When it comes to freelance copywriters and email marketers, what makes the best of the best so effective at their craft?. This is the question that I’ve been asking myself for more than a decade, as both a writer and a client. And my answer: not just one thing.
In this piece, you’ll learn about five different things that all of the most successful writers (and marketers) do regularly to deliver results for clients. You’ll also learn some advantages that come along with this field and you might even learn something new about me along the way.
| Takeaways |
|---|
| Freelance copywriters and email marketers play a vital role in crafting persuasive and engaging content for various purposes. |
| They focus on creating effective email marketing campaigns, compelling subject lines, and engaging email copy to drive conversions. |
| Freelance copywriters collaborate with clients to understand their brand voice and create content that resonates with the target audience. |
| Email marketers analyze data and metrics to optimize campaigns, improve open rates, click-through rates, and overall email performance. |
| Both professionals contribute to building strong customer relationships, enhancing brand visibility, and driving business growth through effective communication. |
Understand Their Clients’ Expectations
Understand their clients’ expectations. Good freelance copywriters and email marketers always have a crystal clear understanding of what their clients are looking for. They know that to deliver, they have to spend time understanding the product or service their client is offering and also get to know their client’s target audience what it wants and how best to write for it.
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Stay Current With Trends In The Industry
To stay current with the trends in your industry, you should:
- Follow blogs and other content related to the industry by subscribing to their newsletters, follow them on social media, and so forth.
- Attend conferences and seminars about your industry.
- Regularly research current happenings in your field.
- Use tools such as Google Trends and Sprout Social to monitor trends and what people are talking about online!
Build A Strong Relationship With Their Audience By Writing Copy And Emails That Are Content Driven
What Is Content-Driven Email Marketing?
Content-driven email marketing is a strategy that involves crafting email messages with your audience’s needs in mind. Instead of just selling your products and services, you carefully craft messages that are relevant, personalized, and engaging to the reader. In other words, you keep your audience top of mind not hitting sales goals or product launches.
Why Is Content-Driven Email Marketing Important?
Emails that are relevant and personalized lead to a better customer experience. Your customers will appreciate knowing they can trust you and feel confident in their purchases because they know you care about them as people. You’ll also see positive results when it comes to the metrics that matter: clicks, opens, and revenue generated from these emails.
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Write Strategically And Make Every Word Count
Write to their level of understanding. Write about concepts that are relevant to them and use familiar language. If you’re writing for technical clients, then write like a techie. If you’re writing for non-technical clients, don’t use jargon or industry terms they don’t understand!
Make every word count. People read what they need to read and ignore the rest. So when you’re writing in a conversational tone (don’t be afraid to show your personality), focus on making every word count.
Here are ways to make every word count:
- Avoid long sentences with multiple clauses.
- Use subheadings and bullet points wherever possible instead of paragraphs (because readers skim through a copy).
- Make sure your first sentence clearly states what the paragraph is about (so your reader knows if they should keep reading).
- Keep it simple and use plain language so even people with a low reading level can understand what you’re saying without having to reread it several times over or look up words in the dictionary.
5. Are Knowledgeable About Inbound Marketing, Social Media, And Other Digital Marketing Strategies
A freelancer with a mindset of continuous learning will help you gain an edge over other competitors. He or she will have learned about some new techniques that can help you create excellent content, build your audience, and increase revenue.
Copywriters should know how to write good copy for websites, landing pages, blogs, autoresponders, sales pages, and emails. But they don’t need to be experts in the technical aspects of a website or email marketing software. However, copywriters who are experienced with inbound marketing (or at least social media) can help ensure that their skills don’t become obsolete anytime soon.
Advantages Of Being Good Freelance Copywriters and Email Marketers
If you have been working as copywriters and email marketers for a long time, then you are already aware of the advantages that come along with this field. If you are one of those who are new to this profession, then here is a brief idea:
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1. You Can Work From Home
Another advantage of being a freelance copywriter is that you can work from anywhere in the world. Since you are usually dealing with clients online, you can work from wherever it is most comfortable for you. You can work as much or as little as you want and set your hours. You don’t have to go into a stuffy office every morning; instead, you can sit back in your bed and write away.
You also don’t have to worry about getting dressed up for work when working from home unless that motivates you. Some people prefer to get fully dressed for their day because it makes them feel more productive. Others prefer rolling out of bed ten minutes before they start working and writing away in their pajamas or underwear (or both!)
2. You Can Choose Your Hours
In the freelancing world, you’re not controlled by a boss or operating within the same monotonous routine day in and day out. You can choose when to work and when to take a break.
Depending on how much you want to put into your business, that means you can potentially earn more in less time. Even when you’re grinding away at your laptop for long hours, it’s up to you how structured that time is and if you can find a way to work smarter rather than harder (or both), it’s easier to enjoy your free time with nothing hanging over your head.
It’s impossible and impractical to set specific office hours as a freelancer because there are too many factors outside of our control: client preferences and deadlines; other freelancers who might be competing with us for projects; unexpected changes in weather or Internet speed at home; unforeseen responsibilities related to health or family members; etc.
3. You, Will, Be Working With Different Clients At Different Times
You will be working with different clients at different times. You’ll have the opportunity to learn from different people from all walks of life, and the skills you learn from them will make you a better freelancer and businessperson in general. You will be learning new skills and building your portfolio. In some cases, your client may need an email marketing campaign that includes a landing page or sales funnel.
In other cases, they may also want to hire you for copywriting services writing ad copy or sales page copy for their products as well as their websites. As you take on these projects, you’ll build up a strong portfolio of work that showcases how versatile and talented you are as a freelance copywriter/email marketer (and beyond!).
4. You Will Be Learning About Different Industries And Business Models
From working with real estate agents to coaches to large corporations, you’ll get to see firsthand how various businesses operate and grow which can help inform your future business decisions!
And most importantly: You will be learning about different marketing strategies. Because every client is unique (with their own goals and challenges), we must customize our strategy for each one! By doing so, we can ensure success in reaching those goals (hello more referrals!)
Crafting the perfect email campaign requires a mix of art and science. Learn the secrets of creating impactful campaigns in our guide on The Art and Science of the Perfect Email Campaign. Uncover the principles of perfect email campaigns and captivate your audience with compelling content.
5. You Can Be Your Boss
Of all the advantages of being a freelancer, one of the most important is that you get to be your boss. You are in charge of your career and its direction, so you can control your destiny.
It’s also up to you to define what the perfect work-life balance looks like for you. Like working late at night? Go for it! Love taking three-hour lunches? You do you! You make the rules. If you want to work from home or on a beach in Bali, go ahead. (And don’t forget to send us a postcard.)
In addition, by working as a freelancer, you are essentially building a brand that represents you and the skills that you have. For example: “Haley Walsh: copywriter & email marketer extraordinaire who writes mind-blowing words that lead to record-breaking revenue and results all while having fun along the way!”
Even though we don’t always think about it this way, every single thing we do as freelancers is contributing to our brand. This can be powerful because it means that everything we do has meaning and purpose and it allows us to showcase who we are as both professionals AND people outside of just our job title.
6. You Can Work As You Want, When You Want, And How You Want
With freelance copywriting and email marketing, you get to be your boss. You can balance things out as you wish.
Choose your clients: You can work with anyone from a local bakery to a Fortune 500 company. Work with people you like, respect, and have fun working with, so that you can do your best work for them.
Choose your hours: Work early in the morning when it’s quietest or at night when everyone else is sleeping and there are no interruptions. Some people are most productive by working in 90-minute bursts separated by 15-minute breaks. If this works for you, then take advantage of it!
Choose your projects: Do what excites you the most perhaps it’s writing sales promotions or crafting eBooks or recording videos? Find projects that make the most sense for where you are in your career right now and only work on those items that will help move you forward toward your goals.
Is freelance email marketing the right fit for your career aspirations? Explore the insights in our guide on Freelance Email Marketing: Is It Right for You? to make an informed decision. Discover more about freelance email marketing and determine if this dynamic field aligns with your professional goals.
Final Thoughts
So, as you can see, a good freelance writer is an adept and prolific communicator. Alongside these traits of efficiency and tenacity, they also show a deep caring for the work they do; they show empathy with the people who are reading their words.
They have a firm understanding of what makes an individual tick (or click!). And all of this will be true whether you’re dealing with an awesome client or a truly terrible one. If you want to succeed as a freelance copywriter and email marketer, then this is what you need to do: keep going, keep learning, and most importantly of all keep working on becoming that better writer with every new sentence you write.
Further Reading
Explore these additional resources to deepen your understanding of freelance email marketing and copywriting:
The Power of Email Copywriting for Freelancers Discover how effective email copywriting can elevate your freelancing career and engage your audience.
Why You Need a Copywriter for Successful Email Marketing Learn why hiring a skilled copywriter is crucial for crafting compelling email marketing campaigns that drive results.
When Should You Hire a Freelance Copywriter? Gain insights into the ideal timing and situations for bringing a freelance copywriter on board to enhance your projects.
People Also Ask
What Is The Role Of A Freelance Copywriter?
The role of a freelance copywriter is to work with clients to ensure that their text captures their desired tone and effectively promotes their message, products, or services.
What Does A Freelance Copywriter Do?
A freelance copywriter writes for businesses and organizations, creating marketing communications, such as brochures and web pages. They use words as tools to accomplish specific goals based on the needs of their clients.
What Does A Good Copywriter Do?
A good copywriter will create materials that effectively represent each client’s voice while delivering clear messages to readers. Good freelancers can also write with different tones and styles so they’re able to adapt their writing to match the client’s needs.
What Is Copywriting?
Copywriting is defined as “the act or occupation of writing the text of advertisements or publicity material.” In short, it’s a way to sell products and services by writing. Copywriters can be freelancers looking for work or full-time writers for a company, but either way, they use their writing skills to get people interested in buying something.
How Do I Become A Copywriter?
The person who wants to know: “How do I become a copywriter?” You’ll first need to develop your skills as a writer. Take classes and read books about writing, then start creating your portfolio by taking on freelance gigs.
Next, you’ll want to figure out what types of products you’re best at selling are you good with tech industry jargon, or are you more familiar with the world of beauty and fashion? Once you’ve got that down, it’s time to look for clients.
What Is The Difference Between Email Marketing And Copywriting?
An email marketer will often set up and run campaigns for individual businesses. The marketer will create a list of potential clients, send out emails with content created by a copywriter, and analyze the results to see how well the campaign worked.
A copywriter creates content that is used in email marketing campaigns along with other types of marketing material like ads or social media posts. Copywriters can work as part of an agency or write for specific companies on a freelance basis.
What Is A Copywriter’s Job?
A copywriter might be asked to write headlines for ad campaigns, create video scripts or infographics, or put together websites that engage customers. Email marketers and social media managers often rely on good copywriters to provide them with engaging written material they can use in their work.
How Can I Trust A Freelancer?
Because we’re not just freelancers, we’re professionals. There’s a big difference between an amateur and someone who’s been doing this for years, and you can tell because they’ll be able to give you more than just a few samples of previous work they’ll be able to tell you exactly how they got results with their clients in the past. And if they don’t know? They’ll find out how.
What’s The Difference Between A Freelance Copywriter And An Email Marketer?
A freelance copywriter writes copy for websites, social media posts, and emails. An email marketer focuses on email marketing campaigns, including writing the emails themselves, managing content and newsletters, and creating landing pages.
How Much Money Can I Make As A Freelance Copywriter Or Email Marketer?
The amount you can earn depends on your skill level and how much time you put into it. It also varies with the industry in which you work: some industries pay more than others do. For example, if you’re working in B2B software sales, you’ll likely earn more than if you were working in retail sales (though both jobs are still considered “entry-level”).
What Should I Know About Writing For Digital Media?
You need to keep in mind that people read differently online than they do in print. For example, when reading an article online, people often skim over sentences and paragraphs that don’t interest them but when reading a book or magazine from cover to cover on paper, they tend to read every single word carefully.
What Do All Good Freelance Copywriters And Email Marketers Do?
They make sure they have a clear understanding of the client’s brand and goals, so they can offer a comprehensive solution that meets those needs.
They make sure their proposals are clear and easy to follow, so the client can see exactly what they are getting and why it’s worth their money.
They make sure their work is delivered on time, so the client doesn’t have to worry about anything falling through the cracks or being late.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!