The Complete Guide To Writing Blogs About Real Estate

Blogging about real estate can be one of the most fun and profitable ways to market yourself as a real estate agent. However, it’s also one of the trickiest things to get right. 

You need to know what keywords will bring in traffic, how much content is enough without being too much, and how long each post should be on average. In this blog post, we’ll show you how easy it is to get started with blogging by giving you an overview of everything you need to know about writing great blogs that attract leads and clients.

Real Estate Blog Ideas And Tips: The Ultimate Guide – YouTube
1. Learn tools for efficient real estate writing.
2. Master SEO techniques for blog optimization.
3. Understand the collaborative writing process with clients.
4. Achieve high search engine rankings while adhering to guidelines.
5. Grasp essential fundamentals of real estate writing.

1. Brainstorm Ideas & Keywords First

The first step to writing a blog is brainstorming ideas for it. The second step is finding out what people are searching for on Google. You’ll need to do this because once you know the keywords and phrases people are using, then you can write content that answers their questions.

You can use tools like Google Keyword Planner, Moz Keyword Explorer, Wordtracker Keyword Tool, or KWFinder Keyword Tool to help find trending subjects in your niche. 

If there’s no demand for your blog topic yet but you still want to write one anyway, try finding other sites with similar but less popular topics in the same field as yours and see how they rank organically on search engines if they have high rankings then there may be potential profit opportunities in covering these niche topics too!

When venturing into the world of real estate blogging, having the right tools at your disposal can significantly enhance your writing process. Discover how to streamline your efforts with our recommended tools in The Best Tools I Use to Write About Real Estate.

2. Set Yourself Goals & Deadlines

To complete a task, you have to set yourself goals and deadlines. This can be tough if you’re new at blogging or writing in general, but a few basic tips will help you get started:

Be realistic with your goals. If your goal is “I want to write the next Great American Novel,” then that’s probably not going to happen any time soon. You also likely don’t need a blog post every day (or even monthly), so don’t push yourself too hard on either end of the spectrum you’ll just end up frustrated and not meeting any expectations.

If something isn’t working for you, adjust accordingly! If things are going more slowly than expected because an idea didn’t work out as well as it could’ve been (or if there were other unforeseen circumstances), try again later before giving up completely you might surprise yourself by how much progress can be made when working on something else for a while.[1]

Reward yourself when reaching certain milestones! Achieving anything big takes a lot of hard work and sometimes longer than anticipated so celebrate when things go right so that they’ll keep going right in future endeavors.[2]

3. Stick To Your Topic

As you’re developing a blogging schedule, it’s important to keep one thing in mind: people will only read your blog if they feel like there’s something in it for them. 

This means that, when choosing topics for future posts (or writing current ones), you have to think about what your audience wants from you and what kinds of things might be interesting enough to get them excited about reading more.

Being too broad with your topic choices could result in losing readers’ interest because they don’t feel like the post is relevant enough you shouldn’t be afraid to cover a wide range of topics as long as there are connections between all of them; 

However, it’s also important not to go too narrow on any one subject either. You want each piece of content that comes from your site or blog to have some connection back to the overall theme/topic so that people can see how everything fits together into one place. 

Your goal should always be to find ways within individual pieces how they relate to this larger narrative arc at play throughout all of them together (which should always include some sort of central theme). But at the same time: don’t become obsessed with keeping everything connected! 

If nothing else works better than simply focusing on making each piece its own independent story without worrying too much about how it might fit into something bigger down the road then do that instead because sometimes good stories aren’t always made by trying harder but instead just letting happen naturally by themselves.”

Crafting engaging content about real estate requires finesse in both writing and SEO techniques. Learn the secrets of effective writing that captivates readers and ranks well in search engines in The Ultimate Guide to Writing Like an SEO Wizard.

4. Start With A Grabbing Intro

The intro is the first thing readers see and read on your blog page. It’s an important part of the writing process because it can make or break a reader’s interest in what you have to say. Writing blog posts about real estate requires that you grab their attention right off the bat with something interesting and engaging. Here are some tips for writing strong intros:

Start with a strong lead sentence that gives the reader a reason to keep reading (and also makes them want to click through). For example, “I’m going to show you how [insert topic] by giving examples from my own experience as a landlord,” or “Are you looking at buying a new home? If so, then listen up!”

Give them one more reason why they should like/share/comment on your article (this helps build engagement). For example: “Share this post if you want more information about how I became successful!!”

5. Use Headers, Sub-Headers & Bullets

Bullet points are an excellent way to break up the text and can be used to make content more scannable.

Headers and subheaders are also great for breaking up content and making it more scannable. Using these elements will help you structure your article so that it’s easier for readers to navigate the page, and helps them find the information they need quickly.

6. Write For Humans First, Search Engines Second

The SEO of your content should always come second. Always. Always, always, always.

I’ve seen many real estate blog writers get so caught up in the idea of rankings that they forget why they’re writing in the first place: to connect with people who want to buy or rent a property! If you don’t have potential buyers reading your blog posts, then why bother? 

You won’t be able to convert them into leads for any kind of business transaction or generate any revenue from their visits (which is what every good website owner wants).

That said, there are still some things that you should keep in mind when writing for search engines: make sure that all keywords used throughout your article are relevant; use long-tail keywords whenever possible; include links back to other related content from within the same site (within reason); use only one H1 header tag per post; etcetera.

A successful real estate writing process involves understanding your client’s needs and expectations. Discover how to navigate the collaborative journey with your clients in The Search Optimization Writing Process and Your Client.

7. Avoid Overuse Of Keywords

While keyword density is important, it’s also important to avoid the overuse of keywords. Keyword stuffing is a bad idea for several reasons. First, it can lead to your post being penalized by search engines. Second, if your readers notice that you’re trying too hard to use the specific keyword phrase, they might think less of your blog and its content. 

Third, the use of keywords should be natural and not forced; otherwise, there may be nothing else left in the article besides an endless list of random words sprinkled throughout sentences with no context or relevance at all! 

A better approach would be using contextual keywords which are relevant to the topic at hand so that readers can easily find what they’re looking for while searching through their search engines (Google/Bing/Yahoo etc.)

8. Don’t Use Click-Bait Headlines

Click-bait headlines are designed to get you to click. They’re short, punchy, and often use a question or exclamation point for no reason other than to get your attention.

But here’s the thing: click-bait headlines aren’t written with your readers in mind; they’re written with search engines in mind. The more times someone clicks on your article, the higher up it will rank on Google’s results page for that keyword phrase you want people searching for (for example, “how do I get started with real estate blogging?”).

The problem is that when someone reads a headline that promises information but delivers nothing or worse yet, puts out inaccurate information they’ll be less likely to read your blog again or share it with others.

Achieving a high search engine ranking without upsetting Google’s guidelines is a delicate balance. Explore proven strategies to reach the first page without causing friction with search engines in How to Rank on the First Page of Google Without Pissing Off Google.

9. Keep Things Short And Sweet

When it comes to the length of your content, you want to keep things short and sweet. No more than 400 words for blog posts not only will this be easier for readers to digest, but it also gives Google more content that it can easily scan through and index in search results. 

There’s evidence suggesting that shorter blog posts are better than longer ones: HubSpot found that reading time increases when the number of words in a paragraph decreases, from an average of 1.8 seconds per word up until about six paragraphs (at which point the reading time begins to decrease).

This doesn’t mean you need a ton of subheadings or bullet points; just make sure each one is relevant, informative, and concise enough not to distract readers from getting what they’re looking for quickly.

Other ways you can keep readers engaged include using short sentences and paragraphs as well as shorter words whenever possible without sacrificing meaning it all adds up!

10. Include Visual Content Like Images & Video

Images and videos are a great way to break up the text, provide visual elements, and communicate your message. You can also use them to add a personal touch.

You might already have images in mind from when you were searching for houses or apartments, or even just writing your blog post. 

If not, there is always Google Images! It’s easy to find creative commons (CC) licensed photos and videos that you can use as long as you cite the original author/source in your work and don’t alter it too much beyond cropping it out of its original context (although changing colors is fine).

If you want something more professional than CC-licensed content but don’t want to spend money on stock photography or if the house doesn’t look like this anymore you can hire photographers on sites like Upwork or Fiverr who will take high-quality photos at an affordable price.

11. Do Your Research To Add Value To Your Blog Posts

Research is an integral part of the blog writing process. With so much information available on the Internet, it can be tempting to just start writing right away. However, a quick Google search won’t provide you with enough information to write a compelling blog post.

To get started, check out some of these resources:

  • Google Images
  • Moz Open Site Explorer
  • Wikipedia (or another reference site)

12. Give Your Post Seo Friendly Url Before Publishing It

Before publishing your blog, make sure to give it an SEO-friendly URL.

Keyword phrases should be included in the URL of the page because search engines use them as a way to categorize your content. 

For example, if you’re writing about flip houses and want to attract buyers of these properties, then use those keywords in the URL of your post (“Tips for Flipping Houses”). This will make it easier for people searching for information on flipping houses to find you!

Avoid using hyphens or underscores between words (e.g., “tips-for-flipping-houses”) because these characters break up words and can negatively impact how well search engines classify your content. Instead of hyphens or underscores, separate each word with dashes (e.g., “tips for flipping houses”). 

If there’s only one word in between other words (e.g., “tips-for”), then put an underscore (_) between those words instead of dashes so that Google can still recognize them as distinct entities (“tips_for”).

If you have multiple articles within one category (such as an “About” section), then include both articles’ titles as subheadings within that category so that users can easily access them by clicking through from anywhere else on the site and this is also another great way for readers who haven’t yet clicked through getting acquainted with what else is going on.

As a beginner in the realm of real estate writing, understanding the fundamentals is crucial for your growth. Dive into our comprehensive guide that lays out the essentials in Beginners Guide to SEO Writing.


Now that you know all the ins and outs of writing a blog, you’re ready to start creating your own! Remember that it’s important to find your voice as an author, and that can take some time. 

You may want to start small with shorter posts or practice sharing content on social media before diving into writing full-length blogs. 

It can also be helpful for other people in your industry or niche who are willing to read over what you’ve written before sending it off into cyberspace. Once again: don’t get discouraged if this doesn’t come easily right away! Writing isn’t always easy but when done right it will be worth all the effort put forth by anyone who cares enough about their readership enough

Further Reading

Here are some additional resources to further enhance your real estate writing skills:

Your Complete Guide to Starting a Real Estate Blog: This comprehensive guide walks you through the essential steps of launching a successful real estate blog, from choosing topics to optimizing for SEO.

5 Tips for Writing the Best Real Estate Blogs: Discover five practical tips for crafting compelling and effective real estate blog posts that engage your audience and drive results.

A Guide to Creating Real Estate Blog Posts: This guide offers insights into the art of creating engaging real estate blog posts that resonate with readers and elevate your online presence.


Have questions about real estate writing? We’ve got answers:

How do I start a real estate blog?

Starting a real estate blog involves selecting a niche, setting up a platform, and crafting valuable content to attract your target audience.

What topics should I write about in my real estate blog?

Consider writing about local market trends, buying and selling tips, neighborhood highlights, and informative guides for potential buyers and sellers.

How can I make my real estate blogs stand out?

To make your blogs stand out, focus on providing unique insights, using visually appealing elements, and infusing your personality into your writing.

What role does SEO play in real estate blogging?

SEO (Search Engine Optimization) helps your blog rank higher in search results, increasing its visibility to potential readers and clients.

How can I consistently come up with fresh blog ideas?

Stay updated with industry news, listen to your audience’s questions, and repurpose existing content to create a continuous stream of blog ideas.