Hi! I’m sorry if this is a little awkward. This is my first time writing an article, and I know I could have done things better. But here it is anyway. It’s hard to admit that your work isn’t perfect, but any writer will tell you that perfection doesn’t exist in writing or anything else for that matter.
I am just a regular guy who decided he wanted to grow his email list by 1,000 subscribers in one month (and did it). And then grew his list from there: from 1k to 5k in less than six months with almost no money spent on ads or anything like that just good old-fashioned email marketing techniques.
| Takeaways |
|---|
| 1. Implemented targeted lead magnets. |
| 2. Leveraged social media for promotion. |
| 3. Optimized email sign-up forms for better conversions. |
| 4. Created compelling and relevant content. |
| 5. Collaborated with influencers to reach new audiences. |
| 6. Utilized A/B testing to refine email strategies. |
| 7. Engaged with subscribers through personalized emails. |
| 8. Monitored analytics to track growth and performance. |
| 9. Explored unique partnerships for subscriber acquisition. |
| 10. Consistently analyzed and adjusted tactics for success. |
Why Are Email Lists So Valuable?
Email subscribers are your most valuable visitors. Because they’re so committed, you can build relationships with them and share helpful content. You’ll be able to inform them about new blog posts, events, or promotions in a way that feels natural and less like spam. And because emails have a higher open rate than social media posts (about 50%, according to one study), it’s an effective way of reaching out to people who aren’t following you on social media.
Building a successful email marketing business requires a strong foundation. Learn how to get started with building a freelance email marketing business and establish a platform for subscriber growth.
So Why Is It So Hard To Grow Your List?
I’m sure you’ve heard the statistic that 96% of businesses don’t have a list. That’s a scary number, isn’t it? It makes it seem like so many people are missing out on the chance to grow their business and make more money. But why is it so hard to grow your list?. Well, there are a few reasons why:
People May Not Feel Like There’s Much Value In Subscribing To Themselves.
This applies especially to those who are already established in their careers or businesses. They may not see how they could use this information for anything other than personal enrichment and even then, they might not care!
You’re Asking People To Give Up Something Valuable Their Time.
That’s a tough sell! If we were talking about giving up money instead of time, you’d be able to ask for more subscribers… but unfortunately, that’s not how things work.
There’s No Guarantee That People Will Read What You Send Them Once They Subscribe.
Many of us have had experiences where we signed up for something because we thought it sounded interesting but never got around to reading anything sent our way because life got busy or priorities shifted over time.”
Are you wondering how to engage a list of unknown contacts effectively? Discover techniques for emailing people you’ve never met to boost your email subscriber count and expand your reach.
People May Not Think They’ll Use It.
If you’re trying to grow your list with an offer that doesn’t seem like something people would want (like an ebook), then you might be able to get some subscribers, but most of them probably won’t read or use what you sent them and will just unsubscribe later.
People May Not Even Know What It Is Or How It Works
Even if someone does want something from me, if it’s not clear how they can go about getting it, then they won’t do anything at all and I’ll never hear from them again!
You Don’t Have A Dedicated Email List
If you’re not sending out emails, it’s going to be difficult to grow your list. The best way to get people in the habit of opening and reading your emails is by sending them regularly. If they see one arrive, they’ll check it out even if they don’t know what’s in it yet because they’re used to get updates from you and want to know what’s going on!
People Are Wary About Giving Their Email Addresses Away
It’s one thing for someone who knows us well (like a friend) or our mom, who knows us well, but many people wouldn’t want strangers asking for their email address without knowing why or having any idea how often we plan on using that information or how we might use that information.
Tips For Growing Your Email List
There are different tips for growing your email list. Here they are:
Write A Compelling Subject Line
The subject line is the most important part of your email marketing campaign since it’s the first thing people see when they open their inboxes. Make sure yours is short and descriptive so that people can quickly understand what they will gain from opening it.
Use An Eye-Catching Call-To-Action Button Or Link
Use an eye-catching call-to-action button or link in the body of your emails to drive subscribers to take action (e.g., “Learn more,” “Sign up now!”). This should be placed near or at the end of each message so readers don’t miss it as they scroll through their inboxes on mobile devices particularly important for those who only check their mail once a day or less often than that.
Email marketing can yield great results when done right. Check out these actionable email marketing tips for freelance marketers to enhance your strategies and achieve impressive outcomes.
Use A Pop-Up Window (But Not Too Often)
If you’re going to use this tactic, make sure it’s not too intrusive. That means only showing it once per person per day or session. This is called a “one-time offer” or OTO and if you do this right, it can work very well for you!
For example: Let’s say your product costs $100 and has an average conversion rate of 2%. If someone buys your product and then signs up for your email list, they are probably pretty interested in what else you have to offer (and they’ll be more inclined to buy again). If someone signs up but doesn’t purchase anything on the first try (or at all), don’t show them the popup again until they do either signup or buy something from inside their account.
Post About It On Facebook
You’ve built your email list, now you have to keep growing it. The best way to do that is by sharing valuable content with your audience and giving them a reason to subscribe.
Posting on Facebook is one of the best ways to do this because it’s quick and easy, plus most people are more active there than they are on Twitter or LinkedIn due to the nature of those networks. When posting about your optin offer, include a link directly to where subscribers can get access, and don’t be afraid of being pushy! If someone isn’t interested in what you’re offering then they won’t click through anyway.
But if they are interested but haven’t seen the post yet or made up their mind about joining yet then encourage them as much as possible so that they’ll decide right now if this is something worth signing up for (because once they leave Facebook then there’s no telling when another notification might pop-up). Just make sure not too many times though; otherwise, people will start unfollowing/unliking, etc.
Make Sure You Don’t Have Any Spelling Or Grammar Mistakes On Your Optin Form Or Landing Page
Make sure your optin form is relevant to your audience. If you’re sending a newsletter about marketing, it’s not going to make sense for someone who works in human resources and has never heard of Snapchat before.
Make sure the content on your landing page is engaging and readable. Try using bright colors, and large fonts, and make sure there are no spelling or grammar mistakes anywhere on the page (and yes we’re looking at you).
Have a clear call-to-action that leads people from wherever they are in their journey to becoming an email subscriber (e.g., “Step 1: Enter Your Name & Email Below!”). You’ll also want to ensure that there’s no confusion as to what happens next do they get added immediately? Do they get sent somewhere else first? Make sure there’s only one clear next step after signing up for email updates!
Building an extensive email list doesn’t have to break the bank. Explore strategies for building a 50,000 subscribers email list without spending a dime and witness remarkable subscriber growth on a budget.
Get The Word Out Via Twitter
You can also help grow your list by sharing your content on Twitter. Twitter is an ideal place to meet like-minded people, and it’s a great way to find new people that may be interested in what you’ve created. To do this, try searching for hashtags related to your niche, or join Twitter chats that are relevant to what you’re trying to promote (for example #entrepreneur). You can find these by searching the hashtag of the topic on Twitter or checking out hashtags.org.
Once there, you’ll see a list of all the tweets that include that hashtag on a certain day or within a certain time frame (e.g., all tweets with the #contentmarketing hashtag from last week). You should also consider retweeting other people’s content as well this will increase their reach while helping spread awareness about what they have created too!
Use An In-Post Popup Plugin (But Don’t Overdo It)
Use an in-post popup plugin to increase your email subscribers. There are a ton of options out there, but the one I use is OptinMonster. The reason this particular plugin works so well for me is that it’s not too overpowering it’s just enough to get people’s attention and let them know that you want them to sign up for your list.
If you’re going to use a pop-up, make sure you don’t overdo it! Pop-ups can be annoying if they’re used too often or at inappropriate times (a customer reading an article that doesn’t have anything to do with what they’re looking at). It’s important to balance out how much attention you want from these visitors by providing value through your content and not just trying to get clicks everywhere possible without thinking about what those clicks mean in terms of the reader experience.
Create An Irresistible Freebie To Give Away In Return For Emails
The freebie is the bait you’re giving away in return for emails. It’s what will get your readers to give you their email addresses, and it’s also how you’ll build trust and credibility with them.
The first thing that comes to mind when we think of a freebie is probably some kind of PDF guide or ebook. But there are lots of other types of attractive freebies out there, such as:
- A coupon code for an online store (like Amazon or Etsy)
- A link to a downloadable course
- An invitation to join a private Facebook group where other people are sharing their knowledge and experiences
Cross-Promote With Other Bloggers/Websites/Etc That Have Similar Interests As You
To increase your reach, find bloggers with similar interests as you and contact them about writing a guest post for them. This is a two-way street; they’ll likely be interested in having someone write on their site with similar content, and it will also help drive readership to your blog/website. In exchange for writing an article for them (and including a link back to your opt-in page), include an affiliate link or market their product or service within the content itself (if applicable).
Have A User-Friendly Sign-Up Process
You want to make it as easy as possible for people to sign up for your email list. If a user has to go through the trouble of finding the sign-up form and then typing in their email address and other information on a tiny, hard-to-use form, they’ll find another place where their attention can be captured.
Here’s what you can do:
Make your signup process easy to find. People should be able to see it immediately after landing on your homepage or within five seconds of entering any page on your website (without having to scroll).
Not only that, but the entire page should explain why people would want to subscribe in such an attractive way that even skeptics will be convinced by how much value they’re getting out of being part of this community (and they’ll probably want in).
Make the form easy enough for anyone to fill it out without needing special training or assistance from IT experts who understand complex coding languages better than anyone else ever did even if that means having fewer fields than competitors might require (or charging more money per month).
This might mean reducing text fields from 15 words down to 20 words per option. It could also mean allowing subscribers an “other” option where they can leave comments about why exactly these features matter so much for them;
I’ve found these notes help me tailor content toward specific types of users later on down the line when I’m creating blog posts based on feedback received through various channels like Reddit’s Ask Me Anything series where users ask questions directly related with little fanfare before getting answers taken care off behind closed doors afterward (so hopefully no one else hears about anything except those involved). You don’t need all kinds of fancy software
Freelance copywriters and email marketers play a crucial role in business communication. Discover the diverse responsibilities of these professionals in the article about what freelance copywriters and email marketers do, gaining insights into their contributions to subscriber expansion and engagement.
Run A Contest And Make Signing Up Part Of The Rules To Enter The Contest
This is the most simple and effective way to build your email list. You run a giveaway on your website, with social media promotion, and have entrants sign up for your email list to enter the contest. It’s easy, it’s free (if you’re not charging money), and it gets results!
But don’t give away too many prizes or else you’ll end up with a lot of people who just signed up so they can win something not exactly what you want or need. You need the right balance between getting quality leads while also driving them back to your site through links and referral traffic.
To do this correctly: Be sure to offer several prizes so there is more than one winner per giveaway (this will make people feel more motivated). Make sure your prizes are enticing enough that people will want them enough to take action by signing up for emails through an embedded form within the post itself (and then sharing/promoting) without feeling like they took too much effort on their part!
Ask Existing Subscribers To Pass On Your Freebie
If they find it useful (make this easy for them by providing social sharing buttons and an email template they can use). Asking your existing subscribers to pass on your freebie if they find it useful is a great way to grow your list. You can make this easy for them by providing social sharing buttons and an email template they can use. Ask them to share it on Twitter, Facebook, Instagram, and Pinterest with their friends.
Final Thoughts
Email marketing is the most effective form of digital marketing you can use, but it’s also one of the hardest to get right. It takes time and effort to build a list and keep them engaged and if you don’t have a plan in place, your subscribers will leave before they convert.
Hopefully, this guide has helped you overcome some of the challenges that come with building an email list. If not, then at least you now have a few ideas on how to do it better. If there’s anything else I’ve learned over the years as an entrepreneur (in addition to creating content), it’s that we must always be willing to adapt our business models so that they align with customer needs.”
Further Reading
Explore more resources on doubling your email subscribers:
20K Subscribers: How I Doubled My Email List
Learn from Sarah Morgan’s experience and discover strategies that helped her achieve significant subscriber growth.
How I Got 100,000 Visitors and 5,000 Email Subscribers in 6 Weeks
Gain insights into a successful campaign that resulted in a substantial increase in both website visitors and email subscribers.
Doubled Email Subscribers: A Deep Dive into Effective Strategies
Dive into this comprehensive guide that delves into the techniques used to double email subscribers, backed by real-world examples.
FAQs
Here are some frequently asked questions about doubling email subscribers:
How long does it take to double my email subscribers?
The timeline for doubling your email subscribers can vary based on your strategies and audience engagement. While some see results in a matter of weeks, others may take a few months to witness substantial growth.
What are some proven methods to increase email subscribers?
Effective methods include creating valuable content, optimizing lead magnets, implementing targeted opt-in forms, leveraging social media promotion, and collaborating with influencers to expand your reach.
Is doubling email subscribers only about quantity?
Doubling your email subscribers isn’t just about increasing numbers; it’s also about improving the quality of your list. Focusing on attracting engaged and relevant subscribers leads to better open rates and conversions.
Can I double email subscribers without spending money?
Yes, it’s possible to double your email subscribers without a significant budget. Organic strategies such as content marketing, guest posting, and social media engagement can help you achieve growth without hefty expenses.
How Do I Get People To Sign Up For My Newsletter?
The answer is simple: provide value. You have to let them know what they’re going to get if they give you their email address. Most importantly, it has to be useful information that will help them somehow. You can tell them about anything from a great book you read that changed your life or how you found the best new song on Spotify (that’s where I’ve been getting all my music lately). Once people start receiving your newsletter and realize how useful and interesting your content is, they’ll continue signing up because they want more!
What Is An Email List, Or List Of Subscribers?
An email list is a group of people who have subscribed to receive future emails from your business. These are the folks you’ll be sending newsletters and promotional messages to overtime. You can think of this as your “email database.”
What’s The Difference Between An Email Marketing Platform, Newsletter Software, And Email Marketing Campaigns?
A platform is a tool that makes it easier for you to send out regular emails to all your subscribers (like MailChimp or ConstantContact), while newsletter software lets you create beautiful newsletters in minutes (like Canva).
An email marketing campaign includes all these components: writing content for your newsletter, creating designs with templates in an app like Canva or Illustrator CC 2018 (or PowerPoint), sending out your message on time, and tracking its performance so that you can improve over time.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!