A Guide To Creating An Article Writing Strategy (My Experience)

Writing is hard. It’s especially hard to write consistently and keep your content fresh without burning out or going stale. 

As a writer, you have a lot of options when it comes to where you publish your work and how you market yourself online: blogs, websites, Facebook groups, LinkedIn groups the list goes on and on. 

Every platform has its own rules for formatting posts, but there’s one thing that will always remain consistent no matter where your articles live: 

You need an audience to read them! Whether this means writing for the same publication over multiple years or starting from scratch with a new blog each month (or week).

Creating an effective strategy around how you publish articles can help ensure that every piece of content gets noticed by readers who actually want to read it (and not just by robots).

1. Understand your target audience and their interests.
2. Plan your article’s structure and main points beforehand.
3. Incorporate engaging headlines and subheadings.
4. Conduct thorough research to back up your content.
5. Include a compelling call-to-action at the end.
6. Edit and proofread your article for clarity and accuracy.
7. Stay consistent with your writing style and tone.
8. Learn from your writing experiences to improve future articles.

Establish Your Expertise

Establishing expertise is critical to the success of your content marketing strategy. If you don’t establish yourself as an authority in your industry, people will have no reason to trust what you write and share with their networks.

By “expertise,” I’m not just referring to having been in the industry for a long time or even having a master’s degree; rather, I mean having special knowledge that sets you apart from others who are writing about similar topics. For example:

  • You may be able to write about a topic because of skills acquired through experience (e.g., sales training).
  • You may have unique access to information (e.g., being part of an exclusive mailing list).
  • You may have other areas of expertise that can inform your writing on this particular topic (e.g., knowing how analytics work within social media).

Writing an engaging and informative article requires careful planning and structure. Check out our unofficial guide on how to write an article to improve your writing skills and captivate your readers.

Master SEO

If you’re looking to increase the visibility of your website or blog, SEO is the way to go. SEO stands for “search engine optimization,” and it’s a process through which you can optimize your content so that it ranks higher in search engine results pages (SERPs).

Let’s look at some basic principles of SEO.

Choose keywords wisely: When writing an article or blog post, it’s important to choose keywords that are relevant to your topic. 

When someone searches for these keywords on Google or another search engine, your article should show up near the top of their list of results (or even at number one!). That way, more people will see it and hopefully click through to read what you’ve written!

Make sure your site is optimized for mobile users: In 2018, mobile devices accounted for 57% of total web traffic worldwide. 

It’s crucial that any content you publish on the web be optimized for all types of devices so that people can view it regardless of whether they’re using a desktop computer or a tablet/laptop computer; 

Otherwise, they might not see everything it is available from the page content itself.”

Build An Audience

Now that you know who your target audience is and what they need, it’s time to build an audience. Creating valuable content for your audience is a crucial step toward building a relationship with them. 

To create value, you’ll have to understand where your customers are in the buying cycle and how best to reach them at each stage of the process.

There are many ways to reach potential customers online: through social media platforms like Facebook and Twitter; through professional blogs like [our blog](http://www.blogger.com/); or even through search engine optimization (SEO). 

The key here is identifying which channels will allow you to sell directly from your site instead of driving traffic elsewhere first (like an affiliate link).

Once you know who they are and where they’re at in their journey toward making a purchase decision, writing blog posts can help position yourself as an authority figure within your industry while establishing credibility with readers by providing information that’s useful but not available elsewhere on the web. 

This can be especially effective when using tools like Mad Mimi email newsletters because they allow subscribers to opt-in into receiving updates from multiple authors over time rather than just one author once per month/yearly etcetera depending upon how often those updates come out; 

This allows readers access without having too much clutter coming across their feeds every day since it’s spread out over time!

Crafting high-quality blog posts is essential for attracting and retaining readers. Take a look at these 17 expert tips for writing better posts to enhance your blogging strategy and connect with your audience.

Create A Content Calendar

Start by creating a content calendar. This will help you keep track of your goals and stay on track with your writing schedule. There are several ways to create a content calendar:

Make a list of topics that you’d like to write about or read about, then make another list for topics related to those initial ones. For example, if your first topic is “how to make the perfect omelet,” then add “eggs” or “cheese.” 

Then look at popular blogs in your niche and see if they have posted anything in the past month or two on these subjects if they have, add those as well. 

These can also be considered secondary topics because they relate directly back to what’s already been written on them before, but there’s also potential here for other subject matter that doesn’t yet exist out there online (such as when it comes time later). 

You might even find some inspiration by looking at what’s trending right now one way which this could work is by tracking relevant hashtags on social media platforms such as Twitter.

Stay Organized

If you’re serious about writing and publishing more articles, it’s time to get organized. The first step is identifying the best tools for your particular workflow.

First things first: get a calendar. Whether you prefer Google Calendar or something else, having a visual representation of all your writing and editing tasks will help keep you on track when it comes time to create those posts. 

You can also use the calendar as an opportunity for planning by scheduling social media posts about upcoming articles or setting reminders for when research needs to be completed and make sure to add any important deadlines like publication dates in there as well!

Get yourself a notebook. For those who like jotting down ideas on paper instead of using their devices, having an analog version of your editorial calendar will come in handy when inspiration strikes while waiting in line at Starbucks (or wherever). 

And if someone asks what they should write next week? Just pull out this trusty notebook and ask them which topic they’d like covered!

For those who prefer digital documents over notebooks but still want some kind of scrapbooking experience, try creating an editorial calendar spreadsheet based on templates online (like this one). 

It’ll let you set reminders so that everyone knows what needs to be done each week and if someone asks what they should write next week. They can just check back at their desk while sipping coffee from their favorite mug!

The title and meta description play a crucial role in attracting readers to your blog articles. Learn how to write compelling titles and meta descriptions with our comprehensive guide to writing great blog article title & meta description.

Set A Schedule For Publishing Articles And Stick To It

Setting a schedule and sticking to it is one of the most important parts of making your writing habit sustainable. The consistent publication helps you build an audience, and it makes writing easier because you can plan around your schedule instead of having to write on demand.

You don’t need any special tools or apps to keep track of your article publishing schedule; just use a calendar or planner and mark down when each article will be published. 

You could even use something like Trello to create cards for each article that you can move back and forth between lists depending on whether they are “to publish” versus “in progress” (or whatever labels work best for you).

Once you have a good publishing habit established, it should become easier for you to make time for other tasks related to writing, such as research or editing.

Don’t Be Afraid To Experiment With Different Formats Or Styles

The best way to figure out what works for you and your audience is to experiment with different formats and styles. 

Some topics lend themselves to short, snappy articles that can be shared on social media; others are better suited for longer-form articles that provide more detail and background. 

You might discover that certain topics work best when written in a conversational tone, while others may benefit from a more formal approach.

Connect The Dots For Your Audience

Connecting the dots for your audience is important because it helps them better understand what you’re saying. It also gives them a reason to keep reading and stay engaged with your content, which can help build trust with your brand. 

By focusing on connecting the dots in a way that makes sense for your audience, you ensure they understand what you’re saying and can take action based on it.

A captivating headline is the key to grabbing your audience’s attention and encouraging them to read your article. Discover effective techniques in our guide to writing headlines that work and make your content stand out.

Develop A Consistent Style

When you’re creating a style guide, keep it simple. You don’t need to get too detailed with the rules of your style just define what it is so you can consistently apply that to all of your writing. 

For example, if you want to use an informal tone in some pieces but not others, state that clearly in the guide. 

Once you have a style guide in place, put it on every document or post you write for yourself or for clients to see (and refer back to often). This way, everyone will know how to write for your brand and company!

You can also extend this concept beyond articles into other marketing materials like social media posts and business cards as well as internal documents like emails and presentations.

Choose The Right Title For Your Article, One That Will Attract Attention And Drive Readership

The title of your article is one of the most important elements. It’s what readers see in search engine results and social media posts, it’s what catches people’s attention and encourages them to click through. A good title should be short, descriptive, and keyword rich.

It should also be unique you don’t want to use a title that has been used for another article on your site or anywhere else on the web. This can lead to duplicate content issues and it will mean fewer clicks from potential readers who’ve seen that article before.

Finally, make sure the title accurately reflects what the reader will find inside your article (like if you’re writing about How To Build An eCommerce Website From Scratch). 

This helps build trust between you and your audience because they know they’re going to get something worthwhile when they read it! Lastly: keep it grammatically correct!

Read Other Articles From The Same Author, In The Same Publication, And In The Same Category

Okay, we’re going to have to be honest here: This is a pretty tough one. But if you manage to do it, it will pay off in spades.

If you want to know what an article is about and how it fits into the author’s larger body of work, there are two places where you can find this information: the introduction and conclusion (or both). 

These sections provide context for the rest of your reading experience by outlining what they expect readers will take away from their content.

The body of an article can be broken down into different parts as well, such as its thesis statement and supporting points (these might also be called sections). 

If you want even more detail on how articles are structured so that you can better understand them later on in life when things get harder than just Google-ing some keywords into a search engine and trust me when I say that things will get harder than take some time now to learn about traditional essay structure!

Come Up With A List Of Topics You’d Like To Write On

After reading the first tip, you might be wondering how you could come up with enough topics to write about. The good news is that your brain has already done a lot of the hard work for you! All you have to do is take advantage of what’s already in there.

Start by making a list of topics that either interest or excite you. If it doesn’t excite or interest you, then it probably won’t be interesting to your readers either. 

For example, if writing about cars doesn’t make your heart race, then don’t go any further down this road (unless maybe there’s some sort of famous car person who everyone loves and admires). 

You’ll need all the energy and enthusiasm for writing about something as mundane as cars as possible and even then it still might not be worth it!

News writing requires adherence to certain rules and guidelines to deliver accurate and engaging stories. Enhance your news writing skills with these 13 essential rules for becoming a better news writer and stay ahead in the competitive field of journalism.


Writing is a skill, and like all skills, it requires practice. If you want to improve your writing, the first step is to set aside some time every day even if it’s just 30 minutes, and write something. 

Keep at it, keep trying new things and experimenting with different formats until you find one that works for you. Soon enough, your writing will be an invaluable skill in building relationships with readers and establishing yourself as an authority on your topic!

Further Reading

Article Writing with Substance: Discover the art of crafting articles with depth and substance to engage your readers on a deeper level.

How to Write an Article: Get valuable insights and practical tips on the process of writing an effective article that resonates with your target audience.

Content Marketing: How-To Writing Guide: Learn the ins and outs of content marketing and how to create compelling pieces that drive engagement and conversions.


What are the essential elements of article writing?

Article writing requires a clear structure, engaging introduction, well-researched content, and a compelling conclusion.

How can I improve the readability of my articles?

To improve readability, use shorter sentences, break up large blocks of text, and incorporate headings and bullet points.

Is it important to target a specific audience while writing an article?

Yes, understanding your target audience helps you tailor your content to their interests and preferences, increasing its impact.

How do I come up with engaging article topics?

Brainstorm ideas, research trending topics, and consider your audience’s pain points to come up with compelling article topics.

What role does storytelling play in article writing?

Storytelling adds a human touch to your articles, making them more relatable and memorable to readers. It helps create a connection between the writer and the audience.