Things I’ve Learned As A Real Estate Writer

One of the most common questions I get from friends and family is why I chose to write about real estate. It’s an industry that can be difficult for outsiders to understand, so it’s not surprising that they’re curious about it. 

It also helps that my brother-in-law is a real estate broker and has been trying to convince me to join his firm since before we were married (and still does). So here are some things I’ve learned while writing about this industry

Growing Your Real Estate Portfolio
Key Takeaways
1. The Importance of Research: Thorough research is essential to create accurate and informative real estate content. Understanding the market trends, property values, and local nuances enhances the quality of writing.
2. Building Trust with Clients: Establishing trust with clients is crucial for long-term relationships. Providing honest and valuable insights in your writing can help build credibility and rapport.
3. Effective Storytelling: Incorporating storytelling techniques can make real estate content engaging and relatable. Sharing anecdotes and experiences can connect with readers on a personal level.
4. Adapting to Industry Changes: The real estate industry is dynamic, and staying updated with changing trends, technologies, and regulations is necessary to produce relevant and timely content.
5. Continuous Learning: Learning is a constant process in real estate writing. Keeping an open mind and being receptive to feedback can lead to continuous improvement and growth as a writer.
6. Networking and Relationships: Building relationships with real estate professionals can provide valuable insights and opportunities for collaboration. Networking can open doors to new writing projects and connections.
7. Navigating Complex Topics: Real estate involves intricate topics. Breaking down complex concepts into understandable terms helps readers grasp the content and empowers them to make informed decisions.
8. Balancing Objectivity and Advocacy: While being objective is crucial, advocating for your clients’ interests can help create persuasive content that resonates with potential buyers and sellers.
9. Embracing Flexibility: Real estate writing often requires adapting to various styles, formats, and client preferences. Flexibility and versatility are assets in this field.
10. Perseverance: Overcoming challenges, rejection, and setbacks is part of the journey. Perseverance and a positive mindset are essential to thrive as a real estate writer.

The Importance Of Local Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your website more visible in search engines, such as Google and Bing.

If you want to rank higher in local searches, there are some key things you need to do. The first step is optimizing your website with the correct metadata, including title tags and meta descriptions that tell potential customers what they can expect when they visit your site. 

You also want to make sure there’s a link on every page back to your homepage so that Google knows where it should direct users when they land on one of those pages. 

Finally, make sure all text content on the page includes keywords related to what you offer; for example: if I start typing “real estate” into Google’s search bar (which has happened before), this article would appear at the top because we’ve included mentions of “real estate” throughout its text body!

Learning from successful real estate writers can provide valuable insights for your own journey. Discover the 15 Things Successful Real Estate Writers Do that can elevate your writing skills and strategies.

The Complexities Of Running A Real Estate Website

When you run a real estate business, you have to have a website. It’s that simple. You need to be able to showcase yourself and your listings online, and having a website is the easiest way for buyers and sellers to find information about your services without having to go through dozens of people just like you who are offering similar products.

What’s more important than having an actual website? Having an active one! You should keep your site up-to-date with fresh content regularly so that anyone browsing can see what’s new or take note of any changes in prices or inventory (in case they’re looking for something specific). 

This means that if you’re running ads on Facebook or Instagram, they’ll need links back here so interested parties can learn more before even reaching out and vice versa: if someone contacts you through email directly from this site instead of somewhere else first (like Google), direct them back here anyway so they can start learning right away too!

Most importantly: make sure everything looks good across all platforms too! Mobile devices are becoming increasingly popular among homebuyers these days because most people use their mobile phones when researching properties. 

therefore having responsive design (wherein everything looks good regardless of whether it’s viewed on desktop computers versus tablets) will greatly increase traffic coming from our target demographic which leads into.

Crafting compelling real estate content requires the right tools. Explore the tools and resources discussed in The Best Tools I Use to Write About Real Estate to enhance your efficiency and effectiveness as a real estate writer.

The Importance Of Clients Being Able To Reach You, And You Being Able To Reach Them

The importance of clients being able to reach you, and you being able to reach them.

It’s imperative that your clients can get in touch with you at any time, which means that they need to know how they can do this. When a client has questions or needs help finding a new home or property, they must have access to someone readily available. 

They may be dealing with the stress of relocating or selling their current home, so having an accessible resource will make things easier for both parties involved.

The Benefits Of Using Social Media As A Marketing Tool

Social media is a great way to reach a lot of people. It’s a platform for building your brand and relationships, staying in touch with your audience, and getting feedback on your work.

I use Facebook, Twitter, LinkedIn, and Instagram. I also have a website where I post my best articles so that people can read them even if they aren’t following me on any social media platform.

How Making Videos Can Improve Your Business

Video can be a great way to show off your business. You mustn’t just put out videos for the sake of having them, though. You should have a specific goal in mind when creating the video and what kind of results you want from it.

If you are an agent or a broker, one of the best ways to use video is by making testimonials for yourself or creating how-to videos that show how clients can buy or sell real estate with you. 

If you are an entrepreneur selling products on Amazon or eBay, then it may be beneficial to create product demonstrations through videos so customers know exactly what they are getting before they buy it.

Are you aiming to create impactful real estate blog posts? Delve into The Complete Guide to Writing Blogs About Real Estate for a comprehensive resource on mastering the art of engaging and informative real estate content creation.

The Value Of Unique Images On Your Website

For the average person, real estate may seem like an elitist occupation. It’s not always easy to understand why people would want to be involved in such a complex and opaque industry, but while the reality is often more complicated than it appears at first glance, some things are simple enough for everyone to grasp.

One of them is the value of having high-quality images on your website. While stock photos can be useful for websites that lack any other type of imagery (and even then only if used sparingly), in most cases it’s worth looking into hiring a photographer or taking your pictures for each listing you post online. 

You want your properties to look as appealing as possible and if you’re able to provide images that are unique and reflect the true nature of each place then this will go a long way toward convincing buyers.

The Value Of Having Multiple Websites (For Selling, For Buying For Renting, Etc.)

If you’re a real estate writer, your websites are going to be the most important tool in your business. Your blog is a great place for content and leads, but having multiple websites can help you reach more people and make more money.

For example: if someone wants to buy or sell a home and they search Google, they might find your site first. But then if they want to rent their property out? Or maybe they have another question that isn’t related to buying or selling? 

You can have separate sites with different focuses (buying vs. renting vs. traveling). Having these different focuses means that each website has its audience which makes them easier to rank on Google because those searches will be more relevant than if it was just one big website full of everything mixed (which is called “carpet bombing”).

Why Some People Are Afraid Of The Real Estate Industry

You may have noticed that the real estate industry is often left out of the conversation when it comes to topics like “the most lucrative careers in America.” That’s because most people don’t understand what it takes to succeed in this industry.

Real estate is a complicated industry. It has many moving parts and requires extensive knowledge of finance and law, as well as business skills like marketing and negotiation. 

A single mistake can cost you thousands or even millions of dollars and that’s why so many people are afraid of entering this field. If you’re already scared off by all these details, then let me put your mind at ease: The only thing you need to break into the field is hard work!

Why Others Love The Real Estate Industry But Don’t Want To Sell Or Rent Themselves

As a real estate writer, I’ve discovered that many people don’t want to sell or rent themselves but love the business. Why? It can be a lot of work and you’re often on the road, working long hours and spending lots of time away from home.

You also have to deal with difficult people, difficult situations, and angry clients—which is why many agents don’t want that job!

In a competitive field like real estate writing, having an edge is essential. Discover how to leverage your skills as an advantage with insights from Real Estate Writing: Your Unfair Advantage Against Competition and rise above the rest.

How Realtors Can Make So Much Money And Yet Work So Hard

As a real estate writer, I’ve had the opportunity to work with many realtors. One thing that has always fascinated me is how they can make so much money and yet work so hard.

Here Are Just Some Of The Things They Do

They work long hours – 72 hours per week is not uncommon for some brokers (although this is partly due to broker compensation plans that require them to put in an unreasonable amount of hours).

They have to deal with lots of people – from sellers, buyers, and their agents to lenders, inspectors, and contractors who work on the properties before the closing day (not all houses are move-in ready after closing).3. 

They have to be good at what they do – selling homes requires skill at marketing yourself as well as your listings; understanding local market conditions; knowing how best to position your clients’ homes based on those conditions.

Selecting appropriate listing prices; finding qualified buyers who will pay these prices; communicating effectively with both seller and buyer through every step along the way until a closing takes place so no one gets left out or confused about what’s happening next and more!

Why Realtor Reviews Are An Important Part Of Their Business Model

Realtor reviews are an important part of their business model. They can be used to improve your website, social media presence, and marketing efforts.

Realtors need good reviews because they rely on them when selling homes. No one wants to buy a house from someone with bad reviews! So if you want more sales in the future (and who doesn’t?), it’s worth it for realtors to follow these rules:

How Important It Is To Keep Up With Trends In The Real Estate Industry

The real estate industry is ever-changing. Trends come and go, but it’s important for agents to always be on top of these changes and be able to adapt quickly.

For example, when I first started writing about real estate, virtual tours were the hot new thing. I wrote a whole blog post about them! 

Nowadays though (and this isn’t just a “new agent” thing), agents are moving away from virtual tours because they’ve become too common and no longer carry as much weight in the transaction process. You can read more about this in my post titled “Virtual Tours: Do They Still Matter?”

Another trend that has changed over time is how people search for homes online today and by how much! If you’re familiar with Google Analytics or other web analytics tools (which you should be if you’re an active writer), then perhaps you’ve noticed that organic search results have decreased while paid advertising has increased over time.

The landscape of real estate writing is evolving, and understanding its trajectory is crucial for your success. Dive into our article on the future of real estate writing to gain insights into upcoming trends, technologies, and opportunities that will shape the industry.

How Much Good Advice And How Much Bad Advice Is Available Online (And Elsewhere)

It’s not just the real estate industry that is filled with misinformation. I’d argue that most of the bad advice out there is coming from outside sources: friends, family members, co-workers, and other non-experts. This means that good advice can be hard to find.

Good advice comes from people who have experience in a certain field (e.g., someone who has bought several homes). It’s also helpful if they are willing to share their experiences with you so you can avoid making mistakes in the future!

Bad advice usually comes from people who don’t understand what they’re talking about or get defensive when asked for more details about their suggestion. 

These kinds of recommendations are likely not well thought out; however, there might be some truth behind them if taken out of context (i.e., one person saying “buy near downtown” doesn’t necessarily mean “don’t buy near downtown”).

That There Is A Lot I Don’t Know About The Residential And Commercial Real Estate Industry

There is a lot I don’t know about the residential and commercial real estate industry.

That’s an understatement. There are so many things to learn about this industry that it can be intimidating for new writers to get started covering it. The good news is that there are some great resources out there to help you learn as you go and become a better writer in general.

Still, even with all of those resources and tools at your disposal, there will always be some things that escape your grasp because you don’t have the experience yet—and even if you do have experience, there will still be times when something happens that makes no sense whatsoever.

Writing About The Real Estate Market Has Opened My Eyes To A Lot Of Things About This Industry

I was a real estate agent for many years before I became a writer. It’s been a great experience, but there are some things I didn’t know about the industry when I started.

As a writer, I’ve learned so much about this business and its players that have helped me understand where they’re coming from even when they aren’t being completely honest with me or each other. This has made my job easier because it gives me more insight into their motivations and tactics.


The real estate industry is complicated, but it’s also exciting and rewarding. I’ve learned so much in my short time as a real estate writer, and I look forward to learning more every day. If you’re interested in getting into this field yourself (or if you already are), make sure you pay attention to all of the tips above they’ll help get your business off on the right foot!

Further Reading

Here are some additional resources that provide valuable insights into real estate writing and related topics:

What I’ve Learned as a Real Estate Writer: Gain insights from a writer’s personal journey and experiences in the real estate writing industry.

10 Things Every Real Estate Agent Should Master: Explore the key skills and areas of expertise that can help real estate agents succeed in their profession.

11 Life Lessons I’ve Learned in Real Estate So Far: Discover valuable life lessons and insights gained by professionals in the real estate field.


How can I improve my skills as a real estate writer?

Improving your skills as a real estate writer involves practicing regularly, studying successful real estate content, and staying updated with industry trends. Learning from experienced writers and seeking constructive feedback can also contribute to your growth.

What are some essential skills for a successful real estate agent?

A successful real estate agent should master skills such as effective communication, negotiation, market analysis, networking, and customer service. These skills play a crucial role in building a thriving real estate career.

How can life lessons benefit my real estate journey?

Life lessons gained through experiences in the real estate industry can offer valuable insights into handling challenges, building relationships, and making informed decisions. Learning from these lessons can contribute to your overall success and growth.

How do I balance my real estate career with personal life?

Balancing a demanding real estate career with personal life requires effective time management, setting boundaries, and prioritizing self-care. Establishing a routine that allows for work-life balance can contribute to your well-being and productivity.

What can I learn from a writer’s experiences in real estate?

Learning from a writer’s experiences in real estate can provide unique perspectives on the industry, insights into effective communication strategies, and lessons learned from interactions with various stakeholders. These experiences can offer valuable takeaways for your own journey.