Surveys are a great way to gather information on your market and expand your brand’s reach. When used correctly, surveys can help you not only get the information you need but also generate leads for your business.
This blog post will walk you through the steps to creating an effective survey campaign, from the initial planning phase to collecting and presenting the results.
We’ll cover tips like making sure the result is clear, sending targeted invites, keeping it simple, launching at an opportune time, and more.
| Takeaways |
|---|
| Surveys can be powerful tools for lead generation, offering valuable insights into customer preferences and needs. |
| By creating targeted surveys, brands can gather contact information from potential leads while providing value through relevant questions. |
| Utilizing cost-effective survey platforms can help brands save money while still obtaining valuable data for their marketing efforts. |
| Surveys can also aid in segmenting leads, allowing for more personalized follow-up strategies and increasing conversion rates. |
| Building trust through transparency and clearly communicating the benefits of participating in surveys can enhance lead generation success. |
Ask For A Referral
You can ask for a referral in many different ways. You may want to ask your customers directly or you could create an online form and have them fill it out with the information needed.
If you are targeting a specific group of people, such as the auditors within an organization, creating a survey that lists those questions at the end is an excellent way to get responses from these key individuals.
You can also create multiple versions of the same survey and send them out at different times throughout the year so that you aren’t sending multiple surveys at once and cluttering up their inboxes.
Exploring the depths of marketing research can truly reshape your approach. If you’re looking to expand your knowledge, consider delving into our guide on why marketing research courses are incredibly valuable.
Share Your Survey On Social Media
You can also use social media to spread the word about your survey. Post it on your Facebook page and Twitter feed, share it with your LinkedIn contacts and get in touch with bloggers who cover topics related to yours.
When you do this, make sure to include hashtags that will help people find you: If you’re marketing a new brand of cat food, “#catfood” might be useful;
If you sell home security systems but want to attract customers who are thinking about getting one soon (“#security”), then by all means use that hashtag!
You can also target specific demographics through paid ads on social media sites. For example, if there’s a particular demographic group that represents most of your target market such as single women between 25-50 years old.
You can focus on advertising directly toward them using Facebook ads or Google AdWords (a paid search tool). This will help ensure that only people interested in what you’re selling see the ad at all times rather than having random strangers stumble upon it by chance.
Write A Catchy Title For Your Survey
The first step to writing a good survey title is to get clear on what makes a great survey title. A good survey title should be:
Catchy
Your survey title should be something that will catch the attention of your target market, even if they’re not looking for a specific kind of product or service like yours.
It could also be relevant at the time of year you launch your campaign, or during an event that you are running.
Concise
Your survey title needs to be concise, so people can understand what the purpose of your campaign is in just one or two words (e.g., “Ask us how we can help increase sales for small businesses!”).
You want people who may not know much about what you do yet but still want answers from others like them to come back and fill out the rest of their details later on after seeing this short but informative headline upfront.
In today’s digital landscape, social media holds a treasure trove of insights. Discover effective strategies in our article about using social media for marketing research and tap into the power of online communities.
Add An Incentive To Respond To The Survey
If you’re looking to generate leads for your brand, surveys are a great way to do so. Surveys can help you understand what your customers want and need, and they also allow them to share their opinions with you.
You can use this information in a variety of ways from creating better products or services based on customer feedback, to figuring out which marketing tactics are most effective at driving more sales.
To take full advantage of the benefits that come from using surveys as part of your lead generation strategy, you must incentivize people to respond by offering something valuable in return.
Here are some ideas for incentives:
- Offer a free product or service (e.g., an ebook)
- Offer a discount code or coupon code(s)
- Offer a free consultation or consultation fee
Make Sure The End Result Is Clear
The result of your survey should be clear.
Your survey should be relevant to the topic you’re surveying, and it should have a clear goal in mind. Don’t ask a vague question like, “Tell us what you think”. Instead, ask questions that will generate useful information for you to use later on. For example:
- Do you shop at our store? Why or why not?
- Do you like the products we sell? If so, which ones are your favorites?
Make sure that people know exactly what they’re being asked when they fill out the survey; this way, they can give meaningful answers instead of wasting their time on something that doesn’t make sense to them.
Send The Survey To A Targeted Group Of People
When you’re sending out a survey, you want to make sure that your questions are relevant and useful. If a customer fills out a survey, they’re taking time out of their day to give you feedback the least you can do is make it worth their while by asking good questions!
A great way of doing this is by sending surveys to customers who have already bought from your brand or signed up for your service.
They’re more likely to respond because they’ve already had some experience with your company, so they have an investment in helping improve your business.
They also might have specific information about their needs or preferences that other people wouldn’t think about when filling out the survey.
Elevating your conversion rates requires a holistic approach. Uncover valuable tactics in our piece on increasing conversion with clickthrough rates and master the art of engaging your audience effectively.
Keep It Short And Simple
Keep it short. The shorter the survey, the more likely people are to take it and share it with their friends. If a survey is too long, then you run out of time or people just won’t finish it.
Make sure each question makes sense and is relevant to your brand and/or target audience. You want people who are looking for information about your product or service to fill out the survey.
So make sure that all of your questions are relevant to what they’re interested in learning about (for example: if you’re asking questions about how often someone buys clothes online vs. purchases them in-store, then don’t ask them what they like most about shopping).
Don’t ask too many difficult or impossible questions. It’s important not only to give users an easy way out from taking a survey.
But also from feeling overwhelmed by one that demands an incredibly detailed response (e.g., “Which words best describe how much joy do you get from eating pizza?”).
Launch Your Survey At An Opportune Time
Launch your survey at an opportune time. When you launch a survey, the timing of it is just as important as the wording and design. If you’re thinking about when to launch your next one, consider these factors:
Launch outside of traditional business hours. While this may seem obvious, it’s worth mentioning again because it can be very effective in getting responses from people who might not otherwise take the time to fill out a form.
The best way to do this is by launching during a holiday or other time when people are off work or in school and have more free time on their hands (or if they don’t work at all).
Launch during times when people are likely to be online and able to respond quickly (and therefore more likely).
For example, if there’s going to be an upcoming announcement related specifically to your industry or niche market that could impact how you operate moving forward such as news about new regulations regarding e-commerce sales taxes for online retailers like yourself.
Consider launching your survey right before that announcement happens so that those following along won’t forget about it once they’ve seen what happened!
Beyond the usual tools lies a realm of untapped potential. Navigate through our insights on the top 10 most powerful marketing research tools you may not yet know, and supercharge your research endeavors.
Link Directly To The Landing Page Of Your Survey In Your Email Invitation
Make it easy for your audience to take the survey. If the survey is a requirement to request more information, then make sure that you include a link directly to the landing page of your survey in your email invitation.
Include a call to action with this link, such as “Click here.” This will ensure that they have everything they need at their fingertips to complete the process while reading through their inbox.
If you do not require an email address or other contact information as part of filling out this form (or if this isn’t relevant), consider including an option along with “submit” that allows someone who has no interest in learning more about what you have available just yet.
But would like some additional information about how you can help them achieve their goals and provide value for their company/organization/etc.,
Access that content immediately after completing their answers on the form itself rather than requiring them to take another step outside of Gmail or whatever other program they may be used when first accessing their emails from there (such as Outlook).
Consider Presenting The Survey Data In An Infographic Or Slide Presentation
Now that you have the data, it’s time to do something with it. You could use a tool like Canva or Piktochart to create an infographic or slide presentation that summarizes the survey results, but we recommend going one step further:
Consider presenting the survey data in a webinar format. In other words, instead of creating just an infographic or slide presentation.
Take your audience through a live demo of your brand’s website and show them how they can take action on the information presented in your survey (and/or future surveys).
If you do decide to present via webinar, consider using tools like GoToWebinar or WebEx Meetings to record these presentations so they are available for viewing at any time by anyone who attends.
Use Mixed-Media Surveys
A survey is made up of many different parts. The first part is the question or questions you ask your audience to answer.
This is also called the survey instrument or survey design. The next component is how you deliver your survey to your audience, and there are many ways to do this: online, via email, over the phone, in person, etc.
The third component of a survey is who receives it the respondents! Marketers need to understand that not all respondents are created equal when it comes to generating leads for their brand or company and saving money in the process.
Create A Microsite For The Campaign
The next step is to create a microsite for the survey. This is where people will come to take the survey, and it’s also where they will be directed after they complete it.
You can create a basic landing page in no time by using one of the many templates available online or creating one yourself with Google Sites or Wix if you have more design experience.
Once your landing page is ready, make sure it contains:
- A brief description of what the survey is about
- An invitation to participate in the survey (and possibly some additional information about how long it takes)
- Confirmation that participation is voluntary and there isn’t any pressure to respond immediately (unless this is an emergency)
Use Creative Images To Catch Attention
Use Relevant Images
The images you use in your survey should be relevant to the topic at hand and your target audience. If you’re surveying a new product or service, then use an image of that product or service in its place on a survey page.
If you’re asking about customer satisfaction, including an image of a happy customer as an example.
Use Brand-Appropriate Images
When creating surveys for your brand, you must select appropriate images that align with everything else you’ve done from logo design to website copywriting and social media imagery.
To create consistency across all touchpoints associated with your business so that customers know what they’re getting when they interact with anything related to your company or product line.
Choose Eye-Catching Call-To-Action Buttons Wisely!
One way to make sure people submit responses after taking part in any kind of online market research is by making sure they have clear instructions on where/how they should go next once they’ve completed their answers (elements like “Submit” buttons).
Place these elements within proximity from wherever users enter their responses so there aren’t any hidden costs involved when trying out new things; otherwise, it could throw off results from future projects too expensively if not handled correctly beforehand.”
The first step toward successful decision-making is knowing when research is essential. Delve into our exploration of whether you need marketing research to guide your choices with clarity and confidence.
Use Logical Branching To Personalize Or Narrow Down The Questions
When you’re asking people questions, you have the opportunity to present them with logical branching. This is when the survey asks a question, then gives you two or more answers that don’t apply to them.
For example: If they answer “yes” to “I am in the tech industry,” they’ll be presented with different options than someone who answers “no.” If they answer “yes” to “I am in marketing,” they get a different set of options than someone who answers “no.”
Logical branching can also be used for personalization instead of asking everyone the same thing and hoping their responses are similar enough that statistical analysis is an easy task (which isn’t always true).
You can use logic to ask questions based on their interests and experience level. For example, if someone has never worked on a website before but claims he knows how to code in HTML5.
It’s reasonable for him not to know anything about CSS3 or JavaScript frameworks like AngularJS so why would we waste time asking him about those things?
Conclusion
Hopefully, we’ve got you more excited (and maybe a little less nervous) about embarking on a plant-based lifestyle. We know the struggle, and we came to these tips even the one about watching badminton! through our trial and error.
Remember that the important thing is to keep on trying. As we covered earlier, you don’t have to go super hard on yourself for slip-ups, because this journey can take time and looks different for everyone.
Plus, don’t forget that the best way to keep yourself on track is to keep it fun, keep positive, and keep yourself engaged with the people and the world around you. After all, caring about others is a great reason to switch to this lifestyle in the first place!
Further Reading
Here are some additional resources to explore for further insights on lead generation and related topics:
The Ultimate Guide to Lead Generation Tools: Dive deeper into the world of lead generation tools and discover a comprehensive guide that can help you streamline your lead acquisition efforts.
A Beginner’s Guide to Inbound Lead Generation: If you’re new to the concept of inbound lead generation, this guide is a great starting point. Learn about the fundamentals of attracting and nurturing leads through inbound strategies.
FAQs
What are the key benefits of using lead generation tools?
Lead generation tools offer various advantages, such as automating processes, improving targeting, and enhancing data accuracy. These tools can help businesses efficiently capture and manage potential leads.
How does inbound lead generation differ from outbound methods?
Inbound lead generation focuses on attracting potential customers through valuable content and experiences, while outbound methods involve reaching out to prospects through activities like cold calling and direct mail.
What role does content marketing play in lead generation?
Content marketing plays a crucial role in lead generation by providing informative and relevant content that attracts potential leads. It helps build trust and establishes a brand as an authoritative source within its industry.
How can I optimize my website for lead generation?
Optimizing your website for lead generation involves creating clear and compelling calls-to-action (CTAs), offering valuable content in exchange for contact information, and designing user-friendly landing pages.
What strategies can I use to convert leads into customers?
Effective lead nurturing is essential for converting leads into customers. This involves sending personalized follow-up emails, providing additional relevant content, and addressing potential concerns or questions.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
