If you’re a marketer or content creator, you know that doing good research quickly is key to nailing the projects you work on. A thorough understanding of your audience leads to better-performing content and campaigns.
However, with so many different tools out there many of which cost money it can be hard to know where to start.
In this post, we’ll review some of the best (and most affordable) tools for conducting quick but comprehensive marketing research. We’ll touch on everything from data aggregation platforms to website and social media analytics, so let’s get started!
| Key Takeaways |
|---|
| 1. The right tools can significantly streamline marketing research processes. |
| 2. Efficient research tools enable quicker data collection and analysis. |
| 3. Proper tools can help uncover valuable insights about target audiences. |
| 4. Quick and easy research tools are essential for staying competitive. |
| 5. Selecting tools aligned with your research goals is crucial for success. |
| 6. These tools can enhance decision-making and campaign optimization. |
| 7. Effective marketing research tools contribute to improved ROI. |
| 8. Access to accurate data through tools supports informed marketing strategies. |
| 9. Tools make it possible to adapt strategies based on real-time insights. |
| 10. Automation features in tools save time and effort during research. |
| 11. A variety of research tools cater to different aspects of marketing analysis. |
| 12. The blog highlights essential tools that simplify marketing research. |
- Google Keyword Planner
Google Keyword Planner is a free tool that helps you research and plan your SEO strategy. It provides data on search volume, keyword competition, suggested bids, and more. You can use it to create new lists of keywords for PPC campaigns or just for brainstorming purposes.
Google Keyword Planner also allows you to create a new keyword list or upload an existing one from Excel or CSV files (note: the maximum file size is 2MB).
This can be useful if you want to organize all your keywords in one place before exporting them into another system such as SEMrush or Moz Pro Campaigns
When it comes to conducting effective marketing research, having the right tools for data collection and analysis is crucial. Explore our list of 10 Top Tools for Data Collection and Analysis to enhance your research capabilities and make informed decisions.
- Ahrefs
Ahrefs is a tool that lets you find and track your competitors. It shows you how much traffic they’re getting, what keywords they’re ranking well for, and how many backlinks they have.
You can also use Ahrefs to get an idea of which content performs well for each of your competitors. This way, when you create new content you know what sort of language resonates with the audience and what doesn’t work so well.
The best part about Ahrefs is that it’s super easy to use! Simply enter a domain name (or keyword) into the search bar to begin searching for other sites related to yours or ones that are relevant in general terms but may not necessarily be direct competitors (i.e., “news”).
With just this one simple step which takes seconds, you’ll be able to figure out which websites rank higher than others on Google’s first-page results page (aka SERPs).
This information will allow us to determine whether or not we need additional SEO tactics before publishing new articles/blog posts;
Such as creating more links going back towards our domain name rather than relying solely on external traffic sources such as social media platforms like Facebook etcetera.”
- SimilarWeb
SimilarWeb is a tool that helps you to do market research and competitive intelligence. It gives you a snapshot of your competitor’s traffic, revenue, and backlinks. This can help you determine the best keywords to target for SEO purposes or create content around.
With SimilarWeb it’s easy to see what companies are doing well in your industry and where they are spending their time/money on media buys.
If there is something particularly interesting about a competitor (they have an amazing blog post series going), then use this information when deciding on how much time/money should be invested into creating something similar for your business.
Keyword selection plays a vital role in successful market research. Discover how to choose the best keywords for your market research to uncover valuable insights and optimize your strategies.
- Facebook Audience Insights
Facebook Audience Insights is a tool that allows you to see information about your audience. You can obtain demographics, interests, and behavior data for your Facebook Page.
To use Facebook Audience Insights:
Click on the “Audiences” tab in the top navigation menu on your page dashboard.
Click on “Create Audience” in the left column of options under “Audiences” (make sure to have selected “All Public Pages).
Then click on “Create New Audience.” You will be prompted with a few questions about what kind of audience you want to target such as age or location; answer these questions and select whether or not you want them based on their interests as well!
Once created, this audience will appear as an option under each ad set so long as it has been added in its creation process (see above).
- Amazon Best Sellers Ranking & Categories
What is it?
The Amazon Best Sellers Rank (BSR) is a number assigned to each product on Amazon, which indicates its popularity among customers.
The number can change over time as the popularity of the product fluctuates. You can get an idea of how well your product will sell by looking at other products in your category and seeing what their BSRs are.
How Do I Use It?
To find a product’s BSR, go to the Product Details page for that item and scroll down until you see “Sales Rank”. This will take you directly to its sales rank page where you’ll see what its current position is relative to other items in its category and overall on Amazon.
- InstaListening.com – Instagram Search Tool
InstaListening.com is a free tool that allows you to search Instagram posts by keyword, hashtag, location, or user. You can also use this tool to find influencers and hashtags.
The site allows you to browse posts based on location and hashtag; if you do not provide any filters, then it will show all images from your chosen time frame.
To get started with InstaListening:
Register on their website (free)
Select either “Explore” or “Find Influencers” from the dropdown menu at the top right of the screen (unless you want to just browse through popular content)
Enter a term related to your business or industry into the search bar at the top left of the browser window
- Idea Academy’s List Of Niche Market Ideas By Product Type
If you’re looking for ideas on how to market your products, this is a great place to start.
Niche market ideas come in all shapes and sizes. If you want to know if there is a niche market out there that would love your product, use this list as a jumping-off point and do some more research.
You can also use it if you already have an idea for a product but don’t know what niche markets would buy it.
This list includes niches such as “men who like to cook” and “women who like science fiction movies” which might not be obvious at first glance but there are plenty of people out there who fit those descriptions!
In the realm of marketing research, it’s essential to separate fact from fiction. Learn about the 15 Lies We Are Told About Marketing Research and gain a clearer understanding of common misconceptions that can impact your approach.
- Instagram Hashtag Tools
To find the most popular hashtags for your industry and target demographics, you’ll want to use a variety of different tools. These will help you search for trending hashtags in general (both locally and globally), as well as on Instagram itself.
This includes both general terms related to your industry, as well as some that are more specific; if nothing else, it gives you an idea of what kind of language people in your industry tend towards when talking about their jobs/work/projects online.
And whether or not there’s any overlap between what they say about themselves and what they say about others (which could be useful if you’re trying figure out who’s dominating conversations around certain topics).
- Facebook Groups As Research Tools
Facebook groups are a great way to find people with the same interests and to learn more about them.
For example, if you want to market a product that helps senior citizens in your area, join a group like “Retired Seniors on Facebook.” You can also search for people who have posted about topics related to what you are looking for.
For example, if you want to know more about retirement planning or investments for retirees, search for “retirement planning” or “investment advice for seniors” in Facebook groups. In addition, there are many other types of groups that can help with your marketing research.
If you aren’t familiar with Reddit (a community of over 150 million users), it’s time to learn! Reddit has hundreds of different sub-communities called subreddits where users post links and discussions related to specific topics such as politics or music.
You can use these communities as an excellent source of information for finding out what people care about and why they do so and even get some ideas on how best practices might differ across different demographics!
Are you curious about the advantages of conducting thorough marketing research? Dive into the benefits outlined in our article on the 20 Advantages of Marketing Research to see how it can contribute to your business success.
- AliExpress/Taobao
AliExpress is a global online retail marketplace that allows you to find products to sell. It has over 5 million merchants and more than 1,600 million registered users.
You can also buy directly from AliExpress if you want to test out selling Chinese products before manufacturing them yourself.
com is a global B2B wholesale marketplace where you can find suppliers for your products and get quotes directly from them in real-time no middlemen involved! It’s the largest e-commerce site in China, with over 10 million buyers and sellers on the platform.
Taobao is one of the three major Chinese e-commerce platforms (along with Tmall and Jingdong), boasting over 500 million active users per day!
It’s best known for being the biggest consumer-to-consumer (C2C) marketplace in all of Asia but it also has many businesses selling through its storefronts.
- Twitter Advanced Search / Trends / Lists / Keyword Search / Lists
Twitter Advanced Search
Twitter’s Advanced Search allows you to search for tweets, users, or hashtags. You can type in keywords and phrases and find them instantly.
If you need to look for people talking about a particular topic or hashtag in your niche, this is the quickest way to do it. It will also help you find influencers who are tweeting about topics relevant to your brand or product.
Twitter Trends
If you want more information on what’s trending at any given moment, simply hover over the # symbol at the top of Twitter’s homepage and click on “Trends” to see what people are talking about at that moment across all languages worldwide!
This is an excellent resource if you’re trying to keep up with breaking news stories that may affect your business or cause problems (or opportunities) for customers who buy products like yours (e.g., hurricanes).
You’ll find out when something important happens so that you can take action right away whether it’s preparing yourself mentally or physically ready for what’s coming next–or reaching out directly through social media channels such as Facebook Messenger (see below).
Need to gather market insights quickly and efficiently? Discover tips on how to find cheap and easy marketing research in just a few minutes. Explore strategies that save time without compromising on quality.
- Reddit Search And Subs (Askreddit)
Reddit is a great place to find out what people are talking about, and a Reddit search is a great way to find out what people are talking about in a specific subreddit.
You can use the search box on Reddit to find posts that have been submitted to a particular subreddit, or you can use the advanced search option to narrow down your results.
For example, if you’re looking for posts from r/AskReddit that mention “marketing,” just type marketing into the keyword box and click “search.”
Results will appear below.
Conclusion
We hope this list of tools for doing good marketing research quickly and easily helped you find a new way to conduct your research.
And if not, we hope it at least served as an introduction to some new tools that might help you build better marketing strategies, reach more customers and ultimately make more money. A strong foundation of research will always benefit your business!
Further Reading
Here are some additional resources to help you dive deeper into the world of market research tools:
ProProfs Survey – A Comprehensive Guide to Market Research Tools
Explore a detailed guide that covers a wide range of market research tools and how to effectively use them for your business.
HubSpot Marketing Blog – Top Market Research Tools and Resources
Discover a collection of top market research tools and resources curated by HubSpot to assist marketers in making informed decisions.
Attest Blog – Must-Have Market Research Tools for Successful Insights
Learn about essential market research tools that can help you gather actionable insights and drive strategic decisions for your brand.
FAQs
What are the key benefits of using market research tools?
Market research tools provide valuable insights into consumer behavior, preferences, and market trends, enabling businesses to make informed decisions, refine strategies, and stay competitive.
How can market research tools enhance my marketing campaigns?
Market research tools offer data-driven insights that can guide your marketing efforts, helping you tailor campaigns to your target audience, optimize messaging, and achieve better results.
Are there free market research tools available?
Yes, many market research tools offer free versions with limited features. These can be a great starting point for businesses with budget constraints.
What types of data can I gather using market research tools?
Market research tools can collect a wide range of data, including demographic information, customer preferences, buying behavior, online interactions, and competitor analysis.
How do I choose the right market research tool for my business?
Selecting the right tool depends on your specific research needs, budget, and technical requirements. Consider factors such as data collection methods, analytics capabilities, and user-friendliness when making your choice.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.
