What Tools Can You Use For Digital Marketing? (17 Tools)

Digital marketing is a term that refers to all the strategies and processes that you use to market your business online. There are many tools available for digital marketing, and this article will provide you with a list of 17 of the best tools to help you with your digital marketing efforts

These tools can be used by marketers and entrepreneurs at any level who want to improve their performance in this area.

10 USEFUL digital marketing tools for 2023 (MUST HAVE!)
1. There are 17 essential tools for digital marketing.
2. These tools can help streamline marketing efforts.
3. Using the right tools is crucial for success.
4. Tools can optimize ad targeting and performance.
5. Content creation and management tools are vital.
6. Free tools are available for startups.
7. Choose tools based on your specific goals and budget.

1. Buffer

Buffer is a social media scheduling tool that allows you to add content to your social media accounts in one place. You can use it on mobile or desktop, and all of the features are available no matter what device you’re using.

With Buffer, you can share any content from anywhere on the web even an article such as this one! The tool will automatically schedule your posts at the best times for engagement and conversions so that they get seen by as many people as possible without overwhelming them with too much content at once (a nice problem to have).

Building a strong digital marketing strategy requires using the right tools. Our comprehensive guide on what tools you can use for digital marketing covers 17 essential tools to boost your online presence and reach your target audience effectively.

2. Ahrefs

Ahrefs is another great tool for SEO. It’s a search engine optimization tool that provides comprehensive data about your site and its backlinks. 

You can use the tool to perform keyword research, track your competitors’ progress, monitor social media mentions of your brand or product, audit the technical aspects of your website, and analyze link-building strategies used by other websites to boost their ranking in search engines.

3. SEMRush

SEMrush is a powerful and versatile tool for any digital marketer. It helps you to find keywords, track your competitors, and discover new opportunities. With a comprehensive suite of tools, SEMrush is the ideal solution to grow your organic search traffic.

The platform is packed with features that can help you with many different aspects of digital marketing including:

  • Keyword research
  • Competitor analysis
  • Social media monitoring

Analyzing digital marketing channels is crucial for success. Discover the top 15 options in our article on what is the Digital Marketing Channels to maximize your marketing efforts and engage with your audience across various platforms.

4. KWFinder

KWFinder is a keyword research tool that helps you find long-tail keywords for your website. It is a paid tool, but it is worth the investment. 

If you don’t have an account yet, I suggest creating one with KWFinder they offer a free trial for 7 days! With this tool and the ones below, you will be able to do everything from finding out how much traffic your site gets on Google (with Google Analytics) to what people are saying about you on social media sites like Facebook and Twitter (with BuzzSumo).

KWFinder also has a keyword suggestion tool that suggests relevant keywords based on the ones that are already in use on your website or blog post. As well as being easy to use, this feature makes it easier than ever before because there’s no longer any reason why anyone should fail at digital marketing!

5. Moz Pro

Moz Pro is a suite of SEO tools that provides an in-depth analysis of your website. It’s used by many SEO professionals and can be accessed via their subscription service.

Moz Pro is good for keyword research and content optimization, but it won’t do everything you need to make your site rank well on search engines. You’ll still need to do some keyword research yourself before using Moz Pro, as it won’t tell you how competitive the term or phrase you’re researching is.

6. HubSpot

HubSpot is a marketing automation platform that helps you create and nurture relationships with your leads and customers. It offers several tools to help automate your marketing and sales processes, including landing pages, forms, email campaigns, social media management tools, lead scoring systems, and more.

Some of HubSpot’s features include:

Lead nurturing campaigns to convert leads into customers by guiding them through the buying process in one-to-one conversations

Automated webinars that engage prospects with live demos or recorded presentations (you can either host or invite others to attend)

Social media optimization tools for analyzing your brand’s performance on Facebook, Twitter, and LinkedIn

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7. Keywordtool.Io

A keyword research tool is important for your digital marketing strategy. It will help you find out which keywords people use when they search for your products or services, and then you can optimize your website to rank higher in organic search results. 

Keywordtool.io is a free web-based tool that helps you find the best long-tail keywords for your website. 

It’s easy to integrate with Google Analytics so that you can view data regarding how many people are searching those terms on Google Search Engine Results Pages (SERPs) 

Along with other metrics like bounce rate, average time spent on a page, etc., which will help improve the overall user experience on your site as well as increase conversion rates from visitors who reach these pages because of the optimizations made using this tool.

8. Answer The Public

Answer the Public is a free tool that helps you find long-tail keywords for your website. It’s based on the idea that if someone types in a search term like “how to lose weight,” they’re looking for information related to losing weight. 

If they type in something like “lose 15 pounds fast” or “how to get rid of belly fat,” they’re looking for more specific information about how to accomplish those things.

Answer the Public helps you identify these long-tail terms by showing you a list of questions people might ask about what you’re trying to sell, then asking you which ones would make sense as search terms (and thus potential keywords).

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9. Google AdWords Keyword Planner

Google AdWords Keyword Planner (AKA AdPlanner) is a simple tool that allows you to search for keywords and then see how many searches they get per month.

It’s important to note that this tool won’t give you the exact search volume of your brand or product name, but it will give you an idea of what kind of demand there is for certain keywords in general.

This tool will help marketers figure out which keywords have high demand and low competition which means it can be used in conjunction with other tools like SEMrush or Ahrefs (tools covered below).

10. A/B Test Tools

A/B testing is a method of comparing two versions of a webpage against each other to determine which version is more effective at converting visitors into customers.

A/B testing tools are used to run experiments, collect data, and measure the results. The goal is to identify what changes would increase conversion rates (the number of people who buy your product or service). 

A/B tests can also be useful for tracking how changes affect metrics like time on site, bounce rate (the percentage of people leaving your website immediately after landing), and conversions.

11. Google Analytics

Google Analytics is a free website statistics and analytics package provided by Google. It provides you with a lot of information about your website, including traffic data (who is visiting, what they’re doing on your site), conversions (if someone came to your site from another website or search engine), and user behavior.

Google Analytics can be used for any type of website – blogs, eCommerce sites, business websites whatever!

12. Buzzsumo

Buzzsumo is a tool that can help you find the right content and influencers. It allows you to search for posts on any topic, showing you which ones have gotten the most traffic, along with the articles they’ve linked to. This can help figure out what kind of content gets shared the most so that you know what kind of content will work best for your audience.

Buzzsumo also has an influencer tool that allows you to find people who are influential on topics related to yours. If there’s someone who’s already doing great work in this area but isn’t currently working with brands like yours, Buzzsumo makes it easy for you to reach out and collaborate with them!

13. Canva

Canva is a free online graphic design tool that makes it easy to create beautiful designs for your website, social media, blog posts, and more. It’s no wonder Canva has over one million users around the world who use this tool daily!

With over 1 million+ users and an average rating of 4.5/5 stars from over 2 million reviews on Google Play, Canva is worth checking out if you’re looking for an affordable alternative to Photoshop or Illustrator.

And if you don’t want to spend any time learning how to use Canva (which would be silly because it’s pretty simple), there are tons of video tutorials available through their website, YouTube channel, or within the app itself!

14. Hot Jar

HotJar is a website analytics and heatmap tool that helps you understand your users’ behavior and improve your website’s conversion rate. The free version of HotJar gives you access to Heatmaps, Scrollmaps, and Recordings of real-time user sessions on your site; in addition, it also allows you to view Analytics data through an easy-to-use dashboard.

15. Semrush Position Tracking Tool (SERP)

SEMrush is a very powerful tool for you to use in your digital marketing journey. It has tools to help you track your rankings, it can help you track your competitor’s rankings, and it can show you the keywords they are using and where they appear on page one of Google. You can use this information to improve the content on your site, or even start competing with them directly.

The first thing we want to do is find out where we rank in Google so we know what needs improvement. There are two ways that I like to do this:

Track Our Competitor’s Rankings For Keywords That Matter To Our Site: This will give us an idea of how well-positioned our competition is for a particular keyword phrase (and thus how much work may be involved). 

We’ll then look at our own website’s search visibility for those same terms and see if there’s anything we can do about improving their ranking position—or if our pages should be targeted instead!

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16. Google Analytics Dashboard For Wp (Gadwp) By Exactmetrics (Formerly Gadwp)

The Google Analytics Dashboard for WP (GADWP) by ExactMetrics (formerly GADWP) helps you to get more out of your Google Analytics data.

It’s a free WordPress plugin that integrates with any existing WP installation and provides an easy-to-use interface for accessing all of the tools, reports, and functionality that you need to keep track of the performance of your site.

17. MailChimp

MailChimp is a great tool for email marketing. It has a free plan for small businesses and it’s easy to use. They have a great drag-and-drop editor, which makes building newsletters easy. You can track your campaigns on Mailchimp’s dashboard so you know who opened the emails, clicked on links, and what actions they took after receiving campaign messages from you.


Now that you’ve got the tools, it’s time to get to work. Once you have these tools in place and start using them, you can use the data they provide to make sure your digital marketing campaigns are successful. 

Remember that not all tools will work for all businesses. You need to find out which ones are right for you and then test them out before deciding what works best!

Further Reading

MyGreatLearning – Top Digital Marketing Tools: Discover the top digital marketing tools that can help you streamline your marketing efforts and reach your target audience effectively.

Indeed – Career Development: Digital Marketing Tools: Learn about the essential digital marketing tools for career development and how they can enhance your skills and expertise in the industry.

Sprout Social – Insights on Digital Marketing Tools: Dive into valuable insights on various digital marketing tools, their features, and how they can contribute to your social media marketing success.


What are the must-have digital marketing tools for beginners?

As a beginner in digital marketing, essential tools include social media management platforms, keyword research tools, and website analytics tools.

How can digital marketing tools improve my online advertising campaigns?

Digital marketing tools can optimize your ad targeting, track performance metrics, and help you create more engaging and relevant ads for your target audience.

Which digital marketing tools are suitable for content creation and management?

Tools like content management systems, graphic design software, and keyword optimization tools can enhance content creation and management efforts.

Are there any free digital marketing tools available for startups?

Yes, some digital marketing tools offer free plans or trial versions that can be beneficial for startups on a tight budget.

How do I choose the right digital marketing tools for my business needs?

Consider your specific marketing goals, budget, and the features offered by the tools to determine which ones align best with your business requirements.