When you’re writing an email for a new marketing campaign, it’s important to find ways to make your copy feel more personal. Personal copy is great because it speaks directly to the reader, making them feel like you’re speaking just to them.
That’s why we’re going over conversation-based email copy that persuades like a human to encourage more marketers and businesses to take this approach when crafting their reads.
This article will take you through the basics of crafting emails with conversational-style language and then go into examples written by real people who’ve used this style in their campaigns. So buckle up. You’re about to get a crash course on how to write better copy for your business based on how real people talk.
|1. Utilizing conversation-based email copy can create a more relatable and human touch in marketing emails.
|2. Crafting email content that persuades like a human conversation can enhance engagement and build trust with subscribers.
|3. The art of blending persuasive language with conversational tones can lead to better click-through rates and conversions.
|4. Understanding your audience’s pain points and addressing them in a conversational manner can result in more effective communication.
|5. By adopting human-like communication, you can foster stronger connections with your email recipients and build lasting relationships.
1. It’s Attuned To The Way People Read Online
A common saying in the fitness world is that “you can’t out-train a bad diet.” This means that you might be able to run a marathon every morning, but if you’re eating McDonald’s for breakfast and dinner every day, you aren’t going to look any more fit. A good workout plan is essential, but it must be accompanied by a proper diet.
When we talk about “diet”, the word usually conjures up an image of someone who skips lunch and dinner and subsists on 2lbs of celery per day. I was there once myself I remember thinking to myself “if I only eat 1 fruit or veggie per meal, maybe I won’t have as much time to overeat!” (Spoiler alert: this never worked.)
You don’t need to do this. You just need to eat fewer calories than what your body needs (and make sure it’s getting enough nutrients). Although this is admittedly easier said than done, our next section will help you figure out how many calories are right for you!
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2. It Reduces The Risk Of Coming Off As “Salesy”
When you write in a conversational, personalized way, the message is much more likely to resonate with your audience. Plus, they’re far less likely to feel that you’re trying to sell them something and be turned off by it (which is especially important for all of the free-to-paid conversions we’re targeting).
It’s also important to keep in mind that it will take some practice to nail the right tone. You want your copy to sound sincere and genuine not overly casual or too corporate so don’t stress if it takes a little time before you get into the groove of writing this way.
3. It Helps To Build An Audience
The humanizing effect of the conversational email copy can also help you build an audience. As long as your emails aren’t overtly promotional, people will be more willing to read them and engage with them if they feel like the person on the other end is a real person who cares about what they have to say. This kind of relationship-building can lead to loyal customers and fans.
4. It Allows To Be More Creative With Copy And Make People Laugh
Humor is a great way to connect with your audience. If you can make somebody laugh, smile, or feel good about themselves and more confident in their abilities, you’ve struck gold. With conversation-based email copywriting, you can add humor and an authentic voice to your emails.
When sending an email to one of my courses at the end of a module I would write something like: “Ya know…I’m so excited because our next module is all about how to write cold emails that get results”. And then at the very beginning of the next module, I would set it up by saying: “So this week we’re going to be talking about how to write cold emails that get results.”
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5. It Helps Connect Better With Audience
And finally, when you use a conversational tone in your emails, it allows you to create a bond with your audience and make them feel like they are the star of the show. What’s cool about using this email style is that it makes people feel like you are talking directly to them and that they are part of an exclusive conversation reserved just for them. That’s how you create an intimate connection with your audience.
6. It Makes Emails More Digestible
While conversational-style emails tend to be more persuasive, they also have the added benefit of being more digestible. If you’re like most people, when you’re reading an email, you’ll scan it at first. You might not even read all of it you’ll just look for keywords or phrases that catch your eye.
So if your email copy is solid blocks of text with long paragraphs and long sentences, this can make your email difficult to digest. Your reader may become frustrated and move on before they get to the point of your message.
Conversational emails are easier on the eyes because they typically use shorter paragraphs and shorter sentences. This makes them easier to read and understand at a glance, especially for someone who’s trying to go through their inbox as quickly as possible.
So no matter, if you’re writing a simple reminder email or a complex sales pitch that requires your readers’ full attention conversational style copy, will always perform better than traditional business-style copy (as I mentioned earlier).
7. It Helps Meet Subscribers Where They Are In Their Buying Journey
You can think of buyers as traveling down a path in their minds, moving from one stage to another until they’re ready to purchase. As marketers, we are here to help our prospects move down this path with the right information at each stage. As a consumer, you’re probably familiar with this concept from your own buying experiences.
For example, let’s say you’re shopping for a new skateboard. In the “awareness” stage, you’d use Google to research brands and models of skateboards that might be right for you. Then in the “consideration” stage, you’d probably start reading reviews about certain boards and comparing them against each other before narrowing it down to just two or three options.
Lastly, when making your decision in the “decision” stage (and converting), you’d consider any special offers on those boards before choosing one that is priced reasonably and will meet your needs as a skater.
Your email marketing should address these same kinds of questions at each stage of the buyer’s journey:
- What sort of problems does my prospect have?
- Which solutions am I offering?
- Why are my solutions better than the competition’s solutions?
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8. It Leads To More Conversions
The idea behind this is simple: If you make it easy for people to do something, they’ll be more likely to do it. If you make it easy for people to read something, they’ll be more likely to read it. And if you write your emails as a normal person would speak, your audience will have an easier time reading them.
9. It Gets Attention In A Saturated Marketplace Like Email That’s Filled With Noise
One of the most effective ways to get prospects’ attention in a saturated email market is by sounding like a human, not an email. It’s so easy to do yet no one is doing it. This doesn’t just mean using plain words and relaxed language; it means writing copy that sounds like real people speak. And I mean you write the way you talk and your subscribers are more likely to respond to your emails because they’re more likely to understand what you’re selling.
It helps meet your subscribers where they are in their buying journey, which helps build an audience that cares about what you have to say and trusts that when they open your emails, they’ll be entertained or learn something new from them.
It also allows you to be more creative with the copy which can help connect better with your audience and makes for more digestible emails for subscribers who aren’t ready for long-form sales copy yet.
10. It Gives Instantaneous Feedback
The benefits of using conversation-based email copy are twofold: Firstly, it allows for instant feedback. Secondly, this feedback can help shape future emails. Think about how you interact with friends, family, and colleagues in the real world.
Instead of just sending an email that says “Hi” and then heading off to a meeting, you’d probably stick around to see what they had to say in return. If they asked you a question or commented on something you said, you might respond with your thoughts or opinions. That’s kind of how conversation-based copy works but over email instead of in-person.
11. It Encourages To Write The Way Someone Speak
Since this is a one-on-one conversation between your brand and prospective customer, the language you use should be natural and easily digestible. Your copy shouldn’t sound like canned marketing fluff. It should sound like it’s coming from a human being who knows what they’re talking about.
One of the key benefits of this kind of email campaign is that it allows people to forget that they’re reading an email from a company. It makes them feel as though they’re getting advice from an expert. When I was writing my emails for my agency, I wanted to make sure that every sentence read like something I would say in a casual conversation with one of my clients or friends.
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12. It Allows To Optimize For Spam Filters Because Robots Can’t Read Copy That Sounds Like A Human Is Talking
But I’ve always been told to avoid asking questions in email marketing. Are you sure this is a good idea?” You. I get it. That’s why I am writing this post: To show you how using conversational-based copy can allow you to optimize for spam filters because they can’t tell if a robot or an actual human being wrote the email (the catch, though, is that the emails have to be written like humans talk).
So if you want to write your emails in a way that robots won’t be able to detect and mark as spam, then follow these tips.
Use contractions like “can’t, won’t, doesn’t, etc.” and use slang words like “ain’t, ya know? and ya ain’t ever gonna know cuz ya never askin’!” Use lots of colloquialisms that don’t make sense to those who don’t speak English as their first language.
For example “don’t take his word for it!” should be considered spammy because it’s hard for robots from other countries to understand what it means; similarly “fell off the turnip truck” also makes no sense so I think robots would also consider this phrase as spammy when used in email subject lines or body text; on top of that many people don’t even eat turnips so it’s clear why robots would classify this kind of slang as being too informal.
13. It Gives A Chance To Show Off Unique Personality And Voice
So When Someone Hears From You, They Think, “Oh, it’s (insert your name) email! I like that person! I hope they write me again soon!” Takeaway: Creating a unique voice in your email marketing will help people recognize you and look forward to hearing from you.
Here’s the thing: when someone sees an email from you, they should think, “Oh, it’s (insert your name) email! I like that person!” rather than “Ugh.
Another marketing email.” Your personality and tone are as important as any other part of your writing. When you share a piece of yourself with somebody, they want to get to know you better and if they love what they learn about you, then they’ll be excited to hear from you again soon.
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In sum, the human-based approach to writing email copy that I’ve outlined above is a great way to get your foot in the door with potential customers. This style of writing will help you communicate more effectively, engage more deeply and build trust.
Ultimately, it will make your messaging much more effective because people buy from people they like and trust. Now go put this strategy into action!
Here are some additional resources to dive deeper into the world of email copywriting:
The Art of Email Copywriting
Learn the essential techniques to craft compelling email copy that resonates with your audience and drives engagement.
Adapting Your Email Copywriting Tone
Discover how to adjust your email copywriting tone to effectively connect with different segments of your audience.
Persuasion vs. Sales in Email Copy
Explore the distinction between persuasive and sales-driven email copywriting strategies and how they impact your campaigns.
People Also Ask
How Do You Write A Good Email Subject Line?
You’ve probably seen some great emails in your inbox, but what makes them so good? What does it take to write an excellent email? Let’s dig into one of the most important elements: the subject line.
The best way to think about writing your subject line is to imagine that every time someone opens their inbox they hear the theme music from Jaws. The subject line has to be compelling enough to make them stop what they’re doing and open your message immediately before they get eaten by a shark. Or someone else’s message gets eaten by their shark first.
How Do I Write A Great Email?
Let’s say you’ve got this whole fantastic idea for connecting with your audience via email, but how do you put it into words and create something amazing? To start with, take some time to get clear on who your audience is before sitting down to write anything.
Then figure out what goal(s) you have for this particular message and keep those in mind when creating content for it. Once all that foundation work is laid out, let’s dig into the structure itself! A standard professional business letter should follow a common format: First comes who it’s from (your name), then where you’re located (company name).
Then where the recipient can find more information about your company (web address). After all of that comes the reason why this message is being sent the actual content! Depending on what kind of content we’re talking about here (newsletter vs sales copy vs proposal etc.) will determine whether or not we need additional sections like disclaim
What Is Conversational Marketing?
Conversational marketing uses online chatting, email, and text messages to interact with customers on their terms. It’s a way to communicate that feels personal, friendly, and optimized for the digital age. That doesn’t mean you should start using emojis in your emails; it means that you should go beyond filling out fields in an email template.
Remember: people respond better to messages tailored to their needs than they do to one-size-fits-all content. If a potential customer has done enough research on your product or service that they’ve already sent you an email about it, chances are good that they’d like some personalized attention instead of just getting a generic response back.
How Do You Do Conversational Marketing?
There are many ways to conduct conversational marketing. One is by using chatbots on your website as a way for visitors to get answers to simple questions without having to wait for someone at the company or organization (or even call them). Another method involves directly reaching out through social media channels like Facebook Messenger.
These methods can be useful if your customers have basic questions about products or services before making purchases such as “What time does this store close?” or “Where can I find more pricing information?”
What Does Conversational Marketing Mean?
It means any kind of communication with customers in which there’s an exchange between two people rather than just sending a message out into the ether and hoping someone sees it (i.e., traditional advertising).
For example, if someone tweets at me asking how much my hourly rate is as an SEO consultant I’ll reply right away! This allows me not only to answer their question but also to build rapport with potential new clients while keeping up good relationships with existing ones too.
Why Is Conversation Based Copy So Effective?
Conversational copy is empathetic to the reader. It seeks to understand the reader’s problems and act as a guide to solving them, without coming off as too preachy. By taking on the voice of an expert friend, it’s easier for readers to engage with our messaging, even if they don’t buy at first.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!