A Quick Guide To Writing Blog Posts (My Expert)

Writing blog posts is a great way to build an audience and generate revenue from your website. 

The first step in the process is to know what makes a good blog post. Luckily, I’m here to help! In this post you’ll learn how to write better content for your website or blog by following these simple steps:

How to Write a Blog Post From Start to Finish | Neil Patel
1. Plan your content: Outline your blog post and identify key points before starting to write. This will help you stay focused and organized.
2. Hook your readers: Craft a compelling introduction to grab your audience’s attention from the beginning.
3. Provide valuable insights: Offer unique and useful information to keep your readers engaged and coming back for more.
4. Use visuals wisely: Incorporate relevant images or multimedia to enhance your content and make it visually appealing.
5. Edit and proofread: Always review and edit your blog post for clarity, grammar, and coherence before publishing.

Know Your Audience

Knowing your audience is absolutely essential. You need to know what they want, what they need and don’t need, what they are looking for, what they are not looking for and all of this before you even begin writing a blog post. 

If you don’t have a clear picture of who your audience is then write as many blog posts as it takes until you do!

Building a successful blog requires careful planning and execution. Check out our guide on how to write a blog article to get valuable tips from a pro blogger and take your blog posts to the next level.

Find A Profitable Niche

Finding a profitable niche is key to your blog’s success. If you don’t love the topic, it’ll be hard to produce content on a regular basis. And if you do care about the subject matter, but no one else does, then there won’t be much of an audience for your posts. 

On top of that, if there isn’t much money in it or if there are lots of people writing about the topic it may not pay off financially either.

But finding the right niche isn’t just about passion: you want to look at how large and active that community is by checking out things like how many social media followers they have or how many comments they get on their posts. 

You also want to see what kind of advertisers are interested in working with them: if there are big brands in the mix, everyone else will follow soon enough (and with their money). 

Finally, check out how many competing companies exist in that space; this will give you an idea of whether or not it’s crowded enough for yours to stand out from among them

Do Your Research And Know The Topic At Least 70%

Before you write, it’s important to know everything about the topic that you can. It seems obvious, but many writers forget this step. If you have an idea for a blog post then you should research the topic first. 

Don’t just think that because something interests or annoys you it will interest or annoy other people too! You need to know who your target audience is and what they want from your posts before starting to write anything.

Doing research is going to help not only with writing style but also with what content should go into each blog post as well as where it should be placed on the page (what title) etc… 

Research also helps when trying come up with keywords for SEO purposes since there are so many people searching online today using search engines such as Google rather than going directly through their favorite news source (ie: ABC News).

Crafting an effective article writing strategy can greatly enhance your content creation process. Learn from our experienced writers with our detailed guide to creating an article writing strategy and improve the impact of your written work.

Choose Catchy Headlines Or Titles

Choosing a catchy headline or title is one of the most important things you can do to improve your blog post’s chances of getting read. Your headline should be short and sweet, pique curiosity in the reader, and make them want to learn more.

For Example: “Why You Should Never Buy An iPhone”

The keywords in this headline are “Never Buy An iPhone” which makes it very SEO friendly for search engines like Google and Bing. 

By using these keywords in my title, I am making sure that my article will be found by anyone searching for information on why they should never buy an iPhone. 

The question mark at the end makes it even more enticing because people love reading posts with questions in their titles (it makes them feel like they’re learning something!).

Follow The Best SEO Practices

You need to make sure that your blog post is properly optimized for search engines. This means you should use the right keywords in the title and throughout the body of your text, as well as making sure there are no duplicate content issues. 

You should also use an SEO plugin (like Yoast) to ensure everything is set up correctly.

If you’re using WordPress, try installing a good SEO-friendly theme that’s coded with best practices in mind. 

For example, some themes make it easy to add metadata like title tags and descriptions directly in their admin panels rather than having to go into the code itself which saves time and allows you to create better-optimized posts faster!

Write An Engaging Blog Post Intro

Have you ever read a blog post and thought, “I liked this article. I wish it had started with less of a bang?” 

Or maybe you’ve been in the situation where your friend has told you about their new website or business idea, but when they say it’s going to be about something completely different than what you were expecting.

Perhaps there was even that one time when someone wanted to tell you about how great their book was but didn’t want to spoil anything before reading it yourself. 

They told their story in an engaging way so as not to ruin any surprises – which is exactly what we want for our blogs!

Have you ever wondered if you have the skills of a ghostwriter? Discover the 13 signs you might be a ghostwriter according to an industry expert and find out if you possess the talents of this unique profession.

Mention Your Target Keywords Within The Body Text Of The Post

There’s a lot of debate about how important keywords are in SEO. Some say they don’t matter anymore, some say they’re still important. The fact is, Google has evolved its algorithm so much that the only thing that matters (and I mean really matters) is your content. 

You can have a perfectly optimized site with pages that rank well for all sorts of keyword phrases and still not get any traffic. But if you have great content, people will link to it, share it on social media and search engines will notice you as an authority in your field.

Google uses more than 200 factors when determining rankings in their search results including things like page speed/load times and backlinks so there are many factors involved in determining where a post appears in SERPs (search engine results pages). 

However, having keyword-rich post titles and meta descriptions is still one area where webmasters can make changes to improve their chances of ranking highly (or at least make sure they aren’t negatively impacting their rankings).

Split Your Content Into Several Paragraphs, Each With A Separate Subtopic

To make it easier for your readers to scan, skim, and digest your content you should break up your paragraphs into smaller chunks of information. This is why blogging experts recommend breaking up each paragraph into its own subtopic in order to create a clear visual hierarchy.

For example, if you’re writing a blog post about how to fix a flat tire on a bicycle and that you have an opinion about what kind of tires are best (they’re not), then your first paragraph could be titled “What kind of tire is the best?.” 

You’ll then write about how bike tires aren’t all created equal and some people prefer one brand over another for a variety of reasons (you will also include several links). The second paragraph would be titled “How do I remove my old tire?” And so on…

Back-Up Your Information With Proof. Use References, Statistics, And Examples To Support It.

There are two ways to back up your information with proof: references and statistics. References give specific sources, while statistics speak for themselves by providing concrete evidence of an idea or point. Examples can also be used as supporting evidence.

When providing references and statistics, make sure they are relevant to the subject matter otherwise it will not add any value to the reader’s experience and may even distract from what you’re trying to say. 

If you want to be taken seriously as a writer, having credible references is essential!

While we’re on the subject of credibility… don’t overdo it! No one likes a show-off who goes overboard with their research just so they can impress others (and sometimes themselves). 

Instead of focusing on how many facts you know about something in particular (which could easily come off as bragging), focus instead on making sure that everything in your article is accurate before publishing anything publicly online..

Create Original Graphics Using Professional Tools To Illustrate What You’re Writing About

Take a look at this blog post from [insert website] on how to make a recipe for chicken wings. They use an image of what the finished product looks like, as well as an image of each step that needs to be taken in order to create said finished product. 

Not only do they provide visual aids like these, but they also break up the text into sections using bullets and other typographic elements like bolded text, which makes it easier for the reader to follow along.

Think about how you can incorporate images into your posts too! Do you have a great photo of something related to what your writing about? Use it! Are there cool graphics or charts that illustrate something important? Include them! 

An image is often more eye-catching than paragraphs upon paragraphs of text because our brains are naturally drawn toward visuals; 

So if we can incorporate images into our posts, we’re likely going to get better results from readers who might otherwise skim over boring blocks of text that aren’t telling them enough about what we’re trying to convey through those words

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Don’t Overdo It, But Work On Making Your Content Visually Appealing

You don’t want to overdo it, but images can help break up text and illustrate your points. So while you should use them sparingly, they can help make your blog posts look more professional, interesting, and fun.

If you’re going to use images in your post (which we recommend), make sure they add value to the content and enhance what’s already written. If an image doesn’t add anything or distracts from the information being conveyed, then don’t include it!

Don’t Write Long Sentences, Keep Them Short And To The Point (20-50 Words)

You should keep your sentences short and to the point, but don’t be afraid to use a few words. Not too many, but don’t under-use them either. Long sentences are hard for readers to follow, so try to make your points in shorter sentences whenever possible.

Don’t overdo using adjectives or adverbs when writing blog posts. These are good for describing the things you talk about (like the post itself), but not so much for talking about yourself or telling people what you did (your story).

When it comes down to it, less is more when it comes up making your point in as few words as possible while still keeping an interesting narrative flow that encourages people who read your blog post.

Even if they’re not interested in whatever topic you’re posting about to keep reading until they get through all 500+ words of content!

Don’t Use Too Much Jargon Or Technical Terms Or Slang Unless It’s Appropriate For Your Specific Niche

When writing, make sure you are using the right words for your audience. In general, you should avoid jargon or technical terms unless they are appropriate for your specific niche. You may not want to use a lot of slang or colloquialisms either.

For example, if you’re writing an article about social media marketing then it’s probably ok to mention Twitter, Facebook, and Instagram.

But if you’re writing an article about traveling through Europe then it’s probably best not to mention those platforms (unless your readers are planning on visiting those countries)

Finish With A Clear Call-To-Action That Prompts Readers To Take An Additional Positive Action

A call-to-action is an instruction in a blog post that prompts your reader to take a specific and positive action. The most common types of calls to action are:

  • Read more
  • Subscribe now
  • Learn more about our services
  • Take advantage of this special offer

The call-to-action should be relevant to the content, clear, concise and actionable. It should also be placed in the right place (at the end of your blog post). 

The tone of the call-to-action depends on who you’re targeting with your blog post but you should avoid being too pushy or overbearing when making it.

Proofread Your Posts For Mistakes In Grammar/Spelling

Proofreading a post before you hit publish is essential to make sure your readers don’t get distracted by typos, punctuation errors and grammatical mistakes.

  • Use a spell-checker. It’s tempting to skip this step because it takes time and feels like extra work, but it’s worth double-checking that your posts are correct.
  • Read your post out loud (or have someone else read it). Sometimes this is the only way to see that something doesn’t sound right!
  • Ask friends or colleagues for feedback before publishing a post if you’re not confident in your English skills or just want another pair of eyes on the piece before going live with it. They might spot something you missed!

Writing blog articles can be a rewarding but challenging endeavor. Learn from someone who’s been there with their 11 things I’ve learned about writing blog articles and gain insights to improve your own blogging skills.


Writing blogs is a great way to build your brand, connect with customers and make money. There are many different ways to approach this topic, but the key takeaway here is that it must be done with care. 

You want to make sure that what you’re writing about is relevant for your audience and will help them solve their problems with ease!

Further Reading

WordStream: How to Write a Blog Post Short Description: Learn valuable insights and tips on crafting engaging and effective blog posts from WordStream’s comprehensive guide.

Blog Tyrant: How to Write the Perfect Blog Post Short Description: Discover the key elements and strategies to create the perfect blog post with Blog Tyrant’s expert advice.

HubSpot: How to Start a Blog Short Description: Ready to start your own blog? HubSpot’s guide will walk you through the essential steps to kickstart your blogging journey.


How to Write a Blog Post?

Crafting a blog post involves several steps, such as conducting research, structuring content, and optimizing for SEO. Familiarize yourself with the process to create engaging and valuable blog posts.

What Makes a Perfect Blog Post?

The perfect blog post combines compelling storytelling, useful information, and visual appeal to captivate readers and drive engagement.

How Do I Start a Blog?

Starting a blog involves choosing a niche, selecting a platform, setting up hosting, and creating valuable content to attract and retain an audience.

How Can I Improve my Blog’s SEO?

Improving SEO for your blog includes optimizing keywords, creating high-quality backlinks, and ensuring your site’s technical aspects are well-optimized.

What Are the Best Practices for Blog Monetization?

To monetize your blog effectively, explore various methods such as affiliate marketing, sponsored content, and creating digital products or courses.