As a marketer, you’re expected to have your finger on the pulse of everything happening with your audience. But the truth is, it can be tough to keep up.
Thankfully, there are a ton of tools out there that make research easier to manage without breaking the bank (or your sanity). Here are some new and lesser-known marketing research tools that you should start using right now!
| Takeaways |
|---|
| 1. Discover lesser-known but powerful marketing research tools. |
| 2. Gain insights into tools that can enhance your research efforts. |
| 3. Explore innovative solutions for more effective data analysis. |
| 4. Learn about tools that could give you a competitive advantage. |
| 5. Uncover hidden gems in the realm of marketing research. |
| 6. Elevate your decision-making with these unique tools. |
| 7. Stay ahead of the curve by exploring new research avenues. |
| 8. Expand your toolkit with advanced research technologies. |
| 9. Enhance your research methodologies with cutting-edge tools. |
| 10. Unlock the potential of these impactful research resources. |
1. Respondent
Respondent is a market research tool that makes it easy for you to collect feedback from your website visitors. It tracks how users interact with elements on your site, like buttons and links, to measure their behavior and identify any patterns.
Respondent also collects demographic data such as age, gender, education level, household income, and more so you can analyze which factors influence the user’s decisions.
Respondent has a few key features that make it stand out from other tools:
- It works seamlessly across multiple devices including desktop computers, smartphones, and tablets without requiring the download or installation of an app
- Its intuitive interface allows you to quickly set up analytics tracking by connecting one simple line of JavaScript code
When it comes to effective marketing research, utilizing the right tools is crucial. Discover the insights of 10 Top Tools for Data Collection and Analysis to enhance your data-driven decision-making.
2. Findthatlead
Findthatlead is a platform for data-driven marketers. It’s a lead generation tool that helps you find the right leads quickly, easily, and with less effort.
You can use Findthatlead to save time by getting only the best results from your campaigns. If you’re looking to create custom landing pages or marketing emails.
Then this tool will help you reach your goals by providing access to relevant contacts based on demographics, psychographics, and other important factors like job title or industry expertise.
3. Quantcast
Quantcast is a website analytics service that enables its users to measure and optimize their online marketing campaigns. It provides data about demographics, such as age or gender, and audience interests, such as hobbies or interests.
The platform can also be used for contextual advertising to target specific groups of people with ads based on their previous browsing habits.
This tool is great for businesses because it allows you to measure the effectiveness of your digital marketing strategies by analyzing how many people visit your website from different channels (such as ad networks or search engines).
The information helps you understand what content resonates with each type of visitor to determine which channels are driving more traffic than others.
In addition, Quantcast offers other features such as insight into consumer purchase behavior; real-time insights into consumer trends; recommendations on how best to reach your target customer base using paid media sources like Google Ads;
Insight into competitor performance metrics so that you can know who’s winning at growing their business through organic versus paid means; understanding where visitors come from without being tracked by cookies
You can even access historical data that shows how much time was spent on each page within seven days before visiting again which can help identify areas where there might have been an issue with load times or rendering errors.
Running online surveys is a common approach, but not always yielding the desired outcomes. Learn from the 13 Reasons Why Your Online Surveys Don’t Get the Results You Want to refine your survey strategies.
4. Muck Rack
Muck Rack is a social media monitoring tool that allows you to search for journalists and bloggers, and find the right ones for your brand. You can also connect with them and follow them on Twitter.
Muck Rack is an effective way to research influencers in your industry (as well as monitor their activity).
Because it gives you access to real-time information about who’s talking about what topics, who they are, where they are based (i.e., their location), how much influence they have over others in their network (i.e., how many followers), etc.
5. Metigy
Metigy is a free tool that allows you to import your data from any source, including Google Analytics, Facebook, and Twitter. It’s perfect for marketers looking to maximize the value of their existing marketing efforts.
Metigy allows you to create custom audiences based on user-defined criteria, then target them with ads or email campaigns. You can define criteria like specific demographics or even behavior patterns (like visiting a particular website).
This is useful if you want to target specific groups of people who are most likely to buy your product, for example, people who have browsed a certain category but haven’t purchased anything yet to offer them special deals or discounts.
6. Visme
Visme is a free online tool that helps you create professional marketing infographics, presentations, and other types of content.
Visme is a great tool for marketers to use for content marketing because it allows you to create engaging content that your audience will love.
What is content marketing? Content marketing involves the creation of useful or entertaining information (texts, pictures, videos) that generate traffic to your website.
The idea behind content marketing is that if people like your brand and what it offers them they’ll want more information about it, which means they’ll come back to the site again to see new updates on products or services being offered by your company.
Visme can help with this process by making it easy for anyone involved in creating content-related work within an organization (marketing managers included).
Choosing the right market research method can be perplexing. Dive into the insights of How to Decide Which Market Research Method to Use to make informed decisions that align with your goals.
7. Frontiers The New Way To Publish Research!
Frontiers are a new way to publish research. You can create a free account and publish your research in just a few easy steps. It’s also the perfect place to make your work available online, which we’ll get into later. But let’s start with how Frontiers works.
When you sign up for an account at Frontiers, they will automatically send you an email inviting you to create your first article in two weeks right around the same time that people will be reading this article!
So if you want them to see what we’ve written here today, now would be a good time for them to sign up for their accounts so that they can do it themselves!
8. How To Get Cited By The Media (Hint, It’s Easier Than You Think)
If you’ve been following the news lately, then you’re probably familiar with a recent story about an airline passenger who was arrested for refusing to get off his phone.
The resulting flurry of media attention helped spur some soul-searching among passengers, but it also brought up questions about how the airlines themselves could have handled the situation better.
In this case, it’s easy to see why so many people would be interested in what happened and what it all means for consumers’ rights.
But there are other occasions where companies will experience similar situations without attracting any kind of mainstream attention at all and that’s usually because they don’t know how to get their stories out there.
The good news is that getting your business or product into the spotlight isn’t impossible you just need a little guidance on how best to approach media outlets and journalists with your story.
9. Talkwalker Alerts
Talkwalker Alerts is a powerful tool that can help you track the impact of your content. This tool provides keyword alerts so that you will be informed when new content related to a specific topic has been published.
Talkwalker Alerts is a powerful tool that helps you track the impact of your content. It provides keyword alerts so that you will be informed when new content related to a specific topic has been published.
Talkwalker Alerts is a powerful tool that enables researchers to monitor trends and topics in real-time, as well as collect data from millions of websites across the internet at scale – all while keeping track of brand mentions, #hashtags, and more!
In the realm of marketing research, asking the right questions in interviews is a skill worth mastering. Explore the value of the Most Commonly Used Interview Question to refine your interviewing techniques.
10. The Power Of Marketing Research In The Hands Of Marketers
While they’re more difficult to master, the tools that are on this list can help you gain a competitive advantage over your rivals.
You’ll be able to learn more about customers’ interests and needs, which will enable you to create products that resonate with them and solve their problems.
You can also use these tools in your marketing campaigns to understand what audiences respond best to and why.
This way, you’ll know where there’s room for improvement, who is likely to engage with specific content (and thus become customers), or how best to reach potential clients through social media channels.
Understanding user intent through keywords is pivotal in effective market research. Uncover the significance of The Best Keywords to Use for Market Research to refine your approach and gain deeper insights.
Conclusion
Now that you know about these 10 tools, it’s time to put them to work! You don’t have to use all of them just start with one or two, and watch how much easier gathering information for your marketing campaigns becomes.
Whether you need to find influencers, analyze competitor content, or simply get more traffic on your website, these tools can help. But if you want the best performance out of your research efforts?
Make sure you keep Frontiers in mind. It’s only been around since 2014 and yet has already helped over 1 million pages be published and there are some truly groundbreaking works among those pages.
Further Reading
Digital Marketing Tools: A Comprehensive Guide Short Description: Explore an extensive guide to digital marketing tools, covering everything from analytics to social media management.
Essential Marketing Research Tools You Need to Know Short Description: Discover essential marketing research tools that can elevate your insights and decision-making processes.
Top Market Research Tools for Informed Decision-Making Short Description: Learn about the top market research tools that empower businesses with valuable insights for strategic planning.
FAQs
What are the key features of digital marketing tools?
Digital marketing tools encompass a wide range of functionalities, including analytics, SEO optimization, content management, and social media tracking. These tools help businesses optimize their online presence and engage with their target audience effectively.
How do marketing research tools enhance decision-making?
Marketing research tools provide in-depth insights into consumer behavior, preferences, and market trends. By analyzing this data, businesses can make informed decisions, tailor their strategies, and position their products or services effectively.
Can you recommend reliable sources for understanding digital marketing tools?
Certainly! The blog post titled “Digital Marketing Tools: A Comprehensive Guide” on MyGreatLearning offers a comprehensive overview of various digital marketing tools and their applications.
What types of research can be conducted using market research tools?
Market research tools enable businesses to conduct a wide range of research, including customer surveys, competitor analysis, trend monitoring, and data visualization. These tools offer valuable insights for strategic planning and decision-making.
How does utilizing market research tools benefit startups?
For startups, market research tools provide a cost-effective way to gather data and insights about their target audience and competitive landscape. These insights are essential for shaping effective marketing strategies and securing a strong market position.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
