How To Write A Compelling Ad For Your Real Estate Blog, And Why It’s Important

There are plenty of reasons to write a compelling ad for your real estate blog, especially if you’re looking to grow your audience. If you want more people to click on your ads and read what you have to say, it’s important that they understand exactly what they’re getting and going to get when they do.

So how can you make sure that happens? Here’s why writing great ads is important and how you can do it yourself:

Blogging For Real Estate Agents 101 – YouTube
Craft attention-grabbing headlines to captivate readers.
Focus on highlighting the unique features and benefits of the property.
Use persuasive language to evoke emotions and create a sense of urgency.
Incorporate high-quality visuals to enhance the visual appeal of the ad.
Clearly communicate the value proposition to potential buyers.
Provide a strong call-to-action that directs readers to take the desired action.
Tailor the ad to your target audience’s preferences and needs.
Continuously test and refine your ad strategies for improved effectiveness.
A compelling ad can drive higher engagement and conversion rates for your real estate blog.

Use The Right Keywords

The first thing you’ll want to do is use a keyword research tool. This can help you find out which keywords are most relevant to your target audience, or “buyer personas,” so that you can better serve them on your blog posts. 

A few popular options include Google Adwords Keyword Planner and SEMRush. Once you’ve found the most relevant keywords for your post, write them down somewhere. Then take each one of these words and plug it into Facebook’s Ads Manager’s keyword planner tool (or whatever else works best for writing ads). 

This will give you more information about how many people search for each word and how much competition there is for those searches.

Mastering the art of real estate writing requires understanding the basics of real estate writing. From crafting compelling narratives to engaging your audience, these foundational skills set the stage for success in the industry.

Give Them A Reason To Click

As you no doubt know, the goal of any ad is to get your target audience to click. Giving them a reason to do so is an important part of this process and can make all the difference between an ad that gets shared or ignored. That’s why you need to focus on creating compelling copy for your ads.

When Choosing What Words And Images Will Appear In Your Ad, Keep These Tips In Mind

Keep it simple the less complicated the language and imagery used in your ad, the more likely people will be able to understand it quickly and easily. 

Try using short sentences with clear language when possible; this will help ensure that users can avoid confusion while reading through what you have written.

Provide a clear call to action while we know that some readers may not wish (or be able) to follow through on all our requests or suggestions, providing them with one way or another makes them feel like they have options and can choose how involved they would like themselves into becoming with our blog post/company/etcetera.”

Establish Your Expertise

Establishing expertise is a great way to boost your credibility, but how can you do it?

There are many ways to establish your expertise. You can:

Use your experience. If you have worked in the field for a while, use that experience as proof of your abilities.

Use testimonials and case studies. This help demonstrates what previous clients have said about your services and they also make clear that other people value what you do enough to write something nice about it!

Showcase knowledge of industry trends or statistics that speak to how much value people find in using real estate agents like yourself (e.g., “We’ve helped over 500 families find homes”). 

This shows off not only what you know but also how much others want access to it! It’s important not only because these facts establish credibility but also because they show potential customers why working with someone like yourself would be beneficial for them too!”

Delve into the world of real estate blogging by learning and mastering real estate blogging. Discover how to create valuable content that resonates with your target audience and establishes your authority in the field.

Tell Them What You’re Going To Tell Them

You’ve probably heard the adage, “Tell them what you’re going to tell them, then tell them, and then tell them what you told them.” This means that when you write an ad or call to action, you should give your reader a preview of what they’re going to learn.

In other words, if I were writing an ad for my blog about how to write a compelling real estate ad and why it’s important (and I am), I would begin with something like this:

“I’m going to teach you how to write a compelling real estate ad so that more people will buy your house and pay more than anyone else.”

It’s easy for us as readers to understand because we already know what we’re getting – some tips on writing better ads.

Focus On Their Problem, Not Yours

When you’re writing your ad, focus on their problem and not yours. You want to be a solution, not a salesperson. You want to help them, not sell to them. You don’t need your product or services; the reader does!

For example: “I’m looking for an apartment in Boston that’s close to public transportation.” “I’m trying to find an efficient time management system for my business meetings.” “I’m having trouble finding a good contractor who can build my deck.”

In each case, you’re providing specific information about what the reader wants (an apartment/time management system/good contractor) without mentioning anything about yourself (you’re just the conduit). 

This creates trust and makes it easy for the reader to connect with your offering and ultimately click through and complete their purchase from you instead of someone else who offers similar products or services.

Avoid Hype And Corporate Lingo

When writing a compelling ad, avoid hype and corporate lingo. Don’t use buzzwords that are meaningless to your readership; this includes jargon like “synergy,” “platform,” or “buzz.” 

Instead of using clichés like “opportunity” or “win-win” in an attempt to sound confident and authoritative, be specific about how your product or service will benefit the reader. Don’t create a sense of urgency with hyperbole; instead, let the facts speak for themselves.

A real estate agent’s biography is a crucial component of their branding. Explore 7 steps for writing a better real estate agent bio to ensure your bio captures your unique strengths and engages potential clients effectively.

Provide A Clear Call To Action (CTA)

The CTA is the most important part of your ad. Your readers should be able to identify the call to action immediately and understand what it’s for.

Make sure your CTA button is visible and stands out from the rest of your text. A good rule of thumb for choosing a button color is to make it stand out from other elements on your page, such as images or buttons with similar colors (like Facebook’s blue).

Remember that people are more likely to click if they’ve been promised something in return, whether that’s an incentive or simply more information about what you’re offering them. Be sure you include all relevant information so they won’t have any lingering questions before clicking through!

Format For Mobile First

The next thing to consider is the format of your ad. You want a mobile-friendly version of your blog post because, well, everybody uses a phone these days even more than they use a computer! That’s why you must write your copy with mobile-first in mind. It should be easy for people to read and click on whatever products or services you offer.

The text should be large enough to read easily on smaller devices like iPhones and Androids, so make sure that each line isn’t too long (about 6-8 words per line). 

Also, take care when choosing images for your ads: ensure that they are big enough and clear enough so that users can see them even when viewing them from far away (i.e., if the image doesn’t appear small on the screen).

Use Enticing, Not Desperate, Language

You want your audience to feel that they can trust you, but don’t let that feeling of trust come out the wrong way. Don’t worry about sounding like a used car salesman here; there are plenty of other ways for your ad copy to sound desperate without using words like “quick” (no one wants their time wasted) or “guarantee” (no one wants their hard-earned dollar taken away).

Instead, focus on positive words and phrases like “trustworthy” and “reliable.” Then make sure that you’re being specific use active verbs like “finds,” not passive ones like “is found,” when describing what you do as an agent or broker. 

Finally, include some emotional appeal by showing off your knowledge about local neighborhoods or schools with specifics here too: instead of saying something vague like “good schools,” go ahead and list the names of specific schools in your area if possible!

Crafting a captivating headline is a skill that can transform your real estate blog. Learn how to use the only words you need to write a great headline for your real estate blog to grab readers’ attention and entice them to explore your content further.

Run A/B Tests On Your Ads

This is a huge one! You don’t have to be a data scientist to run an A/B test, although it helps if you have one in your company (hint: they can also help with these conversion rate optimization tips).

A/B testing is simply comparing two versions of something, like an ad, landing page, or even webinar registration form. The idea is that by comparing the different results based on these tests, you can figure out which version works better and adjust accordingly. 

This process is especially helpful when it comes to marketing campaigns because sometimes changing just one small thing can make all the difference between success and failure.

Include Relevant Numbers And Statistics That Support Your Claims

Remember that your ad is meant to entice a reader into reading more of your blog. To do this you need to give them a compelling reason to keep reading through the ad itself. One way you can do this is by including relevant numbers and statistics that support your claims.

These numbers and statistics should be relevant to your target audience, business, product, or service. If you’re targeting homeowners then it might be to include how much money can be saved on heating bills or how much extra cash will come in from renting out an empty house during peak travel seasons like summer vacations or winter ski weekends. 

This type of information shows potential readers why they should read further into your real estate blog post instead of just clicking away from the ad page altogether!

Invest In Ad Optimization, Including Images And Captions

Your image is one of the most important parts of your ad. It should reflect what you’re selling, but it also needs to be captivating and draw in potential readers. The image should also be relevant (whether it’s for a blog post or other real estate material) so that people who see it recognize the value in what you’re offering.

Here Are Some Tips To Get Started

Use images that make sense to your industry and target audience; they don’t have to necessarily reflect what you’re selling directly. 

For example, if you’re selling homes on a lake, don’t use an image of mountains as this won’t appeal to those who live near lakes and want waterfront property in their area. Instead, choose something that shows water or even boats on the lake if possible!

Use captions beneath each photo so viewers can learn more about what they see without having even clicked into the article itself yet (like this one). This will encourage them into doing just that before long!

Hire A Professional Copywriter If Necessary

If you’re not a writer and don’t have the time to learn, then hiring professional help is the way to go. Finding the right copywriter can be tricky (we’ll get into that in just a bit), but it’s worth it if you want your content to connect with your audience.

When it comes to writing compelling ads for real estate blogs, I’ve found that many people don’t feel like they know enough about their topic or industry to write something compelling and interesting and that’s fine! 

You might think: “I’m not an expert on real estate; therefore, I can’t write an ad.” But here’s the thing: Most people aren’t experts on their businesses unless they are business owners themselves; even then, it will take time for them to become truly knowledgeable in every detail about what makes their business tick.

That said the good news is that because of this lack of knowledge, many small businesses rely heavily on freelance writers (like me) who specialize in creating compelling content for websites and blogs related to various niches within our economy (like real estate). 

So while you may not know what makes a house sell like gangbusters one month after another with no drop-off between buyers…someone else does! And she probably has years’ worth of experience under her belt working for companies just like yours.

Keep In Mind, The Offer Is More Important Than The Ad Itself

While ads are important, the offer you’re making is more important. The offer is what they get when they click on your ad. It should be relevant something that will convince them to take action because it’s something they want and needs.

If you’re selling a product or service, don’t just offer it in the ad without explaining why someone should buy now instead of later. 

For example, if someone wants to start an Amazon-based business but doesn’t know where to begin, tell them exactly how you’ll guide them through every step of starting their business and how much money they can expect to make by doing so right away. 

If someone needs help with their taxes but hasn’t gotten around to getting ready for 2017 yet (or ever), 

Explain why having tax preparation services can save them time and stress while also allowing them more freedom regarding how they spend their money this year so that they’ll feel good about choosing these services over others available out there in the marketplace and then show ‘em some amazing deals on tax preparation!

To avoid common pitfalls, familiarize yourself with the 16 most common mistakes real estate writers make. By recognizing and addressing these issues, you can elevate the quality of your real estate content and enhance your professional reputation.

Match The Tone Of The Ad To Your Brand’s Voice And Target Market’s Expectations

When writing your ad, it’s important to consider the tone of your brand’s voice and how it will match your target market’s expectations.

Is there a specific style of humor that resonates with your audience? If so, go ahead and use it! But if not, don’t worry about matching someone else’s writing style you can always find inspiration from other writers later on when you’re looking for new ways to make people laugh.

Does the ad include any hyperbole or exaggeration (overstatement)? If so, make sure they are accurate statements while still being rooted in truth the last thing we want is another one of those “fake news” situations where people start doubting everything they read online!

Make It Easy To Understand And Play Off Emotions, Such As Fear Of Missing Out Or Desire For Luxury

Writing a compelling ad is important, but what makes it so? A compelling ad is easy to understand and plays off emotions, such as fear of missing out or desire for luxury.

The headline should be clear and specific. It should tell the reader what they will receive by clicking on your link (in this case, an email course). The call to action should also be clear and simple: “Sign up now!”

You can add some subheadings or bullet points if you’d like to further explain the benefits of signing up, but make sure you don’t distract from the main point: sign up!

In addition to these basics, make sure your image stands out from the crowd as well. Make it eye-catching and relevant if possible use an image that shows off a real estate setting in which someone would want to live (e.g., a nice house with white picket fences).

Be specific about what they will receive when they click on the ad (such as an ebook, free consultation, or free report).

You want to be specific about what they will receive when they click on the ad (such as an ebook, free consultation, or free report). If you don’t provide specifics, you’ll lose potential customers who are interested in learning more about your business.

Include relevant numbers and statistics that support your claims. For example: “We have helped over 80 families buy homes here in [city].” The use of numbers provides credibility for consumers who may be skeptical about the effectiveness of online ads.


If you’ve been in the real estate industry for a while, it can be easy to get stuck in a rut. You know what works and how to do things. But if you want to stay on top of your game and bring in new clients, it’s important to keep up with trends and think outside the box. If you aren’t sure where to start or need some fresh ideas, this post is here as inspiration!

Further Reading

How to Start a Real Estate Blog: Learn the essential steps and strategies to kickstart your own real estate blog and establish a strong online presence.

Writing Real Estate Ads that Sell: Discover proven techniques for crafting persuasive real estate advertisements that effectively attract potential buyers.

Your Complete Guide to Starting a Real Estate Blog: Dive into a comprehensive guide that covers every aspect of launching and maintaining a successful real estate blog.


How do I choose the right topics for my real estate blog?

Select topics that are relevant to your target audience’s interests and needs. Consider addressing common questions, sharing market insights, and offering tips for buying or selling properties.

What are some effective strategies for promoting my real estate blog?

Utilize social media platforms, collaborate with other industry professionals, and optimize your content for search engines to increase your blog’s visibility and reach.

How can I make my real estate ads more compelling?

Focus on highlighting unique selling points, using captivating visuals, and crafting concise, persuasive copy that resonates with potential buyers.

Is consistency important in maintaining a real estate blog?

Yes, consistency is key. Regularly publishing high-quality content helps build credibility, engage your audience, and improve your blog’s search engine ranking over time.

What are some tips for engaging with readers and building a community on my blog?

Respond promptly to comments and feedback, encourage discussions, and consider hosting Q&A sessions or webinars to foster a sense of community among your readers.