To Write Better Marketing Emails, You Should Know Your Audience

With so many opportunities to send emails, it’s important to know the best ways to reach your audience. In this guide, we’ll be covering how to write better marketing emails by understanding who you’re sending them to and why they should trust what you have to say.

The article will also cover:

  • How knowing your audience can help you hone in on their needs
  • Ways of identifying your audience’s personality traits as well as their emotional triggers
  • Know Your Audience’s Priorities.

Your audience cares about a lot of things, but if you know what their priorities are you’ll be able to craft emails that will keep them engaged.

This can help with other aspects of your email marketing strategy as well. For example, if your audience is really into financial planning and has been following the stock market for years, you might want to send out an email with some tips on how to handle it when the market crashes (which it invariably does). 

On the other hand, if most people in your audience are just trying to figure out how much money they’ll need for retirement and aren’t particularly interested in investing strategies yet, then maybe don’t send out that email right now (or at least make sure there’s something else in there besides investment advice).

15 Tips for Writing Effective Email Marketing Copy – YouTube
Understanding your audience is crucial for crafting effective marketing emails.
Tailor your message to resonate with the specific needs and preferences of your target audience.
Conduct thorough market research to gain insights into your audience’s behaviors and preferences.
Personalize your email content to create a more meaningful connection with recipients.
Use segmentation to divide your email list into relevant groups and deliver targeted content.
Analyze email metrics to continuously refine your strategies and improve email engagement.

Define Your Audience

If you don’t know who your audience is, how are you going to write marketing emails that resonate with them? The first step in writing better marketing emails is defining your audience.

This can be as simple as saying “I’m writing an email for women in their 20s and 30s who buy yoga pants at Target.” Or it could be more complicated. 

If we’re talking about the above example, it would be helpful to know the ages of these women and where they live (and therefore what stores they shop at), what other items they might buy from Target (or even other retailers), whether or not they have kids (and if so, how many), etc.

In order for a marketing message to resonate with someone, it needs to speak directly to them: their needs, interests, behaviors, and motivations are the things that make them different from everyone else. 

You don’t want your content sounding like generic filler; instead, aim for personalization by understanding who exactly will receive this message so that when those people read it later on down the road (or now!), they’ll feel like there’s something special just for them inside each email copy snippet!

Building a strong marketing strategy requires knowing your audience’s needs and preferences. Learn how to ask questions that will help you market effectively to create targeted campaigns that resonate.

Find What Makes Your Audience Unique

You might be wondering, “But wait I already know these things! I know my audience inside and out.”

It’s not enough to just know your audience on a surface level. You need to dig deeper and find what makes them unique: what do they want, how do they think about problems, and what are their goals?

You also need to find something that will resonate with them: something that is not common knowledge but is still relevant enough that it feels significant. You can find these nuggets by doing research or asking questions like “How did you come across our brand?” or “What are three words you’d use to describe our company culture?”

Know-How Your Audience Makes Decisions

To write better marketing emails, you should know your audience.

Knowing how your audience makes decisions will help you understand the best ways to engage with them. For example:

  • What are the steps in their decision-making process? Do they have an existing relationship with a brand and are looking for more information or do they only know of a product through advertising?
  • Where do they go for information? Do they rely on word-of-mouth or online reviews before making a purchase decision?
  • How do they process the information that’s available to them (i.e., is it all at once, or does it take time)? 

Knowing this can help you tailor your sales copy so that you don’t overwhelm them with too much content at once or make it hard for them to take action on what matters most right now! It also helps when deciding which channels might provide better value than others because maybe email marketing isn’t worth investing in if users aren’t going through every single article before making a buying decision.”

Before conducting surveys, it’s crucial to have a solid plan in place. Explore our list of 14 tips to consider before conducting a survey to ensure you gather valuable insights from your audience.

Learn About the People In Your Audience

You should learn about your audience. This is the most important part of writing a marketing email.

Creating great content that resonates with people is what makes you stand out from the crowd, but it’s not really enough if you don’t know who you’re talking to.

You need to have a deep understanding of who your customers are and what they’re looking for in order to give them what they need – even if it might not be exactly what they think they want!

Different types of marketing research provide distinct advantages for businesses. Explore our guide on 16 types of marketing research and why they are essential to make informed decisions and improve your marketing efforts.

Do Market Research

To write better marketing emails, you need to know your audience. One of the best ways to do this is by conducting market research. Here are some methods that can help you get started:

Conduct surveys with customers and prospects to get feedback on what they like about your product or service and how they use it. This will allow you to determine which features are most important to your audience, as well as identify areas where there may be room for improvement. 

You can also ask them questions about their preferences when making purchasing decisions, such as what kind of information they want to be included in an email campaign or which days/times they’re most likely to read an email from a particular sender (e.g., “When do you usually check your inbox?”).

Analyze data from past campaigns – both those that were successful and those that weren’t – so that any patterns or trends become clear; these insights will benefit future campaigns by informing what type of content should be included (or omitted) from each one.

Create Customer Personas

Creating customer personas is a powerful way to understand your audience, and it can help you create more effective content. The first step in creating a persona is identifying who your audience is and what their problems are. 

You should also decide which groups of people have similar interests and needs, and then create personas that represent those groups. It’s important to know how many personas you need you may have only one main persona or several unique ones based on different segments of the market. 

Finally, use these insights about your customers to inform how you reach them with marketing emails, including the topics covered in each message as well as its tone and length.

Leveraging platforms like Reddit can offer valuable market research opportunities. Find out how to use Reddit to conduct effective market research and tap into a diverse online community for insights.

Get To Know Where Your Audience Spends Its Time

If you really want to understand your audience, you have to know where they spend their time. This can be accomplished by asking questions and following them on social media.

Ask your audience where they spend their time, and if they have any favorite websites or blogs. Find out what catches their attention and why it does so. 

Engage with them by liking or commenting on posts that are relevant to the content of your newsletters so that you show interest in what matters most to them as well as demonstrating that you understand who they are and what makes them tick (or clap).

Online marketing research can provide unique insights into consumer behavior. Discover 10 creative things to know about online marketing research to enhance your understanding of customer preferences.

Connect With Communities And Forums Where Your Audience Hangs Out

Understanding your audience is one of the most important things you can do as a marketer. If you don’t understand who they are and what motivates them, how will you ever know what to say or write?

Here’s how to get started:

Go where they are. Search forums and communities where your audience hangs out. Use Google Alerts to keep tabs on what people are talking about so that you can join in the conversation when appropriate.

Participate in discussions about topics related to your business or industry, but be careful not to directly pitch products or services during these conversations focus instead on building relationships with people who share similar interests like yours (like talking about TV shows). If someone mentions an interest or hobby that sounds interesting, start up a conversation!

When you understand the people in your audience, their priorities, and how they make decisions, it makes writing emails a lot easier.

When you understand the people in your audience, their priorities, and how they make decisions, it makes writing emails a lot easier.

You can craft better emails that are more targeted to the people you’re trying to reach.

You can build a relationship with your audience by showing them care and appreciation for their time.

You can create better products because you know what your target market is interested in and what they want from your business.

You can create better services because you know what content resonates with customers best. This leads to higher engagement rates for email campaigns, which will help generate leads for businesses long-term (or increase sales immediately).

You can create better marketing strategies because knowing who our are customers allows companies like Amazon or Apple Inc., 

Who both have extensive databases of information about their users’ preferences and habits through years of collecting data on their purchases habits alone (and many other sources), and have insight into how consumers respond best when presented with specific types of content like images/videos vs text-based articles/blog posts etcetera!

Further Reading

Explore these resources to enhance your knowledge of writing effective marketing emails:

The Complete Guide to Writing Marketing Emails Learn the essential elements of crafting compelling marketing emails that engage your audience and drive conversions.

The 9 Must-Have Components of Compelling Email Copy Discover the key components that make email copy compelling and effective, helping you create messages that resonate.

Best Practices for Personalizing Your Email Marketing Dive into the best practices for personalizing your email marketing campaigns to deliver tailored content that resonates with your recipients.


How can I improve the open rate of my marketing emails?

To improve your email open rates, focus on crafting attention-grabbing subject lines that pique the recipients’ curiosity and offer value right from the start.

What’s the importance of A/B testing in email marketing?

A/B testing allows you to compare different elements of your emails, such as subject lines, content, and CTAs, to determine which variations perform better and optimize your campaigns.

How can I avoid my marketing emails being marked as spam?

To avoid spam filters, ensure your emails are personalized, relevant, and have clear opt-in options. Avoid using excessive capitalization, too many images, and misleading subject lines.

What are some effective strategies for segmenting my email list?

Segmenting your email list based on factors like demographics, purchase history, and engagement levels allows you to tailor your content and offers to specific audience segments, increasing relevance and engagement.

How do I strike a balance between promotional and informative content in emails?

Balance is key. While promoting your products or services, provide valuable information, tips, or insights related to your industry. This helps build trust and establishes your authority in the recipient’s eyes.

What Is A Marketing Email?

Marketing emails are emails that you send to your customers, prospects, and subscribers with the purpose of promoting your products, services, or brand.

Why Is It Important To Know Your Audience?

To write better marketing emails, you need to know who your audience really is, what they like and dislike about the product/service you offer them, and how you can improve their experience with it by communicating with them in a way that resonates with them. 

Knowing this information will help guide both the content and design of any marketing email campaign as well as help increase its effectiveness at driving sales or leads for business growth potentials via email marketing strategies that work best when applied correctly according to each individual situation (i.e., size/type).

You’ve got questions, we’ve got answers. To help you write better emails (and make more sales), here are the most common questions we get asked:

What Is The Best Way To Write An Email?

Email marketing works when you know your audience and understand what they want from you. Use this as inspiration for your next email campaign by asking yourself: “Why does this person need me in their inbox?” Then ask yourself how that answer can be related back to them in a way that will make them want to respond with something like “Yes!” or “I want more of those things!”

What Is The Best Time To Send An Email?

According to studies, Monday through Thursday between 8 am and 9 am are ideal times for open rates because people receive fewer emails during those hours and may be more likely than other days/times to open yours. It also helps if it looks like it came from someone they trust rather than just some company sending out endless spammy messages (so don’t do that).  

If you’re sending bulk emails on Fridays after 4 pm, though, avoid weekends because most people won’t have time until Monday morning and then forget about it until Tuesday afternoon.

Leave a Comment