15 Ways To Increase Conversion With Clickthrough Rates

You’ve finally started to see some traffic coming through your site. Now it’s time to start increasing that conversion rate so you can get more clicks! In this guide, we’ll show you how to create quality CTAs that will boost those clickthrough rates in no time.

10 Ways to Increase Your eCommerce Conversion Rate
1. Implement compelling and relevant call-to-action buttons.
2. Optimize your website’s loading speed for better user experience.
3. Craft engaging and concise headlines to capture user attention.
4. Utilize A/B testing to identify high-performing design variations.
5. Create informative and visually appealing landing pages.
6. Use persuasive copywriting techniques to drive action.
7. Incorporate social proof and customer testimonials.
8. Ensure mobile responsiveness for seamless user interactions.
9. Implement exit-intent pop-ups to capture leaving visitors.
10. Leverage scarcity and urgency to encourage immediate action.
11. Segment your email list for targeted and personalized campaigns.
12. Simplify the checkout process for smoother conversions.
13. Provide clear value propositions to address user needs.
14. Use eye-catching visuals to highlight key information.
15. Analyze and optimize your clickthrough rate metrics regularly.

1. Number Links

The number and variety of links will affect the clickthrough rate. Two major factors contribute to a reader’s desire to click on a link:

(1) The content is linked and (2) the placement of the link within your content. If you’re linking to an article that’s relevant to what you’re writing about, it will be more likely for someone to click through than if it was unrelated or unclear why they should click through. 

In addition, if there are multiple links in one section or paragraph, readers may not know which one is more important so they don’t click them all. This can cause a lower CTR for those sections with more than two links per paragraph or section

Enhancing your website’s conversion rates goes hand-in-hand with effective marketing research. Discover how to leverage the power of social media for marketing research to optimize your strategies and increase clickthrough rates.

2. Use Trigger Words

Trigger words are a great way to increase your clickthrough rate. These are words and phrases that convey a sense of urgency, excitement, or curiosity. For example:

  • “Today only!”
  • “Limited time offer!”
  • “Claim now!”

Trigger words can also be action-oriented. They give people an idea of what they should do next and how they should do it (e.g., “Download now.”). 

This can help them move forward in the buying process quickly and easily instead of having to think about it for too long before deciding what to do next. Trigger words can also be emotional (e.g., “You deserve better.”). 

They get people thinking about their situation and how this product will improve things for them and as we all know from watching commercials on TV all our lives, emotions sell products! 

Finally, trigger words can be powerful (e.g., “Earn $100k per year!”), conveying confidence in both yourself and the product/service being sold through that ad space

When time and budget are tight, finding efficient ways for marketing research becomes essential. Learn about quick and cost-effective methods that can inform your efforts to boost conversion rates.

3. Create More Links

One of the easiest ways to optimize your conversion rate is to create more links. Internal links, external links, product links, and brand links can all increase clickthrough rates.

Internal Links:

Help your readers navigate your site by creating internal linking practices that are easy for them to use and understand.

Keep in mind that link text should be descriptive and accurate (e.g., “More on this topic” instead of “Read More”). 

The goal is for it to accurately describe where it will take visitors so they know what kind of information they’re about to get into before clicking through not just where it leads them after doing so!

4. Include A Call To Action

A call to action is a prompt for the user to take an action. The most common call to action is clicking a link, but you can also use buttons or other prompts such as “Buy Now.”

When designing your CTAs (call-to-actions), keep in mind:

  • Make it clear what they should do
  • Place it near the link or button so people can find it without having to look too hard

5. Remove Disincentives

Disincentives are anything that makes the user not want to click on your link. If you have a call-to-action (CTA) at the top of your page that’s not in line with what they’re looking for, they may hesitate or even go somewhere else. 

It could be as simple as having an outdated logo or a button that looks unappealing or doesn’t match the rest of your site.

You can remove disincentives by testing different versions of your CTAs and deciding which one works best for each situation. 

Try sending out traffic to both tests at once and comparing their conversion rates over time so you can see which gets more clicks from people who visit later on.

While competitive analysis is important, sometimes it’s equally valuable to understand what not to do. Explore the reasons not to research the competition and gain insights that can refine your approach to increasing clickthrough rates.

6. Provide Value To The Reader

The more value you can provide to the reader, the better.

Here are a few ideas:

Give them a reason to click through. If they’re not interested in what you have to say, then why should they bother clicking? They might as well read something else instead of wasting their time on your blog post! 

You want them coming back for more and coming again next time. So give them something worth clicking through for, like an exclusive offer or discount code just for signing up for your newsletter (and make sure there’s no fine print). 

Or maybe you could include some freebie with each issue of your newsletter – this could be anything from free ebooks or guides that help solve problems customers may face in real-life situations… 

Whatever works! Just make sure there’s enough incentive so people will actually take action rather than go somewhere else where there isn’t anything worthwhile being offered yet.”

7. Split Test

Split test your messaging and imagery to see what works. Test different ways of presenting the same information, or try presenting a small variation in it. You may find that an image accompanied by some text has more impact than just the text alone. 

For example, if you are selling sunglasses online, one option might be showing an image of a smiling face wearing sunglasses with the caption “Get ready for summer” 

While another one could be an image of someone looking at their phone while wearing sunglasses with the caption “Stay connected wherever you go”. See which one resonates with your customers better and use that formula for future ads.

Efficient marketing research can be a game-changer in improving your conversion rates. Check out this list of tools for doing good marketing research quickly and easily to streamline your efforts and drive better results.

8. Pay Attention To The User’s Experience And Intent

Before you try to increase your clickthrough rates, it’s important to understand more about your users. Look at every aspect of their journey from start to finish from what they’re doing on their devices, where they’re located, and even what time it is when they visit your site or app. 

This information can all shape how you approach conversion rate optimization (CRO) for your website or app. For example:

● Know if people are using mobile devices or desktops; this will help you figure out if people are likely looking for a quick answer or something more in-depth

● Find out if any geographical restrictions could impact results (like geotargeting)

● Understand how much time is spent on each step of the conversion process

9. Always Link Up A Headline Or Title

A headline, or title, is a short phrase that describes what the content of your article is about. If you were to write an article entitled “10 Tips For Increasing Conversion Rates”, then link it on your site with the following text: 

“Increasing conversion rates can be difficult if you don’t know how to do it,” readers will assume that they’ll find helpful information in this article on how to increase their conversion rates. 

If a reader clicks through because they thought he was going to learn how to increase his/her sales numbers (i.e., sales revenue).

And instead finds out that this article is full of tips for recycling old paperclips into new ones (which could potentially reduce costs), you’ve lost them as a potential customer for life!

This isn’t just an issue with headlines or titles it’s also true when linking from social media posts or other marketing materials like email campaigns, landing pages, etc., where people may not realize exactly where they’re going until after clicking through.

10. Use Your Branded Keywords In Your Links

Here’s a great way to boost your clickthrough rate: use your branded keywords in the links of all of your content.

You can do this in a few different ways. First, you can use them in your links. When you are writing an article or creating an infographic, make sure that every link has one or more of your branded keywords in it. 

This will help Google understand what content is related to what search term and give users more relevant results when they do searches on these terms (which increases the likelihood that they’ll stay on your website).

Another option is to optimize for branded keywords throughout the rest of the content in headers, titles, meta descriptions, body copy, and images/videos as well as linking back out to other pages on your site from within each piece of content.

So people have multiple avenues for getting back into the same ecosystem once they land there initially through organic means such as search engines.

11. Tell Your Readers What To Do Next. (Hint, Your Call To Action)

A call to action is the most important step in conversion. It’s the button that you would like users to click on, so you must put the right amount of thought into crafting a memorable and enticing statement. 

A good call to action will ask your readers what they want, tell them what they can do next, and then explain how it’ll benefit them if they take action.

Consider these examples:

“Buy Now!” tells people exactly what they need to do next (i.e., purchase) while also highlighting how much money will be saved if they buy now (i.e., ‘now’ is emphasized). This can be very effective for high-value items or services whose prices fluctuate often (like airline tickets).

“Start Your Free Trial” gives users an immediate benefit by offering free access before asking for payment information; this makes it so people don’t feel like paying for something before even knowing what it does for them.”

12. Don’t Be Afraid Of Outside Links. Just Be Smart With Them

One of the best ways to increase your clickthrough rates is by adding a link to related content at the bottom of every page.

This gives readers another chance to learn more about something they’re interested in, and it helps you keep them on your site longer because they have more reasons to stay there.

There are four things you can do with these links:

Link to high-quality content that has already been created (like an article or video) from an authoritative source. 

This will enhance the user experience and help build trust with your visitors by showing them that you know what you’re talking about and share similar values as other credible sources of information.

Linking out related articles on topics relating back to one main focus area or goal for each page/post makes sense here too and this ties into point number 1 above as well! It shows how much knowledge we actually have when it comes down what topic we’re covering; 

Plus, if someone were interested enough in one particular aspect then chances are they’ll want more information on related topics too! 

Just make sure whichever links are chosen aren’t spammy sites where there aren’t any real answers being offered; otherwise, people may get turned off immediately due their bad experiences before reading anything else.”

Net Promoter Score (NPS) might not always provide a complete picture of your marketing success. Dive into the discussion on why NPS sucks as a measure for marketing and how to fix it to explore alternative ways to evaluate your conversion strategies.

13. Be Descriptive About Where You Want Your Readers To Go Next. (Hint, Another Call To Action)

When you write a CTA, it’s important to describe the destination.

It should be obvious what you want your readers to do next when they click on the button that leads them there, so give them some clues. 

Use a descriptive verb, noun, adjective or preposition with your call-to-action text—for example: “Learn more,” “Download free trial,” or “Start now.” Don’t just say “Click here” if you can help it! (I know I’ve done this before.) 

If you’re using an image for your CTA button, use one that shows exactly where users will go when they click on it; avoid generic stock photos unless they depict the destination in question.

If all else fails and people still aren’t clicking on your CTAs because they don’t understand where they’ll end up after clicking through from an ad or article page onto another page within your website (a common problem).

Consider adding a sentence or description above each CTA button explaining what happens after someone clicks through on that specific link. 

This way there is no confusion about where visitors should go next once they start reading something new on their device they won’t get lost in cyberspace trying to figure out where their mouse cursor needs to be pointing while reading content online

14. Use High Ranking Keywords In Your Links (Hint, Your Branded Keywords)

The search engine results pages (SERPs) are the places where people go when they’re looking for something online. The SERPs are made up of unpaid listings, which include organic or “natural” results. 

Your goal as a marketer is to make sure that your clients’ websites appear in these listings and rank as highly as possible. One way you can do this is by using high-ranking keywords in your links.

To rank well, you need relevant content on your site that includes the right keywords.

For example, if you own an insurance agency called “Insurance Center” and want to rank #1 for “insurance” searches on Google (or Bing), then it would be smart for you to use this keyword in links on multiple pages throughout your site:

15. Optimize The Conversion Rate Of Your Website Via Clickthrough Rates

Clickthrough rates are one of the best indicators of how well your website is converting. Clickthrough rate (CTR) refers to the percentage of people who click on a link and then remain on that page for at least 15 seconds. It’s easy to calculate:

  • Divide the number of clicks by the number of impressions
  • Multiply by 100

Here’s an example. Let’s say you get 1,000 impressions and 300 clicks total in a month:

  • 300/1000 = 0.3 or 30% CTR
  • 30% * 100 = 30% clickthrough rate


Hopefully, we’ve got you more excited (and maybe a little less nervous) about embarking on a plant-based lifestyle. We know the struggle, and we came to these tips even the one about watching badminton! through our trial and error. 

Remember that the important thing is to keep on trying. As we covered earlier, you don’t have to go super hard on yourself for slip-ups, because this journey can take time and looks different for everyone. 

Plus, don’t forget that the best way to keep yourself on track is to keep it fun, keep positive, and keep yourself engaged with the people and the world around you. After all, caring about others is a great reason to switch to this lifestyle in the first place!

Further Reading

Here are some additional resources for increasing your website’s conversion rate:

Revechat: Increase Website Conversion Rate Short Description: Explore effective strategies and techniques to boost your website’s conversion rate and drive better results for your business.

HubSpot: How to Increase Conversion Rate Short Description: Learn actionable tips and insights from marketing experts on how to optimize your conversion rate and enhance your overall online performance.

Conversion Rate Experts Learning Zone Short Description: Access a comprehensive learning zone provided by Conversion Rate Experts, offering in-depth knowledge to help you master the art of conversion rate optimization.


What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up, or filling out a form. By optimizing various elements of your website and marketing strategies, you can enhance your conversion rates and achieve better results.

How can I enhance my website’s conversion rate?

There are several strategies you can implement to increase your website’s conversion rate. These include optimizing your website’s design, improving your call-to-action placements, refining your messaging, simplifying your forms, and conducting A/B testing to identify the most effective changes.

What role does user experience play in conversion rate optimization?

User experience (UX) is a critical factor in conversion rate optimization. A seamless and user-friendly website experience can encourage visitors to engage with your content and take desired actions. By ensuring easy navigation, fast loading times, and clear communication, you can positively impact your conversion rates.

Are there tools available for conversion rate optimization?

Yes, there are various tools designed to assist in conversion rate optimization. Tools such as heatmaps, A/B testing platforms, analytics software, and user behavior tracking tools can provide valuable insights into how visitors interact with your website. These insights help you identify areas for improvement.

How can I measure the success of my conversion rate optimization efforts?

Measuring the success of your conversion rate optimization efforts involves tracking key metrics, such as conversion rate, bounce rate, average session duration, and goal completions. Analyzing these metrics over time allows you to gauge the impact of your optimization strategies and make data-driven decisions.