Real Estate Writing Cracking The Code

Real estate writing is one of the most challenging writing tasks you could face. It can be difficult to write with authority, as well as being a completely different challenge than writing about any other industry.

In this post, we’ll discuss some tips and tricks you can use to succeed in your real estate writing projects. We’ll also tell you how we’ve helped our clients succeed in their real estate content creation work so that they can get started too!

How to Crack the Real Estate Money Code with Gene Boykin
1. Writing effectively for the real estate industry requires a unique approach that blends industry knowledge with strong communication skills.
2. Successful real estate writers utilize strategies that set them apart, such as understanding market trends and delivering compelling content.
3. Building a thriving real estate writing business involves leveraging effective SEO techniques and creating content that resonates with the target audience.
4. The power of storytelling in real estate writing cannot be underestimated, as it helps engage readers and create a memorable experience.
5. By embracing best practices in real estate writing, you can establish yourself as an authority, attract clients, and ultimately succeed in this dynamic field.

1. Educate About The Market And Industry

Real estate agents, brokers, and real estate companies need to educate their clients on what makes a good home or property value and how to get the most out of their purchases. 

By educating consumers on best practices for buying or selling homes in your community, you can build trust with prospective buyers and sellers that will help them choose you as their agent when they are ready to buy or sell a property. 

When writing about market trends in your area, remember that all information should be factual (no opinionated writing), authoritative (written by someone who has experience/expertise in the topic), easy-to-understand (avoid jargon), useful (make sure that all of your content is actionable)

Writing about real estate requires a unique approach that combines industry knowledge with effective communication. If you’re looking to get started, our comprehensive guide on writing blogs about real estate can provide you with essential insights and tips.

2. Set An Example In Your Community

While the goal is to sell your home, it’s also important to be an example. You never know when a potential buyer might need a reference or advice. When you do have clients, treat them well and keep in contact with them after the sale has closed.

Be a positive influence on others as well by volunteering time and money in your community. Get involved with local charities, schools, and organizations that need help with their programming or fundraising efforts this shows that you’re not only interested in making money but also making a difference!

Be a good neighbor by keeping things tidy around your property: shoveling snow during winter months; mowing grass; trimming bushes; etc., so that others can enjoy living close by without being bothered by unsightly messes (and believe me there are plenty of those).

3. Write Local Histories

Your real estate book can be a standalone title or part of a series. If you want to create something that sells well, study the market and write about topics that are currently relevant. The best way to do this is through local history books, which are in high demand by readers all over the world right now. The benefits of writing these types of books include:

It’s an easy-to-write topic that won’t require much research; just collect information from other sources or ask local experts for help.

You have room for creativity because there aren’t many established rules when it comes to writing content related to real estate or history (i.e., no one will tell you what topics should be included).

Crafting compelling content for the real estate market is a skill that can lead to success. To ensure you’re on the right track, explore our guide on how to succeed at real estate content writing for valuable strategies to enhance your writing prowess.

4. Write A Book On Real Estate

If you’re a real estate guru and want to be one of the first people in your market to create content, then writing a book is an excellent way to get started. There are so many platforms that allow you to self-publish for free or for just a few dollars: Amazon Kindle, Smashwords, Lulu, CreateSpace (owned by Amazon), Kobo Writing Life…the list goes on and on.

You may feel overwhelmed at first with all the options available but once you do some research into which platform is right for you, it should become clear what will work best and how long it will take you to complete this project. Don’t let any fear stop you from taking action!

5. Write Case Studies

Case studies are just as important as blog posts. They offer a more in-depth look at what you do and why it’s valuable to your clients, which will help them see how they can apply your services to their business.

Here are some tips for writing case studies:

Keep them short and sweet 2,000 words max.

Focus on the benefit of the client, rather than on yourself or your agency. You don’t want people reading about you when there are so many other great real estate agents out there! 

Let them know how you helped another agent get more listings or sell more houses instead! Be sure to include testimonials from clients who permitted their names to be used in this piece (and give credit by linking back to their websites).

If possible, try adding an infographic or photo with each case study post it makes things pop off the page a bit more!

Real estate agents can leverage the power of effective writing to secure more deals and clients. Learn how in our article on scoring more deals with effective writing and discover the tactics that can make a difference in your real estate career.

6. Write Articles For Agents, Brokers, And Real Estate Companies

If you’re an experienced writer, you can probably write articles that appeal to a specific audience. If you don’t have much experience, try writing about topics that are very relevant to your market and see how they perform.

For example, if I was writing a blog post on real estate investing in San Francisco, I might write something like: “How To Make Money With Real Estate Investing In San Francisco.” This is highly specific and likely appeals only to people who want to learn more about this topic.

There are many other ways you can go about writing for agents or brokers but these are some of the best ways for getting started.

7. Share Notable Success Stories In Your Community

Do you know someone who has overcome adversity in real estate? Did they go from renting to buying a home, or even building their own? Did they find their dream house on the market and snatch it up before anyone else did? Did they manage to turn a profit on a property even though everyone told them it was worthless and there were no buyers? Share these stories!

On the flip side, have you ever heard of someone who failed at real estate? Maybe they bought too early and then lost money when the market crashed. Maybe they got caught up in an overinflated bubble and couldn’t sell their property fast enough when things went south. 

Maybe they weren’t able to make ends meet after purchasing an investment property that didn’t perform as expected. Share these stories too (but use discretion don’t post anything negative about your clients).

8. Be Honest In Every Way You Can Be

In my opinion, this is the most important thing to remember when doing real estate writing. If you’re not being honest with yourself and your clients, then how can you expect them to trust or respect your work? I know this sounds like common sense, but so many agents forget about this part of their job that it’s shocking! 

You have to do everything possible to ensure that everyone who views or hears about your business agrees with what’s on paper and online. 

The truth is that if someone doesn’t believe what’s written about them (or their property), then they won’t be able to sell it for top dollar; they’ll just end up passing on the opportunity because they don’t feel comfortable making a big investment into something that might turn out not being worth anything either way (and no one wants their hard-earned money wasted).

9. Make Sure Every Blog Post Adds Value To The Reader’s Life Or Business

Every blog post you write should add value to the reader’s life or business.

There is a fine line between adding value and selling something that isn’t valuable. The best way to figure out if your content is adding value is by asking yourself, “What’s in it for me?” If there isn’t an answer, then maybe your content doesn’t add as much value as you think it does.

Don’t write just for the sake of writing. If all you’re doing is regurgitating information that hasn’t been proven successful in other blogs, readers will see right through it and they won’t come back. Your readers are smart; they know when they’re being sold on something and they don’t like feeling like they’ve been taken advantage of (unsurprisingly). 

They want real-life examples from real people who have already done what they want to achieve; not someone who just wants them to buy something so he can make some money from his blog. So make sure everything you put out there has been tested: take action on every piece of advice before offering it up as gold!

Success in the realm of real estate writing isn’t just about the words on the page. Explore the 15 things successful real estate writers do and incorporate these strategies to excel in the competitive world of real estate content creation.

10. Develop Expertise In One Thing And Share It With Everyone You Can Reach

If you want to be the go-to person for your industry, then write about a topic that you are passionate about. The more knowledgeable and trusted you become, the more people will want to work with or refer potential clients to you. You will also gain authority in this area of expertise which can lead to other opportunities down the road.

11. Help Agents Find Their True Purpose As Agents

You must have a purpose. If you don’t have one, then your agent will suffer. You need to be able to articulate your purpose and share it with others. 

And it needs to be something that resonates with them and not just because they think your business is the best thing ever, but because they truly feel like they can be of service through working with you as an agent.

You should also take into consideration what motivates other agents when writing content for real estate websites or blogs. Is there anything in particular that brings them out of their shell?

12. Help Agents Fall In Love With Their Careers Again

The fact is, real estate agents need to love what they do. Their clients can tell the difference between a salesperson who is passionate about the work and a salesperson who isn’t.

I have found that when an agent remembers why she got into this business, it makes all the difference in everything from closing more deals to staying committed to her values.

When your heart is in it and you care about helping people achieve their goals, people will come back time and time again because they trust you and know that when they work with you, they get results!

13. Give Clients The Tools Needed To Make Informed Decisions About Buying Or Selling Property

The real estate industry is a crowded one, with many agents competing for clients, so you must set yourself apart by educating your clients on the market and industry, as well as showing them how they can use this knowledge to their advantage. 

Whether it’s by writing local histories, sharing notable success stories in your community, writing articles for agents, brokers, and real estate companies, or even writing books on real estate investing whatever you do should be done with a focus on engaging with people who are looking for answers (ideally through their search engine).

14. Show Them How To Work Within Their Budgets And Keep A Good Credit Score

Your clients will be able to understand how to navigate the mortgage process and save money on their monthly bills. You can explain that by using a lender who takes an interest rate lower than what they’re currently paying, they could potentially save thousands of dollars over the life of their mortgage.

You can also show them how to save money on their insurance premiums by shopping around for better deals, so they don’t have to pay more than they need to protect themselves in case of an emergency. 

If you’re feeling ambitious, you can even show them ways that they could get back thousands of dollars in tax refunds every year by taking advantage of credits or deductions that may not have been available before.

Turning your real estate writing passion into a thriving business is achievable with the right approach. Dive into our guide on building a 6-figure business writing real estate blog posts to discover the steps, tips, and insights to make your writing endeavors profitable and rewarding.

15. Take Advantage Of Videos, Podcasts, Seminars, Visual Aids, Etc

You can use videos to show home features and benefits. You can also educate them through podcasts and seminars, or even with visual aids. If you are very good at what you do, it will be easy to show them how they can improve their lives by hiring you as their agent. 

The best thing about this approach is that it is effective even when buyers don’t want to talk directly with agents because they know it’s easier for them to get information by themselves online than through someone else in person.


Real estate writing is one of the most popular forms of content marketing. You can incorporate it into almost any kind of blog post, but it’s particularly helpful for attracting new customers. Real estate agents know how to make their homes stand out from the crowd, so you can learn a lot by following their example with your written content.

Further Reading

Wired – Exploring Real Estate Trends Short Description: A detailed article on real estate trends, providing insights into the evolving landscape of the industry.

Cracking the Real Estate Code by Nick Nanton Short Description: A book by Nick Nanton that delves into the strategies and advice from leading advisors in the real estate field.

Cracking the Real Estate Code Vol. II Short Description: The second volume of a book series providing valuable insights and tips for cracking the code in the real estate industry.


What are the latest trends in the real estate market?

The “Wired – Exploring Real Estate Trends” article provides a comprehensive overview of the latest trends shaping the real estate market.

What can I learn from “Cracking the Real Estate Code” by Nick Nanton?

The book offers advice and strategies from leading advisors in the real estate field, providing valuable insights for those looking to excel in the industry.

Is there a follow-up to “Cracking the Real Estate Code”?

Yes, “Cracking the Real Estate Code Vol. II” is the second volume in the series, offering further tips and advice for success in the real estate sector.

How can I stay updated on real estate industry changes?

“Cracking the Real Estate Code” books and the “Wired” article are excellent resources to help you stay informed about industry trends and changes.

Are there any other recommended resources for real estate professionals?

The “Further Reading” section includes a range of resources, from articles to books, that can provide additional insights and knowledge for real estate professionals.