am-5 pm EST Monday through Friday (UTC-05:00) and 9 am – 4 pm EST Saturday (UTC -05:00).


You may find yourself struggling with the challenges of working as a freelancer.

If you are, I hope this article has been helpful in some way to you. You’re not alone and there are many ways to overcome these challenges, whether it be finding new ways to stay motivated or just having someone listen to your struggles. The most important thing is that you keep trying and never give up!

Further Reading

Challenges in Marketing: What You Need to KnowLearn about the various challenges marketers face and how to overcome them effectively.

7 Challenges Businesses Face Using Email MarketingDiscover the common hurdles businesses encounter in email marketing and strategies to tackle them.

6 Email Marketing Challenges and How to Overcome ThemExplore six major email marketing challenges and proven solutions to navigate them successfully.

Frequently Asked Questions

What Are The Benefits Of Email Marketing?

Email marketing is one of the most cost-effective ways to reach your customers. It’s also a great way for you to get in front of someone who may not have heard about your business before. If someone has already bought from you, that means they trust you enough to spend hard-earned money on your products or services.

If you’ve built up a good relationship with them over time and made sure they’re getting value from what you provide, then sending them something through email will only increase their likelihood of making a purchase again in the future!

How Do I Write A Marketing Email?

There are two main ways people interact with emails these days those who check their inbox constantly throughout the day (the majority) and those who only check theirs once every few days or weeks (a small minority).

Depending on which camp someone falls into, it’s important that whoever writes this kind of communication takes into account their audience’s habits so they can optimize how often they send out updates while still maintaining relevance among all recipients.”

What is the best way to get clients?

If you have your blog, then you can use it to promote your freelancing business. You’ll be able to attract more clients by putting out valuable content that people can relate to.

Also, try reaching out to bloggers who are in the same niche as yours and ask them if they would like to guest post on your website. Once they post their article, their links will be attached back to their websites which means that there’s a better chance of getting more traffic coming through from other sites as well!

What Are Some Things I Need If I Want To Start My Own Business?

To successfully become a freelance marketer, make sure that all of your equipment such as computer systems are powerful enough so that they don’t crash while working on large projects at once time (I learned this lesson the hard way). In addition

Can I Hire A Freelancer To Manage My Email Marketing Campaigns?

Yes, you can. There are many skilled and experienced freelancers available on the internet who can handle your email marketing campaign for you. However, this does not mean that all of them will be good enough for the job.

You should do some research on their skill sets and experience before hiring one of them as it will help you choose a reliable service provider who will provide quality work with professionalism.

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