14 Tips For Personalized Freelance Email Marketing

If you’re a freelance writer, blogger, designer, or any kind of freelancer looking for tips on how to get the most out of your paid newsletter and email marketing campaigns, then you won’t want to miss this. In this article, I share with you 14 tips and tricks that will help you make more money from your email marketing efforts.

Some of these tips are simple but hold a lot of power in boosting conversion rates. If you’re serious about making as much money as possible from paid newsletters and email advertising, then be sure to implement all the tips I share below.

Email Marketing For Social Media Managers And Freelancers
1. Craft subject lines that grab attention.
2. Segment your email list for targeted content.
3. Use personalized greetings to engage recipients.
4. Provide valuable content that solves problems.
5. Utilize storytelling to create emotional connections.
6. Optimize emails for mobile devices.
7. Incorporate a clear call to action (CTA).
8. Test different send times for optimal engagement.
9. Build trust by delivering consistent quality.
10. Monitor and analyze campaign performance.

1. Personalize Your Emails By Using Their Name

This strategy is a no-brainer, but you’d be surprised how many people don’t do it. Using the recipient’s name in the subject line and body of the email shows that you care about them as an individual rather than a faceless address on your contact list.

You should use first names when possible, but there are some things to keep in mind: don’t use Mr. or Mrs., as those may be incorrect and offend the receiver; don’t use first names if you haven’t been introduced to each other, and don’t use last names if they are young.

Building successful freelance email marketing campaigns requires careful planning and execution. Explore our guide on writing successful freelance email marketing campaigns to learn strategies for effective communication and engagement.

2. Introduce Yourself

Next, explain how you found out about the person or the company. The more specific you can be, the better. For example, I read your article on The Next Web and loved it. I also saw that you were on a panel at Techstars with my friend Sam Altman last week, and I’m a huge fan of his work too.

You don’t have to go into too much detail about why you’re writing or why they should care. That will come later in the email! Just keep it short, friendly, and relevant.

3. Write Like A Human Being

Seriously, that’s all there is to it. If you write the way you speak not only with your word choice but sentence structure and overall tone you will be well on your way to writing great marketing emails. Your language and tone should be inviting and friendly, not stuffy or overly sales-y.

Don’t use big words unless they are the right words, and don’t use complex sentences when simple ones will do. It is more important to write clearly than it is to sound clever; it’s more important to sound concise than intelligent. Structure your sentences well (like in the example above) without unnecessary modifiers, passive constructions, or useless fillers (e.g., “basically,” “in regards to,” “for all intents and purposes,” etc.). Use the active voice whenever possible; otherwise, your emails might come across as cold or impersonal.

4. Craft A Clear And Concise Subject Line

The subject line is one of the most important parts of your email! This is what your clients will see first, so you want to make sure it’s clear and concise. Some tips to keep in mind: keep it short subject lines should be just a few words long; use an active voice, rather than passive and get straight to the point

Don’t forget that length matters: the average adult attention span is now just 8 seconds. Make sure your subject lines are short enough that they can be read and understood within 8 seconds by even the busiest recipients.

Freelance writers can leverage email marketing to enhance their outreach efforts. Discover 11 valuable email marketing tips tailored specifically for freelance writers, helping you connect with your audience and boost your freelance business.

5. Let Them Know How You Found Them

Let the person know how you found their email address. This is important for two reasons: first, it can help them place you if they don’t immediately recognize your name or company; and second, it’s an opportunity for you to make a good impression on them.

If you found the person’s email address on their website, let them know exactly where you found it. This shows that you’ve done your homework and it shows that you value their time enough not to waste it by asking questions that could have been easily answered by doing a quick search of their site. It also lets the person know that they’re doing something right they’re making it easy for people to contact them if they want to do business with them or hire them.

6. Make It Easy For Them To Get To Know You

To make the client feel comfortable, they must get to know you a little. It’s helpful if you provide links to your website, Linkedin, etc., and also provide a short bio or summary of your skills. If you are not a native English speaker, consider providing a summary in their language as well. It is also helpful if you provide links to examples of published work so they can see the quality of your writing style and grasp an idea of what it might look like when they hire you.

7. Showcase A Past Client Testimonial

Whether you’re pitching to a client or simply trying to generate responses from fellow freelancers, it’s a good idea to showcase past client testimonials. If you don’t have any preexisting client testimonials, then use this as an opportunity to reach out and ask for some. You can link them to your online portfolio or request that they write their feedback in the form of an email reply.

Another option is to ask clients if they would be willing to provide a brief video interview (to ensure authenticity). You can then send over your questions and get their responses via email. This is both easier on the client’s end and also more effective on yours!

As a freelance email marketer, you have multiple avenues to generate income. Explore 13 creative ways to make money as a freelance email marketer, from crafting compelling campaigns to offering specialized services that cater to client needs.

8. Emphasize Your Unique Skill Set

What makes you different? What can you do for them that no one else can?

The point is to make it as easy as possible for your reader to see why they should hire you. Show them what problem you’re going to solve and why they should choose you over everyone else in your field.

This doesn’t have to be a long list of features and benefits. Instead, try something like this: “As a certified personal trainer, I come from a unique background that helps me understand both the anatomical needs of my clients and their mental health needs. This allows me to practice an extremely personalized form of fitness [yadda].”

9. Tie Your Work Back To The Client’s Business Goals

The next step is to provide an example of how your work will contribute to the client’s overall business goals. For example, if you’re a freelance UX designer, you might explain that your task is to design a new interface for the client’s product. The interface would be optimized for searchability so that users can find what they’re looking for quickly.

Searchable interfaces have been proven to increase conversions and minimize bounce rates, which means that the money clients spend on building their website will earn them more money in return. And there you have it: a simple formula for writing an email pitch that has much better chances of getting read by clients. This means more opportunities for you to get the projects you want.

10. Be Honest About Your Weaknesses And What You Can’t Do

We appreciate it when people are transparent about their weaknesses and what they can’t do. It shows a lot of integrity to be self-aware and honest with clients about our limits. If you hide your weaknesses or try to gloss them over, they will come back to bite you eventually. Being upfront about your struggles also shows that you’re accountable for your shortcomings—and clients want to know that their money is in good hands.

11. Sell The Sizzle, Not The Steak, As They Say

Sell the sizzle, not the steak, as they say. Your email subject line should sell your services in a way that connects to the client’s business goal. Avoid clichéd lines that are overly promotional or feel inauthentic. Instead, make sure to show what you can do for them specifically. For example: “How I raised $X for [past clients] website” is more compelling than “Famous blogger with 4 million followers available to work with your brand!”

Show how your freelance services will help their business. Illustrate how you’ll increase traffic and conversions and use numbers wherever possible. If a past client has signed on with similar goals, share an anecdote about how you helped them achieve their goals (without being too specific or private).

For example: “I worked on this project with [client], a large nonprofit organization, and helped them generate $X worth of increased donations resulting from my work on their email marketing campaigns.”

Be concrete and direct about what they get by hiring you. Everyone wants someone who can do good work but it’s up to you to show why you’re the best fit for these projects by demonstrating why hiring you is so beneficial for the client’s brand.

Building a thriving freelance email marketing business involves more than just sending emails. Dive into our comprehensive guide on how to build a freelance email marketing business to master client communication, campaign optimization, and business growth strategies.

12. Ask For Their Reply To Improve Your Process Going Forward

Ask your customers to reply to you with suggestions on how you can improve your email process. With this, you’re showing that their opinion is valued and that you care about making things better for them. You also take out the guesswork in improving your emails, as they give specific feedback that would help you tailor their experience with your brand.

13. Don’t Use Email Templates – Make Everything You Write Personal And Specific

At some point, we’ve all received emails that start with “Dear Sir/Madam” or “To Whom It May Concern.” Some of us have even been forced to read cold emails that don’t even include a greeting of any kind. These types of messages make the recipient feel like they are nothing more than a name on a mailing list and they certainly aren’t going to respond to you.

If you want your message to get attention and eventually lead to sales, it has to be personal and specific. Take the time to find out who you should be addressed in the salutation of your email (I know, I know this takes time). If you can’t find their name anywhere but are certain that they are an appropriate person to contact, it doesn’t hurt to ask someone who is at their company for this information.

14.  Carefully Consider Who Is Receiving Your Emails

Carefully consider who is receiving your emails – are your emails reaching decision-makers or people further down the chain? If so, who are they? Target those people instead of everyone on a list if possible. A lot of people make the mistake of treating email marketing as a numbers game: send a massive amount of emails in hopes that some percentage will respond and become clients.

The problem with this method is that it’s incredibly inefficient. You’re wasting lots of time sending out hundreds (or thousands) of emails to companies and individuals you may not even have any chance with. One way to increase efficiency is to make sure you’re targeting the right person or department when sending out emails. For example, if you own a web design company, you might have an email list full of companies from all over the world who may potentially be interested in working with you to build their website/blog.

However, it’s highly unlikely that every single person or department on these lists would be interested in your services since most businesses have multiple different departments for different needs (social media manager, content writer, graphic designer, etc.) So by taking the time to sort through these lists and figure out exactly who should be receiving your email (i.e., someone within marketing), it becomes much more likely that they’ll respond positively because they aren’t getting bombarded by dozens upon dozens of irrelevant messages every day.”

Elevate your email marketing campaigns with actionable insights. Discover 15 effective ways to improve your email marketing campaign and learn how to craft engaging content, optimize delivery, and enhance recipient interactions for better results.

Final Thoughts

You’ve got this, freelancer. If you take the time to build a great email list and use it effectively, you’ll be on your way to taking over the freelance world. And while we can’t offer specific advice on what to write in every email, we hope this article has given you some ideas for creating personalized, engaging content that will help grow your business.

Further Reading

Effective Email Marketing Strategies: Learn powerful strategies to enhance the effectiveness of your email marketing campaigns and drive better results.

Email Marketing Tips for Freelancers: Discover practical tips and insights on how freelancers can leverage email marketing to promote their services and attract clients.

Mastering Cold Outreach Email Marketing: Dive into the art of cold outreach email marketing and unlock techniques to turn your emails into valuable income generators.

People Also Ask 

How Do I Make My Email More Personalized?

Think about your target audience. Who will be reading this email? If you can’t remember, write down a description of the person who is most likely to be affected by your message. Doing so will help you create a more personalized experience for them.

What Is Email Marketing And How Does It Work?

Email marketing is an effective way to reach out to customers with information that they’re interested in receiving. It’s also one of the best ways for businesses to connect directly with their target audiences – which means that when done right, there’s little need for additional advertising channels or methods such as social media posts (though these can still serve as useful supplements).

What Are The Best Email Marketing Tools?

There are plenty of email marketing tools out there. Pick one that works for you. (examples:  Mailchimp, Active Campaign, etc.)

What Is The Best Way To Do Email Marketing?

Email marketing is most effective when personalized and targeted to a specific audience. Use segmentation to figure out what kind of leads you have and send them emails accordingly. For example, if you’re an author with two books published, don’t send both books’ blurbs to the same person they’ll get bored if they only like one book.

Instead, try sending people just the blurb for their favorite book and see what happens. You can also personalize your emails by including things like names and images in them. Be careful not to overdo it you want your emails to look as professional as possible.

What Is The Best Email Marketing Service?

The service that’s right for you depends on what kind of business you’re running or looking to build if it’s a small business with a limited amount of customers, then plain old Gmail might work well enough; but once things start getting bigger (for example you have hundreds or thousands customers), it’s probably time upgrade your software so that your system can handle all those clients better without crashing every five minutes because it’s too overwhelmed by everything going on at once.

How Do I Personalize My Emails?

Personalization could be as simple as including the person’s name in the subject line. When you use the person’s name in your greeting, it shows that you did your research and are serious about connecting with them. It helps build a bridge between you and your prospect, which is important without a lot of time or context to work with.

How Do You Write An Email To A Potential Client?

Personalized emails can help grab a potential client’s attention and make it easy for them to respond. Your email should have an introduction, body, and conclusion that demonstrates who you are and how you can help them. Highlight what makes your business unique by sharing who works there.

Testimonials from past clients or customers can show credibility while providing links to other content on social media channels or websites will make it easy for the recipient to see more examples of your work. Finally, be sure to include clear calls to action so that potential clients know exactly what action they should take next if they want to learn more about working together!

How Do I Write An Email To Introduce My Company?

A good way of introducing yourself through an email is by explaining how long it has been since the last contact was made; for example: “It has been three years since our last conversation” + or “We were introduced at XYZ Conference.” 

Then give some context around why now might be the right time for both businesses involved – perhaps there’s some sort of new opportunity opening up on either side that could benefit both parties equally (if not equally then maybe one party benefits in terms of cost savings while another gets better quality product).

You may also want to provide details about any upcoming events related specifically to whatever industry/market sector we’re talking about here – e.g., if this is happening within healthcare then something like: “Our pharmaceutical division recently launched its first-ever drug candidate.

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