What Should A Digital Marketing Strategy Include

If you want to be successful with your digital marketing strategy, there are a few key factors to consider. These include:

Digital Marketing for Beginners: 5-Step Strategy That Works
1. A digital marketing strategy should include a well-defined plan that outlines clear goals and objectives.
2. Market research is a critical component, helping to understand the target audience, competition, and industry trends.
3. An effective content strategy is essential to engage and attract the target audience through various digital channels.
4. Utilizing data and analytics can provide valuable insights, helping to measure and optimize the performance of marketing campaigns.
5. Integration of multiple digital marketing channels, such as social media, SEO, email marketing, and paid advertising, is vital for success.

A Well-Defined Target Audience

Knowing your target audience is one of the most important elements in creating a successful digital marketing strategy. The more clearly defined and specific you can be when describing who will be receiving your content and advertising, the easier it will be to create effective campaigns that resonate with them.

There are several ways to define your target audience, including demographics (age, gender), psychographics (personality traits), geographic location, and interests. For example:

A young woman from New York City who likes photography and enjoys going out at night may make a great target for an alcohol brand like Jack Daniels or Bacardi because she’s likely to enjoy drinking high-end spirits like theirs.

An older man living outside of Boston who likes fishing may make a great target for Bass Pro Shops because he will likely have an interest in buying fishing equipment at their store locations across the country.

Creating an effective digital marketing strategy requires careful consideration of various elements. Discover what should not be missing in an effective digital marketing strategy to ensure your efforts are successful.

A Clear Understanding Of Your Business Goals

The first part of your digital marketing strategy should be a clear understanding of your business goals. It’s important to make them SMART: specific, measurable, attainable, relevant, and time-bound. This means that you know exactly what you want to achieve and how much effort it will take to get there.

Your business goals should also be relevant to your business because they will help you avoid unnecessary work and frustration. 

For example, if all you care about is being on the first page of Google for “car insurance” but don’t care about other keywords like “auto insurance” or “insurance quotes for cars,” then find out which ones are most relevant by doing some research into keyword trends.

A Realistic Assessment Of Your Marketing Budget

Setting a realistic budget is crucial for any marketing campaign, but it’s especially important when you’re creating a digital strategy from scratch. The first step in creating a digital marketing strategy is setting aside enough money to make the plan work but you may be surprised at how much more cash than you think will be required upfront.

The best way to set a realistic budget is by dividing your total spending into three categories: one-time expenses (like buying software or upgrading equipment), monthly recurring costs (like hosting fees), and ongoing costs (like salaries). 

Calculate each category separately so that you can get an idea of how much money needs to be spent right away when payment will come due on other accounts related to running those services, and how much employees need to earn per month for their positions within the company not only pay them fairly but also reflect their value as part of the team overall!

A well-thought-out digital marketing plan is essential for achieving your business goals. Learn more about the key components to include in a digital marketing plan to boost your online presence and reach your target audience effectively.

A List Of The Tools You Already Use For Marketing

Before you can create a digital marketing strategy, you need to know what tools you’re using for your current marketing.

The first step in creating an effective digital marketing plan is to evaluate the tools you are currently using. A tool can be anything from a website or app to an email newsletter. The key is for it to help accomplish one or more of your goals as outlined in your business plan. 

It might seem like overkill to keep track of everything you do about digital marketing, but doing so will allow you to see how effective those strategies are and make adjustments accordingly.

An Updated Marketing Calendar

A digital marketing strategy is only as good as the plan you put in place to execute it. To make sure you’re on track, it’s important to have a marketing calendar that outlines your goals and milestones for the year, so that you can hit those targets.

To Create A Marketing Calendar

Start with your overall business objectives what do you want to accomplish this year? Is it more sales, more leads, or something else entirely? Then use those goals as a guidepost for everything else in your plan. How can each element of your digital marketing plan help achieve those goals?

Choose a format that works best for you just be sure it’s easy to read and easy to update! If possible, try using Google Sheets or Asana because both platforms allow multiple people (including more junior employees) to edit calendars collaboratively.

A Content Plan And Schedule

A content plan is your strategy for creating, distributing, and promoting content. It includes:

Content objectives (what you want to achieve with this content)

Objectives for each campaign or program that will be executed over the year

A timeline showing how your goals will progress over time

A social media management strategy.

Social media is a tool, not a strategy. Social media marketing is one of the most powerful tools at your disposal to engage with customers and increase brand awareness. But it should be part of your overall digital marketing strategy rather than treated as a standalone tactic.

The best way to do this is by establishing goals for your social media audience before you start using it so that you can make sure each post fits within those goals. 

For example: “We want to make our Facebook page more interactive by having followers ask us questions about our products so we can answer them in real-time” or “We want people who follow us on Twitter to see our latest blog posts so they can learn about new features in our product line without having to visit our website or download an app.”

Before presenting your digital marketing proposal to clients, make sure you have covered all the necessary aspects. Check out our guide on creating a comprehensive digital marketing proposal to impress and win over potential clients.

Marketing Automation And Communication Strategy

In this section, you’ll lay the groundwork for your marketing strategy. You can’t build a house without a blueprint, and you won’t be able to succeed in digital marketing without a plan.

To start with, define the problem before starting on a solution. You may think it’s obvious what your business needs at this point but if that were true, wouldn’t things be going better? Your goals should be realistic and ambitious enough to keep you excited about reaching them. So don’t worry about what other people’s goals are; set your own!

If your goal is too small or unrealistic it will take longer than expected to reach it (which could make you lose motivation), but if it’s too big then there’s no way for you to measure any progress at all (and again no motivation). 

It’s important not only for setting short-term targets but also to define long-term ones such as “in three months from now I want my Facebook page likes/followers/visitors numbers growing by 10% each month.”

Seo Keywords, Performance, And Content Creation

In the world of digital marketing, keywords are the currency you need to survive. They allow you to strategically target your audience, your industry, and even your competitors.

As you start building a keyword bank, think about these questions:

What are relevant keywords that our business could rank for?

What are relevant keywords that our customers want to see us in Google search results?

What are relevant keywords that competitors use to rank well in Google search results?

Competitor Analysis, Assets, And Campaigns You Want To Emulate

Understanding your competitors is one of the most important parts of creating your digital marketing strategy. You need to know what they are doing well and what they are not doing well to create a strong strategy for yourself.

If you want to learn more about competitor analysis, check out this article from the Ultimate Guide To Digital Marketing

Strategies for offline lead generation (for example, events).

Events can be a great way to generate leads, but they’re also very expensive to organize. Make sure you have a strategy in place before deciding that an event is a right channel for your business.

Event marketing campaigns are often used to build relationships with customers and partners by creating events that bring people together in person and build a community around a brand or product. 

Events can help promote awareness of your product or service, generate leads, or even close sales, but they do come with some risk: they can be costly depending on the event type and attendance rates (for example, an annual conference might cost $100k), so make sure it’s worth it!

The landscape of digital marketing is constantly evolving, and staying updated with the latest trends is crucial for success. Explore how the industry is expected to change in the future and prepare for it with insights from this article on future of digital marketing.

Resources Required To Execute This Plan (People And Money)

If this is your first time developing a digital marketing strategy, it’s important to take into consideration the resources required to execute this plan (people and money). 

Don’t forget about how you will get these resources. Talk with your boss about how much budget can be allocated for marketing spending and what type of internal resources you need to operate efficiently.

If you are working on creating a new strategy from scratch or updating an existing one, use these five steps as a guide for developing an effective digital marketing strategy:

Set Goals And Objectives

Identify opportunities;

Develop tactics;

Measure results;

Review success factors

Tools needed to accomplish the tasks above (more people and money).

So you’re all set to start planning, right? Well, not so fast. You need people, skills, and money to complete the tasks above.

If you don’t have enough people in your company who are trained on digital marketing platforms like Google Analytics and Facebook Ads Manager (or if they are too busy with other tasks), then hire more!

If some of your employees do have these skills but aren’t skilled enough yet for what you need to accomplish, consider training them in those specific areas. 

Even if it takes more work than just hiring someone else who can do it all for you which is an option you might find that training existing staff members will save your business money over time because they won’t leave after a few months or years because they were never trained properly from the start.

If none of this works out for whatever reason (and there are always reasons!), then maybe raising funds isn’t possible at this time either; but don’t let that stop your progress!

With the implementation of GDPR, the digital marketing landscape has seen significant changes. Stay informed about the impact of GDPR on marketing practices by reading our article on GDPR’s effect on digital marketing and ensure your strategies comply with the regulations.


It’s important to remember that you can always adjust your strategy as time goes on, but having a plan in place will help you make decisions faster and get the most out of your investment. If you have any questions about any of the steps in this guide, feel free to reach out!

Further Reading

AHA.io: Digital Marketing Plan Components

Learn about the essential components that make up a successful digital marketing plan.

HubSpot Blog: Digital Strategy Guide

Discover the comprehensive guide to creating an effective digital strategy for your business.

Smart Insights: Digital Marketing Strategy

Dive into the world of digital marketing strategy and gain insights from industry experts.


What are the key components of a digital marketing plan?

The key components of a digital marketing plan typically include market research, target audience analysis, goal setting, content strategy, and performance measurement.

How can I create an effective digital strategy for my business?

To create an effective digital strategy, you should start by understanding your business goals, identifying your target audience, selecting appropriate digital channels, and regularly analyzing and adjusting your approach.

What role does data play in digital marketing strategy?

Data is crucial in digital marketing strategy as it provides valuable insights into customer behavior, campaign performance, and areas for improvement, helping businesses make data-driven decisions.

How can I measure the success of my digital marketing efforts?

You can measure the success of your digital marketing efforts through key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and return on investment (ROI).

What are some common challenges in digital marketing strategy implementation?

Some common challenges in digital marketing strategy implementation include staying updated with rapidly changing technologies, facing intense competition, and effectively allocating resources to different marketing channels.