Freelance Social Media Manager – Everything You Need To Know

This post is going to explain how much a freelance social media manager makes and what factors into that salary.

I’m starting off with the basics: just how much does a freelance social media manager make? Is it an hourly wage or a salary? Finding your first clients, How to earn more as a social media manager?, Is being a freelance social media manager profitable?What education do you need to become a freelance social media manager?, And most importantly, when do I get the fudge-covered car?

How to Become a Social Media Manager in 2023 – YouTube
Key Takeaways
1. Freelance social media management requires diverse skillsets.
2. Effective communication and collaboration are essential.
3. Stay updated with social media trends and algorithm changes.
4. Building a strong online portfolio can attract clients.
5. Networking plays a crucial role in finding freelance gigs.
6. Consistent content creation enhances brand engagement.
7. Analytics tools help track performance and refine strategies.
8. Pricing your services appropriately requires research.
9. Continuous learning is essential in the evolving digital landscape.
10. Time management and organization are key to success.

Freelance Social Media Manager Salary

The factors that affect freelance social media manager salary are similar to the factors that affect any other freelancer’s salary. Your income will depend on things like your area, experience, and education level. As always, location is a big factor in how much money you make since cost of living varies from place to place. A city with a higher cost of living would mean that you need to charge clients more for your services, even if the service is identical to what you might offer a client somewhere else.

Your experience will play a large role in determining your earnings as well. The more experience you have working as both a freelancer and managing social media accounts, the more likely it is that clients will trust you and hire you. You’re also probably going to be able to do better work when it comes down to it which means clients are more likely to recommend your services to people they know and hire you again in the future.

When managing a team of remote freelancers, communication and collaboration become crucial. Learn how to foster successful relationships with remote freelancers using these 9 valuable tips.

Is It An Hourly Wage Or A Salary?

Have you ever wondered how much freelance social media managers make? Well, wonder no more! I’m here to give you the scoop on what your career path might look like.

Many social media managers start out by working for an agency. They may be given a set number of hours (say, 15) each week and told to post to their client’s social media accounts. This client could be a business, a nonprofit organization, or even another agency. These employees are considered hourly employees and may work varying hours; sometimes they’re asked to work additional hours with overtime pay for these hours beyond 40 per week.

Finding Your First Clients

Every business or brand should, at the very least, have a social media presence in order to survive in today’s market. But not all businesses have the time or manpower to handle their own social media accounts. This is where you come in! So how do you find your first clients?

There are several different approaches that can be taken when looking for your first client as a freelance social media manager, but before we get into that, let’s make sure to cover the skills and know-how necessary to provide this service.

  • The first thing is, no business wants to work with someone who’s an amateur; Show them you mean business by giving them your best work. Here are a few tips for making sure your profiles are up-to-snuff and ready to go when the time comes:
  • Make sure all of your profiles, bios and cover photos are completely updated; Nothing says “amateur” like a profile that’s out of date or has a photo that doesn’t match up with your other online presence.
  • Be professional in all of your interactions with potential clients; Ask what they need, but don’t give unsolicited advice or advertise yourself too much (you can say “please reach out if you’re interested,” but don’t tell them exactly how to reach out or what to say).
  • Network with companies; Reach out to small businesses that might need help with their digital presence. Offer them free social media management services (and be specific about what you’ll provide) in exchange for shout-outs, brand mentions, and links in your bio. Another way is to look into getting paid or discounted products in exchange for reviews on platforms like YouTube and Instagram. Reach out to brands directly on their Twitter accounts, or by emailing their public relations address or press section. Don’t forget to include links to your previous reviews.
  • Don’t be afraid to ask for referrals from current clients! Ask if they know anyone else who may be looking for services like yours, and offer them a discount on their next bill as an incentive!

Are you aiming to become a freelance social media manager and achieve significant earnings? Discover the steps to reaching six figures in the field with our comprehensive guide on becoming a freelance social media manager.

How To Earn More As A Social Media Manager

As a social media manager, there are plenty of ways to earn more than the average freelance social media manager salary. Here are a few ideas:

Look for more clients. The more clients you work with, the more money you make.

Become better at your job. The better you work, the happier your clients will be; the happier your clients are, the longer they’ll stay on as clients and refer their friends to you for business.

Get certified in social media marketing. Certified professionals have skills that other people don’t have; if others don’t have those skills, they’ll be willing to pay you to do it for them instead.

Improve your client retention rate and client conversion rate through good customer service and effective marketing techniques. The longer someone stays as your client, and the easier it is for potential clients to become real-life ones, the better your income will be in the long run.

Learn how to negotiate effectively. If a client isn’t happy with his or her rate, making changes doesn’t have to mean losing that client altogether—sometimes it just means finding a middle ground between what he or she wants and what’s doable for both parties involved financially. As someone who has been doing this for a while now, I can say confidently that learning how to negotiate well is an invaluable skill when negotiating rates rose from $2/hr up into $50/hr territory within just one year! 

Knowing how much experience I had under my belt beforehand made me feel confident about asking for those prices instead of getting all flustered at first sight like most people would probably do haha but anyways back on topic… It’s important not only because it makes things easier on everyone involved when negotiations happen smoothly (especially if they’re often), but also because negotiating well means being able to get exactly what we want out of any given situation by presenting our case clearly without having someone else step all over us or anything like that―which can sometimes result in being.

Is Being A Freelance Social Media Manager Profitable?

You can’t put a price on happiness and you never know when the right client will come along. If you’re looking to make money through freelance social media, here are some things to consider:

  • Do your research. There are plenty of other people doing the same thing as you, so do your research before committing to any one company or job. In particular, look for jobs that pay well and have a lot of perks, like medical benefits and paid time off.
  • Don’t be afraid to switch things up. If you’re not happy with how much money you’re making at your current job, don’t be afraid to try something new! The best part about being a freelancer is that there’s always another opportunity waiting for you somewhere else if this one doesn’t work out in the end. And who knows? You might just find yourself having more fun than ever before!

Navigating the world of freelance social media marketing comes with its share of lessons. Dive into the insights gained from real experiences in our article on 15 lessons learned from a freelance social media marketing job.

What Education Do You Need To Become A Freelance Social Media Manager?

There are certain things you should know before deciding to make a career as a freelance social media manager.

The first thing you need to become a freelance social media manager is a degree in a relevant field. You will also need plenty of experience with social media. You may want to get training from a recognized institution.

Alternatively, you can get a certificate or diploma in digital marketing.

You can also choose to do an internship with an agency or business that specializes in social media and learn from professionals in the field. If none of these options work for you, then it’s time to get some hands-on experience by interning at an agency that specializes in social media management and/or start-ups focused on this type of work!

Content creation is a fundamental aspect of freelance social media management. Uncover the importance of content and its role in the field by delving into our discussion on freelance social media content creation and why it’s a valuable skill to possess.

With The Right Amount Of Practice, You Can Grow Your Freelance Social Media Manager

If you’re a social media enthusiast, there are many reasons to consider a freelance social media manager salary as a career option.

Social media is an ever-growing field that requires constant attention and management. As businesses of all sizes continue to expand their presence on this platform, the need for specialized social experts will only increase in the near future.

The more you practice and grow your skills, the higher your potential earnings will be in the future. This can lead to a career path that allows you to gain financial independence over time something that many young people dream about but don’t know how to achieve it themselves.

However, if you’re just starting out as a freelancer in this field, it might be difficult for someone without experience or qualifications yet still want to charge clients high hourly rates (like $30 per hour).

While your hourly rate may seem like something out of reach right now, there are plenty of ways for newbies who want to pursue careers as freelance social media managers on Upwork or similar platforms. Earnings vary greatly depending on whether they’re working part-time or full-time hours with clients; therefore it’s important to take into consideration all factors before deciding which route would best fit each individual’s needs.

Passion and ambition can open doors even without experience. Uncover the path to becoming a successful freelance social media strategist, even if you’re starting from scratch. Learn more in How to Become a Freelance Social Media Strategist Without Any Experience.

Final Thoughts

We have come to the end of this article, and I hope you at least got something interesting out of it by the time you finished. As for me, hopefully, my efforts will pay off in the long term and as a result, I will be able to provide a more thorough and in-depth guide on the topic. If you want to connect with me, please do send me an email from the contact page.

Further Reading

Here are some additional resources to further explore the world of freelance social media management:

Hootsuite’s Guide to Becoming a Freelance Social Media Manager Short Description: Hootsuite provides insights and tips for aspiring freelance social media managers, covering essential skills and strategies.

Insights from Sendible: Freelance Social Media Management Short Description: Dive into Sendible’s insights on the role of a freelance social media manager, including tips for success and industry trends.

The Ultimate Guide to Freelance Social Media Management Short Description: Explore “The Two Lauras” comprehensive guide that offers an in-depth look into the process of becoming a freelance social media manager.

People Also Ask

Do You Have Any Experience?

This is a common question that comes up when you’re looking to get started as a freelance social media manager. The short answer is: No, not always. You don’t need to have prior experience as a social media manager in order to start working as one. In fact, most social media managers don’t start out with experience in this role.

What Is A Freelance Social Media Manager?

A freelance social media manager is someone who creates and implements a strategy that gets your brand in front of as many eyes as possible on social media platforms like Facebook, Twitter, Instagram, and YouTube. 

They do this in part by analyzing your brand’s goals, audience, competition, and resources, creating an effective plan, monitoring results, and making needed adjustments along the way. Because they’re not an employee (so there isn’t a set salary), they’re eligible for a per-project fee that can be negotiated with your business.

What Does A Freelance Social Media Manager Do?

A typical day in the life of a social media manager is a busy one. They spend their days handling and monitoring the accounts for different companies and organizations, making sure that their tweets and posts are aligned with the company’s overall messaging and goals—and that they are effective. They look at what competitors are doing in their industry and see if there are any new or developing trends that they can respond to or contribute to with original content.

When they aren’t working on creating original content, they’re constantly monitoring social media networks and responding to any comments, concerns, or questions as they arise (which is one reason why it’s so important for a business to have someone dedicated to this job!). A social media manager will also typically be responsible for creating graphics to accompany the content, writing blog posts about relevant topics in their industry, and helping out with other aspects of digital marketing (like SEO).

What Is The Average Salary For A Freelance Social Media Manager?

I’ll be honest, this question is impossible to answer. The answer depends on so many different factors like your experience, your skills, and the location (city and state) where you’re looking to work. That said, the average salary for a freelance social media manager is somewhere around $50,000 per year.

How Much Do Freelance Social Media Managers Make In Large Cities Versus Smaller Cities?

It’s difficult to generalize, but in general, the more populous a city is, the higher the salary is likely to be. This may have something to do with competition—the more freelancers you have competing for work in one area, the higher their rates are going to be.

How Do I Work From Home?

You need to set up a home office. Do you have a room where you can close the door and not be bothered by your roommates, spouse, children, or pets? If so, this is your home office. Don’t let anybody in there except for you!

I’m In College. I Have Lots Of Homework And Projects. How Can I Do Them And Be A Freelance Social Media Manager?

This requires a strict time-management system. Set aside the time during which you will work on schoolwork, then set aside the time when you will work on social media client work. It’s okay if you don’t make any money for a few weeks while you’re getting started!

What Tools Do I Need To Succeed As A Freelance Social Media Manager?

A computer with WiFi access is required. You also need a webcam for video calls with clients and an office chair if you want your back to last longer than two months.

Where To Find Your First Clients

1) Craigslist: I know, it’s kind of sketchy, but there are loads of local businesses looking for someone to manage their social media presence. There’s a lot you can offer them that they might not find elsewhere (the “smarts” part of the job).

2) Twitter: people have a lot of questions about social media! Make a list of common questions and spend some time each day answering questions on Twitter. Offer to do this for free for local businesses and ask if they’d like to pay for your services once you’ve built up a relationship with them.

3) Your university’s career center: most career centers offer resume-building workshops and other resources. If you haven’t been using them, start now! Most job listings are posted online, but there are always opportunities in your field that never make it online.

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