How To Write Product Reviews That Stand Out

If you have a blog, writing product reviews is a great way to attract new readers and build links back to your site. Plus, it’s an excellent way to make money from your blog while helping other people find products they’ll love. 

But how do you write a product review that stands out from the crowd? Here are some tips on how to make sure yours are top-notch:

  • Review a product you love.
  • You should review a product you love.

Reviewing a product you love is the best and easiest way to get started with your first review. Why? Because when something is great, it’s much more fun to share your opinions about it with others. And if other people read your reviews, they’ll feel inclined to buy from you too!

A lot of websites and companies are willing to give away free samples or discounts on products in exchange for an honest review. So this is one great way that bloggers can get some newbies into their site without having any upfront costs (other than maybe shipping).

How to Make Product Review Videos that STAND OUT!
1. Provide Specific Details: Include specific information about the product or service to make your review more informative and helpful to other customers.
2. Be Balanced and Honest: Offer a fair assessment by highlighting both positive and negative aspects, ensuring your review is unbiased.
3. Use Clear and Concise Language: Write in a straightforward manner to convey your thoughts effectively. Avoid jargon or overly complicated language.
4. Add Supporting Evidence: Back up your opinions with facts or experiences to strengthen the credibility of your review.
5. Be Respectful and Courteous: Maintain a polite tone, even if you had a negative experience. Respectful reviews are more likely to be taken seriously.
6. Avoid Personal Attacks: Focus on the product or service itself and refrain from attacking individuals or companies.
7. Mention the Context: Provide context for your review by mentioning the purpose, occasion, or specific use case of the product or service.
8. Proofread Before Posting: Double-check your review for spelling and grammar errors to ensure clarity and professionalism.

Review A Product In Your Niche

You’re going to want to review a product that is in your niche or at least something that will be interesting enough to your readers. 

I’m not saying that you can only write about products within your niche that would be limiting! You just need to make sure there is a connection between the reader and the product.

If you don’t have an audience yet, find a product that people are interested in but isn’t to niche so it will attract people from outside of your industry. 

If you’re writing about dog training treats for Schnauzers, you could still get readers from other breeds or even non-dog owners (though it might be harder). 

You can also look at pricing points: If someone is willing to spend $300 on a pair of sneakers, they probably aren’t worried about buying dog treats for their pet pooch either!

Writing an effective product review requires a blend of creativity and structure. If you want to stand out and master the art of writing product reviews, our comprehensive guide can help you hone your skills and create compelling reviews that captivate your audience.

Check Out Amazon Reviews To See What People Like And Dislike About A Product

When you’re writing product reviews, it’s important to be as accurate as possible. If you’re not sure what reviewers are looking for, try reading through some of the negative and positive reviews on Amazon. 

The site is a treasure trove of information about what customers like and dislike about a product, so you can use it as your reference guide when writing your review (and even ask yourself: What would someone who bought this item think?).

There are several things you should pay attention to in these reviews: the common themes in each category (positive/negative/average), the most recent comments, and any only reviews that may come up with unique perspectives or situations.

Research The History Of The Product

To write a review that stands out, you’ll need to do research. The first step is to find a product that is right for you. 

For example, if you’re looking for an MP3 player and two come up in your search results, look at their specs and reviews. You can also use Google’s comparison tool to see how they compare with other products like them on the market.

After finding a few good options (or even just one), it’s time to do some digging into their history! This can be as simple as Googling “how long has this product been around?” 

Or searching through Wikipedia or Amazon’s product pages for more detailed information about its development process over time.

Try To Find Problems People Have With The Product, But Don’t Focus On Them Too Much

When you’re writing a product review, it’s important to strike a balance between the pros and cons of your subject. You don’t want to focus too much on the negative aspects, but you also don’t want to be too positive and gloss over real problems that users might have experienced.

For instance, if your product has a problem with durability or functionality, don’t try to fix it in your review. 

Instead, just mention that there are some issues with the product: “I broke this after three weeks of use.” If possible, include a link or screenshot so readers can see what happened as well.

Are you considering a career as a professional product reviewer? Discover the key elements to consider and the steps to take in order to make a living from product review writing. Embrace your passion for writing and product evaluation to turn it into a rewarding and lucrative endeavor.

Focus On The Positives Of The Product

Most people who write product reviews begin by talking about the negatives. This is a mistake because it makes your product sound negative and unappealing to readers, who want to know what benefits they will get from buying it. 

Instead of focusing on what’s wrong with the product or how poorly made it is, focus on the benefits of using it. 

The key here is not just to list all of its features but also to give reasons why those features are important for your reader. If you use superlatives (e.g., “best,” “awesome”) when describing these benefits, great! 

But don’t go overboard with them; this can make you sound overly enthusiastic in your review and could turn people off from reading more than a few sentences into what you’ve written. 

A good rule of thumb is that if there are more than three superlative words in any sentence, consider rephrasing so that they’re spread out instead of clustered together all at once like peanut butter and jelly sandwiches

Mention Any Downfalls Of The Product, And Offer Advice Or Solutions To Deal With Them

You want to give the reader a complete experience. If you’re reviewing a new TV, for example, mention some of its downsides—say, that it tends to get loud when playing action movies or that the picture quality is not as good in low lighting scenarios. 

Then provide advice for dealing with these issues (like adding speakers if you have trouble hearing).

This will help make your review more helpful and relevant.

If A Product Doesn’t Have Any Negative Reviews, Don’t Write False Ones Yourself

You may be tempted to skew your review in favor of the company that sells it or to make it seem like a better product than it is. If you do this, your account could be banned from Amazon. 

In addition, nobody wants to read an overly positive or negative review. Make sure you find the right balance between both sides of the spectrum. 

You should also remember that long-form reviews aren’t very effective because they’re difficult for people on mobile devices and search engines can’t easily scan them for keywords (which means they won’t get ranked as highly).

Transforming your hobby of trying out products into a source of income is possible. Learn how to make money as a product reviewer without complicated steps. Uncover the secrets to monetizing your passion for reviewing products and sharing your insights with a broader audience.

Don’t Just Describe How The Product Works, Tell Your Readers How It Will Make Their Life Easier And How It Will Benefit Them

In the case of our Apple Watch Band review, we described how using the band helped us achieve our fitness goals. 

We also highlighted key features that made it easier for us to work out regularly, for example, being able to check notifications without having to pull out our phones.

This is important because reviews are often used as purchasing guides by consumers who are looking for an item’s benefits before making a purchase decision. 

As such, this approach gives you a chance to show off your expertise and knowledge about what makes an item great for someone who wants one done well!

Embark on a journey to master the art of product review writing with our complete guide to writing product reviews. From crafting engaging introductions to delivering unbiased opinions, this guide covers everything you need to know to create impactful and influential product reviews.

Use Bullets, Subheadings, And Lists. This Can Help When You’re Comparing Products

If you’re comparing two or more products, use bullet points to list the pros and cons of each one. This will help your reader quickly compare the products, and decide which one is best for them.

In addition to using bullet points for comparisons, you can also use them to write the benefits of a product. 

For example: “This new smartphone has a 5″ display that’s perfect for watching movies on the go.” You can even create subheadings with bullets that give an overview of the product itself:

Use Photos Throughout Your Review. For Example, You Can Use Different Progress Shots From Before And After Using The Product

Include a few photos of the product itself. Make sure they are high resolution so that they look amazing on any screen size!

Include some before and after shots with the product in use if possible; this will give readers a better idea of how it works and what results they can expect.

If other products are similar to yours, include pictures of yours next to them (or even better, side by side). This will help readers see how different or similar these products are from one another!

You might also want to take some pictures at night or in different lighting conditions so that people know how well it works under different circumstances as well.

Give readers an idea of what you paid for the item and where to purchase it online (don’t forget your affiliate link).

In the “where you bought it” section of your review, give readers an idea of what you paid for the item and where to purchase it online (don’t forget to include your affiliate link).

If you are promoting a specific product in your review, always link directly to that product page on the site where you purchased it.

It’s also important not to forget about including links in general – they help improve SEO rankings and can direct traffic back towards your site which means more potential sales!

Curious about the world of product review writing? Discover whether you should pursue product review writing and how it can complement your interests and skills. This guide provides a clear picture of the pros and cons, helping you make an informed decision.


There you have it! Writing product reviews can be fun and rewarding, and if you follow the tips above, your readers will love them. Keep in mind that the most important thing for writing a good review is to keep an open mind. 

Don’t judge something before giving it a try yourself remember all those times when you thought something was going to be terrible but ended up loving it? You never know what kind of positive experience your readers might have after reading one of your posts!

Further Reading

How to Write Product Reviews That Sell: Learn effective strategies to craft product reviews that persuade and drive sales.

8 Tips for Writing Great Customer Reviews: Discover helpful tips to create compelling and valuable customer reviews.

How to Write Product Review: A comprehensive guide on writing informative and engaging product reviews.


Can well-written product reviews increase sales?

Yes, well-written product reviews can significantly influence purchasing decisions and lead to increased sales. They provide valuable insights to potential customers and build trust in the product.

Should I include both pros and cons in my product reviews?

Including both pros and cons in your product reviews is recommended. It adds credibility and shows that your review is unbiased, helping readers make informed choices.

How long should a product review be?

The ideal length of a product review depends on the complexity of the product and the amount of information needed to convey its value. Generally, a concise and informative review is preferred, but it’s essential to cover all crucial aspects.

How do I make my product reviews stand out from others?

To make your product reviews stand out, focus on providing unique insights and personal experiences. Use engaging language, visuals, and comparisons to make your reviews more memorable.

Can I use affiliate links in my product reviews?

Yes, you can use affiliate links in your product reviews, but ensure full transparency with your readers about any potential affiliate partnerships. This allows you to earn a commission when readers make a purchase through your links.