How To Build Your B2B Email Subscriber List The Easy Way

Email marketing has been around for a very long time, and it’s not going anywhere. Email is possibly the most powerful channel you can use to market your products and services. Trouble is, there’s one major challenge: how do you get people to subscribe to your email list? Luckily for you, we’ve got some tips that will help you get over this hurdle.

First of all, let me say congratulations! You made it here today because you understand just how important email subscribers are. And by taking action on what I’m about to share with you in this post (and beyond) will help you get your first 1000 email subscribers and beyond!

How to Start an Email List From Scratch (and for FREE)
– Focus on providing value: Offer valuable content or resources as lead magnets to attract B2B subscribers.
– Use targeted sign-up forms: Implement clear and concise sign-up forms on your website tailored to your B2B audience.
– Leverage social media: Promote your email list on relevant B2B social media platforms to reach potential subscribers.
– Segment your list: Divide your B2B subscribers into segments based on industry, interests, or pain points for personalized content.
– Offer exclusive B2B insights: Provide subscribers with industry-specific insights and solutions to establish authority.
– Regularly clean your list: Remove inactive or unengaged B2B contacts to maintain list quality and deliverability.
– Implement double opt-in: Use a double opt-in process to ensure genuine interest from B2B subscribers.
– Comply with regulations: Adhere to email marketing regulations (e.g., GDPR) to build trust with B2B subscribers.
– Measure and optimize: Monitor key metrics to refine your B2B email list-building strategy over time.

1. Create Quality Content And Make It Easily Accessible

One of the best ways to build your subscriber list is to create quality content and make it easily accessible.

This is because you want people to find, view, share and visit your website when they are searching for an answer to their problems.

The problem with this approach is that most people do not know the best way to do this. Here are some tips on how to create quality content and make it easy for others to share:

  • Have a strong value proposition – This means that your content needs to provide something of value for people to want to subscribe. For example, a company could write about how their product can help solve a particular problem or need for consumers.
  • You should also include links back from other websites so that people who read your article will be able to check out more information about your product/service later if they need it later on.

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2. Offer Freebies That Your Audiences Can’t Resist

People love freebies. Consider offering freebies that your audience can’t resist. For example, you can offer any of the following: 

Ebook, Webinar, Checklist, Template, Tutorial, Cheat Sheet/checklist (e.g., if you’re a real estate agent, you can create a “How to Choose the Right Lawyer” checklist), Quiz (e.g., if you’re an email marketing agency, you can create a quiz like this one from AWeber that tells users how they can know whether they need an email marketing service or not and Toolkit (e.g., if you’re in HR, you can create an employee onboarding toolkit).

3. Include An Eye-Catching Signup Form In Your Blog Sidebar

A sidebar is a section of web pages, usually on the right- or left-hand side. Web pages with a sidebar typically feature content on the main part of the page and supplemental material in the sidebar. Blogs are one example of websites that often have sidebars to include additional information or links to similar blog posts.

What Is A Signup Form?

A signup form allows you to collect opt-in subscribers for your email list, which you can then use to send newsletters, promotional materials, and other marketing emails. A signup form usually has fields for things like name, email address, and potentially other personal info (birthday, mailing address). 

In most cases, it will also require users to check an “I agree” box confirming they want to receive emails from you. Signup forms typically also feature a call-to-action (CTA) button that users click after filling out the fields to complete their subscription request.

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Why Is It Important To Have Your Signup Form In Your Blog’s Sidebar?

Putting your signup form on your blog’s sidebar allows visitors who are already engaged with your content reading blog posts to easily subscribe without having to navigate through multiple pages of your website or hunt through menus for a link (or maybe even search engine optimization). 

They already know they like what you have to say and want more! But it lets them do so at their own pace. This is often more effective than forcing them into signing up for an email list immediately upon landing on our site because they’ll have time to explore around first and see if they like what we’re all about before committing themselves as an actual subscriber.

4. Ask Subscribers To Share Your Brand And Content On Social Media Channels

You can ask your email subscribers to share your brand and content on social media channels. For example, you can create a unique hashtag for your company and ask subscribers to use it. Another idea is to encourage subscribers to publish user-generated content related to your products or services.

Social media channels are also a great way to find more potential email subscribers. For example, you can implement special landing pages or popups on the platforms that motivate people to sign up for your emails in exchange for valuable offers or information (like ebooks, checklists, and other downloadable assets).

5. Use Pop-Ups At The Right Time Site)

Using pop-ups is an effective way of growing your email. To get started, either use a lead generation platform like HelloBar or create your pop-up through Mailchimp. To capture more leads:

  • Offer to subscribe at the end of a blog post.
  • Offer to subscribe after a certain amount of time spent on the page.
  • Create content upgrades (freebies) and offer them in exchange for an email address.
  • Create a compelling email opt-in incentive.

Crafting engaging subject lines is an art in email marketing. Find out how to create subject lines that entice recipients to open your emails in our comprehensive guide on How to Write Epic Email Subject Lines That Make People Open Your Emails.

6. Offer Something Of Real Value 

This means no coupons or discounts for your products; people can get those things with a purchase. Make it relevant to your product or service. If you’re an e-commerce store, offer a free ebook on styling the best outfits this season. 

If you’re a software company, provide a free video on how to use your app efficiently in the workplace. Your new subscribers will be more likely to stick around if they receive content that’s extra informative and interesting but also catered specifically to them something they wouldn’t be able to find elsewhere.

7. Create A Content Hub To Promote Your Opt-In Offers

Building a content hub is the most effective way to get your opt-in offers in front of your site’s audience. A content hub is a one-page website that promotes all of your opt-in offers. Content hubs are typically built using WordPress, HubSpot, or LeadPages, but you can also use tools like Instapage and Unbounce. 

Create a content hub for your business by following these steps:

  • Pick a tool to build your content hub (WordPress, HubSpot, or LeadPages).
  • Use high-quality graphics and images on the page.
  • Add links to the content hub in key places throughout your site (main navigation menu & site footer).
  • Include an email opt-in form within every blog post you create.
  • Make the sign-up process easy for your visitors (one step only!).

8. Include Qr Codes On Business Cards & Print Ads

Ensure that your QR code is embedded in a prominent position on your business card or print ad, as it should be easy to see. If you have a mobile-friendly website, then you can just link your QR code directly to the signup form for your email list.

You may also want to use the QR code as part of a contest or giveaway. For example, people who scan the code and sign up for your email list will automatically get entered into a draw to win a prize. This is an excellent way to build up your list quickly, and it can help ensure that only interested people end up becoming subscribers rather than casual passersby who aren’t interested in what you’re selling.

9. Make Signing Up Easy From Anywhere On The Web Using Hellobar

One way to make sure that user does subscribe is to make it easy for them to do so. However, you have a lot of other stuff on your website besides the subscribe button, and users don’t always see things immediately. If you have one “Subscribe!” text link that isn’t prominent or noticeable, you could be missing out on hundreds of potential subscribers.

To catch those people who aren’t seeing your subscribe form or button, use HelloBar: a service that allows you to create floating call-to-action buttons or bars on your website (or any other website). You can make these as unobtrusive or as obvious as you want. They can take up an entire horizontal strip at the top of the site, sit in the bottom right corner of all pages, or just show up when they need to. You have complete control over what it looks like and how often it shows up.

The best part about using HelloBar? It gives you another chance at capturing those emails. Use it anytime there’s something important going on when a new article comes out that needs more readership; when there’s a special promotion; when a new freebie is available; when there’s a webinar happening; whenever anything newsworthy happens and you want more people involved in it!

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10. Repurpose Or Recycle Existing Content In Different Formats 

The same insight can be a blog post, an infographic, a video, and a podcast. Lead magnets work because they add value to your audience. But it’s not just the value of the content itself that matters; it’s how easy it is for your audience to consume and share that content. That’s why you should repurpose existing content into different formats like videos, podcasts, and checklists.

Make sure your lead magnet is designed in a way that makes it easy for users to download and share with others (and make sure they know they can!). If you want people to share your checklist as an infographic on Pinterest or as an image on Facebook, then make sure those options are available when someone downloads the lead magnet.

You also have to consider how big or small the file type is that you’re using for your lead magnet. Your audience needs to be able to download this content quickly without having to wait for large image files or media files like video or audio. And if possible, avoid making them enter their email address at every step of the registration process for things like webinars one place should do!

11. Leverage New Technologies Like Beacon Technology To Offer Website Visitors Incentives For Signing Up

Beacons are small hardware devices that use Bluetooth technology to send messages to smartphones. Although they’re not the kind of thing you would use for a mass marketing campaign, beacons can be very effective if you’re trying to market to a local audience. 

For instance, if you run a small coffee shop that has its app, you can set up beacons at your front door and various points throughout your store so that customers who have your app installed on their phones receive special offers based on where they are inside your shop (e.g., when someone steps into the food section, they get a coupon for 10% off baked goods).

The key here is to entice people with something compelling enough for them to want to download your app and allow notifications from it but also make it clear what value they’ll get out of doing so. You don’t want people unsubscribing because all they got was one coupon and then bothered all the time with push notifications.

12. Creating A Great Opt-In Form Is Good But You Need To Put It Where People Will See It

Now that we’ve covered the things you need to include on your signup form, let’s move on to placement. The first thing you need to remember with placement is to be visible, but not annoying. Your email signup form should be easily seen and accessible at all times without taking up too much space and without being intrusive. You can do this by placing it above the fold or in the sidebar. These spots will always be visible no matter what page people are viewing.

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Final Thoughts

Now that you know a handful of ways to add value to your B2B email marketing, you’re ready to start building your list with tried-and-true methods. Remember: every email subscriber is an opportunity to make a positive impression on future customers.

Remember: always be clear about what visitors get in exchange for their emails. Try offering something of real value instead of just discounts or coupons, and always be respectful of the information users are willing to share with you. Test out different lead magnets and other incentives until you find what works best for your business and audience.

Further Reading

Here are some additional resources to further explore the topic of email list building:

HubSpot’s Guide to List Building: Discover effective strategies and techniques for building and growing your email subscriber list. Learn from HubSpot’s insights on maximizing your list-building efforts.

10 Effective Strategies for Email List Building: Brevo provides 10 actionable strategies that can help you boost your email list. From lead magnets to optimized sign-up forms, this article covers various approaches to expand your subscriber base.

B2B Email List Building: A Comprehensive Guide: Explore B2B-specific tactics for building a quality email list. NeverBounce’s guide offers insights into finding, verifying, and engaging with B2B leads to create a valuable email subscriber list.

People Also Ask

Is It Worth Building Your Email List? 

This is a good question to ask. For the sake of time and dedication, you have to make sure what you’re working on is important and going to benefit you. It’s worth building an email list because it has a high return on investment (ROI) and because your subscribers will be people who have heard of your product or service and are interested in learning more.

How Do I Build A Quality Email List? 

To make sure that you’re building a quality email list, be choosy about the content of the emails that you send out, not just about how many newsletters you lure people into signing up for by offering them free digital things. It’s better to compose fewer emails with great content than more emails with weaker content.

How Do I Get More Email Subscribers?

 In addition to creating great content, another way to increase the number of subscribers is by hosting webinars or releasing ebooks that are only available for download via sharing your contact information (email address) with the host.

How Do I Get Subscribers Fast?

You can buy an existing email subscriber list or get others with large subscriber lists to promote yours through their newsletters.

How Do I Build An Email List From Scratch? 

If you don’t already have one, create a website with a newsletter sign-up feature where visitors can enter their contact information (phone numbers and/or email addresses). You can also request contact information from current customers or use any other means of obtaining phone numbers/emails legally and ethically.

How Can I Get 1000 Email Subscribers? 

You might have noticed above that we mentioned getting others with large subscriber lists to promote yours through their newsletters. This is one great way of getting your name out there quickly.

What Is The Best Way To Build An Email List?

The most effective and easy way to build your email list is by leveraging the power of giveaways. According to studies, as much as 70 percent of people are willing to sign up for a website’s newsletter if there’s something in it for them like a gift or discount.

How Can I Build My Email List Fast?

To quickly grow your email list, do a giveaway that requires participants to submit their emails. You can offer legitimate and desirable prizes that will ensure that people will give you their emails. That’s how they’ll get the chance to win something cool.

What Is The Best Way To Grow Your Email List?

The simplest way to grow an email list is by putting an opt-in form on your website, blog, social media pages, and anywhere else you connect with potential customers online. Use this form as a channel for prospects who are seeking content from you in exchange for their emails. 

When they send you their information, they’ll start receiving valuable content from you regularly. Once they get used to getting emails from you regularly, it would be easier for them to convert into paying customers later on if this is what you want.

How Do I Get More Email Subscribers For Free?

You can ask people to subscribe via social media (on your page, in a Twitter bio, etc.) or on your website. You can also mention that they can subscribe to your newsletter somewhere else appropriate; for example, if you’re doing an interview with someone and they ask why they should sign up to your site, you can say that it’s because of all the great content you put out in your newsletter.

What Is The Best Email List Service?

We love Sendgrid! We find their prices reasonable and the delivery rates on our emails are high. Another service we like is MailGun (now part of Rackspace), which has similar functionality as Sendgrid but offers slightly lower prices and has a better API.

How Can I Grow My Email List Fast?

You should write some quality content and then promote it via social media channels like Facebook, Twitter, and LinkedIn groups. You should use a tool like Hubspot to capture these leads once they’ve visited your site or blog post so that way you have them ready for when they are ready to buy.

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