Video Script Writing Explained (Expert Overview)

Video script writing is a special type of text that is optimized for video production. You can write a script either way: from scratch or based on the transcript of an existing video. 

The latter option will save you time if you have already created some content that needs to be shared again in another form. However, the most important thing is to ensure that everything is clear for your audience without any unnecessary details or jargon. 

The goal here (just like with any other type of writing) is to strike a balance between length and complexity so that people don’t lose interest while reading through all the information provided by you.

How to Script Videos for Social Media in 5 Steps
1. Master the art of video script writing.
2. Understand the power of storytelling in videos.
3. Craft an engaging and persuasive script.
4. Incorporate strong calls-to-action in your videos.
5. Infuse your brand’s voice and personality in scripts.
6. Create relatable and friendly tones for audience.
7. Keep the audience engaged from start to finish.
8. Use humor strategically to enhance the script.
9. Tailor the script to suit your target audience.
10. Ensure clarity and conciseness in messaging.

1. Write In the Language of You And Your Audience Use

If you’re writing a script for something that you’ll be producing yourself—say, a short film or an animated explainer video you should make sure to write it in language that’s easy to read.

This is one of the most important parts of script writing: make sure anything you write is easy for your audience (whoever will be watching the video) and yourself (whoever is producing it) to understand. 

That means using straightforward words that everyone knows, not using jargon or industry terms, and avoiding complicated sentence structures.

Use language that’s familiar from everyday life as much as possible; this helps keep things clear for everyone involved!

Mastering the art of storytelling is crucial for creating engaging videos. Learn how to write a compelling video script with examples to captivate your audience and convey your message effectively.

2. Keep Sentences Short And Simple

Avoid complex sentences. Complex sentences have more than one clause, which makes them harder to follow. Some writers use a complex sentence to avoid using conjunction, which is the word that joins two clauses together (for example, “and,” “but,” “or”).

Avoid long sentences. A long sentence can be hard to follow if it’s just one idea split into multiple parts or if there are too many clauses in the sentence. Long sentences are also harder for people with hearing loss or vision loss to understand and learn from reading.

Keep your sentences short and simple by making sure each one has just one main idea or purpose (a single verb). 

Don’t use more words than necessary; keep each sentence short, as well as all subsequent ones in your script., unless you’re writing something creative like poetry or song lyrics

3. Use Active Voice, Avoid Passive Voice

The third component is the use of active voice. Active voice is preferable to passive because it’s more direct and simpler to understand. Passive voice, on the other hand, is more indirect and harder to understand. 

It’s important to note that passive voice can be informal in some contexts (e.g., personal communication), but it’s generally preferred in academic writing as a way to sound formal and scholarly/academic.

4. Use Shorter Paragraphs

When you’re writing your script, you want to make sure that it’s easy for someone who doesn’t speak English as their first language to read. This can be done by using shorter paragraphs. Instead of having a one-sentence paragraph, break it up into two or three sentences like this:

My name is Sam and I am an expert at golfing. I love playing golf and I especially like being outside with all my friends when we go on our big trips where there are only boys so they can say mean things about girls who don’t play sports.

Because they’re not athletic enough even though those girls aren’t good at sports either but still better than them because they know how important it is that everyone feels comfortable being themselves regardless of what other people think about them!

Crafting an eloquent and persuasive video script can significantly impact your video’s success. Discover the secrets of writing an eloquent video script that leaves a lasting impression on your viewers.

5. Don’t Skip The Introduction

You’re probably cringing at the thought of having to write a script, but it’s not as bad as you think. The introduction is the first impression your audience has of your video, so it should be brief but should give them a good idea of what they are about to see. 

You can also use this time to include some keywords that will help people find your video later when searching for answers on Google or YouTube.

The introduction should include:

  • The title and a brief description of your video (for example “How To Write A Script For Videos”)
  • Keywords (what people would type into search engines)

6. Don’t Forget About A Hook Sentence

A hook sentence is a sentence that grabs the attention of the reader and keeps them reading. They’re punchy, short, and to the point. A good hook should be interesting enough to make you want to read more.

A good example for a hook sentence would be: “I was able to sell my old car in just 5 minutes on Craigslist!”

Another great way to grab people’s attention is by using quotes from well-known people or celebrities in your video script. You can also use statistics or facts that are relevant to your topic.

7. Get Rid Of All Difficult Words And Phrases

Finally, you can take the time to get rid of any difficult words or phrases. This will help your video be more accessible to the audience.

Don’t use complicated words or phrases that could confuse your audience.

For example, don’t use jargon or technical terms they might not understand or their attention will wander.

8. No Need To Add Any Complicated Terms Or Conditions To Your Script

You may think that using complicated words and terms will make your video more professional and authoritative. However, this isn’t the case. Using complicated terms can confuse your audience and cause them to tune out.

When writing a script for a video, it’s important to understand your audience’s level of familiarity with any particular subject matter. 

If they’re newbies in the area of video production or editing, then it’s okay (and even encouraged) for you to use simple words that are easy to understand you’ll want them to get on board with what you’re saying!

Additionally, when writing scripts for videos aimed at non-native speakers of English (or other languages), avoid incorporating foreign vocabulary into your script unless necessary.

It can be difficult enough already trying to grasp the English language without having unfamiliar words thrown at us left and right as well!

Conversions are the lifeblood of any business. Learn how to optimize your video content with powerful calls-to-action by following our guide on writing video scripts that boost conversions.

9. Every Single Word Matters So Much! Be Sure To Optimize Your Text By Highlighting Information That Is Most Important For Your Viewers

Don’t use any word that is not needed. There are many words in the English language, but only enough time to talk about a few of them in this article. So ask yourself: “Do I need this one?” Do you?

Don’t use any word that is not understood. The goal of video script writing is communication, which means that everything must be clear and easy to follow from beginning to end even if it was just one sentence! 

Just because something wasn’t immediately understood doesn’t mean it can’t be made more clear later on; 

However, if someone has no idea what’s going on because there isn’t enough context provided upfront (or even worse, if they don’t even know where they’re supposed to go look), then obviously this becomes problematic right away! In order

Don’t use any word that isn’t necessary at all times every single day when talking with someone else face-to-face while standing next to them while holding hands together.

As well as other things like eating breakfast together too sometimes too plus maybe even attending school!!

Establishing a genuine connection with your audience is key to fostering engagement. Learn how to create a relatable and friendly tone in your videos by writing a script as if you’re talking to a friend.

10. Calculate The Medium Length Of One Video Slide (Usually It Is 15-20 Seconds)

You should know that it is not a bad idea to have a longer script for your video slides, so you can use it as a way to explain the main points of your script. 

But if you want to get maximum benefits out of this skill and make sure that you don’t lose anyone’s attention, then the shorter videos are always better.

In fact, according to experts in this field, the medium length of one video slide (usually it is 15-20 seconds). So short enough for people not to get bored but long enough for them to understand what they see on screen.

11. Think About How You Can Visually Show What You Are Talking About

How do you want to visually show what you are talking about? This is where the fun begins.

There are so many options, but here are some of the most common ones:

  • Images and video
  • Animation
  • Music (background music, voiceover, sound effects)
  • Text overlays/subtitles

The next step is to ask yourself how your audience can best experience your script for themselves.

Creating a decent video script is the foundation of a successful video project. Discover essential tips and tricks to write a decent video script that resonates with your target audience and delivers your message effectively.


Good luck with your video script writing!

Further Reading

How to Write a Video Script: A comprehensive guide on crafting an effective video script to engage your audience and convey your message.

Tips for Creating an Engaging Video Script: Learn essential tips and techniques to create a compelling video script that keeps viewers hooked from start to finish.

A Step-by-Step Guide: How to Write a Script for Your Video: Follow this step-by-step guide to create a well-structured video script that communicates your ideas clearly and concisely.


How important is a well-written video script?

A well-written video script is crucial for the success of your video content. It helps convey your message effectively, keeps the audience engaged, and ensures a clear call-to-action.

What elements should a video script include?

A video script should include a captivating introduction, a well-paced narrative, clear messaging, relevant visuals, and a strong conclusion that leaves a lasting impact.

How do I make my video script more engaging?

To make your video script more engaging, focus on storytelling, use conversational language, add humor when appropriate, and tailor the content to your target audience’s interests.

Should I memorize the script when shooting a video?

While it’s essential to know your script well, memorization isn’t always necessary. Familiarize yourself with the content, but allow room for a natural delivery and ad-libbing when appropriate.

How can I ensure my video script aligns with my brand?

To ensure your video script aligns with your brand, infuse your unique brand voice, values, and personality into the script. Consistency in messaging will strengthen your brand identity.