Real Estate Copywriter? Try This

If you’re a real estate copywriter, it’s important to know what’s going on with the industry at large. 

I’ve been in the business for a long time now, and I feel like every year there’s something new that comes out of the left field and changes everything we thought we knew and that seems to be happening more frequently these days. Here are some things that have happened recently that may affect your work as a real estate copywriter:

Real Estate Copywriting & How to Choose a Niche w Phil Balliet
1. Experiment with different copywriting approaches to discover what resonates best with your target audience.
2. Understand the unique aspects of the real estate industry and tailor your writing style to match its demands.
3. Craft compelling property descriptions that evoke emotions and highlight the value of each property.
4. Utilize storytelling techniques to engage readers and create a connection between potential buyers and the properties.
5. Embrace a proactive mindset by continuously learning and adapting your copywriting strategies to stay relevant in the field.

You Don’t Need To Be A Tech Expert

As a copywriter, you’re not expected to know how to build a website or program an app. You don’t need to be an expert in SEO or SEM. You don’t have to know all about PPC, email marketing, and CRO.

You just have to write words that sell and those words might not even be on your site! Your content can appear anywhere: Facebook ads, Google search results pages (SERPs), landing pages with forms…the list goes on. 

The point is this: writing good content is what matters most because it will help attract more customers who want what you’re selling not because it helps boost any specific metric like conversion rates or eCPMs (effective cost per 1k impressions).

Starting a freelance real estate writing business can be a rewarding venture. If you’re looking to take the plunge, our guide on The Best Way to Start a Freelance Real Estate Writing Business offers practical advice and insights to help you kick-start your journey.

Copywriters Come In All Shapes, Sizes, And Ages

If you’re a copywriter, you’re probably already aware that your job is pretty unique. You don’t have to be a writer to do the work of a copywriter you just have to be able to write persuasively and creatively. 

And there’s no set educational background for being a great copywriter: some people come from journalism backgrounds, others from marketing or advertising, and others from English or Communications degrees. So if your background isn’t traditional for writers (or even if it is), don’t let this deter you from becoming one!

You Can Write Copy For Companies Other Than Real Estate

If you’re a real estate copywriter, then you likely have a lot of experience writing about real estate. But what if you wanted to write for other types of companies? What if your client base didn’t need you to specialize in just one subject?

Well, good news: You don’t have to! We want to encourage our writers (and the rest of the world) to start thinking outside the box and consider the possibilities that lie beyond their current niche or industry. 

That being said, it may be helpful for you as an aspiring writer who wants to get started with a new market by understanding how your skills can be applied elsewhere.

So how do I do this?

Cracking the code to successful real estate writing involves understanding the industry’s nuances. Discover valuable strategies and insights in our article, Real Estate Writing: Cracking the Code, that will help you create impactful and engaging real estate content.

It’s Not Just About Real Estate

You can also write copy for other industries and services. For example, you could write copy for tourism, education, health, or insurance. 

You might also be able to write short stories or essays on your website that people will love to read. Or maybe your skills are more suited to non-profit organizations? In all cases, writing real estate copy is a skill that you can use in more than one industry so don’t let the word “real estate” limit your creativity!

Real Estate Is Not Just About Description

Real estate copywriting is about helping people reach their dreams. It’s not just about description; it’s about helping people find the home of their dreams.

Real estate copywriting is not just about description; real estate copywriting is also about helping people find the perfect home to live in.

Real estate copywriters are wonderful at creating effective descriptions, but they can do more than that: they can help you reach your dreams and find the perfect home for you!

It’s Not Just About Keywords

Keywords are important. They’re the search terms you include in your content to help people find what they’re looking for when they search on Google, Bing, or Yahoo. You want them to be relevant and useful so people will click through and read more of your writing.

But here’s something that might surprise you: Keywords aren’t the only thing that matters when it comes to content marketing. Keyword research has become an increasingly commoditized process with tools like Google AdWords Keyword Planner and ContentGems in play which means there isn’t any real competitive advantage in using them well anymore!

Copywriters Help People Reach Their Dreams

Copywriters help people reach their dreams. They work with real estate agents to create powerful marketing that helps people buy and sell homes, find the right home for them, and sell their homes for more money than they thought possible. 

Copywriters are also responsible for writing compelling copy about houses in general including descriptions of the rooms inside, descriptions of community amenities like parks and swimming pools, and even listings on websites like Zillow (think “this house has been renovated with beautiful hardwood floors throughout”).

Copywriters also write a lot of direct mail pieces (think “Did you know that this property has two master bedrooms?”) but don’t worry too much about those right now because we’ll be focusing on how to write web content instead.

Are you intrigued by the idea of becoming a real estate writer? Our comprehensive guide, How to Become a Real Estate Writer, walks you through the steps to embark on this exciting career path and offers tips for crafting effective real estate content.

Get Creative With Your Clients And Your Copywriting Style

Get creative with your clients. You’ve probably encountered a client who was so difficult to work with, you didn’t know what to do. If that sounds like you, then don’t worry you aren’t alone! But if you want to change your life and be happy in your career as a writer, you must learn how to work with difficult people to achieve success.

Get creative with your copywriting style. One of the most important things when writing copy is being able to stand out from the crowd and get people interested in what they’re reading and this will help them remember who wrote it later on (and hopefully hire you again).

There are lots of different ways that writers can use their creativity while still getting results:

You Can Choose Between Freelancing And Working For A Company

When it comes to real estate copywriting, there are two main ways to do business: freelancing and working for a company.

Freelancing allows you more flexibility in choosing your clients and rates, but it can also mean long periods of unemployment or uncertainty about when or if you’ll be able to work. Employing yourself through a company is a safer bet because the client base is guaranteed but you won’t have nearly as much say over who your clients will be.

Be Proud Of Your Skillset And Share Them With Others!

The truth is, we can always learn from each other. If you’re a real estate copywriter and you have the skill to share, there’s no shame in sharing it with others. I recommend you do so! Whether or not someone wants to hire you as a writer (or whether or not they hire me), just being willing and open to helping people is one of the most valuable things we can do as writers and it’s also great practice for giving back to your community.

I’m proud of my skillset and I’m happy to share them with others whenever possible. Not only does sharing my knowledge help other writers build their business skillsets and make more money doing what they love, but it also makes me feel good inside knowing that I’m helping someone else out who needs assistance with their writing endeavors.

Learning from experienced professionals can greatly enhance your real estate copywriting skills. Dive into our article on Real Estate Copywriting Tips I Wish I’d Know to glean insights and advice that seasoned writers wish they had when starting their journey.

Although Real Estate Copywriting Is Meant For Businesses

Real estate copywriting is for anyone who wants to make money. Whether you’re a stay-at-home mom in need of an extra source of income, or an experienced real estate agent looking for new ways to approach your business, real estate copywriting will help you find the success that’s been eluding you.

Real estate copywriting is also great for people who want to work from home. If you’re a freelance writer but don’t want to commute or go into an office every day, then this could be the solution for you! 

You’ll still have the opportunity to interact with clients regularly and provide them with quality service while maintaining control over your schedule and where exactly you spend your time working.

Real estate copywriter jobs can be done anywhere in the world as long as there’s Internet access available (and even if there isn’t). This means that if travel is important in life then being able to work remotely could be incredibly appealing – no matter which country or continent they may reside on!

Copywriting Is Becoming More And More Popular Because Of The Internet Boom

Copywriting has become a popular job because of the Internet boom. The rise of internet marketing has led to more jobs being available and it’s easier than ever to make money from home by doing something you love.

The skills required for copywriting are many and varied, but two main characteristics make someone qualified: passion and an understanding of how people react to certain words and phrases. 

Copywriters need to be able to find the right words for their clients’ products so that people want them, even if they don’t know exactly why those products would appeal to them (if they did know why then they wouldn’t need a copywriter).

To learn more about this practice and find out whether it might be right for your career goals, contact us today!

There Are Plenty Of Ways To Make Money At Home As A Copywriter

There are plenty of ways to make money at home as a copywriter. The most obvious is freelance writing. You can find gigs on sites like Upwork and Freelancer, or you can start your own business from the ground up.

Another option is full-time work, which means you’ll be employed by someone else and set up in an office space. This may not seem appealing if all you want to do is write and be your boss, but it’s still an option if it’s something that interests you or fits into your lifestyle better than freelancing does.

Part-time work would be anything that requires fewer hours per week than full-time would require (ie: less than 35). 

It could also include scenarios where the position isn’t necessarily part-time but requires fewer hours than full-time (ie: working every other Friday rather than every single one). If this sounds more feasible for your schedule and preferences, that’s great! Keep reading below!

If none of these options works for you…there’s always starting your own business! 

Whether this means creating a blog where people hire writers on regular basis or getting involved with larger companies who need writers for their marketing materials such as white papers and case studies – there are plenty of ways to get started earning an income from home without having to commit 100% full-time hours each week.

Starting your journey as a beginner in real estate writing? Our article, 14 Tips for Beginners to Writing Real Estate, provides you with practical advice and pointers to navigate the unique challenges of the real estate writing landscape.

The Competition Is Stiff But You Can Rise Above It If You’re Good Enough

So you want to be a copywriter. The competition is stiff and if you don’t have the right skills, it’s not easy. But if you do have the right skills and are willing to work hard, then yes—you can make it.

If you’re serious about becoming a copywriter, then I recommend that you develop your writing skills first by reading some of the best books on writing and rewriting them over and over again until they’re perfect. 

Then read all of the great works of literature and analyze what makes them so good; emulate them as much as possible in your work when you write down any thoughts or ideas that come into your head.

Finally, learn how to become more creative by studying art: paint paintings yourself (or hire an artist to do this for you) or visit museums where paintings are hanging on display to see how artists use color schemes on canvas backgrounds or textiles like rugs, etc.

Try incorporating elements from these paintings into your artwork – whether written piece such as an article with subheadings under each paragraph that provide structure for readers’ minds when reading through content quickly without stopping too long on any single word (i.,e., sentences).

If You Want To Freelance Or Start Your Own Business As A Copywriter, Go For It

Freelancing is a great way to work from home, and you can use your skills for lots of different types of businesses. If you want to freelance or start your own business as a copywriter, go for it! Essentially, if there’s a need for your skillset somewhere, there will be clients willing to pay you (or at least trade services) in exchange for those skills.


I hope that this quick overview of what it’s like to be a real estate copywriter has given you some insight into what it takes to succeed in this business. It may seem overwhelming at first, but don’t worry – if you have a passion for writing and helping people reach their dreams then you’re already halfway there!

Further Reading

Here are some additional resources you might find valuable for enhancing your understanding of real estate copywriting: Blog: Real Estate Copywriting

Gain insights into effective real estate copywriting techniques and strategies through informative blog posts.

Get A Copywriter: Real Estate

Explore a collection of resources and tips tailored to real estate copywriting, helping you craft compelling property descriptions and more.

Carmine Mastropierro: Real Estate Copywriting Guide

Delve into a comprehensive guide covering various aspects of real estate copywriting, from capturing the essence of properties to optimizing for conversions.


Here are some commonly asked questions about real estate copywriting, along with their answers:

What is real estate copywriting?

Real estate copywriting involves crafting written content that effectively showcases properties, communicates their features, and compels potential buyers or renters to take action.

How does effective real estate copy differ from other types of writing?

Effective real estate copy focuses on highlighting the unique selling points of properties, using persuasive language, and understanding the target audience’s needs to drive conversions.

What are some key elements to include in a real estate listing?

A compelling real estate listing should include a captivating headline, detailed property descriptions, high-quality images, key features, location benefits, and a strong call to action.

How can I make my real estate copy more engaging?

To make your real estate copy more engaging, use descriptive language, tell a story about the property, provide context about the neighborhood, and address potential buyer concerns in a reassuring manner.

What role does SEO play in real estate copywriting?

SEO (Search Engine Optimization) is crucial in real estate copywriting to ensure your listings and property descriptions rank well in search engine results, increasing visibility and attracting more potential buyers or renters.