Email marketing is one of the most powerful tools in your business arsenal. It can be used as a way to communicate with customers, increase sales and gather feedback.
However, it’s not always easy to get started with email marketing or make it work for you. Here are 15 tricks to help you make email marketing fun and easy.
| Takeaways |
|---|
| 1. Incorporate humor and personality into your emails. |
| 2. Use storytelling to engage and captivate your audience. |
| 3. Experiment with creative subject lines that stand out. |
| 4. Segment your email list for more targeted content. |
| 5. Add interactive elements like polls or quizzes. |
| 6. Leverage user-generated content for authenticity. |
| 7. Use emojis to add a touch of emotion to your emails. |
| 8. Implement gamification to make interactions enjoyable. |
| 9. Focus on providing value and solving problems. |
| 10. Keep emails concise and scannable for easy reading. |
| 11. Test different sending times to optimize engagement. |
| 12. Encourage subscriber feedback and interactions. |
1. Use A Catchy Subject Line To Grab Attention
A good subject line should be catchy and attention-grabbing. It should also clearly indicate the topic of your email so that the reader knows what they’re getting into before they click through.
“You’ve got mail!” is a pretty standard, boring subject line—the kind you see in every spam folder. Instead, use creative words to show off your brand’s personality or humor (think puns). For example: “OMG! You’re gonna LOVE this new feature!”
Another way to ensure that readers will open your emails without hesitation? Don’t mislead them or make it sound like spam. If you promise something in the subject line but don’t deliver on it within three sentences of opening up an email, most people won’t bother reading past them anyway so why waste their time?
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2. Keep It Short And Sweet
Email marketing is a great way to reach your audience, but if you don’t keep your content short and sweet, you’re going to lose their attention. You’ve probably heard that brevity is the soul of wit before and this applies perfectly to email marketing.
Remember the KISS principle: Keep it simple, stupid! Make sure every sentence in your emails has a purpose. Don’t clutter up your content with unnecessary descriptions or excessive language. If people are going to take the time out of their day to read something from you, make sure it’s worth their while!
You should also be mindful of how much information is included in each email message; limit yourself to two paragraphs at most (or one paragraph if possible). If there are too many words on the screen at once, they’ll get confused or overwhelmed by all of them once which leads us to our next tip…
3. Provide A Service With Your Email
- You can provide a service with your email.
- Provide information about your product or service.
- Provide tips on how to use your product or service.
- Provide news about your industry.
- Provide a free sample of your product or service.
- Provide a free trial of your product or service.
Offer an ebook that includes valuable content, such as: How To Get Started With Email Marketing; Why You Should Be Using Email Marketing; The Top 10 Mistakes When Starting A Business (And How To Avoid Them).
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4. Automate Your Emails
Automating your email marketing is a great way to save time, reach more people and have fun with it. To start automating your emails, you will need a tool like Drip or ActiveCampaign.
Make sure you only send relevant information to the right people at the right time. Don’t be afraid of automation but also don’t go overboard; make sure that your automated emails sound human and not robotic! If you don’t have time to write out all of your emails manually every week then using automation is definitely an option for you!
5. Send Them From A Person, Not The Company
The easiest way to increase the likelihood that an email will be clicked on is by sending it from a person, not your company.
Why? Well, emails are often perceived as impersonal and businessy, so an email that looks like it came straight from a friend is more likely to get opened than one that looks like it came straight from your company.
This makes sense: we all have friends with whom we feel comfortable sharing personal stuff. When you can make the reader feel comfortable enough in their relationship with you to share their contact information and allow you access to their inboxes, then they’re much more likely to click on your call-to-action (CTA).
6. Segment Your List
There are many ways to segment your email list. Here are a few ideas:
By Personas
If you have an e-commerce store, then it’s likely that you’re already segmenting your customers by their needs, interests, and behaviors. But if you don’t have personas, think about how your audience might be different from one another and how that affects the way that they interact with your brand and products.
For example, two groups of people might want different things from a clothing company one group might need formal attire for work while the other is looking for something more casual for weekends or evenings out on the town.
The former would be interested in learning more about new trends in business wear while the latter would probably prefer images of celebrities wearing clothes similar to what they like themselves. Asking questions like this can help illustrate which segments should receive which types of content (and why).
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By Geography
Many businesses find success by serving regional audiences rather than just focusing on national ones because local brands often have stronger ties with their customers than larger corporations do; small businesses often know their customers’ names while larger companies may only recognize a vague idea of who buys their products or worse yet:
Nothing at all! Segmenting by location allows local businesses to tailor emails specifically to each area; for example, someone living in Miami will see advertisements geared toward tourists visiting Florida whereas someone living elsewhere won’t see those same ads until he or she travels somewhere near Miami later down the road (and vice versa).
7. Use Engagement Triggers In Your Emails
Triggered emails are those that are automatically sent to subscribers based on their actions. Here’s an example: You send out a welcome email right after someone signs up for your newsletter.
Then, after a few days, you send them another email with some tips to help them get the most out of their new membership. Triggered emails aren’t just limited to subscription anniversary or welcome series—you can also use engagement triggers like abandoned carts and thank-you messages.
Here are some great ways to use engagement triggers in your emails:
- Remind customers about items they left in their cart
- Send clients birthday reminders (and gift ideas)
- Send industry news updates when it matters most
8. Personalize Your Emails
Personalization is one of the best ways to make your email marketing campaign more engaging. Personalized content helps you connect with your customers and increase engagement.
There are many ways you can personalize an email:
Use tokens in the subject line, like [First Name] or [Company Name]. This will help you engage with the recipient by showing them it’s personalized for them, which will make them feel special!
If someone buys from your store, add their location to the email so that they know where their purchase came from (e.g., “Thanks for buying from our store in San Francisco!”). This makes it seem like a personal touch!
Add phone numbers and addresses into emails where possible (e.g., “Thanks for shopping with us today at 555-555-5555 or [Address], San Francisco). This also shows that this is a custom item just for them!
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9. Make Sure They’re Mobile-Friendly
Make sure your emails are mobile-friendly.
In order for your email to be easy to read on a phone, it must have a design that’s responsive to different screen sizes.
You should also have enough space in your email for people to see all of the text without having to scroll down or zoom out.
The font size of the body text should be large enough so that readers can easily see it at their preferred reading distance (arm’s length or closer).
10. Make Them Easy To Share
Email marketing is a great way to keep in touch with your customers, but it can be time-consuming. So, how can you make email marketing easy?
One of the most important things when sending an email is making it clear what you want from people. If you give people something that interests them, they will be more likely to share it with others and that’s what we want!
So how do we get people to share our emails? It’s simple: keep them short and sweet! People are busy and won’t bother reading through long emails if there isn’t anything interesting or useful being said.
Also, don’t forget to include social media sharing buttons so that your readers can easily send links on Facebook or Twitter when they’ve finished reading something interesting (or not!).
11. Provide Incentives For Sharing
If you want your subscribers to share your emails, provide incentives for them to do so. For example, if you’re an online retailer offering a discount on your products or services for the first week of each month, offer this same discount exclusively through email.
Incentives like these are not only an opportunity for increased word of mouth but also a way to encourage engagement and interaction in between campaigns.
If you aren’t sure what kind of content would make people want to share it with friends and family members then take some time out from sending out emails and ask yourself: “What’s going on right now that would make my readers want to tell their friends about?”
This can be anything from industry news-related items (e.g., new regulations), relevant articles based on content shared within the email itself (e.g., top ten listicles), etcetera).
12. Be Funny, But Don’t Get Stupid. A/B Test Your Subject Lines.
It’s a fine line between being funny and getting stupid, and there’s no hard-and-fast rule for what works best. You’ll have to experiment and see which things win over your audience.
Just keep in mind that if you’re going to try humor as a way of engaging with customers, don’t go too far A/B testing is also an excellent way of making sure that what you think is funny isn’t actually offensive or cringe when it gets read by real people!
A/B test everything. Include social proof. Leave them wanting more.
Do you know those ads that show before you watch your favorite movie? And the ones that pop up in between episodes of a TV show? They are doing this for a reason. It works!
The same principle applies to email marketing you need to A/B test everything. If you don’t include social proof in your emails, you could be leaving money on the table. It’s simple: if someone is interested enough in what you have to say, they’ll take action. If not, then it’s time for them to go.
You can also use this tactic when deciding whether or not to leave them wanting more (or less). The best way I’ve found is using animations like GIFs and video clips because they’re attention-grabbing and will help keep them reading long enough until they feel satisfied with their purchase decision or whatever else brought them back into contact with you again.”
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Conclusion
Email marketing is a powerful tool to help you grow your business, but it can also be intimidating. If you’re new to email marketing and don’t have time to learn all the ins and outs of it, these 15 tricks will help make email marketing fun and easy for you.
If you have any questions about this article or would like some guidance on how we can help your business grow with email marketing, please reach out!
Further Reading
Explore more resources to enhance your email marketing knowledge:
Email Marketing Tips for Success: Discover practical tips and strategies to optimize your email marketing campaigns and drive better results.
Effective Email Marketing Tips: Dive into the latest insights and techniques for creating impactful email marketing campaigns that engage your audience and boost conversions.
Top Tips for Successful Email Marketing Campaigns: Learn from experts about the key elements that contribute to successful email marketing campaigns and how to implement them effectively.
Frequently Asked Questions
How Many Emails Should I Send Per Month?
It all depends on your audience, product, and industry. There are a few factors that determine the right amount of emails to send. These include:
The type of product you sell (white-label products vs branded)
The size of your list – big lists perform better than small ones so if you’re just starting out it’s best to have several thousand contacts instead of just hundreds or thousands who might be harder to reach.
What time zone do they live in? Some countries have different working hours or even weekends than others so sending at 1 pm EST might not be ideal for someone living in Delhi, India who comes online at 6 am their local time.
What Is Email Marketing?
Understanding the difference between email automation and regular email marketing campaigns is essential for creating a successful strategy. Email automation is a series of pre-determined messages that are sent to your subscribers based on their actions or behaviors.
For example, if someone hasn’t opened any emails from you in the past three months, don’t send them another one! Instead, move them to a lower priority list that you’ll still keep in touch with in order to re-engage them at some point down the road.
Email marketing involves more than just sending out newsletters or sales pitches—it’s about building trust and relationships with your readers so they want to hear from you again and again!
Creating an email campaign: Your best bet is to start simply by creating something short and sweet like “5 Ways To Stay Healthy This Summer.” Then add links back into your blog posts mentioning these tips so people who read about them later can find the full article easily (don’t forget those social sharing buttons too!).
You can also use tools like Google Docs or MailChimp’s templates which automate things like editable headers/footers, formatting options, etc… which makes it easier than ever before!
What Is Email Marketing?
Your email list is the backbone of your email marketing efforts. It’s how you reach out to customers and potential customers, share new products or services with them and take advantage of their interest in what you have to offer.
Email marketing is also a great way to build relationships with existing customers by making them feel appreciated and appreciated for their loyalty to your brand.
How Do I Make Email Marketing Fun?
By taking advantage of some tried-and-true tactics that get results, like creating a sense of urgency around your promotion or offering freebies as an incentive for people who sign up for more information about it (or whatever else).
You can also make things interesting by throwing in some fun facts about yourself or sharing behind-the-scenes snapshots from work trips or events so that readers will feel like they’re actually getting something special from their relationship with you and not just another run-of-the-mill newsletter sent out every week.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
