If you’re a small business or marketing department looking to outsource your email marketing, then this article is for you. Here are the great reasons why you should outsource your email marketing and the questions you should use when choosing an agency.
| Takeaways |
|---|
| – Outsourcing email marketing can save time and resources. |
| – Expertise from freelancers can enhance campaign quality. |
| – Focus on core business activities while professionals handle emails. |
| – Access to specialized skills without the need for in-house hiring. |
| – Effective email marketing outsourcing requires choosing reliable partners. |
1. Cost-Effectiveness
You may also find that outsourcing your email marketing is more cost-effective than hiring an in-house employee. Think about it, you’re saving on wages, equipment, training, and office space by outsourcing. The cost of the outsourced project can be spread across multiple projects. Additionally, if you outsource but do not have any current projects running at the moment then you’ll no longer need to worry about paying for an inactive employee.
Looking to establish a thriving freelance email marketing business? Learn the ins and outs with our guide on how to build a freelance email marketing business, and pave your way to success.
2. More Time For Core Business
When you hire freelance email marketers, it allows you to focus on your core business. This means that you will have more time to focus on other aspects of the business, including other marketing activities and other functions like customer service and product development.
3. Better Quality Control
Outsourcing your email marketing work allows you to focus more on your core business. But it doesn’t mean that you don’t have any control over the quality of the work. You can give the outsourced work more time for testing and quality control before you release it. This way, outsourcing helps you maintain a standard that is hard to match by an inexperienced or non-specialized freelancer.
4. Less Turnover Of Staff
It can be difficult to find and keep good staff. Higher staff satisfaction leads to less staff turnover and happier staff in general. There’s no need to recruit, train, pay, or provide leave or sick days for freelance marketers you hire ad hoc, meaning you can focus on other human resources matters that will benefit your business.
Successful email marketers have a clever trick up their sleeves. Discover the secret in our article about the clever trick all successful email marketers use, and take your email campaigns to the next level.
5. Access To Expertise
When people start working on whatever tasks they want, they’re taking you away from growing your business and improving your product or service. It’s important to have the right people working on the right tasks. When you outsource, you’re sure that you have experienced experts working for you. This is especially helpful for email marketing because it is one of those things that can be easily messed up if done incorrectly.
Here are a few questions to ask yourself when determining who should work on what:
- Does this task require specialized expertise?
- How much time does it take for me to complete this task? Does someone else have time?
- Is this task something that I enjoy doing/am good at doing?
6. Avoiding Slowdown
One of the biggest reasons to outsource freelance email marketing is that it will help to avoid slowdowns. Even if you have a team of people who are working on your email marketing campaigns, there is still potential for slowdowns based on the amount of work being done.
One person may be sick or on vacation, which could cause another person to get behind and as a result slow down your overall productivity. With outsourced freelance email marketing services, you get a team of people who have experience working together and can handle projects quickly. This will help keep your business moving forward so that you can focus on other areas that need attention while the experts handle your emails.
7. Optimization
Optimization is about testing and improving your email marketing campaigns. It’s important to make sure you are getting the right message to the right people at the right time, with the best subject line, and in the format, they want to receive it in.
There are many different elements of an email campaign that could be tested, but here are a few of our favorites:
Subject Lines: What makes one work better than another?
Email Length And Images: Does a longer (or shorter) message work better? Will your audience react better to one large image or several smaller ones? Is an HTML email design more appropriate for this audience than a plain text version? How will each perform on mobile devices?
Sender Name: Should you use your name, company name, or both? Which performs best for open rates, click-throughs, and conversions…?
Send Time: When is your audience most likely to read emails from you? Is it once per day or multiple times throughout the day? Are there certain days of the week that perform better than others for you?
Want more referrals and sales? Uncover the hidden potential of freelance email marketing with our insights on how freelance email marketing is the secret to more referrals and more sales.
8. Project Focus
If you’ve ever been a part of anything that’s lasted more than a semester, whether it be work, school, sports, or otherwise, you’ve probably heard someone involved say “put your head down and focus on the task at hand.” This holds for email marketing as well.
You have to keep yourself focused on the project and the outcome you want to achieve with your email marketing campaign. Don’t let other things distract you from this goal because when you do that is when errors happen and by then it can be too late to fix them in time.
Make sure that everything you do focuses on the project first and foremost. Put it near the top of your priority list and give it all of the attention it deserves (within reason). Don’t try to do too many things at once or bite off more than you can chew because doing so will only result in lackluster results if any results at all.
9. Keeping Up With Technology
In the past, hiring full-time staff was the only way to get experts on board. But today, with freelancers offering their services online and at affordable rates, it’s much easier to find a professional who can deliver what you need than ever before.
Hiring someone full-time is still an option if you have the budget for it, but if you’re looking to save money or simply don’t require a full-time employee then outsourcing your email marketing is the way to go.
10. Greater Accountability
When you outsource your marketing, you will get a dedicated virtual assistant who is responsible for the project’s success. This means that your VA will work tirelessly to ensure that they meet the requirements of the job at hand.
In turn, this means that you will be able to hold them accountable in terms of their performance and progress. Where freelancers are often unreliable, VAs are expected to adhere to a more structured schedule and approach so that you can ensure that they not only do as good a job as possible but also take time off when needed (to keep them sane!).
11. Increased Productivity
Email marketing is an integral part of your business and you have to dedicate time to it. However, if you outsource your email marketing campaign, you can spend more time on the other important aspects of your business such as development, sales, and HR. You are left with more time and energy to work on the things that matter most to you. This will also help improve the overall productivity in your company because every team member gets their tasks done in good time.
Even if you’re not a marketing expert, you can thrive as a freelance email marketer. Discover actionable tips in our guide on email marketing for non-marketers: how to be a successful freelancer and kickstart your freelance journey.
12. Less Training Required
Training is expensive and time-consuming, not to mention complicated. You have to train employees in every aspect of your company, which can take up a lot of resources. Outsourcing means you don’t have to worry about training new email marketers. The task goes to someone with the right skills and experience all you have to do is approve the output. This can save you a lot of time and money that you could use elsewhere in your business.
13. Increase In Job Satisfaction From Your Employees
If you are working in a business where you are not able to do what you enjoy, outsourcing can help. For example, if you own a bakery but aren’t very good at email marketing and it is taking up too much of your time – outsource it. This way, your employees can focus on their strengths and get the job done quicker (and better).
14. Improved Morale And Lower Staff Absenteeism Levels
Employees will be happier at work and feel less stressed overall. It may sound a little strange to think that outsourcing could improve employee morale, but it does make sense when you look at the reasons why people get dissatisfied with their job:
They feel like they aren’t doing as good of a job as they should be.
- They don’t want to spend all day working on tedious tasks that take away from more important work that needs to be done for clients or customers (and yes, these things are interrelated).
- They don’t like being micromanaged by their boss because they feel like they need time to figure out how best to accomplish each task without having someone looking over their shoulder every step of the way.
15. Achieving Deadline Targets For Projects And Campaigns
There are several key benefits to achieving your deadline targets. This can help you increase the efficiency of your team, increase the productivity of your team, increase the quality of your work, increase the speed of your work, and increase the accuracy and consistency of your work.
17. Improved Customer Service And Retention Levels
A well-planned email marketing campaign will help you retain customers, leading to repeat business, and thus improving your bottom line. A professional freelancer can also help you identify new customer needs as they arise and keep your company one step ahead of the competition.
18. Increased Flexibility Of Workforce And Ability To Scale Up Or Down According To Demand
Outsourcing and freelance are two words you may have heard on the internet. Outsourcing is when you hire a person or company to do certain tasks for your company, whereas freelancing is when a person or company provides services to companies on an independent basis. For example, I am a freelancer, so I work independently of other companies and make my own decisions about who I work with and how much to charge them.
At this point in your career as an email marketer, likely, you’ve already begun outsourcing some of your marketing activities to others. The most important thing to understand about how outsourcing works is that it allows you to focus on what matters most: your business goals. If you’re paying someone else to perform non-essential activities like customer service calls then they’re more likely to devote more energy toward making sure those tasks get done well than if they had been doing those tasks themselves!
If one of these reasons why would be helpful for marketing purposes is if there was an incentive like increased flexibility or ability for someone else outside the business/company/organization then yes please send me an email about whatever makes sense in terms of time commitment, etc!”
Curious how email marketing can land you eight-figure clients? Dive into our story on how I landed an eight-figure client by email marketing to uncover strategies that led to remarkable success.
19. You Might Want To Consider Using A Freelance Email Marketer.
You may think that you only need to hire an email marketer for a one-off project or two. But after a few projects, what will you do with your email marketer? Find another job for them? Let them go? When you use freelance marketers, on the other hand, your commitment is limited and you’re only paying for services when they are required. Don’t be that guy who hires someone full time and then fires them when they don’t have enough work to keep them busy.
Final Thoughts
In this article, we have discussed the reasons why you should outsource your email marketing. You will get quality services with high delivery rates. It will save your time, money, and effort. An outsourced service provider will be an expert in their field, so you don’t have to worry about training your staff or learning new skills yourself.
Email marketing is a very important part of any business’s marketing strategy because it helps reach new customers and build relationships with existing customers. With the rising costs of social media advertising and paid advertising campaigns, email marketing has become a necessity for any business that wants to remain competitive in today’s marketplace.
Further Reading
Explore these additional resources for more insights into outsourcing freelance email marketing:
Outsourcing Email Marketing Tasks to Virtual Assistants: Learn about the email marketing tasks that can be effectively outsourced to virtual assistants, optimizing your workflow.
The Benefits of Outsourcing Email Marketing: Discover the advantages of outsourcing email marketing campaigns and strategies to enhance your business’s reach.
Should You Outsource Your Company’s Email Marketing Operations?: Delve into the considerations and potential benefits of outsourcing your company’s email marketing operations.
People Also Ask
What Is A Freelance Email Marketer?
A freelance email marketer is an independent contractor who works with multiple companies to help them achieve their lead generation and marketing objectives. Freelance marketers can work on a project basis or may be retained by a company for ongoing work.
What Do Freelance Email Marketers Do?
They create email campaigns that generate leads, increase sales and build brand awareness for their client’s products or services. They may also be responsible for managing other aspects of the clients’ marketing efforts. In some cases, they’ll also provide advice about what types of content will be most effective in these campaigns.
How Much Does A Freelance Email Marketer Make?
According to Indeed’s Salary Calculator, the average annual salary for freelance email marketers in the United States is about $50K per year. However, these numbers vary widely depending on the type of company you’re working with and how many clients you have at any given time.
The best way to find out how much money your particular job will pay is by asking around within your network or doing some research online. It’s always a good practice when interviewing new people or researching potential jobs!
How Much Do Freelance Email Marketers Charge?
According to PayScale’s salary comparison tool, rates can range anywhere from $20/hour (minimum) – to $100/hour (maximum). Freelancers typically charge by the hour when working on projects where they are not being retained full-time.
However, this varies greatly depending on the type of company you’re working with and how many clients you have at any given time. It’s always important to get references from previous employers so you know what kind of work they’ve done to determine if they would fit well within your organization as well!
Why Should You Outsource Freelance Email Marketing?
Email marketing is a great way to boost sales, but it’s best left to the professionals. Outsourcing email marketing to freelance writers will free up time and energy so you can focus on other aspects of your company.
What Are The Benefits Of Outsourcing Work?
Outsourcing work is beneficial because it gives you time to focus on other aspects of your business, and it allows you to get things done faster with the help of professionals who know what they’re doing. It also helps companies save money by hiring freelancers for specific tasks instead of paying full-time employees.
What Is The Best Freelance Email Marketing Platform?
There are many different platforms for finding freelance workers online, but Upwork and Freelancer are two popular options that will allow you to find qualified individuals who specialize in email marketing services at affordable prices. You can easily post jobs on these sites and have candidates apply directly through them as well.
How Do I Start Outsourcing My Freelance Email Marketing?
It’s easy! The first thing you need to do is figure out what kind of content you want to produce and how frequently you want it produced. Then, find someone who can produce that content at an affordable price.
You’ll usually find them through freelancing platforms like Upwork or Freelancer (or even Craigslist). Once you’ve found someone who can deliver the services that meet your needs at a price point that works for your budget, all that’s left is setting up a contract with them and getting started!
Do I Need Any Special Equipment?
No! All of our services are web-based, so there’s no software or hardware required. Our team will create an account for you that has access to our platform allowing us to send out emails without having access to any confidential information like credit card numbers or addresses.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.