Learning And Mastering Real Estate Blogging

A blog is one of the most powerful tools for real estate professionals. It allows you to build a personal brand and share your knowledge with others. And if you’re thinking about starting a blog but don’t know where to start, this article will help! We’ll walk through the steps of creating successful blog posts that attract readers and convert them into clients.

How to start Real Estate Blog – YouTube
1. Foundation Matters: Master the basics of real estate writing to excel in blogging.
2. Agent Bio Enhancement: Learn seven steps to craft a compelling real estate agent bio.
3. Headline Prowess: Discover the art of creating attention-grabbing headlines.
4. Mistake Avoidance: Understand and avoid the sixteen common mistakes in real estate writing.
5. Preparation for Success: Prioritize fifteen key considerations before beginning your journey as a real estate writer.

Develop A Game Plan

Before you even begin, it’s important to have a plan in place that covers the following:

  • Purpose: What will your blog do for your business? This is also known as the why.
  • Audience: Who are you trying to reach with this blog and why should they care about it?
  • Goals: What do you want to accomplish over the next few weeks, months, or years?
  • Time frame: When do you want these goals accomplished (in months)?

Resources/Constraints: What resources do you have at hand that may affect how quickly or successfully your goals can be met? Are there any limitations on how much time or money can be spent on this project?

Mastering real estate blogging starts with understanding the fundamental principles of writing for the industry. Dive into the basics with our guide on real estate writing, and build a strong foundation for your blogging journey.

Identify Your Topic And Purpose

Before you can begin your real estate blogging journey, there are a few things that you need to do. First and foremost, it’s important that you identify your audience who will be reading your blog.

Next, ask yourself what purpose this blog has in the grand scheme of things. What are the goals behind creating it? 

Is it just fun or personal expression? Or do you plan on using it as part of an overall marketing plan to get more leads for selling properties in your community (or elsewhere)? The answer may not be as simple as one thing or another. 

The truth is that all of these reasons can be true at once! You might have multiple purposes for writing a blog but don’t forget about them during this step either because these will help create cohesion within each post later on down the line once they’ve been written out individually.

Once those two questions have been answered sufficiently enough by themselves then we move on to something else entirely: identifying topics and themes within those topics which could potentially lead down paths where more questions arise which require yet another round of introspection before moving forward again toward our goal(s).

Crafting an appealing real estate agent bio is crucial for making a lasting impression. Discover the seven essential steps to enhance your bio’s impact in our article on writing a better real estate agent bio.

Do Research

To create a successful blog post, you’ll need to do your research. There are a few ways you can do this:

Google Scholar is a free tool that allows you to search for academic articles and research papers on any topic.

Google Trends allows you to track the popularity of certain topics over time. You can use this information when crafting your content and determine when other people started talking about the same thing as well as what terms they used in their search results.

Keyword Planner will show how many times a keyword has been searched for in the past month, what countries it’s most popular in, and how much competition there is on Google for particular keywords (the lower the CPC and average monthly searches, the better). 

This helps determine which keywords would be best suited for your website content so people can find it easier when searching online for answers to real estate questions or information about buying property or renting out houses/apartments/condos/townhomes etcetera…

Write An Outline

An outline is a great way to organize your thoughts and plan out the content of your blog posts. It may seem like overkill, but it’s one of the best ways to make sure that you’re saying what you mean (and not accidentally leaving anything out).

Here’s what an outline looks like:

Introduction – This is where you introduce yourself and provide some background on why your readers should care about this topic. Start at “Why” not “What”.

Body – This section is broken down into subtopics. Each subtopic has its title and introduction sentence, followed by a list of bullet points or paragraphs explaining each point in more detail. 

Each bullet point should have just enough information to prompt someone who doesn’t know anything about real estate blogging into clicking on that link so they can learn more! You don’t want them getting bored or confused halfway through; always keep things simple yet informative! 

You can also use numbered lists if they’re easier for you than bulleted ones (like me!). Just make sure everything flows nicely together so people understand what they’re reading before moving on to something else entirely different (which could happen accidentally if we don’t organize our ideas well enough beforehand).

Captivating headlines are the gateway to engaging content. Learn the art of creating attention-grabbing headlines for your real estate blog from our guide on writing great headlines

Create The Introduction

Once you have a good introduction, you will want to make sure that it is short and to the point. A lot of people make the mistake of trying to say too much in their introduction, which can lead to confusion and make readers lose interest in your blog post. 

You should also try to keep your introduction interesting by using some kind of hook or unique angle that sets it apart from others’ posts on the same topic. 

Your goal here is not just to introduce yourself and tell them what the rest of your post will cover; instead, think about how you can get them engaged with what they are going to read next (and hopefully look forward to reading more!).

One way I like doing this is by asking questions that require an answer: “What do we need? What did we learn? How does this relate to our lives?” 

This encourages engagement because readers are forced into answering these questions themselves as they read through each section/paragraph rather than being told directly what happened during those events (which tends not only to be boring but also limiting).

If done correctly however then these two things work together quite well – especially since many people tend towards keeping things short when writing online!

Write The Body Of The Blog Post

If you have a blog post idea, you should go ahead and write the body of the blog. 

The body is where you will explain your topic, give examples, provide statistics and other data related to your topic, give advice or tips on how to do something or how not to do something related to your topic, and mention problems that people might face when it comes to learning about your topic and offer solutions for those problems.

The best way for readers who are just starting in real estate blogging is for them to know what they could expect from reading more of these blogs as well as knowing if there are any common mistakes that newbies make when they start blogging themselves.

Create A Compelling Call To Action (Cta) In Your Conclusion That Invites Comments, Shares Or Both

In your conclusion, you should always include a compelling call to action (CTA). This can be a link to another related post, a survey, or an invitation for comments. Include it above the fold (the part of the page that is visible without scrolling), as readers scan pages from top to bottom. The CTA should be clear and concise with just one or two sentences that are relevant to the topic at hand.

Avoiding common pitfalls is crucial for becoming a successful real estate writer. Uncover the sixteen most prevalent mistakes and how to steer clear of them in our post about common mistakes real estate writers make.

Create Visuals If You Have An Easy-To-Understand Concept

When you have a concept that’s easy to understand, the use of visuals is even more important.

To create simple visuals, follow these steps:

  • Use images that are relevant to your topic.
  • Use images that are relevant to your target audience.
  • Use images that are relevant to your message.
  • Use images that are relevant to your CTA (call-to-action).

Images should be relevant not only in terms of their content but also concerning brand guidelines and style guide standards.

Include Links In Your Posts

You can use links to provide more information about any of the points you make in your blog post. You can also use them to direct the reader to another page on your website, or even a different website altogether.

As long as you’re linking internally (i.e., within your site), it’s acceptable for you to use an anchor text link (i.e., a link that has an anchor text). This makes sense because, on most sites, these are what are used any way you click on one of those blue underlined words, and voila! You’ve whisked away to another part of the site!

Edit, Proofread, And Format Your Blog Post

Once you’ve finished writing your blog post, there are a few things that you need to do before you publish it on your website.

Check for spelling and grammar errors. You want to make sure that your information is free from errors so that readers will be able to understand what you are saying. If there are mistakes in the spelling or grammar of the article, then it may not be as easy for people to understand what you mean when reading through your content!

Check for logical flow and consistency. This means making sure all of the sentences flow together well without any awkwardness between them. 

It also means making sure each section has its purpose while still being relevant in context with other sections of the article itself; this is known as a “cohesive” writing style (not being too repetitive). 

Finally, check whether anything sounds redundant (e.g., using “that” three times in one sentence), which can become confusing if done too often throughout an entire post – try replacing some words/phrases with synonyms instead!

Publish Your Blog Post On Your Site’s Blog Page

Now that you’ve written and published a blog post, it’s time to get it in front of your audience. There are a few ways to do this:

Post on social media. Social media is a great way to start getting the word out about your blog posts, so make sure you’re posting them there so people who follow you will see them. You can also use hashtags here if they’re relevant (but don’t overdo it).

Post on your website or blog page. If people click through from Facebook or Twitter and land on another site besides yours, they may not stick around long enough for the content of your post (or its title) to make an impression on them! 

For this reason, we recommend adding links back into each post so that anyone who finds their way there can easily return home again where all of the other content lives!

Embarking on a career as a real estate writer requires preparation and insight. Explore the fifteen essential considerations to set yourself up for success in our comprehensive article on getting started as a real estate writer.

Post Your Blog On Social Media

When you have a blog, it’s important to spread the word. You can do this by posting your blog on social media sites such as Facebook, Twitter, and LinkedIn. The more people that know about your blog, the more opportunities there are for someone to find it and possibly make a successful real estate purchase from you.

Real estate blogs are another great way to get your name out there in the real estate industry. Most of them will accept guest bloggers or let you post text links back to your site so that readers can click over if they want more information about what they just read in their favorite online magazine.

Another good idea is posting on real estate forums like Zillow Talk where users discuss things like whether moving into a new neighborhood would be right for them based on crime rates around town (and other factors).

With These Tools And Techniques In Your Toolkit, You’re Ready To Start Blogging Like A Pro!

Now that you have a better idea of what to expect, it’s time to get started. If you’re feeling overwhelmed, don’t worry. You’ve made it this far and have a plan in place which means the next steps will be easier!

Here are some tips to help ensure success:

Make sure your post is relevant and timely. Make sure your blog post is on topic with your niche and in line with current events or trends in real estate. For example, if there’s an article about increasing property values coming out soon, consider writing about how this affects homebuyers or sellers in your area (i.e., will their homes be worth more when spring rolls around?). 

Or maybe there’s been some news recently about a local community association passing stricter rules for homeowners; write about how those changes might affect homeowners looking to sell their properties over the next few years.

Create content that people want to read! This means not only creating quality content but also providing value by sharing helpful resources like tools or research studies so readers can learn from them as well (and hopefully share these too).


Building a blog is a great way to build your brand and attract new customers, but you need to remember that it’s an ongoing process. It takes time and dedication, but the results will be worth it.

Further Reading

Here are some additional resources to further enhance your knowledge of real estate blogging and lead generation:

Mastering Blogging for Real Estate Lead GenerationLearn advanced strategies and techniques to effectively use blogging as a lead generation tool in the real estate industry.

Effective Real Estate Blogging: Tips for SuccessDiscover actionable tips and best practices for creating impactful real estate blogs that engage your audience and drive leads.

20 Lead Generation Tips for Real Estate AgentsGet insights into proven lead generation tactics specifically tailored for real estate agents, helping you maximize your outreach efforts.


Have questions about real estate blogging and lead generation? Here are answers to some commonly asked questions:

How can blogging benefit real estate lead generation efforts?

Blogging provides a platform to showcase your expertise, educate potential clients, and establish credibility, ultimately attracting more leads to your real estate business.

What types of content should I focus on in real estate blogging?

Your real estate blog should include a mix of informative articles about local market trends, property buying/selling tips, neighborhood guides, and success stories to cater to various interests.

Is guest posting on other real estate blogs beneficial for lead generation?

Yes, guest posting allows you to tap into existing audiences, increase your online visibility, and build relationships within the real estate community, thereby driving more potential leads to your own platform.

How do I optimize my real estate blog posts for search engines?

Utilize relevant keywords, create compelling meta descriptions, include descriptive image alt tags, and focus on providing valuable content that answers common real estate queries.

Can social media play a role in real estate lead generation through blogging?

Absolutely. Sharing your blog posts on social media platforms not only extends your content’s reach but also encourages engagement, shares, and comments, ultimately driving more traffic and potential leads to your website.