Why You Should Hire An In-House Social Media Coordinator

Are you looking to hire a social media coordinator for your company? Before you outsource, consider an in-house candidate. 

In-house social media coordinators are fully dedicated to their company and committed to producing the best content possible. Here are the top reasons why hiring an in-house social media coordinator is beneficial:

Who should hire a social media manager? – YouTube
Having an in-house social media coordinator provides direct control over strategies and activities.
In-house coordinators can foster better communication and collaboration within the team.
Personalized approach to social media campaigns can be achieved through an internal coordinator.
Immediate responses and real-time engagement with the audience are facilitated by in-house management.
An internal coordinator can align social media strategies closely with overall company objectives.
In-house coordination reduces the risk of miscommunication and ensures a consistent brand voice.
Monitoring and adapting to trends becomes more efficient with a dedicated social media coordinator.
In-house coordinators can better understand the company’s culture and values for authentic representation.
Managing crisis situations and reputation management can be handled promptly by an internal expert.
Overall, an in-house social media coordinator can drive more focused, aligned, and impactful social media efforts.

They Know Your Company Culture

One of the biggest benefits of hiring your own social media coordinator is that they will be able to keep your content consistent and on-brand. If you have a specific tone or style that you want to maintain, it’s hard to do this if there are many different people working on the account. 

Your social media coordinator should understand your company culture and goals so they can deliver on these expectations across all platforms.

A good social media coordinator will also know what kind of content works best for your brand and audience, based on their experience working with similar organizations in the past. 

They’ll keep up with current trends in marketing as well as industry news so they’re always abreast of new developments that could be relevant for you.

Hiring a social media management firm can be a strategic decision for your business’s online presence. Learn more about hiring a social media management firm that cares and how it compares to an in-house approach.

They’re Available For Last Minute Changes

In-house social media coordinators are available for last minute changes.

Have you ever had to change a post on an Instagram account, only to find out that the third party intermediary is not able to update your post? It can be frustrating if you don’t have access to their schedule or knowledge about when they will be available. 

Plus, having someone on your team means that there’s no need for back and forth communication between teams. With the in-house coordinator, you can make the change yourself with no fuss!

They’re Familiar With Your Brand

An in-house social media coordinator is going to be more familiar with your brand than an external agency. 

They’re going to have a deeper understanding of who you are and what your company stands for, since they’ll have been at the helm of your social strategy since its conception.

Your in-house SM coordinator will also understand the nuances of working with you as an employer, which can mean everything from knowing how much work it takes for them to get approval for a new initiative or campaign.

To understand the company culture and know what types of projects will be most likely approved (and which ones won’t).

An in-house SM coordinator has built relationships with colleagues over time–they know what buttons need pushing when it comes to getting approval from other departments or executives within your organization. 

Like any good leader, they’ve learned that sometimes it’s easier to ask for forgiveness than permission!

Looking to enhance your social media management skills? Our guide on mastering the art of social media management provides valuable insights into optimizing your strategies for better engagement and reach.

They Can Easily Be Contacted

You’ll be able to contact them at any time.

You probably have someone on staff who’s always available, but that doesn’t mean they’re always accessible. Your in-house social media coordinator will be there for you 24 hours a day, 365 days a year. 

They’ll be in their office when they’re expected to be and they’ll be on their phones whenever they go out of the house: even if it’s just for lunch with friends or family, chances are good that the person you’ve hired for this position has an open Slack client or email tab (or both). 

Additionally, since social media managers tend to stay up-to-date with new trends and technologies within their industry(ies), it’s likely that they will have multiple social media apps installed on their smartphones allowing them easy access to respond quickly if needed.

Finally, don’t forget about email: it’s still one of the most effective ways of communicating online! 

Having someone dedicated specifically toward managing your company’s online footprint means never missing out on an important message from customers again or forgetting about one yourself! 

And don’t forget about Twitter; Twitter is still pretty popular nowadays too (especially among younger generations).

They Know Your Goals

The first and most obvious benefit of hiring an in-house social media coordinator is that they know your goals and objectives. They understand who you are, what you do and why it’s important to stay connected with your audience. 

They know how to achieve these goals, when they’ve been achieved, why they’re important to you and all the resources available to help them succeed.

It’s important to note here the difference between knowing how to achieve something and actually doing it yourself or asking someone else in your company who doesn’t have experience with social media marketing or communications management at scale. 

While there may be a few things that can be done on the fly or by trial-and-error (like setting up Facebook pages), most tasks require planning so that we can make sure everything goes smoothly as well as helping us avoid any potential pitfalls along the way!

It’s Easier To Collaborate

Collaboration is key to a successful social media strategy, and it’s even more important if you’re outsourcing your efforts. Your in-house social media coordinator is part of the team they are familiar with your brand, know your goals and the voice that you want to use on each platform. 

They know how best to approach these platforms for maximum effect, because they’ve worked closely with other members of your team to get there.

Discover the potential of social media for scalability in various businesses. Explore our article on businesses that can scale with the power of social media to see how effective social media strategies can contribute to growth.

They’re Fully Dedicated To Producing Content For You

No matter how much you want to be the one posting, the truth is that you can’t be everywhere at once and your time is better spent elsewhere. 

An in-house social media coordinator knows their company better than anyone else and will know exactly what kind of content they need to produce in order to reach their goals. 

They aren’t just creating random posts hoping that they’ll work; they’re creating a strategy based on research and data, which will help them create content that’s more likely to resonate with your audience.

Less Stress

The biggest benefit of hiring someone is that you no longer have to worry about your social media posts not being delivered. 

Whether or not you live in a remote area or the internet connection has been spotty lately, if you’re posting on behalf of your business, there will be times when it doesn’t seem like anything was posted at all.

You also no longer have to worry about whether or not your social media posts were delivered on time. This could lead to missed deadlines and missed opportunities for engagement from customers and potential customers alike.

Meetings Are Easy — Grab A Coffee Or Water And Sit Down In Your Conference Room!

If you’re like me, meetings can be a pain in the butt. They mean getting yourself into work mode, finding an available meeting room, scheduling your time for it…and sometimes even trying to find parking in downtown San Francisco! 

And if you don’t live in a big city with ample public transportation options, that can make things even more difficult.

But when you hire an in-house coordinator, all those problems go away! Your clients will meet with them right in your office (or wherever else is convenient).

And because they’re on-site most of the time any way they can answer questions right away without having to communicate through email or text messages first. 

Plus this way you have someone who knows exactly what’s going on at all times so there are no surprises down the road!

You Can Build Long-Lasting Relationships With Their Clients

It’s not just about the social media posts. A dedicated in-house coordinator will be able to build long-lasting relationships with your clients. 

They’ll be available for last minute changes, familiar with your brand and can easily be contacted if there are any questions or issues that need to be addressed.

This means you can collaborate with them on projects, making their job easier so they can use their time wisely and effectively. You’ll also know what’s happening behind-the-scenes at any given time because they’re part of your team!

Small businesses can greatly benefit from dedicated social media managers. Check out our post on why every small business should hire a social media manager to understand the advantages of having a professional handle your online presence.

You Have More Control Over The Quality Of Work Than If It Was Outsourced

By hiring an in-house social media coordinator, you get to be more hands on with the quality of the work that they produce. This means that you can monitor their work and provide feedback throughout the process. 

Also, since it’s being done in house, it will be easier for us to meet your needs as well as keep track of our goals for each project. 

You’ll also have direct contact with them so if there are any issues or questions about what they need from you or how things are going.

We can talk about them without having to worry about someone else misinterpreting what was said by either party involved because there was no communication between parties involved when outsourcing the job out (like if someone from another country hired a third party).

What You See Is What You Get, No Surprises!

You know exactly what to expect. When you hire a freelancer, they will have their own style and way of working. You may not like it, so there is always a risk that you won’t get what you want or need.

When you hire your own social media coordinator, they will follow the guidelines that you set out for them and do their job in the best way possible for your business. 

Their work quality is guaranteed because they are personally committed to it and want to impress your brand with their skillset.

With an in-house social media coordinator at hand, it’s easy for businesses to plan ahead because they can predict how many posts are needed per week/month/quarter based on previous data gathered from past campaigns or other sources of information available within the company (such as email newsletters). 

This helps companies save money by having accurate budgets ready before beginning any new campaigns as well as knowing where best place funds for future projects; 

Such as hiring additional staff members or purchasing equipment required for day-to-day tasks such as posting online content onto various channels across web 2.0 platforms etcetera…

No Matter What Time Of Day It Is, They’ll Always Be There To Help You Out! The Amount Of Flexibility That Comes With Having A Dedicated In-House Social Media Coordinator Is Priceless! (I Mean, Have You Tried Contacting A Freelancer On The Weekend?)

Another huge advantage of hiring an in-house social media coordinator is the degree of flexibility. No matter what time of day it is, they’ll always be there to help you out! 

The amount of flexibility that comes with having a dedicated in-house social media coordinator is priceless! (I mean, have you tried contacting a freelancer on the weekend?)

In addition to this, it’s important to note that your clients will receive a higher quality of work than they would from any freelance marketer. 

In fact, when they’re working with an agency that has someone who specializes in social media management at their disposal (and who is always available).

They’ll feel like they have a personal relationship with you and your company which can lead to long-term success for both parties involved.

Growing your social media following is a key aspect of effective marketing. Learn valuable tips in our guide on how to grow your following on Facebook and Twitter to boost your online reach and engagement.


You can see how having an in-house social media coordinator is a huge asset for any company. It’s an investment that will pay for itself over time, and you’ll get to know your clients better than ever before! 

Plus, if you’re interested in hiring someone for this position, we’d love to help! Contact us today so we can start planning together 🙂

Further Reading

Here are some additional resources that you might find helpful to explore:

Should Your Business Hire a Social Media Agency?: Learn about the benefits and considerations of hiring a social media agency for your business’s online presence.

Top 8 Reasons to Hire a Social Media Manager: Discover the key reasons why bringing in a social media manager can greatly impact your marketing efforts.

In-House vs. Agency Social Media Management: Delve into the comparison between in-house and agency social media management to decide which approach suits your business best.


What are the advantages of hiring a social media agency?

Social media agencies bring specialized expertise, tools, and experience to handle complex marketing strategies effectively.

How can a social media manager benefit my business?

A social media manager can curate engaging content, interact with the audience, and implement targeted strategies to enhance your brand’s online presence.

What factors should I consider when deciding between in-house and agency social media management?

Consider factors like budget, scope of work, required expertise, and the level of control you want over your social media activities.

Can a social media agency tailor strategies to my business’s specific needs?

Yes, reputable social media agencies can create customized strategies that align with your brand’s goals and cater to your target audience.

What are the potential drawbacks of hiring an in-house social media manager?

An in-house social media manager might have limited exposure to diverse strategies and trends, which could impact the variety and innovation in your campaigns.