Which Software Are Used In Digital Marketing? (Don’t Laugh)

Digital marketing is an ever-changing industry. The tools used to execute digital marketing campaigns are also constantly evolving, so it’s important to stay on top of the latest software and trends. In this article, we’ll go over some of the most popular tools that marketers use and why they’re useful for your digital marketing efforts.

10 USEFUL digital marketing tools for 2023 (MUST HAVE!)
– Digital marketing relies on a variety of software tools to enhance online presence and reach the target audience effectively.
– The use of data-driven insights through digital marketing tools is crucial for evaluating the success of marketing campaigns.
– The integration of augmented and virtual reality with digital marketing can create immersive customer experiences.
– Crafting an effective digital marketing strategy is essential for achieving business objectives and standing out from competitors.
– Successful digital marketing campaigns require clear objectives, understanding of the target audience, and continuous analysis and optimization.


HootSuite is a social media management system that allows you to schedule posts, work with multiple social media accounts, and monitor analytics. Its interface is easy to use and the tool comes with some great features that can help you manage your content more effectively.

HootSuite offers a free version and a paid version. The free version allows you to manage up to three social media accounts while the paid version allows up to 10 social media accounts for $9 per month or $99 per year (for two users).

Digital marketing involves using various tools and resources to enhance your online presence and reach your target audience effectively. Explore our guide on What Tools Can You Use for Digital Marketing? to discover 17 essential tools that can supercharge your digital marketing efforts.


Ahrefs is a powerful tool for keyword research. It is also a great tool for link building, content marketing, and competitive analysis.

Ahrefs allows you to easily find keywords with high search volume and low competition. The best thing about Ahrefs Keyword Explorer is its “Keyword Difficulty” feature which rates each keyword based on the difficulty level of getting targeted backlinks from high-quality websites (higher difficulty = lower ranking). 

It also provides you with the top 10 domains that link to your competitors’ sites along with other important metrics like DA, PA, and TF-IDF scores.

You can use this data to find less competitive long-tail keywords that can help you rank higher in search results pages Google-especially when combined with other SEO techniques such as long-tail anchor text optimization

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It’s free, powerful, and easy to use.

Google Analytics is used by over 100 million websites, including some of the most popular websites in the world such as YouTube and Wikipedia.

The world of digital marketing is constantly evolving, and staying ahead of the trends is essential for success. Learn more about the potential impact of emerging technologies by reading our insights on How Will Digital Marketing Change in the Future? and position your business for the digital landscape of tomorrow.


SEMrush is a powerful and flexible suite of marketing tools that allows you to track your keyword rankings, analyze your competitors, and manage your paid campaigns. If you’re looking for an all-in-one SEO software solution then SEMrush is the way to go.

  • PPC Keyword Research
  • SEO Site Audit Tool (including the Page Analyzer)
  • Google AdWords Keyword Planner tool


BuzzSumo is a content marketing tool that allows you to find the most shared content on any topic in a matter of seconds. It’s a great tool to find out what content is working for your competitors and what content you should be creating to drive more traffic to your site.

To use BuzzSumo, simply enter a topic into their search bar and it will show you some of the top posts on that topic as well as who has shared them and how many times they have been shared. 

For example, if you were looking for some inspiration for blog post topics related to Google Analytics then just type in “Google Analytics” into the search bar above, and below are some of the top results (and also how many times each post has been shared):


BuzzStream is a social media management tool that allows you to manage your social media presence from one place, which means it’s efficient. BuzzStream has a powerful social media management tool that allows you to manage your social media presence from one place.

BuzzStream can help you find influencers, engage with them and track the results of all your campaigns. It also tracks if someone has shared or commented on one of your posts before reaching out again to ask for an interview. This makes sure that any outreach is more personalized and effective.

Data-driven insights are vital for evaluating the success of your digital marketing campaigns. Find out what key metrics and information to include in your reports with our comprehensive guide on What Should Be Included in a Digital Marketing Report, helping you make informed decisions and optimize your marketing strategies.


What is Canva?

Canva is a free online graphic design tool. It allows you to create professional designs for social media, blog posts, web pages, and more. You can also add text, images, and clipart to your designs and share them in seconds. Canva has templates for every kind of project including business cards, flyers & brochures, and even Facebook cover photos.

Canva isn’t just for digital marketing-it’s great for all kinds of design projects like posters for your office wall or birthday party invitations too!

Sprout Social 

Sprout Social is a social media management tool. It helps you manage multiple social media accounts, so you can focus on your overall presence rather than having to log into each platform separately. Sprout Social also helps you schedule posts, measure your performance, and track ROI.


Crazyegg is a heatmap tool that helps you understand how your users interact with your website. It allows you to see the behavior of each visitor on your site, so you can optimize for better conversions.

Crazyegg also has several other features for analytics, including:

Heatmaps-which show where visitors are clicking and scrolling throughout the page;

Session recordings-which record what visitors do while they’re on your site; and

Form analytics-which shows you how many people fill out forms on your website.


Kissmetrics is a customer analytics tool that allows you to track your website visitors and understand how they interact with your website. This can help you understand what content is popular, where users are dropping off, and more.

Kissmetrics also has a social media analytics option that lets you track when customers are talking about your brand on social media platforms like Facebook and Twitter. You can see what kind of engagement you’re getting from these platforms, as well as determine the best times to post.

If you’re selling products online through an e-commerce site or platforms like Shopify or WooCommerce, then Kissmetrics has a sales reporting system that shows how many sales have been made over time, as well as which types of products, sell better than others. 

This can help inform future decisions about which items should be featured most prominently on the web store’s home page or in search results so that customers are more likely to purchase them when they visit the site again later on down the line!


Optimizely is a website optimization platform. It has a free and paid version, but it’s typically used by companies with larger budgets. Some of the biggest names in eCommerce use Optimizely to optimize their websites, including Amazon, Target, and Netflix.

It’s used to run A/B tests on your website to determine what works best for your audience so you can make changes accordingly. 

These types of tests are common in digital marketing because they allow you to test various elements on your site when creating new content or improving old content (or trying out new ideas). 

You can also use Optimizely for its predictive capabilities: it will suggest how many people will click through from one landing page or section of your site based on past data from other users who clicked through from similar pages or sections within a website and then give you suggestions about how this number can be improved via changes in design and copywriting

The fusion of augmented and virtual reality with digital marketing is redefining customer experiences. Explore our thoughts on How Will Augmented and Virtual Reality Influence Digital Marketing? to grasp the potential of these immersive technologies and leverage them to captivate your audience.


Unbounce is a landing page builder that allows you to create and publish landing pages without touching a line of code. It’s as easy as filling out a form and clicking “Publish”.

Unbounce makes it simple for you to build and publish professionally designed, high-converting landing pages in minutes. You can create landing pages for your blog, products, services, or virtually anything else you want to promote online.


SumoMe is a free website builder and list-building tool. It is a set of tools that help you build an email list and grow your website traffic. 

SumoMe has a free plan, but it also offers premium plans for those who want to use the service on multiple websites or have more advanced features. SumoMe is ideal for small businesses because it can be used by non-technical people with little training in digital marketing and it doesn’t require expert knowledge to use their tools effectively.


Buffer is a social media management tool that allows you to schedule posts for Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest, and App.net.

In addition to the free version of Buffer that lets you connect up to three accounts (and use all the features except social reports), they also have a paid option that gives you unlimited connections with enhanced analytics and reporting options.

A solid digital marketing strategy is essential for achieving your business objectives and standing out from the competition. Discover the key components and considerations in crafting an effective plan with our guide on What Should a Digital Marketing Strategy Include?, and pave the way for your brand’s digital success.


We hope that this article has helped you learn more about the tools and software used in digital marketing. 

Further Reading

10 Must-Have Digital Marketing Tools for Success Short Description: Explore a list of essential digital marketing tools that can empower your marketing efforts and drive success.

Killing It with Digital Marketing Campaigns: Tips for Success Short Description: Learn expert tips and strategies for creating and executing successful digital marketing campaigns.

Top Digital Marketing Tools to Streamline Your Efforts Short Description: Discover a selection of top digital marketing tools that can streamline your marketing processes and boost productivity.


What are the key benefits of using digital marketing tools?

Using digital marketing tools can help businesses streamline their marketing processes, save time, and gain valuable insights into their audience and performance metrics.

How can I make the most of digital marketing campaigns to achieve success?

To ensure the success of your digital marketing campaigns, focus on defining clear objectives, understanding your target audience, and continuously analyzing and optimizing your efforts.

What are some popular tools for social media management in digital marketing?

Some popular social media management tools for digital marketing include Hootsuite, Buffer, and Sprout Social, which help schedule posts, engage with followers, and analyze social media performance.

How do digital marketing tools contribute to data-driven decision-making?

Digital marketing tools provide data and analytics that enable businesses to make informed decisions, identify trends, and understand customer behavior, resulting in data-driven strategies.

What are some effective ways to measure the ROI of digital marketing campaigns?

Measuring the ROI of digital marketing campaigns can be achieved through tracking conversions, setting clear KPIs, utilizing UTM parameters, and analyzing campaign-specific metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).