Product Review Writing – A Step-By-Step Guide To Get Started

Can you imagine being a kid again and having your first taste of watermelon? Or how about the first time you smelled fresh-baked bread or tasted cold lemonade? We all remember our firsts, which makes them even more special. 

The same applies to product review writing! When you write your first product review with us, it’ll be so exciting that you’ll want to do it again and again. So let’s get started on creating your first one together!

How to Create a Product Review Video
1. Understand the Importance of Product Reviews
2. Identify Your Target Audience
3. Research the Product Thoroughly
4. Structure Your Review Effectively
5. Be Honest and Impartial in Your Assessment
6. Use Images and Media to Enhance Your Review
7. Highlight the Key Features and Benefits of the Product
8. Provide Valuable and Actionable Recommendations
9. Proofread and Edit for Clarity and Coherence
10. Promote Your Review to Reach a Wider Audience

Do Your Research

Once you’ve got a product in mind, it’s time to do some research. There are several things that you should consider doing when researching your product:

Writing high-quality product reviews can be a game-changer for your online business. Learn everything you need to know about writing product reviews to engage your audience and boost your credibility.

Research The Product

Researching the product is important for two reasons. First, it will help you decide whether or not the company has a good reputation and has been around for a while. 

If they have been around for a while, then there’s more of an opportunity that they’ll be able to stick around long enough to pay out any rewards (if applicable). 

Second, this helps ensure that there aren’t any obvious issues with quality control or design flaws with their products. For example, if I was considering purchasing [product name], I would make sure there weren’t any complaints about poor construction quality or durability issues before purchasing one myself!

Research The Brand/Company & Sites Where You Wish To Submit Your Reviews

It’s also very important that upon completion of your research on both topic areas above (product and company), as well as researching different sites where reviews might be submitted (such as Amazon),

Create A Review Strategy

A review strategy is a plan that you create to guide the creation of your content. It outlines the steps involved in writing your review, and how you will go about doing so.

Here are the elements you should include in your review strategy:

  • A target audience, who is this product for? Are they male or female, young or old? How much disposable income do they have? What are their interests?
  • A goal what do you want to accomplish with this piece of content? For example, if your goal is to reach as many people as possible, then maybe it’s better not to write only about one aspect of the product; 
  • Instead spread out what info there is across multiple topics so that anyone with even a passing interest has something compelling to read about. 
  • If however, your goal is more focused on someone who already knows a lot about the subject matter (maybe even an expert), then maybe it’s fine for them just know one thing about it at all times since they won’t need anything else anyway.
  • Competition: What other sites cover similar topics as yours does/will do/has done before now? What unique angle can make yours stand out among its competitors’ offerings?

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Collect All The Data

Collecting all the data for your product review is the first step in writing a compelling product review. If you have been writing reviews for a while, it may sound easy but if you are new to writing reviews then collecting all the information required can be a tedious job.

We recommend that you collect data from different sources like:

  • Product features and specifications as they relate to each other (e.g., size, power consumption)
  • User reviews on different websites (e.g., Amazon)
  • Product performance (e.g., speed)

Prepare A Template For Reviews

To ensure you have a consistent structure, it’s a good idea to create your template. For example, when writing product reviews for Amazon, you will use the same format every time. 

This makes it easier for you to write new reviews and keep track of past ones.

There are many ways to create a template but we don’t suggest going down this route until you have some experience under your belt and are comfortable with the skills needed for writing product reviews.

If you want more help with this step then check out our post on how to write an awesome review.

Check Out Competitor’s Reviews

Next, it’s time to check out the reviews that your competitors are getting. This will give you a good idea of what your customers want and how they respond to certain marketing techniques. 

Do they like being contacted via text message? Do they like having coupons sent directly to their phones?

When reading competitor reviews, look for the following:

  • What kind of language do their customers use when describing the product or service? Is there anything in particular that stands out as something that works well or could be improved upon?
  • Are there any negative reviews at all for this business? If so, what does that say about them overall as a company (or product/service)?
  • Are there any positive reviews from customers who have used this company before buying from you today? 
  • If so, what did those individuals like about this business’ product/service over yours enough not only make them buy from them instead but also take time out of their day and write a review telling others about it too!

Look For The Right Sites To Submit Your Reviews

You’re probably going to want to start by submitting your review on sites that have a large number of visitors. The more traffic a site gets, the better chance it has of being seen by potential customers.

If a site has many reviews and/or active users, you can be reasonably sure they will accept your review (though some sites may have specific guidelines that must be met). And if most of the other reviews are positive, there’s even more reason to believe yours will be accepted as well.

Write An Effective Headline

  • Short and catchy: Headlines are one of the most important parts of your review. They should be short, snappy, and interesting to read.
  • Specific: Your headline should tell readers what they can expect from your product review without having to read the entire article.
  • Clear: The headline should give them a sense of what’s in store for them when they read on, e.g., “The Best X I’ve Ever Used” or “5 Secrets [insert topic] Doesn’t Want You To Know”. 
  • The goal here is to have a clear benefit that you’re offering upfront so that readers know exactly what they’re getting out of it without having to click through first!
  • Engaging: Headlines are meant to get people interested in reading further; if not then all you’re doing is wasting precious space where someone could be learning something valuable instead.”

Want to gain insights from someone who has been there and done that in the world of product review writing? Read about their experiences in My Experience with Product Review Writing: Read Now and discover valuable tips to enhance your own writing journey.

Write Product Summary

The product summary is a quick overview of the product, including its name and model number, along with its main features. This section also includes the main benefits of using the product.

You can use this section to summarize why your reader will find it useful to buy this particular brand, model number, and size of a product. 

The target audience for each item should also be included in this section for reference purposes.

Add Images And Videos

Once you have your content written, it’s time for the final step: adding images and videos. The images used must be relevant to the content. If you write a review about a pair of shoes, don’t use an image of a car or dog! 

Similarly, if you write an article on how to cook chicken curry, don’t add an image of a swimming pool!

It is also important that the videos used are relevant to the content. If you are reviewing products from different categories such as cars and clothes then both these topics should be covered using appropriate visuals (videos).

Give Pros And Cons Of The Product

If you’ve ever read an online product review, you know that the pros and cons section is one of the most important parts. It’s what will help you decide whether or not to purchase a given product.

If your goal is to be able to write a quality review, you must focus on providing objective pros and cons. 

This means that rather than saying something like “this product looks great” or “this product doesn’t work,” you should try and find specific examples of why each point could be considered a pro or con (i.e. if it’s hard for someone with arthritis in their hands).

Pro tip: Your pros/cons list should be formatted using bullets instead of paragraphs so that it’s easy for readers to scan through quickly and identify key points at a glance!

Give Ratings/Scores To Products

You should also include a rating and score for each product. You can use a scale from one to five, with one being “awful” and five being “exceptional”.

Then, mention the pros and cons of the product. This helps readers know whether or not it fits in their lifestyle, so they can make an informed decision about purchasing it for themselves.

If there are unique features of your item that are worth mentioning, highlight them here as well! You don’t want people buying something without learning about any special features or benefits that might come along with it.

Lastly, give an overall score out of ten based on:

  • price (if applicable)  
  • shipping details

Write User Reviews

Reviewing a product or service is one of the most important things you can do as an online seller. Reviews are a great way to build trust with your potential customers and improve the overall user experience on your site.

You can write reviews in two ways: the first one is by writing a review for yourself, which means that you have purchased the product or service being reviewed; this type of review is called “an honest” one. 

The second way to write a review is by becoming an affiliate marketer and receiving compensation for writing positive reviews about products on behalf of owners who want their products promoted; this type of review is called “a paid” one.

Crafting an effective product review requires the right ingredients. Explore our handy 10 Ingredient List to Write a Product Review to ensure your reviews are insightful, engaging, and drive positive outcomes.

Build An SEO-Friendly Structure In Your Review

To make your content more visible to search engines, you need to create an SEO-friendly structure. That means using heading tags (H1, H2, and H3) for your main topics, subheadings, and subpoints. 

You should also use keywords in the title of your post as well as in the body text so that Google knows what it’s about when it crawls it.

Google uses crawling bots like Googlebot which reads all of the pages on websites to find information that matches users’ search queries and rank them accordingly. 

The algorithm looks at several factors including internal links (links from one page within a website), header tags (h1-h6 or h1–h6 depending on whether you’re using HTML5) meta titles and descriptions, page loading speed, etc., but the content is still king! 

So if you want people to find out about your product then it needs to be written specifically “for” them instead of just vaguely mentioning words like “product review”.

It’s also important not only to mention keywords but also to use relevant images with ALT tags (*not* alt=””) so that crawlers understand what they show as well; this will help drive traffic back through social media channels because users share images more than text posts!

Mention CTA At the Top Of The Page

Once you have identified your audience, it’s time to create a Call To Action (CTA). A CTA is an actionable link or button that invites users to click on it. It usually has a short description of what will happen when they do, such as “Start Your Free Trial” or “Download Our Guide”.

The best place to put a CTA is at the top of your page above the fold and in a contrasting color. The contrast makes it stand out so that there is no question about what action you want them to take.

Another important aspect of CTA placement is relevance and ease of understanding for the reader. If someone visits your site because they want information on dog training classes in their area, don’t expect them to click a button saying “Sign Up For Our Newsletter!” 

Unless you’re giving away some pretty awesome prizes! Instead, try something like “Learn More About Class Schedules” or “Get Your Free Quote Today!”.

Ask Readers To Comment on Their Reviews On Social Media Using Hashtags

Make sure you ask readers to comment on their reviews on social media using hashtags. Let them know that you’ll be checking the hashtag and will respond to any comments as soon as possible. 

You can also mention that it would be great if they could share the hashtag on other sites too, so others can see it too.


  • Ask your followers on Facebook to leave reviews using #ReviewsbySocialMediaUsers
  • Ask your followers on Twitter to leave reviews using #ReviewsbySocialMedialUsers

Incentivize Users To Leave A Review

You can also incentivize users to leave a review by offering incentives. For example, you could offer a discount on their next purchase, or a gift if they leave a review. 

Or maybe you’re not in the business of selling products and services directly, but would still like customers to leave reviews for your brand? In that case, consider giving them something else in exchange for an honest review. For example:

  • Offer them access to an exclusive list of recommendations (e.g., 10 great restaurants in town)
  • Give them access to exclusive content (e.g., coupons for future purchases)
  • Give them free advice/consultation

Create A Comparison Table With Features

When you’re writing a product review, it’s important to include a comparison table with features. A comparison table allows you to outline the differences between two or more products in your review. You can also use it to compare one product with its predecessor or competitors.

A good comparison table is easy to follow, helps readers see what sets products apart from each other, and provides information on price points and quality levels as well as other aspects that are important for making an informed decision about which product is best for them.

Ready to embark on your journey as a product review writer? Our step-by-step guide, How to Get Started as a Product Review Writer, will equip you with the essential skills and knowledge to kickstart your writing career with confidence.

Update Reviews Timely

One of the most important elements of product review writing is maintaining a timeline for when you will be updating the reviews. The best way to go about this is by setting a goal of updating your reviews every three months and sticking to it, which can help keep you on track.

Additionally, you should use the same template as before each time you write a new one. This will ensure that all of your writing stays consistent, which makes sense when you are trying to create an attractive website or blog page with lots of content written within it.

The last thing that we need to mention is that it’s important not only to keep up with updating reviews after they have been published but also before they go live on your site/blog page as well.

This includes things like adding new pictures or videos into posts if needed and other necessary changes that may need doing during this process due out afterward (for example: adding tags).


We hope this article has helped you get started with your product review writing. We’ve provided a step-by-step process so that it’s easy for anyone to follow, and we’ve shared some great tips and tricks to help make the process even easier. 

If you have any questions or comments about this article, please leave us a comment below!

Title of post: Product Review Writing – A Step-By-Step Guide To Get Started

Further Reading

How to Write a Product Review (Indeed): Get expert insights on crafting compelling product reviews to make informed purchasing decisions.

Writing a Product Review: A Step-by-Step Guide (Getaawp): Learn the step-by-step process to create detailed and helpful product reviews that resonate with your audience.

Mastering the Art of Writing Product Reviews (Bloggers Go To): Discover essential tips and tricks to master the art of writing product reviews that drive engagement and sales.


How to start writing a product review?

To begin writing a product review, first, thoroughly test the product to gather insights about its features, pros, and cons. Then, structure your review with an introduction, product description, personal experience, and a conclusion.

What makes a product review trustworthy?

A trustworthy product review is based on honest experiences, provides balanced opinions, and acknowledges both the positives and negatives of the product.

How long should a product review be?

An ideal product review should be informative but concise. Aim for around 500 to 1000 words, depending on the complexity of the product and the depth of your analysis.

Should I use images in my product review?

Yes, using images can enhance the quality of your product review. Include high-quality images of the product to help readers visualize its appearance and functionality.

How do I promote my product review for maximum reach?

Promote your product review through various channels such as social media, email newsletters, relevant forums, and collaborating with influencers. Engage with your audience to encourage discussions and shares.