How To Build A 6-Figure Business Writing Real Estate Blog Posts

The real estate industry is a crowded field, with thousands of agents competing for clients. In order to stand out from the crowd and build an audience that trusts your brand, you need to establish yourself as an expert writer and speaker in your chosen region. 

You can do this by building your blog and writing about topics that interest your readers. The more content you produce and publish regularly, the more people will read it and those are two things that will help grow your business over time!

How To Build a 6-Figure Copywriting Business In 2022
1. Niche Expertise: Establish yourself as a niche expert in real estate writing to attract a targeted audience.
2. Quality Content: Focus on creating high-quality, valuable content that resonates with readers and addresses their pain points.
3. Monetization Strategies: Explore various monetization strategies, such as affiliate marketing, sponsored posts, and digital products.
4. Consistency: Maintain a consistent posting schedule to keep your audience engaged and build a loyal readership over time.
5. SEO Optimization: Implement effective SEO techniques to improve your blog’s visibility in search engine results and attract organic traffic.
6. Networking: Build connections within the real estate industry to collaborate, guest post, and expand your reach.
7. Analytics and Metrics: Regularly analyze your blog’s performance using metrics to refine your strategies and achieve growth.
8. Branding: Develop a strong personal brand as a real estate writer to differentiate yourself and build credibility.
9. Adaptation: Stay updated with industry trends and adapt your content to meet the evolving needs of your audience.
10. Persistence: Building a successful 6-figure business takes time, dedication, and persistence. Stay committed to your goals.

Write In The Voice Of An Expert

Writing in the voice of an expert is not only crucial to building trust with your readers, but it also makes you more credible.

Successful real estate writers have a unique approach that sets them apart. Learn about the 15 Things Successful Real Estate Writers Do and discover their strategies for creating engaging content.

Who Are You? And What Is Your Expertise?

It’s important to know who you are, what your personality is like, and how that translates into a writing voice for your audience. Here are some examples:

Your target audience (the people who need what you have) sees themselves as an expert at something related to the topic of your post. You want them to feel comfortable reading it because they think of themselves as being on equal footing with the writer. 

For example, if I wrote a post about how to write blog posts on real estate blogging, it would probably be written in my voice but if I were writing a post about how realtors can make more money by writing blog posts on their blogs (and we know they could).

When I would probably use my target audience’s voice instead so that they feel like they’re being spoken directly to and don’t have any reservations about trusting what’s being said or reading it all the way through!

Research Your Topic

Researching your topic is one of the most important parts of any blog post.

The first step is to find out what other people have written on the topic and what they’re saying. What are the common problems? How can you help people solve them?

After that, check out what’s trending in real estate right now. Are there any new laws or regulations going into effect? If so, how will that change things for investors and homeowners? Is there a new product coming out in 2019 that will make investing easier (or harder)?

Then look at search traffic: what are people searching for when they search for real estate topics? 

You may be surprised at how many people are looking for information about buying vs selling their home and which questions come up again and again in their searches! Check social media too: what kind of content does everyone else seem to like talking about online these days?

Crafting compelling real estate copy requires insider tips and tricks. Discover the Real Estate Copywriting Tips I Wish I’d Know to enhance your writing and captivate your target audience.

Sound Credible

Use a professional email address. If you’re writing a blog post, it’s important to use an email address that looks professional and trustworthy. 

For example, don’t use something like “Jesse the” Instead, choose something like “” or even better: if you have your domain name (like I do), use that instead of the boring “”

Use a professional photo in conjunction with your articles or guest posts on other websites/ blogs/blogsites so people can see who the author is who wrote this amazing piece of content! This will help build credibility for yourself as well as build trust between you and those reading your articles so they know what kind of information to expect from future content written by you!

Be Active On Social Media

Social media is not just a platform to share jokes, memes, and pictures of your lunch. It can also be a very powerful marketing tool for your blog!

Use social media to market your blog posts. Posting about the latest industry articles you’ve written will help drive traffic to them and get more shares which in turn increases your chances of being found by new readers looking for similar content.

Use social media to connect with other bloggers in the real estate space. You can ask questions about their business or offer advice on theirs; this helps build relationships that could lead to collaborations down the road (and might even be mutually beneficial).

Connect with industry experts on social media in addition to asking them questions, you can also write articles specifically focused on topics they’re an expert in so that they see what content you’re creating and are more likely to share it!

Connect with readers on social media as well they’re one of our most valuable assets when it comes time for promotion because they’ve already shown interest by visiting our site or following us on Twitter/Facebook etc., so now we need their help getting eyes onto those pieces themselves!

Earning income as a real estate writer doesn’t always require intensive effort. Explore how to generate income with very little effort through effective writing strategies and efficient business practices.

Get Great Photos For Your Blog Posts

You don’t want to put in a ton of work on your blog posts and have them be visually unappealing. So I’ve pulled together some tips for creating great images for your blog posts:

Make sure they’re high quality, professional and relevant.

Make sure they’re the right size not too big or small.

Make sure they’re in focus, with proper exposure and lighting (but not too much).

If you take these steps, it should be easy to create beautiful graphics that will add value to your blog post!

Build Relationships With Industry Sites And Publications

You’ll want to build relationships with industry sites and publications. Find out if they are interested in your content, and if so, ask them to share it with their audience. Offer to guest post on their site or accept a guest post they have written. 

Ask them to review your content as well as interview you for an article on their site. You can even do a podcast together! These are all great ways of getting your name out there and getting some publicity that will help drive visitors back to your blog post or website

Build Relationships With Other Real Estate Bloggers And Their Readers

Find other real estate bloggers who write about topics similar to yours and reach out to them.

Comment on their posts, share their content, ask them to guest post on your blog, and ask them to share your posts, or promote one of your posts on social media.

The more they know you’re a real person doing real things in the industry, the better off you’ll be when it comes time for promoting each other’s products or services.

Make Your Blog Post Lists From The Best Content Across The Web

Use BuzzSumo to find popular articles. BuzzSumo is a tool for identifying the most popular content on the web, which makes it easy to find topics that are likely to appeal to your readers.

Use Feedly (or any other RSS reader) to follow blogs you want to read. Feedly helps you keep track of blogs you like by automatically updating them in one place every time they post new content. It’s also possible that these bloggers will share your blog posts with their followers, which gives them even more exposure!

Manage your list of blogging topics with Trello or another project management tool. If you’re just getting started as a writer, keeping track of all the ideas bouncing around in your head can be challenging but don’t worry! 

There are plenty of awesome tools out there designed specifically for helping writers manage their workloads and stay organized: Trello is one option I enjoy using because it keeps things simple yet flexible enough that I can still use it after years as an experienced writer with lots of projects going on at once (and still get things done!).

Making money through real estate writing involves knowing the right strategies. Find out about the 16 Things You Need to Know About Making Money with Real Estate Writing to maximize your earnings and build a thriving writing business.

Provide Quotes, Statistics, And Testimonials

It’s important to provide quotes, statistics, and testimonials in your real estate blog posts. These elements can help you add credibility and authority to your work.

Quotes: Use quotes from industry experts or authors who have written books on the topic of your post (or any other relevant person). Including a quote in your article shows that you’ve researched the subject matter, which helps build trust with readers.

Statistics: Statistics are great for adding context to a topic that’s difficult for people to grasp without it being put into numbers. Try using data from studies done by universities or government officials to provide insights into real estate trends based on statistical data collected over time.

Testimonials: If you know someone who has had success with a specific strategy or tactic, ask them if they would write down their experience as an example of how it worked for them! Testimonies like these can be used at the beginning or end of each article. 

This will also show potential clients what other successful agents have achieved through working with you as their coach/mentor/consultant etc…

Watch Your Back And Make Sure You’re Listed As A Source Of Information When Things Break Or Change In Your Industry

In addition to the content you create, you can often earn extra income by simply staying on top of industry news and trends. When I first started blogging and writing real estate blog posts, I was thrilled when other blogs would write about one of my articles or reference me in a post. It felt great! 

A few more years in business later and as I heard from friends who were also in the real estate industry that they were getting paid for their work, it started to make me wonder how much money could be made by doing this full time.

My first step in launching a career as a blogger was to start writing for free on someone else’s platform (and no I wasn’t going anywhere near Zillow). This helped me get my feet wet and build up some confidence before trying to make money from my blog. 

The second step was finding my niche: which is why we created this guide on how to build an online business in real estate without having any experience or qualifications whatsoever!

Run Large-Scale Tests To Measure Results Of Specific Real Estate Topics To See Which Perform Best For You

After running a few tests, you should have a good idea of the type of content that performs best for you. It’s important to continue testing new content types and headlines as well to see if there are any other ways to improve your page views and subscriber count.

To run large-scale tests on individual blog posts, Facebook advertising is one of the best tools out there. You can target specific audiences with different posts based on what they’ve read before or what they’re interested in right now by setting up an ad campaign focused on these criteria.

Use Facebook Ads To Reach More People With Individual Reader Suggestions On Which Posts They’d Like To Read

You can also use Facebook ads to reach more people with individual reader suggestions on which posts they’d like to read.

This is a great way to utilize the targeted audience that you’ve already built up over time, and it’s easy enough for anyone who knows what they’re doing online. Just set up an ad campaign that promotes your blog posts or individual ones, then add in some additional details about each post (title and URL). 

Then show this list of recommendations at the end of a blog post or email newsletter signup form, so readers have all the information they need right there on their screens before being asked to click through multiple pages or open new tabs. 

You might even consider using a popup window when someone clicks through from one of these ads that way you’ll know exactly how many visitors are coming from each source!

Starting a freelance real estate writing business requires careful planning. Get insights into The Best Way to Start a Freelance Real Estate Writing Business to kickstart your journey with confidence and success.


If you’re looking to build a business around real estate blogging, these steps are a great start. It’s not easy, but it can be done with the right strategy and hard work. You can make this work by building your brand as an expert on the topic, making connections in your industry, and getting people excited about reading what you have to say.

Further Reading

Here are some additional resources for further reading on related topics:

The Essentials of Running a Successful Real Estate Business Short Description: Learn essential strategies and tactics for running a successful real estate business, from lead generation to closing deals.

A Comprehensive Guide: How to Write a Compelling Blog Post Short Description: Get comprehensive insights into crafting compelling blog posts that engage your readers and drive traffic to your website.

Creating an Effective Corporate Blog: Best Practices Short Description: Discover best practices for creating an effective corporate blog that enhances brand visibility, engages customers, and boosts credibility.


What are the key components of a successful real estate business?

A successful real estate business encompasses effective lead generation, strategic marketing, strong negotiation skills, and exceptional customer service.

How can I write a blog post that captures readers’ attention?

To write an engaging blog post, focus on a captivating headline, clear structure, valuable content, visuals, and a compelling call-to-action.

Why is a corporate blog important for businesses?

A corporate blog serves as a platform to showcase expertise, provide valuable insights, connect with the audience, and establish authority in the industry.

What should I consider when starting a corporate blog?

When starting a corporate blog, consider defining your target audience, setting clear objectives, planning content topics, maintaining consistency, and measuring success.

How can I improve my real estate business’s online presence?

To enhance your real estate business’s online presence, optimize your website for search engines, utilize social media platforms, produce high-quality content, and engage with online communities.