15 Ways To Write For The Real Estate Market

As a real estate writer, you have your work cut out for you. You need to appeal to readers in a very specific way and provide them with information that’s interesting, relevant, and useful all while keeping the reader engaged throughout their entire reading experience. 

It’s not enough to just write an article that has been written countless times before; you need to find new ways of approaching your content so it stands out among all the other writers who are writing about real estate as well. With that in mind, here are 20 ideas for ways you can approach your next article:

How To Write A Real Estate Listing Description That Shines
Key Takeaways
1. Understand the Real Estate Audience: Tailor your writing to the specific needs and interests of potential buyers, sellers, and investors in the real estate market.
2. Master Property Descriptions: Craft engaging and accurate property descriptions that highlight the unique features and benefits of each listing.
3. Utilize Local Market Insights: Incorporate local market trends and statistics to provide valuable insights that resonate with your audience.
4. Showcasing Neighborhoods: Create content that showcases the lifestyle, amenities, and attractions of the neighborhoods surrounding the properties.
5. Visual Content: Enhance your writing with high-quality images, videos, and virtual tours to give readers a comprehensive view of the properties.
6. Highlight Testimonials and Success Stories: Share success stories, client testimonials, and case studies to build credibility and trust with potential clients.
7. Explain Real Estate Processes: Break down complex real estate processes, such as buying, selling, or investing, into easy-to-understand steps.
8. Address Common Questions: Anticipate and address common questions and concerns that readers might have about the real estate market.
9. Embrace SEO Techniques: Optimize your content for search engines by incorporating relevant keywords and following SEO best practices.
10. Incorporate Data and Research: Use data and research to back up your claims and provide valuable information that readers can rely on.
11. Stay Up-to-Date with Trends: Keep an eye on emerging trends and changes in the real estate industry to provide fresh and relevant content.
12. Offer Tips for Homebuyers and Sellers: Provide practical tips and advice for homebuyers and sellers to navigate the real estate process successfully.
13. Establish Authority: Position yourself as an authority in the real estate field by sharing your expertise and insights through your writing.
14. Personalize Your Content: Infuse your writing with your unique voice and perspective to create a more engaging and relatable experience for readers.
15. Engage and Interact: Encourage reader engagement by inviting comments, questions, and discussions to foster a sense of community around your content.

Don’t Write For Real Estate Agents

You might be tempted to think that the majority of your audience is made up of real estate agents, but I guarantee you it will make little difference in the number of clicks and shares your content receives on social media if you are targeting this group directly. 

In fact, most real estate agents don’t have time to read or comment on your blog posts anyway! So focus your efforts on creating content that appeals to buyers and sellers who need help selling their homes instead of those looking to buy one (or those who do both).

Writing for the real estate market requires a strategic approach. Discover 15 Things Successful Real Estate Writers Do to enhance your skills and stand out in the industry. Learn from those who have mastered the art of real estate content.

Don’t Write For Other Real Estate Writers

It is tempting to write for other real estate writers, particularly those who are more popular than you. But keep in mind that these people have their audience they have readers and fans that they have cultivated through the power of their writing. 

You don’t want to try and take away from that, because your audience will not be able to read your content or relate to what you are saying if they already follow someone else with a similar message.

Instead of trying to compete with them, focus on creating content that your target reader(s) will find useful and helpful. In doing so, you will establish yourself as an expert in the field who is worth following and hopefully one day becoming a part of their regular reading list!

Write For The Buyer

When you’re writing for the real estate market, you need to think of your audience as a buyer. This can be a person who’s interested in buying or selling their home and is looking for help getting through this process. Since there are so many different people out there considering buying or selling, your content must appeal to the widest range of them possible. You want your content to be accessible and relatable something that any buyer could read, understand and find useful in some way.

Here are some tips on how to write for buyers:

Write like they speak don’t get too technical with terminology or jargon unless it’s relevant. If someone doesn’t know what “A/C” means then don’t use it! Speak in plain English and use simple terms whenever possible

Write from their perspective and think about what would interest them most about buying a house; how does this differ from selling? What questions would they have about homes?

Write For The Seller

You can write for the seller in several ways. You can write for their agent, their broker, their real estate company’s website, and more. Here are some examples:

Write for your client’s agent. They are the ones who work with you and your client every day so they know best what will help them sell their home faster!

Write for your client’s broker. He or she usually has access to more information than anyone else and should be able to give you insight into how he or she plans on bringing buyers through the door when pre-marketing begins!

Write for your client’s real estate company’s website (if there is one). This will help ensure that when people search online they see positive things about all of the homes listed by brokers at this particular office and not just those belonging to one person alone!”

Are you looking to dive into the world of real estate writing? Our Complete Guide to Writing Blogs about Real Estate provides invaluable insights into crafting compelling content for this niche. From property descriptions to market trends, this guide has you covered.

Make The Story Relatable

A real estate client is probably reading your content because they want to buy or sell a home, so make sure your content tells them how you can help them achieve that goal. Make the story interesting and engaging.

Make sure it’s in the right format and place.

You should be writing your content with a specific goal in mind: To get people interested in buying or selling their homes by using you as their agent (or another type of service provider). 

If that’s not happening, then you need to revisit what type of content is getting published on all channels – including social media platforms like Facebook – because it might not be driving enough traffic back into our website where we have great deals available 24/7 every day! 

You should also ask yourself if there are any areas where we’ve been missing out on opportunities when it comes to SEO optimization rules because there may be some hidden gems hiding away inside our articles that could bring even more qualified visitors into our funnel than ever before!

Make It Personal

As a writer, you can make your content more relatable by making it personal. Tell them why they should care about the news you’re sharing with them. Use a variety of headlines to captivate your audience’s attention and highlight important points or information with lists.

Include a call to action at the end of your article so that readers will have an opportunity to engage further with you if they are interested in purchasing or learning more about what you have written about. 

This will increase their likelihood of following through on any action items they may have taken during their initial reading experience, whether it be buying something from your company or contacting them directly for more information!

Crafting effective house hunter copy is essential for real estate writers. Explore 16 Tips for Writing House Hunter Copy that Sells to master the art of showcasing properties in a way that resonates with potential buyers. Elevate your writing game and make listings stand out.

Make It Friendly

Writing for the real estate market is all about making it friendly. It’s a tricky balance, though—you have to be direct and clear about the details without losing your reader in an avalanche of jargon. Here are some ways you can keep your writing on point:

Be direct and clear. Real estate writers need to explain exactly what they mean in as few words as possible. No one wants to read endless paragraphs full of complex terms or flowery language when their goal is simply to find a home that meets their needs and budget.

Give it personality. While having an easy-to-digest style is important, so is adding some personality! It’s okay for your writing voice to shine through in fact, it’s something I look forward to every time I open up my inbox! 

If you’re feeling stuck on how much personality should come through in certain pieces, take a look at other articles from experts in related fields (such as interior design), or reach out directly via email/phone call/etc., depending on our relationship with each other so far…

Be A Resource

When you write content for the real estate market, you are providing value to the reader. You’re also giving them something they can use or refer to, which makes it easier for readers to buy into what you have to say, and gives them faith in your abilities as an author. After all, it’s hard to trust someone who doesn’t seem like they know what they’re talking about!

Here are some ways that being a resource will help:

  • Provide information (about buying a home, selling a home)
  • Give solutions for problems (how do I find an agent?)
  • Advise on issues (how do I find funding?)
  • Provide inspiration and entertainment

Be Smart And Have A Purpose

The most important element of writing for the real estate market is to understand your purpose. If you don’t have a purpose, then it’s not worth writing. When in doubt, ask yourself: “Why am I writing this?” 

Having a purpose ensures that you’re being smart with your words and not wasting them on things that will get lost or ignored. It also gives you confidence when giving feedback to writers who are trying to get their start in the industry.

We already know what happens when writers don’t have a purpose: they just write whatever pops into their head without thinking about whether anyone will care about it! 

They might think they’re being funny or clever by making something controversial or controversial-sounding, but no one cares about those kinds of things unless they’re funny or clever and even then there’s still some serious risk involved because people might think less of you instead! 

So be careful with what topics and angles you choose if all you want is attention without considering whether readers will be interested in reading what comes out when you put pen(cil) to paper (or fingers onto the keyboard).

Enhancing your SEO content is crucial for online visibility. Discover 16 Simple Ways to Write Better SEO Content for Your Blog and learn effective strategies for optimizing your real estate articles. Drive more organic traffic and attract property enthusiasts.

Tell Them Why They Should Care About The News You’re Sharing With Them

It’s important to use a headline that is relevant to the topic, the audience, and the search engine. But it’s also important to understand that your headline needs to be relevant on social media as well. If you are sharing an article about real estate in New York City and someone from Atlanta sees it on Facebook, they may not care as much because they aren’t in your market or city. 

The same goes for Twitter – if you’re tweeting out a post about how millennials are buying homes, your followers might not care because they aren’t millennials and don’t live in an area where many new home sales are happening right now.

  • Write For Your Readers And Not Yourself

Use A Variety Of Headlines To Captivate Your Audience

When writing a blog post or article, your headline is the first thing your readers will see. It’s important to use a variety of headlines that capture your audience’s attention and are relevant to their content. Your headline should be interesting and relevant to both the reader and their target audience.

While writing this article on how to write for the real estate market, I had several ideas for possible titles:

  • How To Write For The Real Estate Market
  • Writing for Real Estate Agents & Brokers – A Guide For Professional Writers
  • How To Get Paid Writing Content For Real Estate Agents And Brokers

Use Lists To Highlight Important Points Or Information

Lists are one of the most basic types of writing. They’re also a great way to highlight important points or information. There are two main types of lists that you can use when writing for the real estate market:

  • Bulleted lists
  • Numbered lists

Bulleted lists are ideal for adding extra emphasis to a sentence or paragraph and helping readers process fast-paced content easier, especially if they’re skimming through it on their phone. 

This is especially true in email newsletters where it’s common for people to only read half a sentence before opening up another tab and moving on to something else. 

You can use bulleted items to create a step-by-step process or list down items that need attention (example: “We’ll need new chairs, tables and lights”). Numbered lists work well when you want to give readers an order for how things should be done (example: “Step 1 – prepare your home; Step 2 – prepare your clothes).

Include A Call To Action

Make sure your content has a call to action at the end. This is a piece of writing that tells readers what you want them to do after reading what you have written. It doesn’t have to be complicated, but it should be clear and concise. 

The best way for your readers to take action is by making it easy for them; avoid using multiple steps or barriers when possible. The call-to-action should also be relevant to your article meaning it should not ask them something unrelated or unnecessary like “Subscribe now!”

A great example of this would be an article where the writer is promoting an investment property he recently listed in South Florida:

If you are looking for a vacation home in south Florida with world-class amenities and quality construction, check out my listing at [address]. My clients will receive $5k off their purchase price if they decide on one of our homes today! This offer ends tomorrow at midnight so act now before it’s too late!

Include Links To Older Content That Might Interest Them Or Support Your Current Article

The more you can learn about your readers, the better you can serve them.

One way to do this is to include links to older content that might interest them or support your current article. For example, if you’re writing an article about finding a home inspector and need some recommendations, consider linking out to a list of top-rated inspectors in the area. 

Or if you write an article on how to apply for a mortgage and include advice on finding lenders who offer low rates and fees (which most do), link out to a list of those lenders who have been vetted by third parties or local real estate agents as having good rates and fees so your readers can easily find one right away. 

Comment Luv makes it easy for commenters on any page of content including this one to link directly to their site with just one click!

And by using comment Luv’s easy-to-use interface (and its large library), all these links will be automatically generated so your readers don’t have any trouble following through with their feedback!

Want to gain an edge over your competition as a real estate writer? Delve into the realm of Real Estate Writing: Your Unfair Advantage Against Competition. Uncover unique approaches and insights that will help you establish a strong foothold in this competitive market.

Answer Readers’ Questions

As we said earlier, website comments can be a great source of leads. But they also help you build your brand and get more visibility, especially if you use them to answer readers’ questions.

Here are some ways comments can help:

They allow you to engage with your audience more than other types of content, like blog posts or infographics.

They build awareness about who you are and what services/products you offer.

Comments give people who might not otherwise be interested in subscribing for updates an opportunity to do so when a person asks a question that triggers interest – like “What should I look for when buying an investment property?” 

Maybe someone answering this question has something interesting or useful to say! This increases exposure and gives people the idea that talking directly with experts might be worth their time (and gives them another option besides simply reading).


We hope this post has helped you to think about how you can write more effectively for the real estate market. If you’re looking for more tips on how to get started with your blog or website, check out our other articles on the subject!

Further Reading

WordStream: Real Estate Marketing Strategies to Boost Your Business Discover effective strategies to enhance your real estate business’s online presence and reach a wider audience. Learn about content marketing, PPC, and more. URL: https://www.wordstream.com/blog/ws/2015/04/16/real-estate-marketing

Hootsuite Blog: Crafting Engaging Social Media Posts for Real Estate Learn how to create captivating social media posts tailored for the real estate market. Explore tips and ideas to showcase properties and engage potential buyers. URL: https://blog.hootsuite.com/real-estate-social-media-posts/

HubSpot Sales Blog: Effective Real Estate Marketing Strategies Dive into effective marketing strategies for the real estate industry. From lead generation to nurturing, this article provides insights to boost your marketing efforts. URL: https://blog.hubspot.com/sales/real-estate-marketing


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