12 Tips For Writing Successful Real Estate Content

If you’re a real estate agent, you know that there’s no shortage of content out there. However, if you’re in the business of selling houses and have been tasked with increasing your website traffic, there are ways to make sure that content gets read by potential customers. 

Real estate agents can use a variety of techniques to ensure their content is engaging. In this post, we’ll offer 20 tips for writing successful real estate content so that your readers will click through and want to learn more about what you have to offer!

Top 12 Tips Real Estate Coaching Clients Pay For – YouTube
1. Understand Your Target Audience
2. Research Relevant Real Estate Topics
3. Craft Compelling Headlines
4. Provide Value and Solutions
5. Incorporate Visuals and Graphics
6. Use Clear and Concise Language
7. Showcasing Local Market Knowledge
8. Leverage Data and Statistics
9. Implement Effective Call-to-Actions
10. Maintain Consistency in Posting
11. Utilize SEO Techniques for Visibility
12. Engage with Your Audience

Choose An Evergreen Topic

Evergreen content is content that’s relevant for a long period. Evergreen topics are important to your real estate website because they will ensure that you keep getting traffic year after year, even if new listings come and go on the market.

Enhancing your real estate writing skills requires the right tools. Discover the essential resources that can help you create compelling content in our article on The Best Tools I Use to Write About Real Estate.

Here Are Some Evergreen Topics

Homebuying/Selling–This is probably one of the most popular topics among real estate agents. People look for information about this all the time, so there’s always going to be interested in learning more about buying or selling a home!

Home Maintenance–How often do you think people need to call their plumber or electrician? Or maybe they have other questions about maintaining their homes like how much it costs (or should cost) to paint a room or clean up after pets. These questions can be answered with regular blog posts that provide helpful tips and advice on common maintenance tasks.

Home Renovation – Good renovation blogs tell readers what they need to know before starting any project so there won’t be any surprises later on down the road when things get expensive (or messy). 

Plus, many bloggers include photos which make it easy for potential customers who might want help making decisions based on what others have done previously (and whether those projects turned out well). If there isn’t enough demand right now then write some articles anyway since these could become valuable assets later down

Do Your Keyword Research

The first step to creating content that will engage your audience is to do keyword research. To do this, you need to find out which keywords are relevant to your niche. You can use tools like Google’s Keyword Planner and Moz’s Keyword Explorer for this purpose.

Remember: when writing SEO-friendly content for real estate websites, the title tag of each page must include at least one keyword (and only one). The next step is to write an article around that keyword or a variation of it and optimize certain sections on the page accordingly.

Include a CTA

If you aspire to be a successful real estate writer, adopt the practices that distinguish accomplished writers. Explore the insights into the habits of 15 Things Successful Real Estate Writers Do and elevate your content creation journey.

The Most Effective Ctas Are

Relevant to your content. If you’re writing about how to choose the best home for a family with four kids, the CTA should be something like “Get my Free Checklist.”

Clear. It’s easy to overlook CTAs because they’re small. Make sure your text is big enough so people don’t miss it! You also want people to know what they’re clicking on before they click on it so that there’s no doubt in their minds as to what will happen when they complete the action. For example, “Get My Free Checklist” is better than just “Free Checklist”.

Easily found in the proximity of or nearby content-related or relevant information (but not too close). Ideally, this means at least one sentence away from where people are reading; if someone reads a sentence and sees an ad right after that sentence then chances are good that the reader won’t finish reading through everything you’ve written! 

So keep those ads away from paragraphs/sentences containing important information on which readers would want more details about what exactly those ads are offering before even thinking about clicking them out of curiosity alone. 

Unless this wasn’t meant as just an informational article but rather an invitation into some kind of sales funnel program where marketing efforts have already been made beforehand perhaps 😉

Use Visuals

When it comes to real estate content, the saying “a picture is worth a thousand words” couldn’t be truer. Your audience is bombarded with information constantly and if you can give them something visual that will help them engage in your story and remember it, you’re way ahead of the curve.

Here Are Some Ways Visuals Can Help

Make them laugh or think with funny memes and gifs

Help tell your story by including photos of homes for sale, neighborhood maps, or even drone footage

Give your readers extra insight into the industry by showing behind-the-scenes pictures like before/after shots or aerial views of construction sites

Get people sharing on social media by creating an infographic that helps answer a common question

Looking to break into the real estate writing industry? Our guide on Learn Real Estate Writing and Get the Job You Want provides valuable tips and strategies to help you land your dream job in this competitive field.

Add Videos To Your Posts

Adding videos to your posts is a great way to engage your audience and keep them coming back for more. You can use them to show off the property you’re selling, explain a process or give a tour of it, or show how a product works or how something should be done.

If you have an interesting story about how you came across the home that you’re listing, tell it in video form! If there are some things in the house that buyers might want to know more about before they buy (like where there used to be wood paneling but now there are marble floors), include those details in text form too.

Make Use Of Subheads And Bulleted Lists

Using subheads and bulleted lists can help your readers digest and understand the information in your content.

Subheads are great for breaking up long paragraphs of text and they make it easy to scan through a page quickly, so you’re less likely to lose your audience’s attention as they’re reading. Bulleted lists are also good for showing a list of items or benefits, features, etc., so use them whenever you have several items that need to be communicated at once.

Write For Humans, Not Search Engines

When writing content for real estate, it’s important to keep in mind that you are writing for humans, not search engines. While keywords can be helpful when optimizing your content, using too many of them will make your posts sound unnatural and robotic.

Instead of focusing on keyword density or “keyword stuffing,” focus on describing the benefits of what you’re selling without making it seem like you’re trying too hard—this will help people connect with you more easily!

Make Use Of External Links

Internal links are powerful, but so is linking to other relevant sites and blogs. If you have a blog post about the five best tips for buying a house in Phoenix, that’s awesome! Maybe some of your readers will find it helpful. But wouldn’t it be cool if they could also learn from other bloggers with similar content?

Crafting effective blogs about real estate requires a comprehensive approach. Dive into our detailed guide on The Complete Guide to Writing Blogs About Real Estate to learn the strategies that can make your content stand out.

Link To Blog Posts On Your Site (It Just Makes Sense)

Link to other relevant blog posts on different sites (especially if they’re written by people with authority in their field)

Link to websites dedicated entirely or partially to real estate (this can be helpful when talking about mortgage rates or home values)

Link to videos or podcasts that help explain something you’re writing about in more detail (or as an alternative source of information)

Add Internal Links To Related Content

If you’ve got a great article about how to buy a home, for example, it makes sense to link to other articles on your site that are related. This way readers can get more information from you and stay engaged with your content.

You can also use internal linking as a way of guiding people through what you’ve written—if someone is interested in buying a home in Denver, for example, then it might make sense for them to read about the Denver housing market first.

In addition to linking within your website or blog posts (which I like to call “internal links”), there are plenty of places where we can add links outside our sites:

Linking back to other pages on our website for example, if someone clicks on an image of an address or property listing on one page of our website and then goes back up top without clicking anything else along the way.

We want all those pages between those two points (image + top) visible and easily accessible so they don’t feel lost once they’re done looking at whatever was right there before!

Repurpose Old Content

If you have existing content that is not getting the results you want, consider repurposing it. In other words, take an old article and change the title, subheadings, and body copy to make it more relevant to what your audience is interested in right now.

This Can Be Done In One Of Two Ways

Use old pieces of content as a starting point for something new. For example, if you wrote an article on “What’s Hot This Spring?” last year but now want to write about what’s hot this summer instead (or vice versa), simply update the information from last year’s article with fresh info from this year’s research. 

By doing so, you will ensure that relevant information stays current while still maintaining its relevance over time because it relates to pass seasons and events from those same years!

Create completely new content based on previous ideas or topics covered previously on your website/blog site(s). If no outdated keywords are being targeted by these pages then why not use them? They already exist after all.

Decide On A Posting Schedule And Stick To It

Decide on a posting schedule and stick to it. This can be difficult for the first few months of starting a business, but keep in mind that consistency is key when it comes to successful content marketing. Once you’ve established your posting frequency, it’s time to move on!

Understand Your Audience’s Needs

Know your audience. Before you start writing, take a moment to think about who you’re writing for and what their needs are. What kinds of questions do they have? What do they want to read about most? What are their interests, and how can you tailor your content around those interests?

Once you know the answers to these questions and remember: they won’t always be the same! you’ll have a good idea of what kind of content you need to create to win over readers and keep them engaged with your brand.

Real estate agents can significantly enhance their deals by leveraging effective writing skills. Discover how in our article on Real Estate Agents: How to Score More Deals with Effective Writing and unlock the potential of impactful communication in your real estate career.

Write Like A Storyteller, Not A Robot

When writing about real estate, it’s important to remember that people aren’t reading your content just because they like you. They’re reading it because they want to learn something (or make a buying decision).

Remember that when you write real estate content, you’re telling a story! You’re sharing your expertise with the world. The best kind of storytelling is one where people can relate to the characters and situations being described. 

That way, readers will feel like they know what it’s like to be in your shoes and come away from reading an article feeling as if there are no secrets left between them and your expertise on whatever topic you’ve covered.

For this type of storytelling experience to work best for both parties involved (you and the reader), some key elements need to be considered:

Use the “you” perspective instead of the “I” perspective whenever possible/appropriate;

Use active voice instead of passive voice;

Limit sentences/paragraphs/words, especially long ones!

Edit, Proofread, Then Edit Again

That’s it! Just keep in mind that the only way to improve is to make mistakes in the first place, so don’t be afraid to ask for help. No one is perfect, and if you want your writing to be truly successful, then you’ll need to trust someone else with proofreading your work before publishing it.

Have Other Staff Members Review Before Posting (If Possible)

As your business grows, you’ll likely have more than one person writing content for the website. You may even have a team of writers and copywriters who contribute to the blog. 

Before posting any new content online, it’s always important to get feedback from others on the team and we’re not just talking about spell-checking or grammar (although those things are important). Other people will be able to give valuable input regarding:

Content quality Is this topic helpful? Is it interesting? Does it offer unique insight into our industry? Will anyone care about this article?

Style/tone-Does this sound like something that fits with other articles we’ve published in the past (or currently publish)? Does it sound too formal or informal for our brand voice?

SEO considerations-Are there any SEO issues with this piece of text that need addressing before publication (e.g., keyword density)?

Share Your Post Across All Social Media Channels (And Send Out Email Newsletters)

After you’ve written and published a post, share it across all of your social media channels. Share it on your website and blog. If you have an email newsletter, send out an announcement to subscribers. Finally, if you know any real estate-related podcasters or bloggers share it with them!

This is a common-sense tip that doesn’t need much explanation but can be easily overlooked. Once your content is published online in one place, it can be shared on other parts of the web instantly and help visitors find more information about what they’re looking for from you (even if they didn’t come directly from that post).

Successful Real Estate Content Has These Elements

As a real estate agent, you need to be able to write real estate content that appeals to your audience. This means knowing who you’re writing for and what they want from the content you create.

This also means knowing how to write, well, and often. If you can’t do this, then all the tips in the world won’t help anyone.

That’s why we’ve compiled this list of 20 tips that will help agents write better real estate content so that they can attract more leads and close more deals!


The key to successful real estate content is to write for humans, not search engines. That means keeping your reader in mind at all times and making sure that your content has the elements that will make it engaging and readable. 

By following these 20 tips for writing effective real estate content, you’re well on your way to creating something that can help you build long-term relationships with potential clients and attract more business than ever before!

Further Reading

Explore more resources to enhance your real estate content marketing skills:

12 Ways to Do Real Estate Content Marketing Like the Pros
Discover expert tips and strategies for effective real estate content marketing that can elevate your campaigns.

Real Estate Content Marketing: A Comprehensive Guide
Dive into a comprehensive guide covering various aspects of real estate content marketing to help you achieve success.

101 Real Estate Content Marketing Ideas
Need inspiration? Explore a wide array of creative content ideas tailored specifically for the real estate industry.


How can I improve my real estate content marketing?

Enhancing your real estate content marketing involves understanding your audience, creating valuable content, and utilizing various distribution channels to reach potential clients.

What are some effective strategies for real estate content marketing?

Effective strategies include creating informative blog posts, engaging social media content, utilizing video marketing, and optimizing your content for search engines.

How can content marketing help my real estate business?

Content marketing can establish your authority in the industry, attract leads, and build relationships with potential clients by providing valuable insights and information.

Are there specific content ideas for real estate marketing?

Absolutely! You can explore a plethora of content ideas, such as neighborhood guides, property showcase videos, client success stories, and informative market trend reports.

What role does SEO play in real estate content marketing?

Search engine optimization (SEO) is crucial for ensuring your content ranks well in search engine results, increasing visibility, and driving organic traffic to your real estate website.