Have you ever wondered how to get the most out of your freelance email campaign? You might be thinking that it’s just a matter of “getting started” and then things will take off from there. However, there are many factors in play when it comes to getting more clients through an email campaign.
For example, perhaps there are types of businesses that aren’t interested in working with freelancers because their needs aren’t met by freelancers alone; maybe some businesses have been burned in the past by unscrupulous contractors who took advantage of them, or maybe not enough people know about you yet!
This article will give you 12 tips for getting the most out of your freelance email campaign so that it actually works well enough for you!
| Takeaways |
|---|
| 1. Understand the importance of email campaigns in freelancing. |
| 2. Craft compelling subject lines to increase email open rates. |
| 3. Segment your email list to deliver personalized content. |
| 4. Create valuable and relevant content to engage your audience. |
| 5. Utilize effective call-to-action (CTA) strategies in your emails. |
| 6. Test different email formats and designs for optimal results. |
| 7. Monitor and analyze key metrics to measure campaign success. |
| 8. Build trust by maintaining consistency in your email communications. |
| 9. Use automation to streamline and enhance your email campaigns. |
| 10. Continuously refine your strategies based on data and feedback. |
1. Go Beyond The Subject Line
Brief. Make sure you’re getting to the point in the subject line. Don’t try to cram everything into that one line.
Clear. The subject line needs to be simple and clear—this is where people will decide whether or not they want to open your email, so be sure it’s understandable right away.
Growing your email list is a critical step in successful email campaigns. Explore our article on 15 Surefire Ways to Grow Your Email List and discover actionable strategies to expand your subscriber base.
Informed And Relevant
You should know what your email is about before you write a subject line for it (so you can use that knowledge in your subject). If someone opens an email titled “Hi,” chances are they won’t read the rest of it because they don’t know what the content is going to be about, so don’t waste people’s time by giving them too little info upfront!
Interesting
Your emails should always pique people’s interest with their headlines so that they want more information about whatever it is you’re writing about!
Useful: Your emails should always deliver on their promise of being useful; otherwise what’s stopping someone from unsubscribing from future messages?
Nothing! Don’t let anyone unsubscribe from your list over poor quality content or lackluster marketing efforts; instead, focus on making sure each message gets delivered successfully as promised every single time through thoughtful planning beforehand rather than after-the-fact last-minute revisions.”
2. Develop A Strong Call To Action
A call to action is simply a prompt that motivates someone to take an action. It’s the most important element of any email campaign, as it drives traffic back to your website and converts readers into customers.
The best calls to action are:
- Relevant – They are designed specifically for your audience
- Short – You should be able to fit your entire CTA in one sentence or less (if possible)
- Direct – The target is clear and easy to understand
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3. Make Everything Readable
Make everything readable. A big part of email marketing is making sure that your message is legible and easy to read, regardless of how or where it’s seen.
Use a readable font. It’s important to use a typeface that’s easy on the eyes, such as Helvetica or Times New Roman—and always make sure it’s large enough for your audience to read comfortably (12-14 points for most people).
Be sure you’re using the right color scheme and contrast levels when you’re designing your email campaign so that you don’t lose any potential customers due to eye strain or fatigue.
4. Personalize the Mass Email
Personalizing your mass emails is a great way to make your campaigns feel more personal and personable.
You can add custom fields that are relevant to each individual customer, such as their name and email address. This will help you target your audience and increase the chances of them responding to your email. You can also add in custom fields where they can enter their preferences or answer questions related to their business or interests (if they provided enough information).
It’s important not to overdo this though! Don’t go overboard with trying to get personal details because it may come across as creepy or manipulative if you have no information on the prospect, just stick with general facts about yourself or what services you offer instead of trying too hard at first contact.
Email marketing is a powerful tool for promoting your freelance business. Check out our guide on marketing your freelance business using email to uncover strategies for leveraging email campaigns to reach potential clients.
5. Consider The Email Content Carefully
You can include links to your website or portfolio, blog posts, social media profiles, marketing materials, and reviews.
For each of those, you might have created some unique content that’s relevant to the campaigns you’re running. For example, let’s say you’ve recently published a new article on your blog about how to use email marketing as a freelance graphic designer.
If you’re sending an email campaign promoting this service then it makes sense for you to include a link in there so that people can click through and read more information about why they should hire you over other designers.
Similarly, if someone has already hired your services then it makes sense for them to receive updates on what has been achieved or ask questions about the next steps etc., especially when those updates are sent via email!
6. Keep Your Tone Professional
If you’re writing to a potential client, then your tone should be professional. If you’re writing to a friend or colleague, then feel free to be more casual and relaxed in your approach.
This is because the content of what you write matters more than how you say it—but that doesn’t mean that there aren’t any rules in place when it comes to proper etiquette! It just means that when writing emails professionally, the focus should be on substance over style.
7. Remember Who You Are Writing For
It’s important to remember that you are writing for a specific audience, and that audience is not yourself. You may be a great writer who can pull off any style, but your customers aren’t necessarily going to care about your flair for the dramatic or your charming sense of humor.
They’re going to care about what you have to offer them. Make sure that you understand their needs and how they like their information delivered before diving into an email campaign design and layout.
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8. Be Honest About What You Have To Offer
Be honest about what you have to offer. Don’t try to oversell your services, or the client will be disappointed with the results. Instead, focus on what you can deliver from the outset—and then deliver it!
Use case studies and testimonials to show examples of your previous work and how it benefited others. This will help build trust between you and potential customers, as well as demonstrate that you know what you’re doing.
It’s also important to be clear about what type of service or product your business has on offer. While some freelancers find this difficult due to competition in their field, others may want their services to be more niche than they actually are (such as a personal trainer who only trains clients with low-level injuries).
9. Follow Up, But Don’t Spam
When you’ve identified a potential client and want to follow up with them, don’t send them an email saying “Hey! I noticed you signed up for my newsletter! Can we talk?” If they haven’t expressed interest in your business, they will likely be annoyed by this approach.
Instead of being helpful or differentiating yourself from other companies who are already trying to sell products or services through emails, they will see it as spammy behavior that makes it hard for them to trust you in the future.
10. Shorter Emails May Get Better Results
You probably don’t need to say more than one or two sentences in an email. If you have a lot to share with your audience, try breaking up the information into separate emails that are easy to digest. For example:
- Email 1: “Hey! I just launched this new product and I want you (customer) to be the first person to try it out.”
- Email 2: “Here is what other people are saying about my new product…”
11. Use Tools to Help You Write and Send Emails More Efficiently
A few of the best tools for sending email campaigns efficiently are:
Email Templates
Many services that help you build email campaigns like MailChimp, Constant Contact, AWeber and iContact allow you to create templates for your messages that can be easily reused in any campaign.
This is great because it means you don’t have to write an entirely new message every time you send out an email blast! The downside is that some of these services charge extra for this feature.
Email Signature Generators
If you’re sending out a lot of emails (or just want to appear more professional) then consider creating a custom signature for all your messages.
There are many different online tools available for this task, including this one from Campaign Monitor, which has some nice features such as being able to add social media icons at the bottom of each message so people can follow along with what’s going on within your business across multiple platforms beyond.
Just emailing each other directly through their inboxes on Gmail or Yahoo Mail accounts and even if someone does not already follow either Facebook page yet though its own website link provided within those social networks’ own newsfeeds would still allow them access without needing any special software installed first before visiting those pages themselves!
Crafting an effective email marketing campaign requires a comprehensive approach. Learn the essentials from our guide on writing an effective freelance email marketing campaign to create engaging content that drives results for your clients and your business.
12. Use Email Marketing Automation Software
Email marketing automation software is a system that uses rules to automatically send out emails based on specific events. For example, you can trigger an email series when someone downloads your ebook or visits your website.
Or maybe you want to send a special welcome email when they join your mailing list? You could set it up so that each new subscriber gets a welcome message with links to useful resources in case they don’t know where to start looking for information about your industry.
An important part of any software program is setting up triggers and actions within the system before sending out any messages. If there are no triggers, then no action will occur! For example: if there aren’t any rules set up for what happens after someone fills out contact form A versus B (or C), then nothing will happen when people submit their information through those forms.
Freelancers can use email campaigns to get more clients, but they should make sure they’re doing so in the right way.
The takeaway is that you should use an email campaign to get more clients, but you need to make sure you’re doing it in the right way. Here are some tips:
- Have a clear call-to-action
- Make sure the subject line is compelling and relevant to the content of your email
- Ensure that each email has its own unique message and is different from previous ones sent out in your campaign (this will help ensure that people don’t get confused about what’s going on)
Further Reading
Here are some additional resources to explore for further insights on effective email marketing and growing your freelance business:
Effective Email Marketing
Discover proven strategies to enhance your email marketing campaigns and increase engagement with your audience.
Email Marketing for Freelancers
Learn how freelancers can leverage email marketing to showcase their services, connect with clients, and drive business growth.
Expert Advice: How to Grow Your Freelance Business with Email Marketing
Gain insights from experts on leveraging email marketing as a freelancer to expand your client base and improve your business.
FAQs
Here are some common questions related to effective email marketing and growing a freelance business using email marketing:
How can email marketing benefit my freelance business?
Email marketing offers freelancers a direct and personalized way to communicate with their audience. It helps build relationships, showcase expertise, and promote services effectively.
What are some key elements of a successful email marketing campaign?
A successful email marketing campaign includes a compelling subject line, valuable content, clear call-to-action, mobile responsiveness, and regular consistency in sending emails.
How can I grow my email subscriber list as a freelancer?
To grow your email subscriber list, offer valuable incentives like e-books or exclusive content, promote your sign-up form on your website and social media, and provide consistent and relevant content to encourage sign-ups.
What types of content should I send through email marketing as a freelancer?
Freelancers can send a variety of content, including portfolio updates, case studies, industry insights, client success stories, tips and advice, and promotional offers, to showcase their skills and engage their audience.
How can I measure the effectiveness of my email marketing efforts?
Track key metrics such as open rates, click-through rates, conversion rates, and subscriber growth to gauge the effectiveness of your email marketing campaigns. Use these insights to refine your strategies for better results.
What Is The Best Time To Send An Email Campaign?
The best time to send your campaign will depend on what type of business you’re running and what kind of products or services you have. For example, if you run a restaurant and are trying to advertise a new product, sending this email over the weekend could be ideal because people are going out more often at night during the weekends.
If your product was something related to fitness or health, sending this email during working hours would be better.
How Often Should I Send An Email Campaign?
It depends on how many emails they want to be sent per month/year/etc., but in general, it’s recommended not to send more than two campaigns every week as that could lead to overkill with clients seeing too much information coming through their inboxes without any relevant reason behind why they’re getting it all at once other than just because someone has decided they need some attention right now!
This can hurt their perception of future campaigns as well; if there isn’t enough variety between each message then why bother reading any at all?
What Is The Best Email Marketing Software For Freelancers?
A: MailChimp, AWeber, and GetResponse are all good options depending on your needs. If you need a more robust feature set, then AWeber or GetResponse would be better suited than MailChimp. MailChimp also has a free plan of up to 2000 subscribers which may work just fine if you don’t expect to grow beyond that number.
But if you want better analytics and segmentation as well as dedicated support from an experienced team (the kind that might know what a “freelancer” is), then one of these other two platforms might be more appropriate.
Why Is Email So Important For Freelancers?
A: Email remains the top dog when it comes to customer acquisition channels for all businesses because it’s cheap and personal both essential qualities for any business trying to grow their client base online today.
Not only does it allow you access directly into someone’s inbox without having to spend money on advertising campaigns but research shows that emails are also read 10x more often than social media posts – meaning they’re way more likely to grab attention!
Why Is Email Marketing Important For Freelancers?
Email marketing is a great way to reach potential clients, build relationships with existing customers and promote your brand on a consistent basis. Plus, it’s easy to set up and manage with the right tools even if you’re not technically savvy or have a small budget.
This guide will help you get started with email marketing as a freelancer in as little time as possible so that you can start building your list of subscribers and making sales today!
How Do I Write A Freelance Email?
When writing an email for business purposes, keep in mind that there are many different types of emails you could be sending out: newsletters about important industry news; updates about new projects or products; job postings; client relationship management (CRM) messages such as replies or follow-ups to past interactions; etc.
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!
