Product Review Writing: Worth A Click?

Product review writing requires the same skills as other forms of content creation. It’s not enough to simply list features and talk about what you love about a product; you need to provide your audience with a complete picture of what it’s like to use your new favorite gadget or app. 

You have to be honest about its flaws and shortcomings, but you also need to emphasize the positive aspects that make it worth buying in the first place.

How to Create a Product Review Video
1. Master the art of crafting persuasive product reviews to captivate your audience and drive engagement.
2. Follow a step-by-step guide to get started as a product reviewer and select the right products for review.
3. Explore ways to monetize your product reviews and turn your passion into a profitable online business.
4. Learn techniques to write reviews that sell, enhancing your earning potential as a professional reviewer.
5. Embrace your love for writing and turn it into a fulfilling and lucrative career by becoming a product reviewer.

Use Your Own Photos

Photos that show the product in action are much more engaging than stock images, but they can be difficult to get if you don’t have a fancy camera. 

If you’re using something like a smartphone or tablet, use the camera on that device to take pictures of the product and upload them directly to your blog post so they’ll be available right away.

Show it in context. Your readers want to know how this product fits into their lives and what does it look like? What does it do? How does it help them accomplish something? 

When was the last time they used something similar, and why did they choose that particular item over others? Put yourself in your reader’s shoes: would seeing something from a different angle/perspective help clear up any confusion about what this item actually does for them?

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Include A Video

You don’t have to be a video expert to make a good one. But, if you’re not comfortable with editing software or camera equipment, it’s best to enlist someone who can help you out.

Your video should showcase the product in action and highlight its features. It can also show people using your product and provide demonstrations on how it works.

If your video focuses on showing off your brand, personality, or style and not just what your product does it will make viewers feel more connected with you and therefore more likely to buy from you!

Add Clear Calls-To-Action

You’ve done a great job of convincing your readers that they should buy the product, so give them an opportunity to do just that. Add a clear call-to-action at the bottom of your review and make sure it’s easy to find and not too distracting from what you just wrote.

Include something like: “If you found this review helpful, please click here [link] to purchase this item from Amazon.”

Write With A Brand Voice

Be consistent. Brands are known by their voice, and that’s a good thing. If you have a brand voice, use it across all your content. It will help your customers understand who you are and what to expect from your products.

Be unique and memorable. Your brand voice should be one-of-a-kind no one else has it! It should also be memorable so readers can tell when they’re reading something written by you versus someone else (like another company).

Be authentic and genuine. This means writing about topics that interest YOU, not just things that seem like they would interest other people or serve as advertising fodder for some random product or service (even if it is). 

This also means using words in the way THEY sound best, not how YOU think they SHOULD sound best according to some rule book on proper English usage that leads us right into our next point:

Be authoritative & trustworthy with language choices (author reference needed) Just because someone told me once upon a time that “yourself” was wrong doesn’t mean I’m going to start saying “yourself” instead of “I” just because they told me so!(end author reference)

Are you eager to embark on a journey as a product reviewer? Look no further! Our step-by-step guide on Product Review Writing: A Step-by-Step Guide to Get Started will walk you through the process, from selecting the right products to creating engaging and informative reviews.

Identify Your Target Audience

When you’re ready to start writing, you must identify your target audience. The more specific your audience is, the easier it will be for them to relate to what you’re saying and the more actionable the content of your article will be for them.

For example, if I’m writing an article about how to write product reviews on Amazon and I have no idea who my audience is or what they want from this article, then it’s likely that my content won’t be useful for anyone. 

But if I know my audience is primarily online sellers who want tips on how to get started with product review writing on Amazon and can use some advice about where to start and what tools are most helpful for them (which might include not just products but services like Amazon Assistant), then my content will probably be much more relevant and useful!

Know What You’re Talking About

You should be able to explain the product in detail. If you can’t do that, how can you expect anyone else to read your review? You need to know what the product is and what it does. 

Once you’ve done this, then you can start thinking about why people would want this product and why they might buy it instead of something similar. 

For example, if I were writing a review on a watch brand’s website, I’d have to know all about their different watches before I could write anything useful.

I’d also have to think about their features and benefits: what makes them different from other brands’ watches? What are their USPs? 

Then I’d have some pricing information too if my audience cared about that sort of thing at all, but even still – if they don’t care about those things then maybe what they want isn’t a watch after all!

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Be Transparent About The Incentives

One of the most important things you can do before writing a product review is to be transparent about the incentives. 

If you’re giving away a product, make it clear that it’s being given away. If there are restrictions on how many people will receive this particular product, make it clear what those restrictions are. 

You might even want to write an entire paragraph about why you’re giving this product away for free and how other people can get involved down the road.

If you’re reviewing a paid product, let your readers know that upfront so they don’t have any confusion when their credit card statement shows up later in the month!

Similarly, if a contest is involved in order for them to win something nice like cash or another type of prize (such as an Amazon gift card).

Then let them know about this contest too so they know what they’ll need in order one day to become eligible for winning something nice from yourself.[END OF SECTION]

Showcase Your Product’s USPs (Unique Selling Points)

What Are USPs?

USPs are the special features, benefits, and qualities that make your product unique and differentiate it from your competition. 

It’s important to identify these before you start writing because they will help you become more focused on what your customer needs to know about the product.

How Do I Identify My Product’s USPs?

You need to understand how your customer perceives value in a product or service, then communicate those perceptions back clearly and concisely through the text of your review. 

This means that if people have a problem with their current solution or service, they will be able to see how yours can solve it better than anyone else’s. 

For example: “Our solution is easier than [competitor] because we don’t require any configuration or installation – just plug it in and go!” Or “Our new feature gives users complete control over their privacy settings.”

Be Authentic And Honest

As a product reviewer, you know that it’s important to be honest and authentic. Don’t exaggerate, don’t hide negative reviews, and don’t hide positive reviews the only way to make your brand credible is with honesty.

It’s also important not just to write about the product itself but also how it integrates into your life. If you’re testing out a new pair of running shoes, for instance, include information about how they work with your training regimen (or lack thereof). Get personal!

Crafting reviews that sell requires finesse and skill. Delve into our article on How to Write Product Reviews You Can Sell & Make Money On to gain valuable insights and techniques that will elevate your review game and boost your earning potential.

Emphasize Both Positive And Negative Features Of The Product

You want to write about the product and not just about how great it is. You want to give a balanced review of both positive and negative features.

Write in a way that will be helpful to your readers, but don’t go overboard on being too critical or negative. 

If you are giving a review of an item that has both positive and negative aspects, make sure you emphasize the ones that are more important or relevant to your audience first before moving on to ones that aren’t as important.

Dreaming of a career as a professional product reviewer? Don’t miss our eye-opening post on Product Review Writing and How to Make a Living From It to discover the practical steps, tips, and tricks to turn your passion into a fulfilling and lucrative profession.


Product review writing is not for everyone. It’s a very specific type of content that requires a lot of research, analytical skills and patience. 

There are so many factors to consider when writing product reviews from finding out who your audience is, to determining the best way to present it (i.e., written or video), and making sure you accurately capture all the important details about the product in question.

If you think you have what it takes then read on! We’ll take a look at some tips that will help make your next product review stand out from the rest.

Further Reading

Write Product Review – Tips and Guidelines: Learn essential tips and guidelines for writing effective product reviews that engage readers and drive conversions.

How to Ask for Reviews: A Guide for Businesses: Discover strategies and best practices for soliciting reviews from your customers to build social proof and enhance your brand’s reputation.

Make Money Writing Amazon Product Reviews: Explore opportunities to earn money by writing product reviews on Amazon and other platforms, and learn how to optimize your reviews for maximum impact.


How to write compelling product reviews?

Crafting compelling product reviews involves thorough research, engaging storytelling, and honest opinions to guide potential buyers effectively.

What are the benefits of asking for customer reviews?

Asking for customer reviews not only strengthens your brand’s credibility but also provides valuable feedback for improvement and fosters customer loyalty.

Can I make money by writing Amazon product reviews?

Yes, you can monetize your writing skills by becoming an Amazon product reviewer and earning commissions through affiliate marketing.

Should I disclose affiliate links in my reviews?

Absolutely! Transparency is crucial, and it’s essential to disclose affiliate links to maintain trust with your audience and comply with legal regulations.

How can I encourage customers to leave reviews?

You can encourage customers to leave reviews by offering incentives, creating personalized follow-up emails, and providing exceptional customer service.