If you’ve been looking for a way to grow your email list, this article is for you.
Email marketing is one of the most effective ways to grow your business, and there are many ways to do it. One strategy that I personally use is giving away valuable information in exchange for an email address (aka lead magnet). When people sign up, they’re added to my contact list so that I can send them more helpful content in the future.
This technique has worked wonders for me! In the last month alone I grew my list by over 150 contacts just by releasing one simple blog post. In this article, we’ll cover all the ins and outs of growing an email list using this method as well as some other tactics that work just as well – if not better!
|1. Implement content upgrades for lead generation.|
|2. Leverage social media to reach a wider audience.|
|3. Offer exclusive discounts to email subscribers.|
|4. Use interactive quizzes to engage your audience.|
|5. Collaborate with influencers for promotion.|
|6. Run engaging contests and giveaways.|
|7. Optimize your website for email capture.|
|8. Create valuable, relevant lead magnets.|
|9. Use exit-intent popups to capture leaving visitors.|
|10. Employ referral programs for growth.|
1. Use Your Personal Email List
If you’re like me, you have a lot of friends and family who are willing to hear from you. They are kind enough to listen to your rants about how the government is trying to take away your freedom or how much weight you’ve lost over the past few months.
You can send an email blast out to all of these people using MailChimp (the best email marketing software) or another similar tool. If they’re not familiar with your business offerings, just let them know that this is an important message it could save their life!
Yes, it’s time for another one of those “important” messages from John Doe (insert name here). Hey everyone! Just wanted to let everyone know that my new book/course/product will help them achieve whatever goal they’ve been working towards lately. Let me know if anyone has any questions!
Building a strong email list requires more than just luck. In fact, asking the right questions can be a powerful way to understand your audience’s needs and preferences, ultimately leading to better email marketing strategies.
2. Ask People To Share Your Welcome Email
You can ask people to share your welcome email with a link or button that says something like, “Please forward this message on!” The more people who see it and think it’s interesting, the more signups you’ll get. But make sure it’s relevant and interesting for the person reading it!
3. Have A Clear Call To Action
Your goal is to get people on board with you as soon as possible, so make sure that there’s no ambiguity in what they need to do next: click here now! In fact, if I’m reading an email like this one from MailChimp (which gets me excited about their service), I might even click on it right away without thinking twice about whether or not I want their service.
Just because they made me feel so good about myself by saying how much I could look forward to using them instead of spending time preparing my own emails!
4. Give Away Something For Free In Exchange For An Email Address
If you want people to sign up for your email list, give away something—and we don’t mean by offering them a cookie for signing up (although cookies are delicious). Instead, offer something that will be valuable and relevant to your audience in exchange for their email address.
For example, if your target customer is an entrepreneur who’s just starting out with his or her business, then offering free access to articles on how they can grow their company is going to resonate with them more than if you were trying to sell them on a new product or service.
You can also use this strategy with existing customers: If they’ve purchased from you before and enjoyed the experience of doing so, then giving them some sort of discount code as an incentive could entice them into signing up for your list.
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5. Post A Signup Form On Facebook
This is one of the easiest, most effective ways to grow your email list and it takes less than 60 seconds!
- Go to your Facebook page and click “Edit Page” in the top right corner of your screen.
- Click “Create an App” in the left column underneath “Apps” – then choose “Website” from the dropdown menu below that section (this should be selected by default).
- Fill out all forms required by Facebook as well as any questions you want to ask for your application (optional), then save changes and create app key/secret keys by clicking on the Security & Settings tab at top of the window just below the left-hand navigation bar (you will need these later when setting up MailChimp Email Marketing Software).
6. Do A Partnership With Another Company
If you’re looking to grow your email list quickly, a partnership is a great option. The goal of this strategy is to build relationships and network with another company that has an audience similar to yours but doesn’t compete with you in any way.
For example, if I were trying to partner with someone who was interested in growing their email list, I might approach another female entrepreneur who runs her own business with a lot of personal branding (or has built up lots of social media followers). My target audience would be women entrepreneurs.
7. Run A Contest Or Giveaway On Social Media
Running a contest or giveaway on social media is an excellent way to grow your email list. If a user enters the contest, they are signing up for your emails, which means you can reach them again in the future with more valuable content.
One of the best tools for running such contests is Rafflecopter. With Rafflecopter you can set up multiple steps (such as liking your page and sharing it) so that only those who have completed all steps can enter the drawing for one of many prizes that you offer during the course of your campaign.
You should also make sure that you state all rules and regulations clearly in advance so no one’s feelings are hurt later on!
To run a successful contest or giveaway on social media, make sure to promote it across multiple platforms like Facebook, Twitter, and Instagram. This will help ensure that as many people as possible see what’s going on and get excited about participating in it themselves!
And finally…make sure whatever prize(s) you’re offering has something valuable attached! Remember – this isn’t just about growing an email list; it’s also about building relationships with new potential customers who may become repeat buyers down the road
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8. Add A Signup Field To Your Menu Bar
The easiest way to get more email subscribers is by adding a signup field to your menu bar.
The signup field is clearly visible and easy to find on every page of your site, so it’s an obvious choice for visitors who want to join your list or hear about the latest news.
You don’t want people missing this opportunity, which is why we’ve made sure it stands out with a bright red call-to-action button that says “Subscribe.” If this doesn’t catch their eye and make them click, then nothing will!
9. Put A Signup Form In Your Sidebar
One of the best ways to grow your email list is by putting a signup form in your sidebar. This is the most important place to put it because it’s where most people will see it and so you want them to be able to sign up quickly and easily.
You can add this using one of two methods: you can either use a plugin (which we cover in another section) or you can use a shortcode (this is a little bit more advanced).
The first step here is deciding what kind of form layout works best for your website design, whether that’s vertical or horizontal. Once you’ve made that decision, go ahead and install the appropriate plugin or code snippet into your theme folder (learn how here).
If possible, keep these forms as simple as possible while still maintaining an attractive look so they don’t detract from other content on your site; this will allow visitors who aren’t ready yet to become familiar with what they need so when they decide later on down the road they’d like this information now rather than later then all at once instead of having forgotten about it altogether.”
10. Post A Call To Action On Facebook And Instagram
If you have a Facebook page, you can easily post an ad for your newsletter there. This is one of the easiest ways to grow your list—it’s just like posting any other ad but with a new audience each time.
You can also share on Instagram! Just like Facebook, it’s as simple as creating an ad and targeting people who are likely to want what you’re selling (in this case, your newsletter).
As long as they’re interested in what you’re selling and know how they can get it, they’ll subscribe without fail and since both platforms are free-to-use social media sites that millions of people use every day, there’s really no reason not to try them out!
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11. Run A Facebook Ad Campaign
Facebook ads are a great way to grow your email list. They allow you to target your ideal customer and market directly to them. Facebook’s ad manager is also incredibly cost-effective, as you can create and manage campaigns from the comfort of your office chair or couch. You’ll be able to reach potential subscribers in a matter of minutes with just a few clicks of the mouse!
How do I create an ad campaign? Creating an ad campaign on Facebook is quick and easy using their self-serve platform:
- Select “Create Ads” in the left-hand menu bar of Facebook’s ad manager
- Choose “Advertise On” then select “Page Posts”
- Put an opt-in form at the bottom of every blog post.
A blog is one of the best ways to grow your email list. Not only can you attract new subscribers, but you can also get existing subscribers to increase their engagement with a blog.
A great way to keep people on your website for longer is by putting an opt-in form at the bottom of every post and encouraging them to subscribe as they leave (or after they finish reading). If you’re not sure how to do that, consider using a popup form like SumoMe’s Start Here widget or LeadPages’ LeadBoxes feature.
12. Promote Up To Three Email Signups Per Facebook Post
In order to promote your signup page, you’ll need to create a new Facebook post. In the left-hand corner of the screen, click on “Create” and select “Page Post.”
Once you’ve created your post, edit it so you can add buttons for your call-to-action. Select “Edit” from the top right corner of your post if it’s not already selected and then select “Add Buttons.”
Choose “Sign up,” which will be under “Notification,” then choose where in your text box on the right side of your screen you want this button placed. Make sure that this button links directly to an email signup form so people who click on it know exactly what they’re signing up for!
Lastly, add some copy explaining why they should sign up (this is called an “ask”), such as: “Sign up here to get my free guide.” Try adding more than one ask per post—you never know who’s looking at your profile that day!
13. Use The Popup Feature To Increase Signups Further
A popup is an in-your-face way to attract new subscribers. It’s easy to start using a popup, but it can be tricky to use them effectively. A poorly designed popup will drive people away before they even make it to your website. Here are some tools that help you make great popups:
Exit intent detection – this feature allows you to add an exit popup when someone tries to close the page without signing up for your list (such as clicking on another website). This means more conversions!
Popup templates – these come in many different designs and features; just choose one that best matches your brand!
Email capture field – this tool automatically adds fields onto each form so users can easily sign up by filling out their information with one click of a button instead of typing every field manually on their own device. This saves both times (and us) because no one likes typing long answers into forms online any more than we do at home 🙂
14. Add An E-Newsletter Opt-In Field In Your Footer
The most popular place to add your email signup form is below the footer on your website. It’s important that you make it obvious and easy for them to find, so it’s best to make it stand out in some way, such as with a different color or larger size text.
In addition to making sure that your email list opt-in form is easy for customers to access, you’ll want to make sure they don’t have any other distractions while they’re filling out their information.
This means keeping the page layout clean and simple so people can see where exactly their eyes need to go next. If there are too many distractions on the page (like videos or other things), users will get distracted from signing up for your list, which defeats the purpose!
The next step towards building an effective email list is including a call-to-action (CTA) within this area of your website; this should be something related directly back to whatever product or service you provide customers with through online sales channels (such as Amazon).
The last thing anyone wants when visiting one of these sites is getting bombarded by ads about products unrelated—but if there aren’t any ads at all? That might turn people off too much! It’s important not only having relevant ads but also having ones that are actually compelling enough where people would want to click through after seeing them repeatedly over time.”
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15. Create An Ebook That You Give Away In Exchange For An Email Address
You can create a free PDF version of an eBook on your computer. (Here’s how to convert it to a Kindle-friendly format.) If you want more control over the process, consider using an online tool like Canva or Photoshop for creating an e-book cover page. For content, use Google Docs and Calibre (a conversion tool) to format your ebook as a PDF that you can distribute via email or social media.
Pull together an online course and offer it for free in exchange for an email address (you can create it through Teachable).
If you’re a teacher or an expert in any field, Teachable is a great way to create an online course and offer it for free in exchange for an email address.
Teachable is a fully-featured platform that makes it easy to create your own online course, including setting the price and launching your course.
In addition to creating your own content and teaching materials, you can also use the platform’s templates if you need help getting started.
Scalable has over 1 million students on its platform at any given time; therefore, I would recommend using it if you want to grow your list quickly by offering something of value (the kind of thing they might pay for) in exchange for their contact information.
Now that you’ve read this article, you have a better idea of the many ways to grow your email list. One of them may even be a good fit for your business, so give it a try!
Growing an email list allows you to connect with more people, get feedback and build relationships. It also helps with getting traffic back to your website or blog content. If you’re looking for a way to grow your business, building an email list is one of the best things you can do!
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Frequently Asked Questions
What Is The Best Email Marketing Software?
The best email marketing software will depend on your business and its needs. If you need to target customers based on location, then AWeber or MailerLite would be a good choice. Both services offer free trials so you can try them before deciding which service works better for your business.
What Is The Best Email Marketing Software For Beginners?
If you’re just starting out with email marketing, AWeber may be a good option because it offers both free and paid plans that are easy to use. The paid plans have more features than the free ones but all of them include autoresponders, customizable templates, and management tools that make sending emails super simple; even if you’re not tech-savvy!
What Is A Good Open Rate For Email?
A high open rate means people are interested in receiving your emails but not necessarily enough so as to click through every single one like they would with newsletters from their favorite magazine or newspaper (which tend to have between 80-90% open rates). An average open rate is around 25% while anything above 30% should be considered doing well!
How Long Does It Take To Get 1,000 New Emails?
A: It depends on what you’re doing. Are you sending out your content via social media and email marketing campaigns? If so, then it can take anywhere from a few weeks to several months.
However, if you’re just starting out and aren’t sure where to go with your list-building strategy, then it may be helpful to invest in a course or two that will walk you through the steps of building an audience from scratch (see below).
Is 1,000 New Emails A Lot?
That’s a tough question. On one hand, not really because we live in an era where people typically have hundreds or even thousands of unopened messages in their inboxes at any given time.
On the other hand…if these people are business contacts or potential customers who are interested in what you have to offer them (and interested enough for them not only open but also to click on your links), then yeah! That sounds like quite an accomplishment!
What Should I Do After I’ve Reached My Goal Of 1k New Emails This Month?
Can I keep going higher than that per month? What about growing my FB page likes/followers/shares as well as IG posts and retweets etc.? Do those numbers add up too somehow so we can figure out what our “growth” is overall??
Or should we focus more on one thing at once (like email list building) instead of spreading ourselves thin across multiple platforms trying desperately hard to drive traffic everywhere because some people told us they think this thing will help us grow faster than other things might?? Please advise!! 🙂
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.