The world of real estate is full of jargon, acronyms, and buzzwords and if you’re trying to break into the industry or market yourself as a realtor, you’ll quickly realize there’s one thing that matters more than anything else: content.
The more content you publish, the more people will find you online. But what kind of content works best? How do you get it published? And how do you make sure your new blog posts are getting read by all those interested parties out there? We’re here to help!
|1. Understand the Importance of Syndication: Recognize how content syndication can amplify your real estate reach and establish authority.|
|2. Choose Quality Syndication Channels: Select reputable platforms that align with your target audience and industry niche.|
|3. Optimize Content for Syndication: Adapt your content to resonate with a broader audience while maintaining your brand’s voice and style.|
|4. Utilize Proper Attribution: Ensure that your syndicated content links back to your original work, giving credit and enhancing SEO.|
|5. Monitor and Measure Results: Regularly track the performance of syndicated content to assess its impact on engagement, traffic, and conversions.|
Write For Humans, Not Search Engines
The most important thing you can do when writing content is to focus on creating something useful and interesting for humans. That doesn’t mean writing about topics that will attract the most people, but rather the ones who are interested in what you have to say.
Search engines aren’t like your Aunt Mabel (or whatever her name is). They don’t care about what’s best for you; they care about what’s best for them and their algorithms will reward you with higher rankings if your content helps answer a question people have searched for before.
But search engines can’t read your mind or know what kind of information would be helpful to someone searching for a “real estate agent” on Google. That’s where SEO comes in:
You need to use keywords in titles and meta descriptions so search engines can figure out how relevant each piece of content is, but don’t overdo it by stuffing every conceivable keyword into every sentence with reckless abandon!
Your goal should be to provide useful information without scaring away readers because they feel like they’re reading an ad copy instead of an article or blog post worth reading.
When it comes to writing about real estate, understanding the nuances of the industry and conveying them effectively can make all the difference. Explore our comprehensive guide on writing blogs about real estate to sharpen your skills and engage your audience.
Quality Content + Sharing Internet Magic
Share your content on social media. If you have a Facebook page or Twitter account, start sharing the link to your blog post in those places. You can also share it on LinkedIn and Instagram if that’s where you have an audience.
Share your content on other blogs and websites in the real estate industry. If other sites write about similar topics, consider reaching out to them and suggesting they consider republishing one of your posts as part of their regular blog roundup or something similar (pro tip: this works best when you’re writing guest posts!).
Share your content on forums related to real estate or home improvement (for example, Zillow has forums for specific cities and neighborhoods). I once got a great response from someone who took my advice and posted it there; all she did was paste the link into her signature!
Post links to articles/blog posts that might interest people who follow you in relevant email newsletters/newsletters/communities etc…
When I started doing this kind of thing back in 2011 when SEO first started getting hyped up as “the next big thing” everyone was like “But why would anyone want old stuff from 2009? This is dumb! There’s no way we should do this.
Take Advantage Of Your Network
Use your network to build your brand and promote yourself.
Use your professional network to build your brand and promote yourself.
Make sure you are always adding value to the people in your network, whether they are friends, family, or colleagues.
Don’t be afraid to ask for help if you need it; people will often be more than happy to assist you when asked politely.
Never hesitate about asking for a referral it’s an excellent way of getting more exposure for what you do best!
Submitting your work for publication requires careful attention to guidelines and standards. To ensure your success, follow the real estate writing submissions guidelines outlined in our article and increase your chances of getting your content syndicated.
Optimize Your Site For Mobile
The first step to improving your site for mobile is to make sure it’s optimized for mobile. If you have a website that looks great on your desktop computer but looks like a jumbled mess on iPhones and tablets, you need to fix that now.
You can do this by creating a responsive website or using a template that already has mobile-friendly features built into it. You can also use an email marketing plugin or social media plugin that is mobile-friendly if your CMS doesn’t include these features already.
Don’t Be Afraid To Share Your Content
If you’re not sharing your content on social media, you’re missing out on a huge opportunity for professional exposure and building credibility as an expert in your field.
Social media is a great way to get the word out about what you’ve written, but don’t forget about other sites such as Medium, LinkedIn Pulse, Quora, and Reddit.
Contribute To Other Blogs (And Get Inspired).
To get your content syndicated, you have to be willing to contribute to other blogs. Look for opportunities where you can share your expertise on a topic that will interest the audience of the platform.
And then, once you’ve contributed some great real estate content, don’t forget about it! Make sure you ask for feedback from others and keep an eye on how well your article performs.
If you notice that certain blogs are more successful than others (in terms of getting readership), take note of what they’re doing right and try to emulate their success by making the same type of content.
For example: if one blog has a lot of mobile readerships while another has more desktop users, think about optimizing your real estate content so it’s easier for both types of people to read.
Consistency is key. Don’t be afraid to share the same content over and over. It’s okay! When it comes to blogging, sometimes you have to repeat yourself. Here are some things you can do to stay consistent:
Keep the same style of writing throughout your blog posts. If you want your readers to feel at home and comfortable in reading your content, try not changing up the tone or voice too much from one post to another.
Do keep an eye on how often you use certain words or phrases though so that they don’t lose their meaning in all this repetition! That’s a good idea for search engine optimization too and for making sure people know what they’re getting into when they sign up for updates via email newsletters (which we’ll talk more about later).
Write regularly enough so that people know when new content is coming out—but not so often that they forget what was written before because it’s been a while since they checked back on their favorite blog site(s).
The sweet spot between these two extremes tends toward every few days (or once per week depending on how big an audience you’re trying to get started with), but remember: quality matters most above all else here; quantity should never be valued above quality even if being prolific happens naturally.”
Are you aspiring to establish a thriving freelance business in real estate writing? Discover the essential steps to take with our detailed insights in starting a freelance real estate writing business. Learn how to leverage your skills and turn your passion into a profitable venture.
The Secret Weapon Of Seo? Guest Posts
If you want to grow your blog, build relationships and get more traffic to your website, then guest posts are the secret weapon.
Guest posts can help you build your brand, which is an important part of growing any business. They also help boost SEO (search engine optimization) which helps with organic traffic coming to your site.
If you’re not familiar with guest posting, it’s basically where someone writes a piece for another website that’s already established and has an audience.
The goal here is just like any other form of advertising: building trust with readers so they visit your site when they’re ready to buy something or learn more about whatever it is that interests them most in this case real estate investing.
Blog, Blog, Blog Some More But With Value!
If you can’t blog for the sake of blogging, then what’s the point?
The best way to get your content syndicated is by creating great content that meets a need or problem that people have. Blogging is not all about getting links, traffic, or social media shares. It’s an opportunity to provide value and build relationships with others who may share your posts on their sites or social media platforms.
Create A Community Around Your Blog
While you’re working on your content, you should also be building a community around it. This means using social media to engage your readers and establish yourself as an authority in the real estate industry. Here are some tips for doing just that:
Ask questions. Engage with your readers by asking them what they want from real estate content or how they feel about the state of the market. You’ll get more people commenting if you keep these conversations personal and relevant to their interests (and yours).
Be active on social media. Create engaging posts that show personality rather than just being sales or promotional; it will give readers more incentive to follow along with what you have to say about real estate marketing topics online!
Make It Easy To Read On The Go
Your content should be easy to read on the go.
Use bullet points, short paragraphs, and subheadings.
Include images that support your points.
Use a minimum of two font sizes: one for headlines and one for the body text (think of this as similar to how you might have different size fonts when writing an essay). And make sure that both are easy to read – avoid using overly complicated fonts or ones that are too small to easily scan the page.
Achieving success in real estate content writing requires strategic planning and execution. Dive into our article on how to succeed at real estate content writing to uncover valuable tips and techniques that can elevate your content quality and engagement.
Make A Plan And Measure Progress With Analytics
You’ll also want to make sure you’re tracking your progress. Create a dashboard that shows your content performance so you can see what’s working and what isn’t. This gives you a much more accurate picture of how your content is performing, and it allows you to make changes based on that data.
Measure everything! It’s the difference between knowing what works, and just guessing at it. Tracking analytics will help show where people are clicking on the page, which keywords they’re searching for, which social media posts are getting the most engagement, etc., so use these tools wisely to improve performance (and keep those clients coming back!).
Add Rich Media To Your Posts (Like Video)
Adding rich media to your posts (like video) is one of the best ways to increase the visibility of your content. This is especially true for real estate agents, who can use video to tell their story and demonstrate expertise in a way that static images and text simply cannot.
There are many other reasons why using video will help you get more shares, likes, retweets, etc., including its ability to:
Show how something works
Share an interesting testimonial
Use Tools Like Hootsuite Or Buffer To Schedule Social Sharing Throughout The Day
There are several tools that can help you schedule social media sharing. Hootsuite and Buffer are two popular options, but there are others out there as well. The benefit of using these tools is that they allow you to create a consistent posting schedule which will make it easier for your audience to find your content across multiple channels.
This also allows you to be more productive by not having to worry about scheduling every post individually. With these platforms, it doesn’t matter how many times per day or week someone shares a specific piece of content-once the post is scheduled,
It will automatically go out at the time specified (or within an hour). Any tool used must have plenty of integrations so that there aren’t any holes in its functionality and users get the most value from the software possible!
Keep It Short And Sweet
Writing for the web is a lot different than writing for print. Your content needs to be short and sweet, but still, convey all the information you want it to. Here are some tips on how to do that:
Keep it simple – Don’t overcomplicate things. If you’re using too many words, then your audience won’t understand what you’re saying or why they should care about what you have to say in the first place.
Don’t use too many adjectives -Adjectives are great when used properly, but using them can make something sound like fluff or filler instead of contributing valuable information that helps people make decisions about buying something from someone else instead of just visiting your website because they got curious after seeing one sentence about something related in Google.
The landscape of real estate writing is evolving, and staying ahead of emerging trends is crucial. Delve into the realm of possibilities with our discussion on the future of real estate writing to gain insights into the direction this field is heading and how you can position yourself for success.
Publish Regularly. Little And Often Is Better Than Sporadic Bursts Of Productivity
You’ll have to figure this out for yourself based on your goals, but in general, it’s best to publish multiple times per week (if not daily) when you’re building an audience and once every few months when you have one that’s established.
The frequency should be based on the type of content you’re creating and the stage in which you’re at with your blog or podcast/video channel: new vs. established; niche vs. general interest; etc.
For example, if I wanted to start a video series where I’m talking about home improvement projects and how-to guides related to those projects, then perhaps I’d want to post something new every day until my audience got big enough so they could self-sustain without me having to do anything but promote each episode on social media channels like Facebook groups.
YouTube links within my blog posts (which would also be useful because they lead back into more content). Once that happened though, I might shift over toward posting 1–3 times per month if possible just because it would help me stay motivated about making more videos instead of letting everything fall apart due to lack of inspiration or motivation.”
Share Stories Not Just Facts.
Share stories, not just facts. People are more likely to share stories, which makes them more likely to be shared by their friends.
This is because people are more likely to share stories that they can relate to, or that have a personal connection with them in some way.
If you want your content shared and seen on social media platforms like Facebook, then you must tell relatable stories instead of just sharing facts and figures about your business or product.
If you want to get your real estate content syndicated, then the first thing you need to do is write for humans, not search engines. This means that you should focus on creating quality content that people want to read not just keywords stuffed into articles with no substance whatsoever (and maybe not even any relevance).
The second step is to share this content, so it gets seen by as many eyes as possible. One of the best ways to do this is? Get it published on another blog!
However if none of those options seem like a good fit, or if there just aren’t enough relevant blogs out there for them all then don’t worry about it too much because eventually, something will come up over time
Explore these additional resources for more insights into real estate content syndication:
The Step-by-Step Guide to Syndicating Content Without Screwing Up Your SEO Short Description: Learn how to effectively syndicate content while maintaining your SEO efforts with Neil Patel’s comprehensive guide.
Real Estate Syndication 101 Short Description: Groundbreaker offers a primer on the fundamentals of real estate syndication, providing a clear starting point for beginners.
Syndicating Real Estate Using Content Marketing Short Description: GowerCrowd delves into the strategy of syndicating real estate through content marketing, offering valuable insights and tactics.
How does content syndication impact SEO?
Content syndication can influence SEO by potentially leading to duplicate content issues. However, using canonical tags and proper attribution can mitigate these concerns.
What are the benefits of real estate content syndication?
Real estate content syndication can enhance brand exposure, attract a wider audience, and establish industry authority through increased content distribution.
Is syndicated content considered duplicate content?
Syndicated content might be seen as duplicate content by search engines, but using rel=canonical tags and providing unique value in syndicated versions can help avoid penalties.
How do I choose the right platforms for syndicating my real estate content?
Select platforms that align with your target audience and industry. Look for reputable sites that allow proper attribution and backlinks to your original content.
What are the key considerations when syndicating real estate content?
When syndicating real estate content, ensure that the syndication platform has a strong reputation, clarifies attribution, preserves your brand voice, and aligns with your marketing goals.
Costantine Edward is a digital marketing expert, freelance writer, and entrepreneur who helps people attain financial freedom. I’ve been working in marketing since I was 18 years old and have managed to build a successful career doing what I love.