Everything You Need To Know About Writing Product Reviews

If you are a blogger, and you are looking for a way to monetize your blog or website, then product reviews can be an excellent source of income. The money is good, but it takes some time to build up an audience that will buy your products.

You can start with no budget at all by simply writing reviews of products that you have purchased and used

We recommend using the “BigCommerce” platform for selling online. It’s one of the most advanced eCommerce platforms around today. Besides spreading the word about how great their products are (and getting paid to do so), there’s another benefit:

How to write product reviews when you don’t own the product?
1. Product reviews are a powerful way to share your insights and experiences with potential buyers.
2. To write compelling reviews, provide a detailed description of the product’s features and highlight its benefits.
3. Including both pros and cons in your reviews shows honesty and adds credibility to your content.
4. Personal experiences with the product can make your reviews more relatable and trustworthy to readers.
5. Consider adding multimedia elements like images or videos to enhance the visual appeal of your reviews.
6. Using engaging language and a unique perspective can help your reviews stand out from the competition.
7. Structure your reviews with clear headings, bullet points, and logical flow for better readability.
8. Researching and gathering user feedback can supplement your personal experience if you haven’t used the product.
9. Transparency is crucial—disclose any affiliations or sponsorships that might influence your review to maintain trust with your audience.
10. Conclude your reviews with a genuine recommendation to guide readers in making informed purchasing decisions.

1. Headline

The headline is the first thing people will see when they land on your page, so you want to make sure it’s catchy and grabs their attention. Make sure that it’s short no more than 30 characters (including spaces) and grammatically correct. 

This can be hard for some people who have English as a second language, but don’t be afraid to ask someone if they can proofread!

The best headlines are written in the present tense with keywords that show off what you’re writing about at a glance: “How To Write A Product Review”, or “Tips For Writing Product Reviews”. 

Finally, make sure there’s a question mark at the end so readers feel compelled to continue reading past this first sentence.

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2. Intro

When writing an intro, you should include:

The name of the product and its manufacturer. If this is an online store exclusive (e.g., Nike), you may want to opt for a more generic title (like “running shoes”).

A brief description of what the product is and what it does. For example, if you’re reviewing headphones, be sure to mention that they are wireless and noise canceling.

An explanation of some of the features your readers might find useful or interesting about this type of product before getting into any details about how it works or what makes it stand out among similar products in its class. 

You can also use this section as an opportunity to highlight any unique qualities that might make one brand stand out over another for example if your gadget has a built-in camera but no other comparable devices have one available yet!

A summary of how well-received this item has been by previous buyers so far; we recommend using star ratings rather than just saying “good reviews.” 

Because star ratings show just how much people enjoyed using something without giving away too much information about yourself personally (i.e., where did these stars come from?)

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3. Product Description

The product description is the most important part of an online product review. It should be detailed and informative. The writer needs to be able to explain the benefits of using the product, while also explaining its features and specifications in a logical order.

The product description should be written in a way that readers can understand what it’s all about, as well as relate to it. 

For example, if you were writing about hotel rooms for tourists in New York City, you would want your readers to know what type of room you’re talking about (i.e., single queen bed), how many people can stay there comfortably (i.e., 2 adults), and how much it costs per night (i.e., $150).

4. Product Claims

Product claims are a summary of the product and what it does. These claims must be clear and concise because they’re often used by advertisers to quickly convey the most important benefits of a product. For example:

  • “This brand-newfangled toothbrush will improve your dental hygiene.”
  • “Our organic skincare line is free of parabens, sulfates, synthetic fragrances, and colors.”

Product claims should be backed up by evidence; this can come in many forms (research studies or testimonials) but is often best presented as third-party validation from organizations like Consumer Reports or GoodGuide.

5. Benefits Of The Product

The benefits of your product are the key to selling it.

How do you know if your product is good? The answer lies in the benefits you provide for the customer. 

All products have their own unique set of benefits, but some general ones can apply across different types of products. Benefits such as saving time, money, or effort can be used in any type of marketing campaign as they appeal to everyone.

You will probably notice that many products have similar sounding descriptions and features; however when comparing two similar items on Amazon or another e-commerce site, one will almost always sell better than the other because it includes more benefits than its competitor!

So how can you write effective product descriptions using this information?

Writing product reviews can be an art, but with our complete guide to product review writing, you’ll master the techniques and create impactful reviews that resonate with your audience.

6. Features Of The Product

You should describe the product in detail, highlighting its pros and cons. If any features set it apart from its competitors, include them here.

When you’re writing your review, try to provide a detailed comparison between the product and other similar products on the market. This will help your readers make a decision about which one is right for them. 

You may also want to describe how well each feature works within the context of everyday life: how long does it take to charge? How long does it last? Is there an app that makes using this device easy?

A good way to do this is by thinking about how someone else might benefit from owning this product and how would their lives improve if they used it regularly. 

Keep these ideas in mind when explaining why someone should buy one item over another; 

It helps connect with readers by showing them why something matters beyond simple functionality (which could be why many reviewers focus more on explaining their own experiences).

7. Pricing Details Of The Product

Price is an important factor when buying products, so it’s a good idea to provide this information in your review. The best way is to include all of the relevant details: price, discounts available, and free delivery options.

You can also mention if there are any free trials, samples, or return policies available for your customer to take advantage of.

8. Unboxing Experience

As a reviewer, the unboxing experience is your chance to show that you are a real person and not an algorithm. A great unboxing experience will allow you to communicate the quality of your product in a way that no other review format can.

One of the best ways to get started with this type of review is by making sure that your package is filled with care and attention. 

The packaging should be attractive, so people will feel like they’re opening something special when they receive it in their mailbox or from their doorstep (if they live near you). If you go through all this effort on packaging alone, I promise it won’t be for anything! 

Your audience will appreciate how much time went into their purchase and will feel more inclined to leave positive reviews for you if their first impression was positive as well.

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9. The Product Usage Experience

The last piece of the puzzle is how the product is used. This includes details such as:

  • How it looks, feels, and sounds in use.
  • The features it has, how they work and what they do.
  • A detailed description of how you were able to use it in your everyday life (or what you would use it for).

This step should be written with a focus on the experience you are having with this product what does using this thing feel like? Remember that even if an item isn’t for everyone, there is always someone who will find value in purchasing or using it!

10. Give A Rating To The Product

Now that you’ve written your review, it’s time to give a rating to the product. If you’re using a scale of 1-5, then choose one number. If you’re using a scale of 1-10 or 1-100 or even 1-1000 and higher, then use that number as your rating.

If the product is perfect in every way (excellent design and functionality), then give it your highest possible score. This can be anything from 100/100 down to 1000/1000 (or higher).

If there are minor issues with the design or functionality but overall the product is still very good, then use an 8/10 as your rating instead.

If there are major problems with either design or functionality but overall enough good points remain so that they outweigh those bad ones by far, then give this 7/10 instead of an 8/10!

11. Pros & Cons Of The Product


This product is great for anyone who enjoys the following things:

  • List any pros that you can think of. If you have any specific features or usage examples to share, this is where to do it.
  • In this section, list the pros that you noticed about the product. For example: “It’s easy to use and clean,” or “I like how durable it is.” 
  • This section should also include anything else positive that stands out about the product in your opinion (e.g., maybe it has a nice smell).

Cons: If there were any cons with this product, include them here as well! They don’t need to be major issues they could just be minor inconveniences (like an awkward design) or something else negative (like poor packaging). 

You can even include some minor annoyances if they weren’t enough to dissuade you from buying something after all!

12. Images & Video Of The Product

Images and videos are a great way to showcase a product. They are also good for showing the product in action, and for giving a 360-degree view of it.

For example, if you’re reviewing a couch that you’ve purchased, you could include an image of the couch sitting in your living room. 

This will give readers who visit your review much more information about what the product looks like.

Rather than just seeing photos of it lying flat on top of cardboard at some warehouse or store where they might not be able to tell how big or small it is without looking at another angle themselves (and even then they might not know if there’s anything else going on).

If possible, include multiple images so readers can see what kind of angles work best with this particular item like different views of one side versus another side may look better than front vs back views.

And also make sure that each photo has enough detail so people can get an idea about what color scheme/patterns go well together when thinking about buying something similar themselves!

13. You Can Also Include An Infographic For Product Reviews

One final note on infographics: they can be used to help you explain complex processes in a way that is easy to understand. 

For example, if you are trying to explain the products that are available on your website and the features they offer, an infographic can serve as a handy visual guide for visitors.

If you include an infographic in your product review posts, make sure it’s clear what information it includes and how it relates to your point or argument. 

You should also provide some context for why people would want this information otherwise it might seem unrelated or confusing!

14. Add Affiliate Link & Promo Code If Available For Your Audience

Affiliate Links are the links that take your users to the vendor’s website where they can buy the product you recommended. If a customer clicks on your affiliate link and makes a purchase, you will receive a commission for that sale.

Promo Codes are special codes that shoppers can use to get discounts on products or services from vendors. Promo codes typically have limited availability and/or validity periods, so if you find one online, don’t hesitate!

How do I add an affiliate link or promo code?

You can either add them manually or automatically by using some apps like [insert name of the app here].

15. Add FAQs & Answers Related To The Product You Reviewed

You can also tap into user questions and concerns by adding a list of FAQs (frequently asked questions) or the Answers section. This is a great way to address any lingering issues your readers might have, and it will help you build trust with them as well. 

You can even use this space to promote related products in your niche, which may be useful if you’re trying to generate affiliate revenue from the site.

Call To Action (CTA). The final step is to add a call-to-action button that prompts visitors to take an action on your website. 

For example, if you’d like readers to buy something from your store or download an eBook from the site, then put a CTA button at the end of every review that points them directly there!

Affiliate Link/Promo Code: If there are any special offers available for readers who click through from within their reviews, don’t forget about including links or promo codes that allow people to access those offers automatically when they visit each page!

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16. Put Up A Call To Action Properly

Now that you know how to write a good Call To Action, go ahead and write one for your readers.

It’s not just about getting them to click on something or buy something, but it’s also about getting them to take an action that aligns with the purpose of your blog post in the first place.

The CTA should be short, sweet, and clear so that people don’t have any second thoughts when they are tempted by the CTA button.

17. Include Some Related Products

Another way to get more sales is by including some related products. This can be done in several ways:

Add an email sign-up form at the end of your review, or include one with each product you review. This will help you build your mailing list so that you can send out new products and updates. 

You could also add a link back to your website or blog if you have one, as well as any other social media sites where people might want to follow up with you after reading the reviews.

If there’s something specific about another product that customers might want to know more about, include it in your review along with links so that they can check out more information on their own time (or when they’re ready).


We hope you enjoyed this article and have learned something new about product reviews. If you have any questions, please feel free to let us know in the comments below!

On another note, if you’re looking for someone who can write a quality product review for your website or blog, we highly recommend checking out our services here at [Company Name]. 

We provide professionally written articles that are well-researched and formatted according to industry standards. We also offer competitive rates on all of our content writing services so you can get high-quality information without breaking the bank!


You can write reviews for books, movies, TV shows, apps, and much more. Writing product reviews is not only an interesting way to make some extra money on the side but also provides you with the opportunity to share your opinion with others! 

However, there are many different types of products that need different types of reviews. 

The most important thing when writing such an article is to tell people what they want to know about it: how well does it work? Is it worth buying? Does it make life easier? What are its advantages over competing products?

Further Reading

Writing Product Reviews: A Comprehensive Guide Short Description: This comprehensive guide covers everything you need to know about writing engaging and impactful product reviews.

How to Write a Product Review: A Step-by-Step Tutorial Short Description: Follow this step-by-step tutorial to craft effective product reviews that resonate with your audience.

How to Write a Product Review: What You Need to Know Short Description: Discover the essential tips and tricks for writing product reviews that captivate readers and drive conversions.


What are the key elements of a compelling product review?

A compelling product review should include a detailed description of the product’s features, honest pros and cons, personal experiences, and a recommendation based on your assessment.

How do I make my product reviews stand out from the competition?

To make your product reviews stand out, focus on adding a unique perspective, incorporating multimedia elements, and using engaging language that connects with your readers.

Is it necessary to have personal experience with the product before writing a review?

While personal experience adds credibility to your review, it’s not always mandatory. Thorough research and gathering user feedback can also help you craft informative reviews.

How can I effectively structure my product reviews for better readability?

To improve readability, use clear headings, bullet points, and short paragraphs. Organize the review in a logical flow, highlighting the most important information first.

Should I disclose any potential conflicts of interest in my product reviews?

Yes, it’s essential to be transparent about any affiliations or sponsorships that may influence your review. Honesty builds trust with your audience and ensures ethical writing practices.