If you are a skilled email marketer but have never been paid to do it, you can use this article to learn how to get paid for your work.
The steps in this article will help you learn about what it takes to get started as a freelancer and make money working from home.
|Understand the Basics of Email Marketing|
|Develop Strong Copywriting Skills|
|Build and Manage Subscriber Lists|
|Use Email Marketing Platforms Effectively|
|Learn About Audience Segmentation|
|Implement A/B Testing for Optimization|
|Focus on Deliverability and Open Rates|
|Stay Updated with Email Marketing Trends|
|Analyze and Improve Email Campaign Performance|
1. Creative Email Writing Skills
It’s important to keep in mind that you need more than just creative writing skills. Email marketing is a broad term and encompasses a lot of different types of emails:
- Email Subject Lines
- Email Body Copy
- Email Signatures
Email Call To Action (CTAs). This is an action you want the reader to take after receiving your email. For example, if you’re selling a product then the CTA should be a link that takes them directly to where they can buy it online or in-store.
If they’re interested in learning more about what you do as an agency and how you can help them grow their business, then give them a link where they can read more about this topic on your website or contact information so that when they’re ready for help with their marketing campaign needs, it’s easy for them to reach out and get started right away!
Freelance email marketing involves clever strategies to amplify your business. Explore our comprehensive article on Freelance Email Marketing Hacks to discover smart ways to grow your freelance ventures.
2. Understanding Of Digital Marketing
Email marketing is a part of digital marketing, which is the umbrella term for all forms of online marketing that use digital technology. Digital marketing includes search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), social media optimization (SMO), paid advertising on social networks and other websites, email campaigning, and many other things.
The world has changed so much in the last few years. Nowadays, we don’t walk around with our phones in our hands all day long anymore. We have wearables like smartwatches and fitness trackers that allow us to communicate even when we’re not using our phones.
However, these devices are still connected to your phone via Bluetooth or Wi-Fi connection so they can receive notifications from apps such as Facebook Messenger or WhatsApp while they’re charging at night or while you’re out hiking during the day.
It doesn’t matter whether you’re trying to become an expert in any one area because at some point during your career journey someone will ask “Do you know how I can connect my device A with my device B?”
And if both A and B are connected by wire then there will be no problem but if this happens then we would need another tool called USB connector which will help us connect two devices together through wires without using cables as well as making sure there’s no interference between two devices being connected together since it’ll create unnecessary heat inside each device.”
3. Time Management
One of the most important aspects of being a freelancer is time management. You need to have a plan for your day and focus on one thing at a time. If you try to do too much, it will get overwhelming and you’ll make mistakes.
As soon as you wake up in the morning (or before), write down all of your tasks for the day in order of priority. For example, if there are three emails that need sending out then those would be at the top with everything else underneath them depending on how long each task takes or how urgent it is.
It’s also useful to keep track of how much time is spent on each task so that way you can decide whether it’s worth continuing or moving on to another task instead.
Discover how email marketing can boost your freelance business and reach new heights. Our insights will help you harness the power of emails to enhance your freelancing success.
4. SEO knowledge
SEO is the practice of maximizing your website’s ranking in search engine results. Google, along with other major search engines, uses a variety of factors to determine where a site ranks on the results page. These include:
- How often your site is linked to (i.e., you are receiving backlinks).
- The words that appear on your page match users’ searches.
- How many pages exist on your website (also known as content).
The relationship between SEO and email marketing comes from the fact that if you have strong SEO, then this helps you get traffic organically through Google Search Engine Results Pages (SERPs). This means no costly advertisements or PPC campaigns are needed!
Your job is simply to make sure people can find you through organic means like referrals and social media shares instead of having them come directly through paid advertising channels such as Facebook ads which can be expensive depending on how much reach they provide per dollar spent compared with what type of budget limitations might be set by clients themselves before they even begin working together professionally
5. Proficiency In Email Marketing Platforms
Email marketing platforms are the backbone of your email marketing campaign, and you should always choose one that’s right for your business. If this is your first time approaching email marketing, here are some great platforms to start with:
- MailChimp (free for up to 2,000 subscribers) * MailerLite (free for up to 500 subscribers) * SendinBlue ($15/month) * ConvertKit ($29/month)
- ActiveCampaign ($99/month). These aren’t the only options available; they’re just some of the most popular ones.
As a freelancer, you can become a pro at mastering email marketing, engaging clients effectively. Dive into our guide to acquire the skills needed to excel in the world of email-driven success.
6. Fits The Client’s Requirements And Schedule
As a freelancer, you should always be available to your clients when they require help. Clients will sometimes have tight deadlines and may need to reach out to you at any time. It’s important that you are responsive and motivated enough to get the job done in time.
The biggest challenge for freelancers is finding work. The best way to find jobs as a freelance email marketer is through online platforms such as Upwork (formerly known as oDesk).
7. Learn To Increase Email Open Rate
Make sure your email address is relevant to your business and use a professional email address.
Write an engaging and catchy email subject line. You may have noticed that there are many different types of subject lines in emails we receive every day: from “You’re invited!” to “Today only!”.
But the best way is to write one that really stands out from the rest but still makes sense within the context of what you want to say. This can be done by using personalization techniques like including a person’s name or company name in it.
Use eye-catching images, graphics, and videos in your email. Images are not only used for aesthetic purposes but also because they help increase engagement with recipients because they’re able to immediately identify what kind of message you’re sending them based on its appearance alone which means if you have something new or exciting going on at your company (like an upcoming sale), try adding an image related specifically towards that event so people don’t miss out!
8. Search For Freelancer Portals
Now that you’ve got the basics down, it’s time to find work.
You can start by going to Google and typing in “freelancer search engine”. This will bring up a bunch of websites that offer freelance or temporary jobs in your field. You can also go to Upwork, which will help connect you with some potential clients looking for email marketers in your area.
Other great options include PeoplePerHour (which has over 2 million vetted freelancers), Fiverr (where a gig starts at $5), and freelancer (another place where you’ll find multiple qualified people).
Crafting an impactful freelance email marketing campaign is essential for reaching your audience. Our comprehensive guide offers valuable tips and strategies to create campaigns that resonate.
9. Build A Strong Profile To Attract Clients
- Update your profile regularly to maintain a consistent presence.
- Create a catchy headline that describes your skills. Use keywords that potential clients will search for, such as “email marketing” or “content marketing.”
- Mention your best work in an eye-catching way. Include case studies, testimonials from happy customers, and links to articles you’ve written on the subjects of email marketing and social media.
In addition to listing the experience and qualifications that make you the ideal candidate for the job, highlight any specialties in which you have the expertise (for example sales copywriting or lead generation).
Make sure that prospective clients can find examples of your previous work by adding them to the portfolio section of your profile page (if there isn’t one already). Add links to projects where appropriate.
This is especially important if someone wants to see samples before hiring you so they know what quality looks like before committing themselves financially or emotionally!
10. Be Responsive To Clients’ Queries
Be Responsive To Clients’ Queries
If you are a freelancer, then this is the most important factor in making your services stand out. Being responsive means responding quickly and with clarity to any questions or concerns that may arise. It also means being polite, friendly, and professional at all times.
Provide Solutions To Their Problems
In addition to being responsive, make sure you always provide solutions for the problems your clients face by offering different options or providing additional information whenever possible.
For example, if one of your clients has a technical issue with their website hosting service provider and they contact you for help, offer them other hosting providers they can consider instead of just saying “sorry”!
Or if one of your clients wants more information on social media marketing strategies but doesn’t want any price quotes yet (maybe because there’s no budget approved), point them toward resources that might help answer their question about social media strategy without giving away too much info about what YOU do (which could make them feel like an expensive consultation).
11. Keep Updating Your Skills Regularly
It is important to keep up with the latest trends and strategies in email marketing. This can help you stay ahead of your competitors, who may be using outdated methods and not making the most out of their current subscribers.
It’s not just about learning new skills and strategies; you also need to make sure that you are implementing those techniques into your workflows as well.
12. Charge An Appropriate Amount For Your Services That Reflects Your Value And Time Spent On The Project
When quoting a price, make sure to provide a detailed breakdown of the work you will be doing and how long it will take to complete the work. Your hourly rate should reflect the value you bring to the client.
For example, if you’re charging $50 an hour and it takes 3 hours to write a blog post, charge $150 for that post. This will ensure that you are charging enough money but also keep your client happy with what they are getting for their money.
Designing logos that stand the test of time requires careful consideration. Check out our expert-backed tips for designing logos that don’t need to be redesigned and create logos that endure.
If you’ve read this far, I hope that you’re inspired to start working as a freelance email marketer. The market is growing and there are many opportunities for those who want to take on this type of work. If you do decide to make email marketing your business, I wish you the best of luck!
Here are some additional resources to further explore the world of freelance email marketing:
Getting Started in Email Marketing as a Freelancer: Learn the basics of email marketing and how to kick-start your freelance career in this field.
How to Become an Email Marketing Specialist: Discover the steps and skills required to specialize in email marketing and excel in this dynamic role.
Freelance Email Marketing: Tips and Insights: Gain valuable insights into the world of freelance email marketing and gather tips to succeed in this niche.
Frequently Asked Questions
How Can I Become A Professional Freelance Email Marketer?
There are three ways to become a professional freelance email marketer: take courses, learn from the pros, and gain experience by doing. Here’s how each of them works:
- Take Courses Online or at a College/University
- Learn From The Pros (e.g., Bloggers)
- Gain Experience By Doing (i.e., Freelance)
How Can I Become A Freelance Email Marketer?
Good question! To become a freelance email marketer, you’ll need to familiarize yourself with the common tools used in this field. These include MailChimp, Aweber, and ConvertKit. You will also need to know how SEO works so that your campaigns can have an impact on search engine rankings.
You also have to be able to manage your time well so as not to miss any deadline. And lastly, it’s key for you to understand digital marketing strategies so that your work is effective in driving traffic and converting leads into sales or subscribers for your client’s businesses.
Can I Be A Better Freelance Email Marketer?
Yes! Email marketing is a constantly evolving field with new trends and techniques being developed every day. By staying informed and learning from experienced email marketers, you can always find ways to improve your skillset.
What Is The Best Freelance Email Marketing Platform?
There are several different platforms that freelancers can use to create emails for clients but Mailchimp is one of the most popular choices because it’s both affordable and painless to use (we’ll give you more details about this in our next section).
Other popular options include SendinBlue and MadMimi. Each provider has its own strengths so it’s worth taking some time to test out each option before committing all of your resources to one platform or another.
What Are Some Examples Of Good Jobs For Freelance Email Marketers?
Email marketers typically work as freelancers on contract-based projects such as writing blog posts or designing landing pages for clients who need help with their marketing efforts but there are also opportunities available in larger companies where full-time positions exist within departments like Customer Success Management or Support Services where they will focus on customer retention through communication via email blasts.”
I am a content writer, and I love what I do! Writing makes me feel like the words are flowing through my fingers, and then onto the keyboard, like magic. My experience as a writer has taught me that writing makes me feel good, as well as helps others to feel better too!