What Is The Digital Marketing Channels (15 Options)

Digital marketing channels are types of online marketing that use the internet, social media, and other digital technologies to drive sales. 

Digital marketing is also referred to as “online marketing” or “Internet advertising”, although the term “Internet advertising” can also be used to refer to the same as a subset. In this article, we’ll cover the basics of how digital channels work so that you can start using them for your business.

Introduction To Digital Marketing – YouTube
1. Digital marketing channels are diverse and offer numerous options for reaching audiences.
2. Understanding different channels helps in formulating an effective marketing strategy.
3. Online marketing channels provide wide reach and targeted engagement.
4. Integrating various channels can optimize marketing efforts and improve results.
5. Small businesses can benefit from specific digital marketing channels tailored to their needs.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic”) search results. 

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. 

SEO may target different kinds of search, including image search, local search, video search, academic databases such as Scopus/Pubmed, and free directories such as Yahoo! Directory.

Search engines started with simple text-based indexes of words or phrases that were entered into their database. 

Today’s sophisticated algorithms go much further than this: they evaluate sites based on what people are saying about them online through social media posts; they also take into consideration things like whether other sites link to yours (backlinks) and whether those websites are themselves reputable when determining where to put your site in their rankings.

Digital marketing is a crucial aspect for business growth and success. Explore our comprehensive guide on why digital marketing is important for business owners to discover the strategies and techniques that can help your business thrive in the digital landscape.

Paid Search Advertising

PPC (pay-per-click) advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. PPC ads are often shown as text ads on search engines, but can also be shown on blogs or websites that accept paid advertisements.

PPC advertising can be highly profitable when done correctly. However, it requires careful planning and management to ensure that your campaigns are working efficiently so you’re not wasting any money.

Pay Per Click (PPC)

Pay per click (PPC) is the most popular form of digital marketing, and for good reason. It’s a cost-per-click model in which advertisers pay only when their ad is clicked on. This means that you only pay for real results it’s a great way to get your business noticed.

Social Media Marketing (SMM)

Social media marketing (SMM) is a form of internet-based marketing that involves the use of social networks to promote or advertise products and services.

It can be used to generate an increase in traffic to a website, drive brand awareness, boost sales or support other initiatives.

Social media has become an integral part of our lives and one of the most popular ways that companies reach their customers. It’s estimated that 92% of people now use social networks regularly and businesses are looking for ways to take advantage of this opportunity.

Curious about the various options in digital marketing channels? Check out our in-depth article on digital marketing channels: 15 options to explore diverse avenues to reach and engage with your target audience effectively.

Email Marketing

Email marketing is still one of the most effective marketing channels, and it’s ideal for reaching out to your existing customers. Because email addresses are so valuable, you’ll want to make sure you’re using them in a way that will bring value back to your business.

You can use email as a channel for collecting data and building customer relationships. If you’re planning on doing anything with current or potential customers through email, I highly recommend using an autoresponder series like MailChimp’s Autoresponders (or something similar) because it makes everything so much easier!

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting customers to your website by providing valuable content that is relevant to your target audience. Inbound marketing can be used alongside other types of digital advertising, including paid search, social media, and email marketing.

Inbound marketing strategies include:

Providing useful information about your product or service in the form of blogs, videos, and infographics.

Creating an online community where you provide support when members ask questions or leave comments on social media pages.

Using analytics tools to identify what type of content resonates with visitors based on things like keyword usage or time spent on a page; allows you to improve future content accordingly.

Content Marketing

Content marketing refers to the promotion of a company’s products or services using online media. It is used in many forms, from blogging and social media marketing to video and email marketing. Content marketing may be used to generate leads, increase brand awareness and drive traffic through websites, landing pages, and sales pages.

Content marketing can be delivered via various channels such as search engine optimization (SEO), social media, display advertising (banner ads), email broadcasting, or other channels. In addition, it can take on many formats such as text/images/video (social media), white papers (marketing), infographics (visuals), etc., depending on what works best for your target audience.

Considering a career in digital marketing? Get honest insights and expert advice in our guide on why digital marketing is a good career to make informed decisions about your future in this dynamic industry.

Affiliate Marketing

The affiliate marketing channel involves partnering with a company or brand to promote its products/services. It is also known as performance-based marketing, where the affiliate advertises the company’s products and services and gets paid based on how many sales are made through the affiliate’s efforts.

Native Advertising

Native advertising is a form of digital marketing that’s become popular in recent years. It’s content marketing, but instead of creating an ad and then adding it to a website or app, the ad becomes part of the website itself.

The main purpose behind native advertising is to make ads less obtrusive and more useful for consumers. Ads that are marked as ads are easy to avoid or ignore but if they’re integrated into articles or posts, people will be more likely to pay attention.

Video Marketing

Video marketing is not the same as video advertising and it’s not the same as video content marketing. They all have to do with online videos, but each one can be quite different from one another.

Video marketing is anything you’re doing on your website or social media platforms to promote your brand through short-form videos that are created specifically for digital audiences. It includes everything from creating explainer videos and posting them on YouTube or Facebook Live, to using a longer form of video like live streaming through Periscope or Facebook Live.

Video advertising is still a type of video content that’s being used by brands today; however, it doesn’t have anything to do with their websites or social media accounts it’s strictly used in paid ads online (think: YouTube ads). There are two ways this type of advertisement works: through pre-rolls (before the actual clip) or mid-rolls (in between clips).

Radio Advertising

Radio advertising is a way to reach a large audience. It’s also a good way to create awareness of your product or service, and it can be used as the first step in building brand loyalty. 

This type of campaign works especially well if you’re trying to promote products that aren’t available on the internet or if you don’t have a website where people can go online and buy them right away.

Radio ads are usually very short (1-2 minutes), so they’re perfect for creating a specific call-to-action: “Call now!” or “Visit our website.”

Discover the power of data-driven decisions in digital marketing. Learn why digital marketing analytics are beneficial to businesses and how you can leverage data to optimize your marketing strategies for success.

TV Advertising

TV advertising is a great way to reach a large number of people. However, it’s also the most expensive digital channel on average. While TV advertising may not be the right choice for everyone, if you have the budget and the right goals in mind, this channel can be very effective for your business.

There are various types of TV ads that can help you achieve different results:

Promotional Ads: These ads are designed to promote your brand or product by showing it off in an engaging way. They work best when paired with other marketing channels because they bring attention to one particular aspect at a time without overwhelming viewers with too much information at once. 

For example, if you were selling frozen foods online, you could use promotional spots to highlight how easy it is for customers to order online instead of going through multiple steps in-store (via mobile application).

Brand Awareness Ads: These ads aim at raising awareness about your brand while connecting emotionally with consumers so they recognize what makes yours unique from other similar products being sold out there today! 

They might show someone enjoying their favorite dish made using ingredients only found within someplace like Whole Foods Market or maybe even something as simple as making dinner together as friends/family members 

Over something healthy yet delicious enough such as a chicken salad sandwich made from scratch using freshly picked vegetables grown outside their back door! Either way works.

Sms Marketing And Push Notifications

SMS marketing is one of the most effective and affordable ways to reach your customers. It’s a great way to promote sales and offers, build loyalty, or simply connect with your customers. You can send text messages to people who have opted-in and signed up for your SMS campaigns in several different ways:

  • Automatically as they visit certain pages on your website
  • When they walk into a store (in which case we recommend our hardware beacon solution)
  • Through push, notifications-these are small messages that appear at the top of their screen when they’re not actively using an app or social network

Are you wondering which software tools are commonly used in digital marketing? Uncover the answers in our detailed article on software used in digital marketing and equip yourself with the right tools for efficient and effective campaigns.


There are many channels of digital marketing to choose from and each channel has its strengths and weaknesses. Some channels are better for certain types of businesses than others, so it’s important to do your research before making any decisions on which one will work best for you.

Further Reading

LYFE Marketing – Online Marketing Channels: Explore various online marketing channels and discover effective strategies to reach your target audience.

CoSchedule – Marketing Channels: Learn about different marketing channels and how to integrate them into your overall marketing strategy for better results.

Upgrad Blog – Types of Digital Marketing Channels: Dive into the world of digital marketing and explore the different channels to optimize your online presence.


What are the key benefits of using digital marketing channels?

Digital marketing channels offer several advantages, including increased brand visibility, wider reach, targeted audience engagement, measurable results, and cost-effectiveness.

How do online marketing channels differ from traditional marketing channels?

Online marketing channels leverage digital platforms such as websites, social media, email, and search engines to connect with the audience, while traditional marketing channels involve physical media like TV, radio, print, and direct mail.

What are some popular types of digital marketing channels?

Popular types of digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and influencer marketing.

How can I integrate different marketing channels into a cohesive strategy?

To integrate marketing channels effectively, define your target audience, set clear objectives, create consistent brand messaging, analyze performance metrics, and optimize campaigns based on data insights.

Are there any specific digital marketing channels suitable for small businesses?

Yes, digital marketing channels like social media marketing, local SEO, and content marketing can be highly beneficial for small businesses due to their cost-effectiveness and ability to reach targeted local audiences.