13 Ways To Email Your Fans So They Open And Share Your Content

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In a surprisingly short time, the internet has changed from a place of intimidating newness to a space that feels very familiar. We’ve developed unwritten rules of behavior, we know what kind of information is shared, and we know where to go for certain things. What was once new is now routine. But the one thing that still seems mysterious and unknowable is email marketing.

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1. Craft compelling subject lines that spark curiosity.
2. Personalize emails to make them feel more relevant to recipients.
3. Use storytelling techniques to engage readers emotionally.
4. Incorporate visual content like images and videos to enhance the email’s appeal.
5. Segment your email list to deliver targeted content to specific groups.
6. Experiment with different send times to determine when your audience is most responsive.
7. Provide valuable content that offers solutions, tips, or entertainment.
8. Include clear and prominent call-to-action buttons to guide readers’ actions.
9. Encourage social sharing by adding social media buttons and shareable content.
10. Use social proof, such as testimonials or user-generated content, to build trust.

1. Use A Simple Subject Line

People will only open your email if they know what to expect from it. The subject line is the first, and sometimes only, the thing they see. Make sure it’s simple and doesn’t contain any jargon or overly promotional language that would make people suspicious of your intentions.

Instead, keep things simple with a clear message that talks about their benefits: you should use the word “you” in it to personalize the offer and make sure you do not get caught in spam filters. It’s also a good idea to include someone’s first name or company name where possible (if sending via MailChimp).

For example, one of my favorite tactics is having subject lines like “Quick question for [their first name].” That way when people open my emails they’ll be more likely to read them because they feel like there’s something important inside (and there is!).

Enhancing your email open and reply rates is essential for effective prospecting. Explore our guide on 13 Tips to Get Your Prospecting Emails Opened & Replies to discover practical strategies that can boost your email engagement.

2. Keep It Brief

Your emails should get straight to the point and readers should be able to grasp the gist of your email within just a few seconds. If you need more than that, you’re dragging on too long. If your emails are filled with grammatical errors and misspellings, they won’t be taken seriously. Make sure you proofread everything before hitting send. Another thing you can do is write an enticing subject line to encourage those fans who do open your emails to share them with their friends.

3. Personalize The Email So They Know It’s Not Spam

The best way to do this is by using the same name, or a variation of the same name, in your email address as you use for your business. If you can use a real photo of yourself in your signature, that works even better. For example Email address: adam@yourbusiness.com; Signature photo (that’s me!): Adam Connell

If you’re sending it to a large list and don’t have time to personalize each email then at the very least add their first name and last initial.

4. Segment Your List

To know how to set the right fitness goals, you have to know what your starting point is. First, get a baseline, so you can figure out where you want to go from there. Do some research, and see what other people’s fitness routines are like and how they organize their lives around them. This will give you an idea of what kind of goal might be appropriate for your own needs and lifestyle.

Make sure to stay realistic: do not set unrealistic goals for yourself! Don’t say, “I’m going to lose 100 pounds in 6 weeks”, because that’s just not plausible. 

Think of something achievable within a time frame like 3-6 months (or even 1-2 years). For example, if I wanted to lose 50 lbs over the next year then my goal could be losing 4 lbs per month on average with some months being better or worse than others due to fluctuating circumstances such as vacations or holidays etcetera.

But don’t be afraid of setting ambitious goals. If it seems too far away now then break it down into smaller steps like losing 2lbs twice per week until I reach 50lbs total weight loss which equals about 7 weeks based on averages calculated above (2lbs x 14 weeks = 28lbs total weight loss over 6 months period).

So again: Set an ambitious goal but make sure it is still achievable within a reasonable time frame while also taking into account any potential roadblocks along the way (like holidays where eating habits may change temporarily). That way you’ll have enough time left before reaching said destination so that when life happens there’s more flexibility built into your schedule and motivation levels will likely stay high until then as well!”

Looking to improve your email marketing campaigns? Learn about 15 Ways to Improve Your Email Marketing Campaign and implement proven tactics to make your emails more compelling and engaging.

5. Send Different Emails Based On Where They Signed Up

You can also send your new email subscribers segmented emails that are relevant to where they signed up on your site. For example, if you write a blog post about marketing and add a link to an ebook as a content upgrade, you could set up an automation so that all the people who sign up for your email list via the ebook landing page receive emails about marketing.

6. Schedule Your Emails To Go Out When You Know They’ll Be Free

You might think the best time to send emails is on the weekends or when your fans are off work. Don’t be so sure of that! It’s all about knowing your audience what you want them to do, where they live, and how they use their time. For example, if you’re promoting an in-person event in a major city, sending an email during work hours may not get it done for you.

On the other hand, sending emails over the weekend to an audience that works typical 9-to-5 jobs could result in higher open rates and more action taken because people are checking their emails at home. The point is to know your audience and schedule your emails so that they go out when you know they’ll have time to read them.

7. If You Have A New Blog Post, Tell Them About It

If you have a new blog post, tell them about it. Blog posts can be a great way to share tips and tricks with your fans. When you publish a new post, send an email to your list letting them know. Since the content will be on your website, they can easily share it on social media to help spread the word. Plus, blog posts are an important part of your content strategy!

One note: try not to use this just as an excuse to promote products and services in every email. Even if your email is promotional, include some educational or entertaining content so that people see value in opening it.

In the competitive world of email marketing, standing out is crucial. Check out our list of 12 Email Marketing Hacks to Help You Stand Out and learn innovative strategies to make your emails grab attention.

8. Write Your Emails Like You’re Writing To One Person.

Writing to a bunch of people can be intimidating. You don’t want to mess up or offend someone, and it’s difficult to know when you’ve done either of those things. The best way to get over this is by pretending that you’re writing to just one person. Imagine that you’re writing this email for your best friend, or the absolute best customer who ever lived and loved your products more than anyone else ever has.

Write an email like you would send it to them, with all the silly jokes and personal references in it. Doing so will help create a more personal connection with every single subscriber on your list, even though they’re receiving the same email as everyone else.

9. Ask If They Want To Receive Your Emails

Here’s the thing: people like being asked what they want. It sounds simple, and it is. If you ask them, they will tell you.

Don’t believe me? Think about those times when governments or corporations have asked you for your opinion and ideas I bet you were more engaged with their work and brand as a result, right?

So go ahead and ask your fans what kind of content they’d like to receive from you, how often they’d like to receive it, what types of content are most helpful to them, etc. You’ll not only build a valuable list of content ideas but also improve your relationship with each subscriber.

10 Let Them Choose How Often You Send Them Emails

Let them choose how often you send them emails — Weekly? Monthly? Quarterly?. In the email subscription process, give people the option to choose how frequently they want to receive your emails. If you only have one option (e.g., weekly), don’t be surprised if very few people subscribe.

Don’t send too many emails per week; people will get annoyed and unsubscribe or set your email address to spam. Don’t send too few emails per week; otherwise, subscribers might forget who you are. Don’t send too many emails per month; again, people will get annoyed and unsubscribe or set your email address to spam (or even worse, they’ll mark it as spam).

Don’t send too few emails per month; otherwise, subscribers might forget who you are. Don’t send too many emails per quarter; again, people will get annoyed and unsubscribe or set your email address to spam (or even worse, they’ll mark it as spam).

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11. Don’t Overwhelm Them With Sale Pitches, Include Useful Content Too

If all you’re doing is sending emails about your sales or pitching new products, you’re going to end up annoying your fans and losing their trust. To keep them happy and buy from you in the future, include useful content in some of your emails as well.

For example, if you sell a product that requires maintenance and you run a DIY blog with tips for how to maintain all types of products, send an occasional email that focuses on this useful information instead of just promoting your products. This will give value to your readers and make them more likely to buy from you later on.

12. Include Links To Social Media In Every Email

You don’t have to do this every time, but it’s a good idea to include links to social media in your emails. If a fan likes something you’ve written, for example, encourage them to share on Facebook or Twitter. You can also ask them to sign up for your newsletter and follow you on Instagram and YouTube.

13. Include Images With Your Email When Possible

An easy way to increase the likelihood that someone will read your email is to include images. They make it much more fun to read through, as well as help people, get a better idea of what you’re talking about. And if they like the images, they’ll probably share them.

The downside here is that not everyone will want to open up their email and see huge pictures right away. So this might not work for every situation, but when it does, you’ll be glad you included them.

Just remember that some people may have smaller screens or slow internet connections – so don’t make these images huge files that take a long time to load and are hard on their eyes.

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Final Thoughts

In closing, know what your goals are and recognize that there’s a lot more to successful email marketing than just subject lines. Take the time to get your other elements right, too. The subject line is the first interaction you have with your audience members. Make it count!

Further Reading

Good Email Subject Lines: Tips and Examples Short Description: Learn tips and find examples of effective email subject lines that can enhance your email marketing campaigns.

8 Ways to Turn Facebook Likes into Email Subscribers Short Description: Discover strategies to convert your Facebook likes into valuable email subscribers and expand your email list.

Email Marketing Examples: 14 Successful Campaigns Short Description: Explore a collection of successful email marketing campaign examples to gain inspiration for your own campaigns.

People Also Ask

What Is The Best Time To Send An Email?

A good rule of thumb is to send emails in the middle of the week or on the weekends. This strategy allows people to read and share your content without disrupting their workday.

What Are Some Examples Of Email Marketing?

One example is sharing your blog posts with your subscribers once a week, as this will keep them engaged with your brand. Another example would be sending out digital coupons around holidays (like Christmas) or events (like Black Friday). This can encourage fans to buy products from you or visit one of your stores.

Is Email Marketing Still Effective?

Yes! The Direct Marketing Association found that for every dollar you spend on an email campaign, you get an average return of $40. That’s a hard-to-beat 4,000%! So don’t worry about whether it’s becoming obsolete email marketing has been around for years and isn’t going anywhere soon.

How Do I Get My Emails Noticed In My Customers’ Inboxes?

An easy way to make sure they notice yours when it arrives is to add personalization and compelling subject lines that pop off the page/screen. Try something like “Hey [name], have you seen our latest shoes?” or “These [product] deals won’t last long!” These subject lines are simple but attention-grabbing, so they’ll interest anyone who sees them while scrolling through their inboxes.

You should also try including emojis if possible; not only do they look cute, but they can also help boost open rates by 56%, according to SuperOffice!

How Do You End An Email?

There are plenty of ways, but most people use one of two methods: either saying “Sincerely” followed by their name at the bottom (“Sincerely, Jane”), or using P.S./p.s., which stands for

How Can I Write An Email For A Fan?

Be yourself. Your fans are your biggest supporters and reading what you’ve written will be a highlight of their day! When writing, try to be genuine and authentic. If you’re trying to mimic someone, your message may get lost.

What Is The Best Way To Email Someone?

Emailing should be simple, which means keeping it short and sweet. Try not to bury the message in your email get right to it! This will make it easier for them to quickly process what’s being said and respond accordingly. Be sure that you’re conveying all necessary information in as few words as possible while still communicating effectively at the same time (e.g., I was wondering if we could chat about this project on Friday?).

What Are The Best Email Marketing Tips?

The best email marketing tip is to use a tool that helps you create targeted emails based on your audience’s demographics and behaviors. It’s also important to provide your subscribers with relevant, engaging content. Make sure your writing is easy to read and understand, then include CTAs that entice subscribers to click or buy.

What Is The Best Way To Email A Business?

In general, there are two good ways to email a business. One effective way is to use an email address format like “firstnamelastname@companywebsite.com” (e.g., sallyjohnson@gmail.com). Another effective way is to send your message through the company’s website contact form, which may have its dedicated email address format.

How Do I Email My Customers?

If you’re looking for more detailed information about how you can get started sending emails to customers, check out our guide on how brands can use marketing automation tools for customer retention.

What Should I Write To My Customers?

When you send an email blast for your business, try crafting it in such a manner as if it were part of one long-form letter from yourself personally like something from “Dear Abby” or “Ann Landers.” Personalize each message by addressing individual people by name and including their preferences in content tailored specifically towards them.

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