How To Become A Real Estate Writer

If you want to become a real estate writer, there are plenty of opportunities to do so. However, becoming successful in this industry takes time and persistence it’s not easy! If you’re up for the challenge, here’s how to get started:

1. Understanding the Market: Gain insights into the real estate market’s dynamics, trends, and terminology to provide informed content.
2. Developing Writing Skills: Hone your writing abilities, focusing on clarity, conciseness, and the ability to engage various audiences.
3. Networking and Building Connections: Connect with professionals in the real estate industry to expand your client base and industry knowledge.
4. Mastering SEO Techniques: Learn SEO strategies to optimize your real estate content for search engines and increase online visibility.
5. Exploring Niche Specializations: Consider specializing in specific niches like property descriptions, investment guides, or market analysis for targeted success.
6. Creating a Portfolio: Build a portfolio showcasing your best real estate writing work to demonstrate your skills to potential clients.
7. Utilizing Online Platforms: Leverage freelance platforms and online job boards to find freelance opportunities and establish your presence.
8. Staying Updated: Continuously educate yourself about real estate industry developments to provide up-to-date and valuable content.
9. Negotiating Contracts: Develop negotiation skills to secure fair compensation and terms for your real estate writing projects.
10. Ethical Considerations: Adhere to ethical standards in real estate writing, ensuring accuracy, transparency, and professionalism in your work.

Become An Expert

To begin, you must become an expert on real estate. You need to know everything about the industry and the market that you want to write about so that you can use your deep knowledge of the subject to inform your writing. To do this, start by doing thorough research on how the real estate market works and what’s happening in it.

Read up on the latest news stories about events in real estate markets across the country (or internationally) and then read reports that companies like CoreLogic publish every month with detailed analysis of trends and statistics at regional levels (e.g., city/metro areas).

Successful real estate writers have a set of strategies that help them stand out in the industry. Learn about the 15 things successful real estate writers do to elevate your writing game and achieve greater success.

Study The Real Estate Niche

As you embark on your journey to become a real estate writer, it’s important to understand the industry in which you’ll be working. Although real estate can mean many things to different people, some common threads tie all of these professions together. 

The first and most obvious connection is that they are all related to the buying and selling of properties (this is what “real” means). If a person or business owns the property and needs to sell it, they have several options available:

They may hire an agent who will advertise their listing in local newspapers or online by posting photos and descriptions of their house for sale. 

This is called “for sale by owner.” In some cases this approach might allow sellers more control over how much they get paid for their homes; however, because they don’t have experience selling homes themselves or even understanding what factors affect pricing it’s unlikely they’ll receive top dollar for their property.

They might decide instead that hiring an agent would allow them access through him/her into an entire database full of potential buyers who are looking specifically for properties like theirs at prices within their budget range (this is called “being listed”). 

The listing contract gives agents exclusive rights over any additional sales efforts made until either party cancels said contract; however, sometimes agents can do so much more than just list!

Write For Blogs

Write for a blog that is relevant to your area of interest. As a real estate writer, the most obvious choice would be to write for one of the many real estate blogs out there. 

Look for one that covers topics related to your area whether it’s individual listings in your city or how to navigate the home buying process across several states. Be sure you’re comfortable with the tone of their writing before submitting work and try not to submit too much content at once; sometimes it may take a while before they get back to you!

Don’t be afraid to start your blog if no good options are available locally. If you feel strongly about a topic but can’t find anyone else who shares those interests (or if there are already too many other people writing about those topics), why not create something original? 

This will ensure that no one else has anything like it on their radar so far as searches go (and hopefully means readers will come looking specifically for what only YOU have written). Just remember: don’t give up after just one post or two! It takes time for these things to grow roots and reach critical mass but once they do… watch out world!

Crafting compelling content in the real estate realm requires a mix of skills and techniques. Discover our 12 tips for writing successful real estate content to create engaging and impactful pieces that resonate with your audience.

Write Your Blog

A blog is a great way to show your writing skills, engage with readers and build your brand. You’ll need to research topics that are relevant to the real estates industry, such as trending news stories or hot topics within the industry itself. 

If you’re not an expert in one of these areas, don’t worry! You can always hire a ghostwriter on Upwork if you want help with specific content pieces.

You should also learn how to format your blog posts consistently so that it’s easy for readers to navigate through them quickly and easily find what they’re looking for. 

Some good formatting tips include using bold text for titles; italics for emphasis; lists when appropriate (i.e., bullets), indenting lists from left and right margins; paragraph breaks between paragraphs that follow each other; blockquotes (for quotes) that use quotation marks surrounding text instead of indenting it from both sides like regular paragraphs do).

Write For Publications Relevant To The Real Estate Industry

Don’t just write for the same publications that everyone else is writing for. Instead, search out niche publications within your industry that are relevant to real estate and make sure they’re hiring writers regularly.

Ask other writers if they know anyone who works at these publications, or contacts these publications directly through email or social media platforms like LinkedIn or Twitter using a personalized message introducing yourself as a new writer interested in contributing articles on an ongoing basis (with links to examples of your work).

Be An Active Member Of Relevant Social Networks

Social media is a great way to get your name out there, meet people in the real estate industry, and get feedback on your writing. Nowadays, it’s also a great way to learn about trends in real estate.

If you want to become a real estate writer, you’ll need to be active on social media and participate in relevant conversations. This is not only good for networking and meeting new people; it will also help you learn what types of stories are trending right now so that you can write them yourself!

In a competitive landscape, understanding your unique strengths can give you an edge. Dive into the world of real estate writing and explore how you can leverage your talents with our guide on real estate writing: your unfair advantage against competition to excel in the field.

Focus On Value-First Storytelling

To become a successful real estate writer, you must first understand the value of your story. The best way to do this is by focusing on benefits first and then narrowing down from there.

What Does Your Reader Need?

What does your reader want?

Why do they want it?

Generating income through writing requires effective strategies and smart choices. Learn how one writer achieved a $3k income with minimal effort in our article: how I generated a $3k writing income with very little effort, and discover tips that could work for you too.

Build Personal Relationships With Editors And Publishers

Once you’ve established a relationship with an editor or publisher, they will be more likely to take your calls and messages. They may even ask you to write for their publication. 

When this happens, take it as an opportunity to build on your relationship with the editor or publisher. Learn about them personally and professionally and ask them for advice and feedback on how you can improve as a writer.

It’s important that when building relationships with editors and publishers that you remain professional but also show your personality in emails or phone calls. 

Be prepared for meetings by reviewing their publication so that when meeting them for lunch or coffee, you can have some ideas ready about what type of content they like to see from writers like yourself but also be open enough to let them guide the conversation toward topics outside of real estate if needed!

Understand That Real Estate Is A Visual Medium 

You can write the most beautiful and well-researched content in the world, but if it’s not presented in a way that makes people want to read it, then you might as well not have written anything at all.

The first step toward becoming a real estate writer is understanding that real estate is a visual medium. This means that all of your writing needs to be crafted with images in mind and not just any old images: it has to be compelling, informative imagery that helps readers understand what they’re reading even more clearly.

As the writing landscape evolves, it’s important to consider the future of your chosen niche. Explore the possibilities in the field of real estate writing with insights from our article on the future of real estate writing, and get prepared for the changing landscape.

Submit Your Work To Contests And Awards Programs 

Submitting your work to contests and awards programs is a great way to get your name out there.

Submitting your work to competitions can help you find a mentor.

Submitting your work will let you know what kinds of writing you’re good at and which ones you need more practice in.

You can use the published pieces as samples for future employers, clients, or editors.


Now you know how to become a real estate writer! If you’re ready to put your writing skills to work and make money, go ahead and get started on those first steps.

Further Reading

Here are some additional resources to further explore the world of freelance real estate writing:

How to Become a Freelance Real Estate Writer: Delve into the steps and strategies for embarking on a freelance career in real estate writing.

Freelance Real Estate Writing: Tips and Insights: Gain valuable tips and insights into the world of freelance real estate writing to enhance your skills and career prospects.

Requirements for Real Estate Writers: Understand the essential qualifications and requirements that may be expected of real estate writers in the industry.


What skills are essential for a successful freelance real estate writer?

To excel as a freelance real estate writer, proficiency in research, understanding market trends, strong communication, and the ability to create engaging content are crucial.

How can I find clients as a freelance real estate writer?

Networking within the real estate industry, reaching out to real estate agencies, property developers, and utilizing online freelance platforms can help you connect with potential clients.

Are there specific niches within real estate writing?

Yes, real estate writing encompasses various niches such as property descriptions, market analysis, investment guides, interior design, and more, catering to diverse audience needs.

What tools can enhance my efficiency as a freelance real estate writer?

Utilizing keyword research tools, content management systems, and staying updated with real estate news can significantly boost your efficiency and productivity.

How do I ensure my real estate writing is accurate and reliable?

Thorough research, fact-checking, referencing authoritative sources, and consulting industry experts can help you maintain accuracy and reliability in your real estate content.