Different Types Of Real Estate Content – And How Long They Take To Write

Real estate blogging and social media marketing are about more than just writing about yourself. It’s also about creating content that helps educate your audience, builds trust with them, and connects them with your brand. 

This article will explain the different types of content you can create for all stages of your real estate marketing strategy: from lead generation to client acquisition.

23 Real Estate Video Content Ideas for 2023
Understand the various types of real estate content.
Different content types have varying time requirements.
Consider the complexity and research needed for each type.
High-quality content often requires more time investment.
Tailor your writing approach to match the content’s purpose.
Efficient planning can help streamline content creation.
Balance quantity with the quality of real estate writing.
Consistency is key in maintaining an effective content strategy.

Blog Posts

Blog posts are articles written about your business, the industry, or a specific topic. They can be written in a narrative style or as a list of tips or best practices. They’re usually longer than social media posts (like Facebook and Instagram) and shorter than an article (like this one).

How long does it take to write a blog post? It depends on what type of content you’re sharing:

If you have existing content that you want to repurpose into new pieces, then it could take as little as 15 minutes for each one if not less!

If you’re writing something from scratch, expect to spend at least an hour on each piece.

What are the benefits of blogging? Blogging helps boost brand awareness and authority in real estate markets. It also gives agents something else they can talk about when networking with potential clients; instead of just saying “I’m an agent”, they can say “and here’s my latest blog post!” 

This makes their message more memorable and drives engagement with their audience by interacting directly with them through comments or social media mentions.

Understanding the fundamentals is key to becoming a successful real estate writer. Dive into our guide on The Basics of Real Estate Writing to get started on the right track.

Case Studies

Case studies are one of the most effective ways to attract new clients and prospects. They allow you to showcase your expertise, whether it’s in real estate marketing strategies or any other aspect of your business.

Case studies can also be used to showcase the expertise of an agency as a whole or even a firm within a company that has multiple divisions. For example, one case study might focus on how you helped grow revenue for one particular division while another focuses on how another division increased employee retention rates by 25%.


Checklists are a great way to organize your thoughts, and they can help you prepare for new experiences. They’re also helpful for experienced agents who want to ensure they don’t miss anything during their transactions.

Checklists aren’t just useful for real estate agents though, many people use them in their personal lives as well. For example, when I travel I have checklists of things that need to be done before I leave on my trip (packing clothes, etc.), during my trip (checking into hotels), and after returning from my trip (unpacking).

When it comes to real estate content, checklists can be used for both buyers and sellers. For example: “Before Buying A Home” or “After Selling Your Home”.

Client Testimonials

Client testimonials are a great way to build trust, authority, and credibility.

If you want to increase your client base and attract more buyers, then a good way to do so is by getting positive reviews from previous clients.

This works well for several reasons:

Client testimonials show potential clients that you’re trustworthy and reliable. This helps them feel more comfortable with hiring you as a professional.

Client testimonials can help establish your brand identity online by adding trust signals (such as social proof) on top of the work that you’ve already done for other people in the past when it comes down to getting new business through referrals or word-of-mouth marketing channels like Facebook Ads campaigns with retargeting enabled on desktop computers only

Want to excel in real estate blogging? Discover valuable insights and techniques in our comprehensive guide to Learning and Mastering Real Estate Blogging for a successful online presence.


A book-length document that is written, formatted and published in a digital format. An eBook can be any length, but it can usually be read on a computer or tablet. They’re generally longer than blog posts, but shorter than self-help books and business books (which are often 100 pages or more).

EBooks are typically written in Word or Pages (Mac), but there are also special tools out there such as Scrivener that make it easier for authors to write their books without having to worry about formatting for the various platforms where people read them – Amazon Kindle, Apple iBooks, Barnes & Noble Nook, etc.

Email Newsletters

Email newsletters are a great way to keep in touch with your clients, and they’re also a good way to keep your name in front of other potential clients. You can send out monthly or quarterly newsletters that provide information about new listings, upcoming events, and any other relevant news.

If you use social media, try posting the link to your email newsletter on Facebook and Twitter. Include it in your signature line when people contact you via email or phone call. This can help build up an audience for the next time you want to send out a newsletter!

Email newsletters should be sent at least once per month, but if possible twice would be even better! Make sure each issue includes valuable content such as:

  • A list of new listings available on the market (you can include pictures as well)
  • Information about upcoming open houses or tours (list all dates/times)
  • Tips for selling homes quickly (these could include things like showing off unique features like granite countertops or hardwood floors)

Facebook Posts Or Videos

Video content is becoming more popular. Facebook has made it easier for users to upload and watch videos on its platform, which means that video content has the potential to reach a larger audience than ever before. 

And with more people watching videos on their phones and tablets, this trend is likely to continue into the foreseeable future. YouTube even celebrated its 20th anniversary by reaching one billion hours of watch time per day, up from 500 million in 2014!

With so many different types of video content available, what are some ways you can use this tool? One thing we’ve noticed at our office is that businesses are finding success with short clips (less than 10 minutes) designed to promote their business or listing either through social media or blog posts about those products/services mentioned within those videos. 

Videos are also being used as testimonials for existing clients who have had good experiences using certain services provided by your company (or created by another one). 

Finally and most commonly we’ve seen real estate agents creating longer-form educational pieces aimed at helping first-time buyers navigate through all stages of purchasing property successfully without having any previous experience in this area beforehand!

Crafting a compelling agent bio is crucial for making a strong impression in the real estate industry. Explore our step-by-step process in 7 Steps for Writing a Better Real Estate Agent Bio and stand out from the crowd.

How-To Guides

How-to guides are written in a step-by-step format and are usually written for beginners. They can be written for a specific topic or a general topic.

How-to guides are generally short in length, but you may need to write several drafts before you get it right. For example, if you’re writing an article about how to change your car’s oil filter, each step of the process should be included from locating where the oil filter is to change it out.

If you aren’t sure what type of content would be best suited for your business needs and audience preferences, there are plenty of tools out there that can help make this decision easier for both parties involved (and save time). For instance:

Images Or Graphics To Use On Social Media Or Your Site

Image-based content is an important part of the real estate industry, and it can be used in a lot of different ways. Images can provide context for your message and help you illustrate your point. They also make your content more engaging, which is important for drawing in readers who might not otherwise stay on the page long enough to read everything you have to say.

Image-based content can be used on social media accounts such as Facebook, Twitter, or Instagram; they’re also great for websites that include visual elements like slideshows or galleries. If you’re using images online:

Make sure you have permission from the creator before including them in your post (if necessary)

Use photos appropriate for the topic at hand (e.g., don’t use a photo of a beautiful house if what’s being discussed isn’t houses)


What is a listicle?

A listicle is a short-form article, blog post, or video that features an enumerated list. Listicles are often used as clickbait to drive traffic to your website and can help get people to your site if you’re looking for more information about the topic of your listicle. You can find some examples of different types of real estate content by searching “listicles” on Google or YouTube.

What are the benefits of writing listicles?

The main benefit of writing listicles is that they’re easy to write. They require no more than 500 words and you can usually get through one in 20 minutes or less (sometimes even less). This makes them great for when you need something fast but still want it to look professional – especially if you’re new at this whole content creation thing!

Avoiding common pitfalls is essential for delivering high-quality real estate content. Learn about the prevalent errors to steer clear of in The 16 Most Common Mistakes Real Estate Writers Make to enhance your writing skills.

Property Descriptions (For Listings)

A property description is a way real estate agents and brokers describe a property for sale. It’s a narrative that explains the features, benefits, and amenities of the home as well as its location and other information about the neighborhood.

A successful property description will:

  • Help buyers envision themselves living in the house.
  • Give them an idea of what they’re getting into (e.g. if it’s an older home with some quirks or one that recently underwent renovations).
  • Attract renters looking for homes similar to what you’re offering (e.g., if you have three bedrooms, include those details).

Podcast Guest Spots/Interviews With Real Estate Influencers

Podcast guest spots are a great way to promote yourself as an industry expert and get your name out there. They’re also beneficial because they have a long shelf life, so you can continue reaping the rewards of your interview months after it airs.

What is a podcast?

A podcast is basically like radio shows on iTunes or Stitcher that you can listen to on your phone while driving, walking around town, or doing whatever it is that you do when not sitting at home in front of the TV watching Netflix (which I highly recommend). 

They feature different hosts who talk about various topics for an hour or two each week. A lot of podcasts offer interviews with other experts in their field, so if you’ve got some experience under your belt and want to put it out there for all the world (and potential clients) to hear, this can be a great platform for getting yourself out there!

Press Releases (About Completed Deals, New Partners In Your Agency Or Firm, Etc)

Press releases are a great way to get your name out there. They can be used to announce a new listing or sale, as well as partner additions and other comings-and-goings in your agency or firm.

Press releases have their own set of rules, but they’re fairly straightforward if you follow them:

They are always written in the third person (no “I” statements).

They contain all of the basic information about the subject being written about, such as its name, address, phone number, and website URL.

Do press releases typically include some background on what makes this particular event important and what made it newsworthy? It’s also best practice to include quotes from key players involved with the story so that readers can get their perspective on events too!

Elevate your real estate copywriting game with proven strategies and techniques. Our guide on 15 Ways to Improve Your Real Estate Copywriting offers valuable insights to enhance your writing prowess.


So, there you have it! A huge list of different types of real estate content and how long they take to write. If this post has helped make your life easier or saved you time in any way then please share it with your friends and colleagues. 

Also, if there’s anything else that you think should be added to this list (or taken off), please let us know in the comments below so we can make sure it gets covered by our next update

Further Reading

10 Types of Effective Real Estate Marketing Content Short Description: Explore different types of real estate marketing content to enhance your marketing strategy and engage your target audience.

How to Write Real Estate Content That Gets Read Short Description: Learn valuable tips and techniques for creating compelling real estate content that captures readers’ attention and delivers value.

8 Types of Real Estate Content That Are Going to Work Best in 2019 Short Description: Discover the most effective types of real estate content to focus on in 2019, helping you stay ahead in the competitive real estate market.

And here’s the “FAQs” section:


How can I improve my real estate marketing content?

Enhancing your real estate marketing content involves understanding your target audience, utilizing engaging visuals, and crafting informative and relevant content that addresses their needs.

What strategies can help my real estate content stand out?

To make your real estate content stand out, consider using compelling storytelling, incorporating unique insights, using data-backed information, and optimizing your content for search engines.

Are there specific types of real estate content that perform well?

Yes, different types of real estate content, such as property listings, market reports, how-to guides, and success stories, tend to resonate well with audiences when executed effectively.

How can I create content that resonates with homebuyers?

To create content that resonates with homebuyers, focus on addressing their pain points, offering valuable advice, showcasing success stories, and providing insights into local real estate trends.

What role does consistency play in real estate content marketing?

Consistency is crucial in real estate content marketing as it helps build brand recognition, establishes credibility, and keeps your audience engaged over time. Regularly publishing high-quality content can lead to better results in the long run.