The Best Tools I Use To Write About Real Estate

Writing about real estate is a lot of fun. After all, you get to write about the things you love most: homes and apartments. But don’t let that fool you into thinking that it’s easily the best content for my blog comes from months of research and fact-checking. Here are some tools I use to make sure my writing is always accurate:

23 Real Estate Tech Tool for Realtors (Must Haves for 2023)
Key Takeaways
1. Explore essential tools for effective real estate writing.
2. Discover tools to streamline research and data gathering.
3. Learn about platforms for creating engaging visual content.
4. Utilize SEO tools to optimize real estate articles for search engines.
5. Enhance productivity with content management and editing tools.
6. Tailor your writing to captivate the real estate audience.
7. Implement digital marketing tools for promoting real estate content.
8. Stay informed about market trends through analytical tools.
9. Leverage technology to stand out in the competitive real estate writing landscape.
10. Take advantage of tools that simplify collaboration and communication.

Impressions For Pinterest

Impressions are an important metric to measure when you’re trying to get more exposure on Pinterest. It’s the number of times anyone has viewed your pin and it’s a great way to see how many people are taking the time to look at what you’ve created.

Pinners interact with pins in many ways: repinning, liking, commenting and saving them for later. Each type of interaction counts as an impression of its own (so if someone repins your pin, that counts as one impression). 

If you’re trying to increase your popularity on Pinterest and build up your audience there, impressions are a good way to track how far along in this process you are.

Are you struggling to create compelling content about real estate? Our detailed guide on writing blogs about real estate can provide you with essential tips and strategies to engage your readers and stand out in the competitive market.

Google Trends

Google Trends is a tool that allows you to see how often a keyword is searched for over time and the geographical location of those searches. It’s also an excellent way to find trending topics, emerging trends, and other valuable information.

Google Trends can be used to find trending topics, emerging trends, and other valuable information. For example:

If I want to know what’s currently happening in real estate markets around the world;

If I want to know if any new technologies are coming out soon that could affect my business; or even

If I want to know if any specific events are coming up (such as conferences) where I should be speaking or attending?


Grammarly is a cloud-based editing tool that checks for grammar and spelling errors.

Grammarly works in your browser and Microsoft Office, so it’s easy to use whether you’re writing an article or emailing a client. It also offers a variety of different features to help you keep your content error-free:

Grammarly checks for over 250 types of errors, so it can find anything from missing commas to unnecessary repetition.

It tells you how many mistakes there were, so you can decide if another revision is needed before posting your blog post or sending out an email blast.

You can set your level of checking as well as style suggestions; this allows for more flexibility when writing different kinds of content (like academic papers versus business emails).

Enhance your real estate content writing skills and achieve success with our expert advice. Learn how to succeed at real estate content writing and deliver content that captivates your audience and drives results.

Google Adwords Keyword Planner

Google Adwords Keyword Planner is a free tool that allows you to find out how many people search for a specific keyword in your target audience. This can help you determine which keywords are worth targeting, and how much competition there is for them. You can also get an idea of ​​the average cost per click for these keywords.

Open Site Explorer is a free tool to find out how many links you need to get your website or blog on Google’s first page. It also shows which websites link to your site, the age of these links, the popularity of these links, and much more.

Open Site Explorer

Open Site Explorer is a tool that you can use to analyze your website’s SEO and compare it against competitors. 

The tool shows you how many links there are from other websites to yours, which tools and software are linking to your site, and how much traffic those links bring in. It also provides information about the keywords people are using when they search for pages on your site.

It’s easy to use Open Site Explorer: just enter the URL of any page on your website into the search bar at, click Search Tools and then click Open Site Explorer (you can also do this with other sites like LinkedIn or Facebook). 

A box will appear showing all the different metrics related to that specific URL how many external domains link back to it or contain mentions of its name


TapClicks is a tool that allows you to find and analyze the most popular keywords for your target audience. It also helps you to identify the most relevant keywords for your website.

If you are looking to improve the content on your site, then this tool can be very useful in finding out what content people are looking for when they visit your website. 

TapClicks is a great way of finding out what people are searching for so that you can write content based on those search terms instead of just writing about random things with no relation or connection to what people want.

They also have different analytics tools which help show how many visitors come from each source (social media sites etc.) so it’s easy to see which sources work best without having to spend hours analyzing data from multiple sources like google analytics etc…

Unlock the secret behind outstanding real estate writing with our insights. Discover “The Secret of Good Real Estate Writing” and elevate your writing game to effectively communicate with your target audience. Check out the article here to learn more.

Yoast Seo Plugin

This WordPress plugin is the best tool for SEO. It helps you write content that’s optimized for search engines, so you can rank higher in Google for your target keywords.

It has a free version and paid versions (which are worth it). The free version will give you most of what you need to start writing good content, but I think it’s worth paying a few bucks per month to get access to some cool extra features like advanced keyword research tools, automated link analysis reports, and more detailed analytics reports.


SiteAnalyzer is a free SEO tool that you can use to analyze your website. It’s simple, easy, and fast to use.

Once you enter the URL of your website, SiteAnalyzer will return a score from 0-100 with 100 being the best possible score. The higher your score, the better optimized your website is for search engines like Google and Bing.

SiteAnalyzer will also let you know if your site is mobile-friendly or not (which is important because more people are using their mobile devices than ever before). 

Another feature it offers is an analysis of bounce rate which tells you how often people leave after visiting only a single page on your site (if this number is high it means that people aren’t interested in any of the content on those pages).

Moz Keyword Explorer

Moz Keyword Explorer is a free tool that allows you to find keywords that your competitors aren’t using. You can also use it to find keywords that you should be using for your website, and even better it’s easy to use!

SimilarWeb is another tool that I love because it helps me learn more about my competition (and therefore, how I can improve). SimilarWeb lets you see how much traffic a website is getting from social media, which type of content is getting the most engagement on the site, and what kind of traffic came from each post or page on the site.

This information can help you plan your content strategy so that you’re creating quality content in areas where people are already engaging with others in similar niches as yours.

Are you struggling to tailor your content for the real estate market? Explore our list of 15 ways to write for the real estate market and uncover valuable strategies that will enable you to create impactful content that resonates with your intended audience.


SimilarWeb is a great tool for tracking the success of your content. It’s especially useful when you want to find out how well a piece of content is doing, as well as how much traffic it brings in. Let’s say you wrote an article about “how to sell your house fast.” In SimilarWeb:

You can see that this keyword is popular and gets lots of searches on Google and Bing (the top two search engines). This means that people are looking for information about this topic online!

You can see what sites are linking to yours, so if they’re any good or not (and get ideas from them). For example, if another real estate blog links back to my site with their post on quick ways to sell a house fast – then I know other people are reading my stuff too!

Find out who visits your website by city/state/country; how long they stay there; whether they’re new visitors or returning visitors…

Clearview Social

Clearview Social is a social media management tool that allows you to manage multiple social media accounts from one place. It’s a great tool if you’re managing multiple properties, or if your company has multiple locations and employees who need to post on their profiles.

It’s also easy to schedule posts, analyze which posts get the most engagement, and view analytics for each of your profiles in one place. For example, if you want to see what time people are searching for real estate on Google Trends, then Clearview Social can help with that because it integrates with Google Trends directly in the app itself!

Paypal Money Transfer Request Via Gmail

When you want to send money via PayPal, there are two ways: You can use your account or you can use a business account. To do this, go to the PayPal website and log in to your account (or create one if you don’t have one). Then click on “send money”.

To send money via Gmail, all you need to do is open up an email from the person who will receive your payment, click on their name or email address at the top corner of their message, and then select “send money”. 

At first, this might seem like it would be too complicated for novice users but what I’ve found is that once people start using these methods they won’t look back!

Buffer Social Media Scheduler/Publisher

Buffer is a free social media scheduling tool that I use to schedule posts and tweets on Twitter, Facebook, LinkedIn, and Instagram. 

Buffer allows you to schedule your social media posts in advance so they don’t go out until the time you want them to. This is helpful if you’re working with a team of real estate agents who aren’t always available at the same times as each other.

When it comes to scheduling posts on Twitter specifically, there are two things I love about Buffer: 1) the Chrome extension and 2) the mobile app. 

The Chrome extension lets me add links into my queue right from my browser (after copying them from another site), which is convenient when I don’t have access to my laptop but still want to get something scheduled for later in the day or week.

When I can sit down at my computer again or if I just need an extra set of eyes looking over what needs posting before it goes live! 

The mobile app makes putting together lists even easier than using the desktop version; plus it gives me access wherever there’s WiFi or cellular signal available – like when traveling between meetings during work hours.”

Coschedule Calendar Blog Editorial Calendar/Post Manager

CoSchedule is a powerful editorial calendar and social media marketing tool that helps you plan, organize and publish your blog posts. With CoSchedule, you can create a custom editorial calendar and share it with your team members and even guest authors. You can also add content from other sources to the calendar.

CoSchedule has an outstanding feature called the Headline Analyzer that analyzes your headline against thousands of headlines in its database so that you know what kind of content resonates with people. It provides real-time feedback as to whether or not its audience will click on your post based on factors like sentiment (positive or negative) and word count.

Successful real estate writers have a unique approach that sets them apart. They understand the nuances of the industry and how to engage readers effectively. Discover the 15 things successful real estate writers do to elevate your writing game and achieve better results.

Hootsuite Social Media Scheduler/Publisher

Hootsuite is a social media management tool. It allows you to schedule posts to multiple social media accounts and monitors your followers’ activity. It also has a free version, which is great for those who are just getting started in real estate blogging or need something simple and reliable while they build up their following.

Hootsuite has many useful features, such as its scheduling tool that allows you to schedule posts weeks ahead of time (this is helpful if you want to write an article on Friday but don’t want it published until Monday). 

It also allows me to monitor how many times my blog posts have been shared by people outside of my immediate network (a feature called “Share Counts”). 

This helps me know when I should be posting more content so as not to overwhelm my audience with too much information all at once. Lastly, Hootsuite offers mobile apps for both iOS devices (iPhones and iPads) as well as Android devices which means I can check my notifications wherever I am!


These are the tools I use to write about real estate. I’ve learned that it is important to keep up with trends, keywords, and social media so that you can stay ahead of the game. With so many different platforms available, it can be hard to keep track of all these things at once. Luckily for us, there are some great tools out there that help us do just that!

Further Reading

Explore these additional resources to enhance your knowledge and skills in real estate writing:

10 Essential Tools for Real Estate Agents: Discover a curated list of tools that can streamline your workflow as a real estate agent, from lead generation to client management.

Top 29 Real Estate Tools for Agents: Explore a comprehensive guide to the best tools available for real estate professionals, designed to boost productivity and efficiency.

Top Digital Marketing Tools for Real Estate: Learn about cutting-edge digital marketing tools tailored for the real estate industry, enabling you to effectively promote your listings and services online.


Here are some frequently asked questions about real estate writing:

What are the key elements of successful real estate writing?

Successful real estate writing involves a clear understanding of the target audience, strong property descriptions, effective use of visuals, and the incorporation of relevant market insights.

How can I optimize my real estate content for search engines?

To optimize your real estate content for search engines, focus on using relevant keywords, creating high-quality and informative content, optimizing images, and building quality backlinks from reputable sources.

What tools can assist me in real estate content creation?

Several tools can enhance your real estate content creation process, including virtual tour software, graphic design tools, keyword research platforms, and content management systems tailored for real estate.

How can I engage and connect with my real estate audience through writing?

Engage your real estate audience by addressing their pain points and aspirations, telling compelling property stories, showcasing local expertise, and providing valuable insights about the real estate market trends.

How does real estate writing differ from other forms of content creation?

Real estate writing requires a unique blend of property knowledge, market analysis, persuasive storytelling, and the ability to communicate complex information in an engaging and accessible manner.