The email marketing industry is very lucrative, and many people want to get into it. There are also a lot of freelancers in this profession who want to expand their businesses and make more money. This article will help you take your email marketing career to the next level by teaching you how to start making money as a freelance email marketer.
In this article, I’m going to cover 14 specific ways that you can begin making money as a freelance email marketer right away!
| Takeaways |
|---|
| 1. Explore various niches for email marketing services. |
| 2. Offer personalized email campaign creation. |
| 3. Provide email automation and workflow setups. |
| 4. Assist clients in building and managing lists. |
| 5. Offer A/B testing and performance analysis. |
| 6. Provide email content writing and editing. |
| 7. Offer email template design and customization. |
| 8. Provide lead generation through email campaigns. |
| 9. Offer consulting on email marketing strategy. |
| 10. Provide segmentation and targeting services. |
| 11. Offer email campaign optimization. |
| 12. Provide email analytics and reporting. |
| 13. Offer email marketing workshops or courses. |
1. Create A Personal Brand
The first step to making money as a freelance email marketer is to create a personal brand. The first step in creating your brand is to become an expert in email marketing. To do this, you need to have knowledge and experience that sets you apart from others.
You can start by getting on social media, networking with other email marketers, and creating your website or blog where you can post articles about how to use email marketing effectively for business growth.
You can also become a thought leader by speaking at conferences or webinars about how companies should be using their emails for better results and attracting more customers.
Once you have created your brand and become known as an expert in the field, then it’s time for the hard part of starting your own business! The best way to do this will depend on what type of work interests or suits you most:
- Create Your Email List
- Become A Speaker At Conferences And Events
- Conduct Webinars & Tutorials Online
Crafting compelling email campaigns requires a blend of creativity and strategy. Learn valuable insights and techniques in our guide on writing successful freelance email marketing campaigns that can engage and convert your audience effectively.
2. Start A Blog
Blogging is a popular and effective way to earn money as an email marketer. According to the Small Business Administration (SBA), 57% of small businesses use blogs for marketing purposes. Blogging is also one of the easiest ways to start making money in your spare time.
The best part? You don’t need any special skills or experience, just a computer and Internet connection!
To begin blogging, simply sign up for a free account on WordPress or another blogging platform like Squarespace.
Then you can select an appropriate theme from their library and start posting content that fits your niche: if you’re interested in travel, find interesting facts about countries around the world; if food is more up your alley, write reviews about restaurants around town; if fashion is more your thing or maybe even all three? Well then go ahead and do all three!
Once you’ve selected what type(s) of content will be featured on your site make sure that these pages are optimized with keywords so they show up higher in search engine results pages (SERPs). This way other potential readers can find them easily when they search through Google or Bing etcetera.”
Mastering the art of email marketing as a writer involves understanding various nuances. Discover 11 essential email marketing tips tailored for freelance writers, helping you enhance your email communication and drive better results.
3. Become A Content Marketing Writer
Content marketing is a powerful tool for businesses to build their brand and improve sales. It’s also in high demand; there are currently 1 million content marketing positions open, according to the Content Marketing Institute (CMI).
The CMI defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.”
Content marketers create articles, ebooks, videos, or podcasts that provide useful information for their target audience. For example: if you’re writing an article about how to get a mortgage loan in 2018 then you would write it in such a way that it helps those who are looking into getting mortgages this year.
4. Write Emails For Fortune 500 Companies
If you’ve got a knack for writing and aren’t afraid of big corporate clients, email copywriting may be the way to go. It’s worth noting that email copywriting can be very lucrative, especially when working with Fortune 500 companies.
Email copywriters help businesses create compelling subject lines, thought-provoking copy, and calls to action that will grab their readers’ attention and keep them engaged. If you’re good at coming up with creative ideas on your own or know how to work well with clients (who usually have a specific vision they want), this could be the freelance gig for you!
Consider these benefits:
You’ll get paid handsomely if you’re successful at landing clients who pay top dollar for high-quality emails. Some freelancers report making $100/hour or more doing this type of work. This can add up quickly!
It’s easy to find companies in need of skilled email marketers because there are so many out there already doing it and if not yet established themselves as experts in their field like many others do.
Then, there are plenty out there who are willing to help teach them how by mentoring them through the process until they become comfortable enough with what needs to be done before moving forward on their own (or hiring someone else).
5. Start Your Own Email Advertising Company
You can also start your own email advertising company. This may be a bit more difficult than some of the other options, but it does have some advantages. For one thing, you’ll be able to choose your hours and work from anywhere. If you have skills in writing or graphic design, this could be the perfect opportunity for you.
Before starting an email advertising company, think about what services you want to offer clients. You could provide a wide range of services including:
Writing emails
Designing emails
Collecting data (for example leads) through forms on websites or landing pages
Once you know what kind of service(s) you want to provide clients with, it will be easier for them to hire your company! You should also create an email marketing strategy so that each client knows exactly what they are paying money for when working with yours
Elevating your freelance email marketing endeavors to a full-time income requires dedication and strategic planning. Dive into our insights on making a full-time income freelancing as an email marketer to discover methods for turning your passion into a sustainable career.
6. Offer Email Writing Services On Fiverr And Upwork
If you’re ready to make some cash, here’s where you can get started:
Sign up for Fiverr and Upwork. (If you haven’t already.)
Create a great profile picture on both websites.
Create a compelling biography and portfolio.
Make sure you have an awesome video introducing your services, so people know what they’re getting into before they hire you! You should also include lots of samples in your gig descriptions these will show potential clients how good your work is and help them decide whether or not they want to hire you.
Finally, make sure that each one of those samples is incredibly detailed; if someone’s going to pay $250 for something like this then trust me they’ll want proof that it was worth every penny!
7. Offer Email Automation And Esp Integrations On Fiverr And Upwork
You can also find clients on Fiverr and Upwork, two online freelance platforms where you can create a profile and offer your services. Here are some tips to get started:
Make a portfolio of your work. Showcase just how awesome you are at email marketing by creating a portfolio, then use it to market yourself as an email marketer for hire.
Create an easy way for clients to contact you. Use Gmail’s free email forwarding service so that people can reach out with their questions or requests directly through your Gmail inbox this makes it easier for them to get in touch (and for you to respond).
Offer value-added packages that fit different budgets, like $5/month plans versus $20/month plans versus custom fees based on each client’s needs; these will help attract both new customers and retain existing ones who might want more advanced services in the future.
You can even charge extra fees if there’s an ongoing project instead of charging per hour basis only (which might not be ideal) because then they’ll want someone reliable who won’t charge high rates every month.”
8. Become A Certified Email Marketer
If you’re looking for a way to work remotely, email marketing is one of the best options available. It’s easy to get started and there are plenty of companies that need your help.
The best way to get into email marketing as a freelancer is by becoming certified in the field. There are three major certifications: Certified Email Marketer (CEM), Certified Professional Email Marketer (CPM), and Certified Sales Email Marketer (CSEM).
If you’re interested in starting your own business or working freelance, then becoming an expert at email marketing could be your ticket.
Unlock the potential of freelance email marketing as a catalyst for referrals and increased sales. Our guide on how freelance email marketing can lead to more referrals and sales provides actionable strategies to help you harness the power of effective email campaigns.
9. Start Your Own Email Company
You can set up your own email marketing company, but it’s not a simple process. It requires a lot of time, money, and effort if you want to make it worth your while. Here are some steps you’ll need to take:
Figure out what services will be most in-demand from potential clients. This will help determine what kind of equipment you need and how much money to invest in the business at the outset.
Find an office space that has good lighting for working on laptops (even though many people these days prefer working remotely).
Hire employees who have experience doing this type of work; otherwise, it won’t be long before customers start complaining about poor-quality messages being sent out under your name.
10. Offer Technical Writing Services On Fiverr And Upwork
Technical writing means you are paid to write content that explains how to use a product or service. This can be done in the form of an eBook, blog post, or even a video tutorial.
Technical writing is super important for businesses because it’s a pain point for most people and companies want their clients to understand how to use their products without needing help from someone internally.
For example, if you were hired by Google as a technical writer, your job would be to create tutorials on Google products like Gmail or AdWords so that users can easily learn how these programs work.
However, getting started as a technical writer can seem intimidating at first because there are so many different areas where you could potentially work and each one requires specific skillsets and knowledge bases that may not apply directly to your area of expertise (i.e., SEO writing vs customer service).
But don’t let this discourage you! We have some advice on how best to go about landing gigs as well as tips on what types of projects might suit your skillset best:
11. Offer Online Course Creation Services On Fiverr And Upwork
If you have the skills to create a course on a topic that people are willing to pay for, then offering your services as an online course creator could be a great way to make money. You can offer your services on Fiverr and Upwork, or even establish your website where clients can pay you directly.
There are so many different types of courses that are popular with today’s internet audience:
- hobby related (gardening, scrapbooking)
- career-related (social media marketing)
- parenting-related (baby sign language)
- health & wellness related (habit-forming apps)
Your job is to find out what kind of courses would best fit in with what you do and what kind of clients you want to work with. Once this has been established, then it’s just a matter of pricing them appropriately and creating them yourself or outsourcing them if necessary!
12. Offer Webinar Creation Services On Fiverr And Upwork
Webinars are a great way to promote your business, build an email list, and make some money in the process. The only problem is that they can cost thousands of dollars to produce. You can solve this by offering your services on Fiverr or Upwork!
You’ll need a good microphone and webcam, as well as software like Camtasia or Screenflow for recording your screencasts. Then you simply record yourself teaching about a topic (e-mail marketing, social media marketing anything you’re knowledgeable about!) and create slides with relevant images/graphs/charts/etc.
13. Become A Virtual Assistant (Va) For Companies
As a VA, you will be hired by companies to perform tasks for them online. The work can range from data entry to marketing and web content creation. It is a great way to make extra money with your skills and talents if you have some spare time on your hands and the company that hires you will pay more than they would have paid an employee who has been in their position for years.
As a VA, you may be expected to do anything from creating newsletters and writing up blog posts to creating email marketing campaigns or editing images.
You need strong writing skills since most of what you’re doing involves writing emails, product descriptions, or articles related to the company’s industry which means it needs good grammar! If grammar isn’t your strongest suit but you still want more money doing this kind of work then check out Grammarly Premium.
The Grammar Checker That Makes You Look Smart! It’s basically like having a professional editor at all times so that all mistakes are caught before they reach their clients’ inboxes/eyes (and thus look unprofessional).
VA jobs are usually available on freelance marketplaces like Upwork (formerly Elance-oDesk), PeoplePerHour and Fiverr where vendors bid against each other based on how much experience they have working as VAs before being awarded contracts by potential clients looking for someone with specific expertise (i.e., social media management).
Building strong rapport with clients is crucial for success in freelance email marketing. Explore our tips on how to build rapport with clients as a freelance email marketer to learn how fostering relationships can enhance client satisfaction and loyalty.
Conclusion
Here are some of the main points from this article.
Be aware of what you’re allowed to do and not do by law, especially about email marketing.
You can make a lot of money doing this kind of work, but it’s important to choose your clients wisely and understand the work involved in each job
Don’t be afraid to haggle about rates if something seems unreasonable or unfair—you deserve to get paid for your time and expertise!
Further Reading
Here are some additional resources to explore for further insights on diversifying your income as a freelance email marketer:
Diversify Your Income as a Freelancer: Strategies and Tips: Learn about various ways to expand your income streams and create a more stable financial foundation for your freelance career.
Make Money as a Freelance Writer: Discover effective strategies and approaches to maximize your earnings as a freelance writer, including tips on finding high-paying writing gigs.
15 Ways to Make Money as a Content Writer: Explore a comprehensive list of diverse opportunities for content writers to monetize their skills and expertise.
Frequently Asked Questions
What Are The Best Ways To Make Money As A Freelance Email Marketer?
Take on clients that you can work with remotely. This will give you more flexibility in your schedule, which will help keep your income consistent.
How Do I Become A Successful Freelance Email Marketer?
Focus on writing good subject lines, and make sure they’re relevant to the emails they’re attached to. Your job is not just to get people to open your emails; it’s also about convincing them that their time is better spent reading yours than any other email in their inbox at that moment.
How Can I Get A Job As A Freelance Email Marketer?
Create an account with LinkedIn and use it regularly so other professionals can see what you have done with previous projects (and even if they don’t hire you, they might recommend someone else who does).
What Is The Difference Between Active And Passive Income?
Active income is when you’re actively working for a client, but not necessarily using your skills or expertise.
You might be paid per hour at a job, or you could get paid by the project and either way, this money would be considered active because of how it’s earned. Passive income refers to revenue from sources that don’t require much effort on your part after they’re set up; once they start paying out, they can do so year after year with minimal maintenance on your end.
What Is The Difference Between A Freelancer And A Contractor?
Freelancer has their own business; they may have multiple clients at any given time and can choose which projects they want to take on based on what interests them most at any given time.
A contractor works for one company exclusively (or several companies in sequence), typically working on specific tasks related to that company’s goals rather than choosing what work needs to be done next for them to keep getting paid by their employer.
What Is Email Marketing?
Email marketing is a form of digital marketing that allows you to reach out to your list with personalized emails. There are many ways to use this form of marketing, including sending newsletters, announcing sales and discounts, sharing blog posts and other content, and more. Email marketers use their lists or rented lists (which are pre-built lists of subscribers).
What’s The Difference Between An Opt-In List And Another Type?
An opt-in list is made up of people who permitted you to contact them so that they can receive future emails from you. You must have purchased a product before being added to an opt-in list; they won’t let just anyone onto their database!
On the other hand, there are many public or rented mailing lists available for sale via platforms like MailChimp or MailerLite. These aren’t necessarily bad it depends entirely on what kind of email marketer you want to be.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
