Real Estate Writing: Your Unfair Advantage Against Competition

Real estate is a massive industry, and with so many agents competing for clients and listings, it can be hard to stand out in the crowd. However, if you follow these tips for writing about real estate including the use of visual aids and other multimedia elements you can bolster your chances of winning over clients or attracting new ones.

Your Unfair Advantage – YouTube
– Effective real estate writing can provide a competitive edge.
– Leveraging quality writing can set you apart from competitors.
– Crafting compelling content can attract and engage target audiences.
– Expertise in real estate writing can lead to more opportunities.
– Building a reputation as a skilled writer enhances credibility.

Build A Profile Of Your Target Audience

Your audience is the most important part of your real estate writing. It’s vital that you know who you’re writing for. If you don’t know, it’ll be hard to come up with content that resonates with them.

Building a successful career in the real estate writing field requires dedication and knowledge. If you’re aspiring to become a real estate writer, our comprehensive guide can help you take the right steps towards achieving your goal.

To Build A Profile Of Your Target Audience, Consider These Questions

What kinds of people do they want to hear from?

What are their interests?

How much money do they make?

What type of education do they have (e.g., high school diploma or Ph.D.)?

Where do they live (e.g., city or small town)?

Once you’ve answered these questions and more, use this information as inspiration when creating content for each piece of content that you create as well as when writing posts specifically targeting a specific type of person within this demographic (e.g., “How To Buy A Home With Bad Credit”).

Write For Local Residents

Once you know who your audience is, it’s time to figure out what they want. Consider their interests and concerns. Once you get an idea of what different groups of potential customers are looking for, choose the topics that are most relevant to them. 

You can also use Google Keyword Planner to see which keywords people are searching for when looking for properties in your area.

This information will help you focus on writing content that resonates with residents and new arrivals, families with children, college students looking at schools close by (if applicable), homeowners interested in selling or buying a house but don’t have time to research every single thing about real estate agents online (if applicable), 

Potential homeowners who just want more information before making decisions on where they should move into next year or even businesses interested in expanding their operations into other states but only after checking out all possible locations first!

You might even consider creating separate blogs based on these categories; each blog would then cater specifically to one group while still offering valuable advice and helpful tips that could be useful across all audiences and this way everyone wins!

The landscape of real estate writing is evolving, and understanding its trajectory is crucial for your success. Dive into our article on the future of real estate writing to gain insights into upcoming trends, technologies, and opportunities that will shape the industry.

Write For New Movers

New movers are looking for a home that meets their needs, as well as the needs of their families. They’re also typically interested in finding a good investment opportunity, so they can make money on their purchase without having to move again or sell it at a loss when they’re ready to move out of town.

These people aren’t necessarily interested in real estate as an industry; they just want to find the best home possible so they can start making memories there with friends and family and create a sense of community in the city they live in.

Write For Families With Kids

Writing for families with kids is a great way to stand out from the competition.

Consider including information about the local school district, including extracurricular activities, upcoming events, and any notable alumni.

Include information about local parks and playgrounds. Include photos of playground equipment if they’re available.

Add details on nearby libraries even if you don’t live in an area with a particularly renowned library system, this can allow you to talk about how kids need to have access to books and learning opportunities.

You should also talk about community centers these are often heavily used by kids because they provide after-school programs as well as adult activities that might be appealing to parents looking for ways their family members can get together in the evening or on weekends during the summer months when school isn’t in session (or even year-round!).

Make sure you highlight swimming pools! As part of your listing description, let buyers know if there’s one nearby so they’re aware of its existence before making purchase decisions based on proximity alone.”

Write For College Students

College students are a very large group of potential home buyers. They want to buy in the area where they go to school, but they don’t have enough money to pay for all of it. Just look at how many student loan debt statistics there are out there! Therefore, this demographic is much more likely than other age groups to rent a property rather than buy one.

However, college students are still more likely than non-college students (or those who don’t attend school) to own a home by the time they reach their mid-20s, according to data from the US Census Bureau’s American Community Survey (ACS).

In short: if you’re writing for college students about buying real estate (and not just selling them houses), you’ve already got an edge against your competition that’s hard for most real estate agents or agents’ websites on top 7 list platforms such as Zillow & Trulia

Address The Concerns Of Homeowners And Potential Homeowners

How to address the concerns of homeowners and potential homeowners

Focus on the benefits of owning a home. If your sales pitch emphasizes how easy it is to buy a home, you’re doing it wrong. 

The most effective way to convince homeowners that they should purchase your property is by focusing on the benefits of owning a home rather than attracting attention to its features or asking them about what’s important in their lives. 

For example, if you want someone living in an apartment building near campus when they go back for school in August, then focus on how much more convenient it will be for them not only to access everything they need (the library, restaurants, and bars) but also save money since they won’t have a car payment anymore!

Focus on the benefits of living in this neighborhood/city/area/state. Think about what makes this community unique what do residents love most about where they live? 

What sets this area apart from other communities nearby? 

How could these elements make someone feel at home here? When writing your real estate ad copy and talking with potential buyers face-to-face or over email communication channels like Facebook Messenger or WhatsApp (which I’ve been using with great success lately), emphasize these things so that others get excited about moving here too!

Starting a freelance real estate writing business can be both exciting and daunting. Discover the best practices and strategies to succeed in this competitive industry by reading our guide on starting a freelance real estate writing business.

Write To Appeal To All Five Senses

You can appeal to all five senses when you write about your favorite property. The most common sense we hear referred to in real estate writing is sight, but sound, smell, and taste are just as important.

For Example, If You’re Writing About A New Home Construction Project

Describe the features of the building that appeal to sight (windows, balcony railings).

Use adjectives like “breathtaking” or “stunning” instead of “nice.” These are words that evoke feelings and people read with their hearts first!

When describing landscaping features such as trees or flowers, use sensory words like fragrant or colorful instead of simply pretty and green.

If there is a water feature such as a pond on site that evokes emotion through sound (waterfalls), mention this in your description so readers can hear it too!

Use Visual Aids Whenever Possible

There are many different types of visual aids you can use to make your content more engaging. The very nature of real estate writing is that it involves pictures, and as a result, you should take advantage of this in every way possible.

Here Are Some Things You Can Do

Use pictures of the property itself. If you’re writing a listing description, it only makes sense to include photos of the home in question. This will not only help readers visualize what they would look like living there but also give them an idea as to what amenities are included with the property.

Include neighborhood photos or even maps showing where exactly your subject house is located within its community (for example). 

This gives readers an idea about how close they are to schools, shopping centers, and parks so they can plan accordingly for any future visits or when deciding whether or not this place would be suitable for their needs long term. It may also help convince them if not already convinced with your previous writing skills alone!

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Call Out Desirable Features Of A Neighborhood

When you write a listing, there are a few things to keep in mind. First, consider the size of the property and how many bedrooms it has. Is parking included with the home? What are some of its most desirable features? 

Are they located near any major roads or highways that can help commuters get to work quickly? How long will it take them to get there by car? If they could bike or walk instead, how long would each option take them (walking is usually faster than biking)?

Next, consider what benefits these features provide for potential buyers. Do they have an outdoor space where people can relax outdoors and enjoy nature from their backyard? 

Does it come with high-speed internet access so that buyers can work from home if needed? Would these additional amenities make your prospective buyer more likely to buy this house versus another one in your neighborhood market because they believe that those additional amenities will benefit them personally over time?

As well as help them save money on utility bills by using less electricity/gas/etcetera due to reduced consumption due to easier access through multiple devices at once via WiFi hotspots installed throughout their entire living area.

Which might cost more upfront but would pay off after several years of use since most new homes these days include similar technology built into every room)?

Focus On Convenience And Quality Of Life

Focus on the convenience and quality of life in a neighborhood.

A good real estate listing will have a description that focuses on two main elements: the convenience and quality of life offered by the neighborhood. 

Convenience means how close or far away things are from your home or apartment, while the quality of life is how nice those things are. 

For example, if you live near a train station but don’t like having trains go by every so often, that’s going to affect your quality of life in different ways than if you lived further away from it but liked being able to take public transportation when needed.

Include Pictures Of Schools, Offices, Hospitals, And Other Local Attractions

A good way to set your home sale apart from other properties in the area is by including pictures of local attractions. You may want to include a picture of a school, office, hospital, and other local attractions. Including these images helps the reader get a sense of the area and imagine themselves living there.

As an alternative, you could also include photos that show what life would be like after buying your home: how much time does it take to get to work? Is there enough space for children? How do your neighbors act?

Hire A Real Estate Copywriter

The best way to learn is to do. You can read books, but you will learn faster if you write. You can write articles and blog posts, but you’ll learn fastest if someone pays you for it.

That’s why we recommend hiring a real estate copywriter for your next project whether that’s a blog article or an email campaign. You’ll be surprised at how much more quickly and effectively your business grows once you start working with professionals who know what they’re doing!

Successful real estate writers have honed specific skills and habits that set them apart. If you’re aiming to join their ranks, explore the actionable advice shared in the article on 15 Things Successful Real Estate Writers Do to enhance your writing journey.


Real estate writing is a competitive field, and you have to do whatever you can to stand out from the crowd. In this article, we’ve shown you some ways that your real estate copywriting can be more engaging and effective than ever before but ultimately, 

It all comes down to your style and what makes sense for the audience you’re trying to reach. So get creative! We hope these tips help take your writing in new directions, but there are so many others out there too: we just wanted to share ours with anyone who wants them as well!

Further Reading

Explore these resources to gain more insights into building and utilizing your unfair advantage:

How to Build Your Own Unfair Advantage Against Your Competitors Discover strategies and techniques for creating a unique edge over your competitors in the business world.

Unfair Advantage: What’s Yours and How Do You Capitalize? Learn about identifying and leveraging your distinct strengths to achieve success in your entrepreneurial journey.

Unfair Advantage in Real Estate Investments Explore how to gain an unfair advantage in the realm of real estate investments and make informed decisions.


How can I build an unfair advantage against my competitors?

Building an unfair advantage involves identifying unique strengths, skills, or resources that set you apart from competitors. Focusing on innovation, customer experience, and niche specialization can help create this advantage.

What is an unfair advantage in business?

An unfair advantage is a distinctive edge that gives you a competitive edge over others. It could be derived from proprietary technology, exclusive partnerships, specialized knowledge, or unique resources.

How can I capitalize on my unfair advantage?

To capitalize on your unfair advantage, align your business strategy and marketing efforts to highlight and leverage your unique strengths. Showcase these advantages to your target audience to attract and retain customers.

How does an unfair advantage apply to real estate investments?

In real estate, an unfair advantage could be having access to specific data, local market insights, or a network of valuable connections. Leveraging these advantages can help you make more informed investment decisions.

Can anyone develop an unfair advantage?

Yes, anyone can develop an unfair advantage with the right approach and mindset. It involves recognizing your strengths, continuously improving them, and positioning yourself effectively in your chosen field.