Writing real estate is a little bit different than writing other types of content (like blog posts, email newsletters, and web copy), but you can still apply some of your favorite tips and tricks to increase the chances that your real estate content will earn more leads.
In this post, we’ll go over 24 tips for beginners on how to write better real estate content by using easy-to-read text that’s easy to scan through plus actionable strategies for creating powerful headlines and call-to-actions.
|1. Start by researching the real estate market trends.|
|2. Develop a clear and engaging writing style.|
|3. Use descriptive language to make property listings stand out.|
|4. Understand the target audience and tailor your content accordingly.|
|5. Incorporate relevant keywords for better search engine visibility.|
|6. Create informative and valuable blog posts for potential buyers.|
|7. Showcase your expertise through well-researched articles.|
|8. Learn from successful real estate writers and their techniques.|
|9. Stay updated with industry news and changes.|
|10. Utilize social media platforms to share your real estate content.|
|11. Collaborate with experienced professionals for insights.|
|12. Proofread and edit your work for accuracy and clarity.|
|13. Experiment with different content formats, such as infographics or videos.|
|14. Continuously improve your writing skills through practice and learning.|
Make Text Easy To Read
One of the most important things to remember is that you need to make text easy to read. This will help readers understand what you are saying and keep them engaged in what you’re writing. Some ways of doing this include:
- Short sentences
- Short paragraphs
- Short words (no more than five syllables)
Use colorful adjectives sparingly, if at all! They can be distracting if overused. Instead, use action verbs that show how your reader will benefit from taking the next step “sign up now” or “get started now.”
Avoid jargon and acronyms unless necessary for clarity (which should rarely be the case). If there is any chance someone unfamiliar with a particular term might read your content, explain it!
Don’t assume they know what it means because they might not know and could potentially get confused or lost while reading through a maze of jargon or jargon-like terms without explanation or context.
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Make Text Easy To Scan
Make your text easy to scan by:
Using short paragraphs. Short paragraphs are easier on the eyes, and they’re an effective way to separate ideas in a sentence or list. In addition, they make it easier for readers to follow the flow of your writing since they don’t have to pause as often while reading through your content.
Use bullet points and headings/subheadings when appropriate. You can use bullet points for items that are short and don’t require a lot of explanation—and you can use headings/subheadings for longer sections of text if you want them to stand out from each other.
Both techniques help guide readers through what could otherwise be an overwhelming amount of information in one piece (especially if it’s lengthy). They also give readers an idea about where certain pieces of information are located, so they know where to look when searching for something specific later on down the line!
Use Long Headlines
Use long headlines. The headline is the first thing your readers see, so it must get their attention and tell them what your article is about. A good rule of thumb for headlines is two or three lines they should be specific and tell the reader what the article is about.
Keep titles in the present tense. Use active voice (the subject acts) when writing headlines instead of passive voice (the subject is acted upon). Your headline should always be written in the present tense because this makes it more immediate and draws readers into the topic.
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Write Short Sentences And Paragraphs
If you want your writing to be understood, use short sentences. And if you want your writing to be read, use short paragraphs.
A sentence should explain exactly one idea or thought. If it doesn’t, split it into two or more sentences that each explains one idea or thought. You can also make a sentence longer if doing so makes it easier to understand the point you’re trying to make (for example: “The cat ran upstairs when the dog barked at him.”).
But don’t go overboard with length: long sentences are harder for readers’ brains to process and remember than shorter ones are and that’s true even if they’re written in simple language!
A paragraph should have just one topic; this helps keep readers interested as well as focused on what you’re saying through these small chunks of information called paragraphs! Too many paragraphs on a single topic will bore them quickly so try not to stray from this rule unless necessary!
Don’t Use Too Many Adjectives
The number of adjectives you use in a sentence should be limited. Use them sparingly and only when they add meaning to your words. Some examples include:
The dog slept soundly on the couch. (here, soundly is an adverb)
The dog’s eyes were closed tightly as he slept soundly on the couch. (here, tight is an adjective that describes eyes)
He sniffed in disgust at the smell of rotten eggs coming from inside his house. (here, disgusted is an adjective that describes how he felt about what was going on within his home.)
It’s important to note that there are exceptions to this rule – sometimes it makes sense to describe action verbs with adjectives! For example: “She walked quickly into her new house.”
Avoid Fancy Words, Jargon And Acronyms
While you may think that a fancy word or two makes your writing sound more sophisticated, it does the opposite. Instead of sounding like an expert and making people feel comfortable with your expertise, you risk alienating them by using language that is foreign to them.
In addition to sounding pompous, it can make you look foolish if someone knows what the word means but you don’t!
Avoid this by sticking with simple words such as “house” instead of “domicile”; “clerk” instead of “clerical assistant”; etc. Keep in mind that while some words have multiple meanings (e.g., ‘furniture’), this also applies to acronyms be sure not to confuse readers by using one kind when another is intended!
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Use Powerful Words And Action Verbs
One of the many mistakes new writers make is using a general word when they could be more specific. For example, instead of writing “I am a good writer” or “It was a nice trip”, use action verbs to describe your product or service like I wrote an article that has been read by thousands of people and We had a great time visiting our favorite cities in Europe.
These words have power because they give the reader something visual to imagine! You are allowing readers to see themselves enjoying the product or service you are selling (in this case, writing services).
Avoid Vague Verbs
Vague verbs should be avoided at all costs because they do not provide enough information for potential customers to understand what you’re trying to say. For example: To start with I will write an article every week; however… what does that mean?
It doesn’t tell us anything helpful about how often we will write articles if we do not know how long each article might take us! This makes it difficult for anyone who reads this sentence later on down the road when trying again later on down life’s path towards making plans for their future – especially since there aren’t any guarantees in life anyway.
I like to think of good writing as a conversation between me and my reader. The best way to keep up this conversation is to write in a way that is conversational and easy to read, scan, understand, and remember.
I am not saying that you should use slang or cuss words (though sometimes it’s appropriate). I’m saying that you should speak naturally with your readers when writing instead of formalizing everything into an essay.
When I say “speak naturally,” I mean don’t write like an academic paper or copy out someone else’s work verbatim. Instead, write like yourself but make sure it reads well!
Be Clear About Your Benefits And Call-To-Action
Make sure your headline is clear and concise. The title of your property listing is the very first thing potential buyers see when they search for properties like yours, so it’s important to make an immediate impact with a compelling, informative headline.
Make sure the call to action is clear and concise. The call-to-action (CTA) at the end of each section should make it clear what you want your reader to do next: click on an email link or number, visit a particular page on your website or social media profile, etc.
Avoid using too many adjectives & fancy words in headlines/CTAs that don’t add value for readers who are searching for properties like yours online today (e.g., “Newly Renovated Master Bedroom” vs “Master Bedroom”).
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Create A Strong Headline Or Title
A good headline or title is the first thing people will see when they come across your article. A strong headline or title should be short, specific, and actionable. It should include information that will get the reader’s attention and make them want to read more of your content.
You can use powerful words like “easy”, “quick” or “smart” to help convey that you are offering something easy for them to do (and isn’t it great when something is easy?).
You can also mention how long it took you to learn something difficult but now you’re offering an easier way for others to do it (eg: “I took months learning this skill but now I’m going to show you how easy it is”).
Being Concise, Clear, And Punctuating With A Powerful Headline And Call-To-Action
The headline is the most important part of an article. It’s a one-sentence summary that will make or break your work. If you’re having trouble coming up with a good headline, try using this formula:
Headline = subject + action + verb (in present tense)
For example, if I were going to write about how to write real estate articles, my headline would be written as follows: “6 Tips For Beginners To Writing Real Estate.” The subject is “tips,” which shows what the main topic of this article is.
Then there’s an action word like “writing” and then finally we get into the details with our verbs which in this case are “six tips” because it’s a listicle and each item has its sentence below it describing each tip.
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You may be wondering, how do I know if my text is too long or short? How can I tell if it’s clear and concise enough? Well, there are a few rules of thumb that will help. First, you should aim for around 250-300 words per page.
This gives plenty of room for content without becoming overwhelming. Second, make sure your sentences are no longer than five or six lines each – anything longer than this may cause readers to lose interest before reaching the end of your sentence!
Thirdly (and finally), keep things simple by avoiding complex language wherever possible – it will only cloud your message rather than clarify it.
Here are some additional resources to further enhance your knowledge:
Crafting Effective Listing Descriptions: Learn how to create compelling and engaging listing descriptions that capture the attention of potential buyers, boosting your real estate marketing efforts.
Real Estate Agent Tips for Beginners: If you’re new to the real estate industry, this article provides valuable tips and insights to help you kickstart your career as a successful real estate agent.
Improving Your Writing Skills: Enhance your writing skills with practical tips and techniques to create more impactful content across various contexts, including real estate writing.
How can I write effective listing descriptions?
Crafting effective listing descriptions involves highlighting the unique features and benefits of a property while using persuasive language that appeals to potential buyers’ emotions.
What are some essential tips for beginners in the real estate industry?
For newcomers to real estate, it’s important to focus on building a strong network, learning from experienced professionals, staying updated on market trends, and embracing ongoing learning.
How can I improve my writing skills for real estate content?
To improve your writing skills in the realm of real estate, consider practicing consistently, studying successful real estate writers, receiving feedback, and using targeted resources to enhance your knowledge.
How do I capture the attention of potential buyers through text message marketing?
Effective text message marketing for real estate involves concise and engaging messages, personalized content, clear calls-to-action, and compliance with relevant regulations.
What strategies can I use to stand out as a real estate agent?
To stand out as a real estate agent, focus on building a strong online presence, offering exceptional customer service, showcasing your expertise through content, and leveraging modern marketing techniques.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.